Assessment of Climate Change Communication via Facebook Social Network in Vietnam Today

베트남의 Facebook 소셜 네트워크를 통한 기후변화 대응 평가

  • Received : 2018.12.20
  • Accepted : 2019.01.29
  • Published : 2019.04.30


Vietnam is one of the countries most affected by climate change. Therefore, communication activities on climate change in Vietnam are focused with various media such as television, newspapers, radio, internet etc. In particular, Facebook social network is a potential media but less interested and developed. In this topic, Audience Insight tool of the Facebook social network and the online sociological survey method were conducted to assess the current status and effectiveness of climate change communication activities via Facebook in Vietnam today. Vietnam ranks seventh in the world with 58 million users. However, the number of climate change communication fanpages has only about 15 fanpages with the largest number of followings is 94,721 persons. Among of the 10 most contented Facebook users in Vietnam today, there is no fanpage related to climate change. The results of research and evaluation two fanpages of climate change communication that are the most and most frequent followers in Vietnam showed that climate change communication via Facebook in Vietnam is not as effective as expected. At the same time, online survey results also pointed out the causes of the above problems. This is the scientific basis for management agencies to find the solutions to promote the strength of Facebook social network in climate change communication in the future.

KHGOB1_2019_v12n1_18_f0001.png 이미지

Fig. 1. The content and purpose of articles on the National Meteorological Hydrographic Center fanpage

KHGOB1_2019_v12n1_18_f0002.png 이미지

Fig. 2. The forms of the article and the interaction on the fanpage Turn off the lights turn on the idea

KHGOB1_2019_v12n1_18_f0003.png 이미지

Fig. 4. The credibility of Facebook users for the media of climate change communication in Vietnam

KHGOB1_2019_v12n1_18_f0004.png 이미지

Fig. 3. Interactive ability of Facebook users with climate change communication media in Vietnam

Table 1. Fanpage of some organizations related to climate change (updated: August 2017)

KHGOB1_2019_v12n1_18_t0001.png 이미지


Supported by : KOICA


  1. Dinh, H. D. (2015). Mass media communicating on climate change. Proceedings of the 4th National Environment Conference. Hanoi: Ministry of Natural Resources and Environment.
  2. Edson, C. & Nicholas, E. (2017). Climate change communication on Facebook, Twitter, Sina Weibo, and other social media platforms. Oxford Research Encyclopedia of Climate Science: Oxford University Press Publisher.
  3. IPCC (2007). Climate change: Synthesis report.
  4. Koteyko, N., Brigitte, N. & Iina, H. (2015). Climate change communication and the internet: Challenges and opportunities for research. Environmental Communication Journal, 9(2), 149-152.
  5. Leona, Y. S., Heather, A. & Dominique, B. (2017). Methods for assessing online climate change communication, social media discussion, and behavior. Oxford Research Encyclopedia of Climate Science: Oxford University Press Publisher.
  6. Moser, S. C. (2010). Communicating climate change: history, challenges, process and future directions(Volume I). Wiley Interdisciplinary Reviews: Climate Change Journal, ISBN 1757-7799.
  7. Nguyen, V. D. (2006). Communication: Theory and basic skills. Hanoi: National Politics Publisher.
  8. Quach, T. H. (2016). Printed newspapers of the Ministry of Natural Resources and the Environment with current climate change issue. Master thesis of Hanoi National University.
  9. Retrived 2014, from
  10. Retrived January, 2018, from