A Study on Deriving the Principle of Naoto Fukasawa's Without Thought Design Theory

후카사와 나오토 Without Thought 디자인 이념의 원칙 도출에 관한 연구

Lu, Han-Yi;Seo, Han-Sok

  • Received : 2019.01.11
  • Accepted : 2019.02.22
  • Published : 2019.03.28


At present, in the field of design research, the systematic research on Without Thought design is still insufficient, and it is used in conjunction with the concept of Affordance. Therefore, based on Naoto Fukasawa's design ideas of 'Without Thought' and related unconscious theory, this study will define the concept of 'Without Thought design'. Briefly, Without Thought design is to enable users to complete the unconscious interaction with objects and give users a feeling of "just right". Besides, by reviewing Naoto Fukasawa's works, papers, speeches and related literature, this study derives five Without Thought design principles: continuity of behavior, clarity of semantics, commonality of cognition, design for living situations and design for natural needs. Then, the content this study could be an origin that be helpful to define the concept of Without Thought in a more systematic way, looking forward to serving as the basic data for the process development of Without Thought design.


Without Thought Design;Design Principle;Naoto Fukasawa