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Factors Influencing Internet Media Credibility among College Students

대학생들의 인터넷 미디어 신뢰도에 영향을 미치는 요인 고찰 - 미디어 리터러시 역량을 중심으로

Kim, Yon-Jong;Ahn, Jung-Im
김연종;안정임

  • Received : 2018.11.13
  • Accepted : 2019.01.06
  • Published : 2019.02.28

Abstract

This study explored the perception of internet media credibility and influencing factors among college students who are routine users of internet-based media. Media literacy competences are of primary interest among others in that users' media literacy such as information evaluation, critical understanding of media, and information sharing are assumed to be related to media credibility. The results of analysis revealed critical understanding ability to be statistically significant and consistently influencing factor. Users with more critical view on media ownership, represented reality, commercial intention of media seemed less likely to trust internet media. Whereas media use motive for information was found to be a strong predicting factor, motive for pleasure showed no relationship with credibility. Based on the findings, suggestions for new research and limitations of the study were discussed.

Keywords

Media Credibility;Media Literacy;Critical Understanding of Media;Internet Media

Acknowledgement

Supported by : 서울여자대학교