The Relationship between Creativity and Salespersons' Work Performance: Depending on the Classification of Sales Work and the Industrial Category

영업사원의 창의성과 업무성과와의 관계: 영업업무 분류와 산업군의 구분에 따라서

Kim, Jhong Yun

  • Received : 2019.01.03
  • Accepted : 2019.01.23
  • Published : 2019.02.28


This study aims to examine a relationship between creativity and work performance of salespersons, and understand how the relationship between salesperson's creativity and their work performance changed depending on the classification of sales business and the industrial category. An on-line survey was targeted for salespersons who were working in consumer goods sales, industry materials sales, financial business, and service industry. A total number of the completed surveys was 588. According to the study, creativity is an important competency to improve salespersons' work performance. Also, companies should focus on the investment in developing creativity of employees who are in charge of industrial materials sales compared to people in other industrial categories.


Salesperson;Creativity;Work Performance;Simple Sales;Corrective Sales;Industry Category