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Assessment of Climate Change Communication via Facebook Social Network in Vietnam Today

베트남의 Facebook 소셜 네트워크를 통한 기후변화 대응 평가

  • Received : 2018.12.20
  • Accepted : 2019.01.29
  • Published : 2019.04.30

Abstract

Vietnam is one of the countries most affected by climate change. Therefore, communication activities on climate change in Vietnam are focused with various media such as television, newspapers, radio, internet etc. In particular, Facebook social network is a potential media but less interested and developed. In this topic, Audience Insight tool of the Facebook social network and the online sociological survey method were conducted to assess the current status and effectiveness of climate change communication activities via Facebook in Vietnam today. Vietnam ranks seventh in the world with 58 million users. However, the number of climate change communication fanpages has only about 15 fanpages with the largest number of followings is 94,721 persons. Among of the 10 most contented Facebook users in Vietnam today, there is no fanpage related to climate change. The results of research and evaluation two fanpages of climate change communication that are the most and most frequent followers in Vietnam showed that climate change communication via Facebook in Vietnam is not as effective as expected. At the same time, online survey results also pointed out the causes of the above problems. This is the scientific basis for management agencies to find the solutions to promote the strength of Facebook social network in climate change communication in the future.

Keywords

climate change;climate change communication;communication via social networks;Facebook

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Fig. 1. The content and purpose of articles on the National Meteorological Hydrographic Center fanpage

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Fig. 2. The forms of the article and the interaction on the fanpage Turn off the lights turn on the idea

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Fig. 4. The credibility of Facebook users for the media of climate change communication in Vietnam

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Fig. 3. Interactive ability of Facebook users with climate change communication media in Vietnam

Table 1. Fanpage of some organizations related to climate change (updated: August 2017)

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References

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  9. Retrived 2014, from http://www.Socialbakers.com/blog/2122-thestate-of-social-advertising-2014
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Acknowledgement

Supported by : KOICA