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An Empirical Study on Intention of the Sharing Economy Services

공유경제 서비스의 이용의도에 관한 실증 연구

Cho, Yeon-Soo;Jeong, Yong-Gil
조연수;정용길

  • Received : 2019.02.18
  • Accepted : 2019.03.11
  • Published : 2019.03.28

Abstract

Economy is transforming from the ownership of goods and services to the use or sharing of ideas, goods and services these days. This is called as 'sharing economy', it has attracted as a economic paradigm a great deal of attention in recent years. The purpose of this study is to find out the influencing factors of the intention of using the sharing economy services. This study defined the success factors of the sharing economy services as the intention of using it, and presented usefulness, enjoyment, and risk as influencing factors. The attitude and trust are also the important intervening variables of using the sharing economy services. This study proposed 8 hypothesis on the relationships of these variables. The data were collected through an internet survey. The sample size is 250. The data obtained were analyzed using SPSS, AMOS for windows. The results showed that usefulness has a significant effect on attitudes, enjoyment has a significant influence on attitude and trust, risk has a significant effect on trust. However, it was confirmed that usefulness does not affect trust, and that risk does not affect attitudes.

Keywords

Sharing Economy;Intention;Usefulness;Enjoyment;Risk;Attitude;Trust