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Critical Messages on the Fashion Industry System and Fashion Consumption Culture in Critical Fashion Design

크리티컬 패션에 표현된 패션산업 시스템과 패션소비문화에 대한 비평적 메시지

  • Jung, Junghee (Dept. of Fashion Design, School of Art, Sungkyunkwan University) ;
  • Yim, Eunhyuk (Dept. of Fashion Design, School of Art, Sungkyunkwan University)
  • 정정희 (성균관대학교 의상학과) ;
  • 임은혁 (성균관대학교 의상학과)
  • Received : 2019.09.10
  • Accepted : 2019.11.14
  • Published : 2019.12.31

Abstract

This study defines critical fashion designs and investigate its critical messages on fashion itself. The critical messages on fashion are categorized into two major issues of a fashion industry system and fashion consumer culture. This study contributes to the understanding of meaning and value for critical fashion messages that match critical art. As the research method, this study combines a literature review and case studies and the research scope focuses on cases that have appeared in fashion media since the 2000s when social critical messages in fashion began to emerge. The results of the study are as follows. Critical designers such as Viktor & Rolf, Elisa van Joolen, Issey Miyake, and Mary Ping have delivered messages challenging the nature of fashion industry system that criticize the cycle and limitation of a fashion system and pursues changes in perception of sustainability. The critical message on fashion consumer culture articulated by designers such as Alexander McQueen, Vivienne Westwood, Hussein Chalayan, and Ricarda Bigolin & Nella Themelios insist on the formation of community while delivering a critical message on social, political, and cultural problems that raise the mechanism of social awareness through fashion design.

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