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Factors Affecting the Intention to Provide and Use Accommodation Sharing Economy Service

숙박 공유경제 서비스의 제공 및 사용 의도에 대한 영향 요인

  • 이현진 (충북대학교 국제경영학과) ;
  • 박현정 (충북대학교 국제경영학과)
  • Received : 2019.03.14
  • Accepted : 2019.05.10
  • Published : 2019.05.28

Abstract

The sharing economy, which maximizes the value of resources by sharing, is appearing in various sectors today and is gradually expanding with the development of ICT. This study identified factors affecting the intention to use the services of the sharing economy with a focus on the sharing accommodation platform services. As the intention to use the sharing economy service is divided into the intention to use as a taker(guest) and a provider(host), those influencing factors were analyzed respectively. Results showed that collaborative norm, economic benefit and honorary compensation affected the intention to use as a guest. Openness to experience, economic benefit, and honorary compensation increased the intention to use as a host. Economic benefit made a greater impact on the intention to use as a guest, while honorary compensation enhanced the intention to use as a host.

Keywords

Sharing Economy;Openness to Experience;Cooperative Norm;Economic Benefit;Honorary Compensation

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그림 1. 연구모형 1

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그림 2. 연구모형 2

표 1. 측정항목

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표 2. 확인적 요인분석 결과

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표 3. 판별타당성 검증(상관계수 및 상관계수의 제곱값)

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표 4. 공유경제 이용의도에 따른 집단 간 경로계수의 차이

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