Usage Motivation and Humanistic Interpretation of Emoticons in WeChat -Focused on Hwa(和) and Ye(禮)-

WECHAT 이모티콘 사용동기 및 인문학적 해석 -화(和)와 예(禮)를 중심으로-

  • 강샤오멍 (동서대학교 일반대학원 디자인학과) ;
  • 김세화 (동서대학교 일반대학원 디자인학과)
  • Received : 2019.02.22
  • Accepted : 2019.04.10
  • Published : 2019.05.28


The purpose of this study is to investigate the characteristics of usage motivation of SNS emoticons in Northeast Asian culture regions, with the strong influence of normative society and to interpret these characteristics based on traditional humanistic thought. Since the mainstream SNS of each country is different, this study focused on China's WeChat. For the research, we found 38 motivations for the use of emoticons through literature research and interviews with 21 users, and we surveyed 209 participants for usage motivation. The results were as follows: First, six factors were derived from the motivation for use of emoticons, these factors were named emotional expressions, aesthetics, usability, impression management, entertainment, and sense of collectivism. Second, we explained how the ideas of 'Hwa(和)' and 'Ye(禮)' appeared in the use of emoticons, focusing on 'Impression management' and 'Sense of collectivism' among the motives of using emoticons. Hwa(和) is interpreted as a factor of 'sense of collectivism' which intends to strengthen the feeling of belonging in the chat room using emoticons and actively emphasize oneself and to be well integrated in the communication process. Ye (禮) is interpreted as a factor of 'impression management' which forms and maintains a better relationship with the moral code of ethics.


Emoticon;Normative Society;Usage Motivation

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그림 1. 위챗(Wechat) 이모티콘

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그림 2. 이모티콘의 교체

표 1. 이모티콘의 사용동기에 대한 선행연구

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표 2. 인터뷰 조사 개요

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표 3. 회전 후 요인 행렬

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