This study investigates the relationship between the online WOMs(such as volume of blogs, articles, reviews, searches) and the number of audience of successful film.The results are as follow: Frist, using a curve-estimation method, the results show that the longitudinal trends of the online WOMs can be best described by a cubic indicating. Second, using panel analysis in model(t) the volume of blogs, reviews, and searches is positively associated with the number of audience. All of the variables' coefficient are significant. However the volume of articles is negatively related to the number of audience with a significant coefficient.
Film;Online WOM;Curve Estimation;Audiences;Panel Analysis