그림 1. 패션 공유경제 어플리케이션 이용의도 예측을 위한 연구모형
그림 2. 패션 공유경제 어플리케이션 이용의도 예측을 위한 연구모형 검증 결과
표 1. 통합기술수용이론의 구성항목과 사용자경험의 구성요소 간의 관계
표 2. 변수의 조작적 정의 및 측정항목
표 3. 측정항목의 신뢰도 분석결과
표 4. 변수간 상관관계분석 결과
표 5. 연구모형의 평가
표 6. 가설검증 결과
DOI QR Code
Fashion cannot encourage co-consumption with other people as a personal item, but it can lead to new consumer needs if fashion sharing service can professionally replace the time and cost of purchasing and managing goods. The purpose of this study is to empirically investigate the factors influencing the acceptance of fashion-sharing services based on the integration theory of user acceptance and utilization (UTAUT), and to discuss the virtuous cycle and sustainability pursuit of resources through the activation of the sharing. In this study, the research model for the acceptance of fashion sharing applications is schematized, and the survey was conducted 300 women aged 20~49 years. The screens of 'Project Anne', a representative fashion sharing service in Korea, were provided as a visual data. Reliability analysis, correlation analysis, confirmatory factor analysis, structural equation analysis, and multiple group analysis were performed using SPSS 23.0 and AMOS 22.0 statistical package for statistical analysis. As a result, efficiency and social influence positively influenced behavioral intention to use, and age has found that efficiency and social influences modulate the intensity of behavioral intention to use. Therefore, for the consumer acceptance and activation of fashion sharing services, marketing activities emphasizing efficiency and strengthening social influence factors are essential. Also, it is necessary to maintain the existing target group, 30~40s, and also construct additional products and price services for the 20s. This study is of academic significance in presenting basic data for empirical research on consumer acceptance of fashion sharing, and suggests a study on the influence relationship among user experience components for real users in the future.
Fashion Sharing Application;User Experience;Acceptance;UTAUT;Project Anne
그림 1. 패션 공유경제 어플리케이션 이용의도 예측을 위한 연구모형
그림 2. 패션 공유경제 어플리케이션 이용의도 예측을 위한 연구모형 검증 결과
표 1. 통합기술수용이론의 구성항목과 사용자경험의 구성요소 간의 관계
표 2. 변수의 조작적 정의 및 측정항목
표 3. 측정항목의 신뢰도 분석결과
표 4. 변수간 상관관계분석 결과
표 5. 연구모형의 평가
표 6. 가설검증 결과
Supported by : 한국연구재단