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The Effect of Mobile Foodservice Platform Service Characteristics on Ease of Use, Usefulness and Reuse Intention

모바일 외식 플랫폼서비스특성이 사용용이성과 유용성 및 재사용의도에 미치는 영향

  • Jeon, Jang Chul (Dept. of Foodservice & Culinary Management Graduate School Kyonggi University)
  • 전장철 (경기대학교 외식조리관리학과)
  • Received : 2019.01.07
  • Accepted : 2019.03.08
  • Published : 2019.05.31

Abstract

This study examined the sub - dimensions of mobile food platform service characteristics and verified how they affect the usability, usability and re - use intention. The data collection is from February 11, 2019 to February 28, 2019. The researcher visited the food service company and presented the questionnaire by direct interview. The results of the analysis are summarized as follows. First, the ubiquitous connectivity and interactivity of the mobile eater platform service have a significant effect on ease of use, but the situational awareness has no significant effect. Second, ubiquitous connectivity, situational awareness, and interactivity have a significant effect on usability, and ease of use has a significant effect on usability. Third, ubiquitous connectivity has a significant effect on re - use intention, and situational awareness and interactivity have a significant effect on re - use intention. Fourth, ease of use has no significant effect on re-use intention, but usefulness has a significant effect on re-use intention.

표 1. 표본의 일반적 특성 Table 1. Demographic characteristics of the subjects

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표 2. 확인적 요인분석 결과 Table 2. Confirmatory factor analysis

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표 3. 판별타당성 분석결과 Table 3. Discriminant Validity analysis

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표 4. 모수추정 결과 Table 4. Discriminant Validity analysis

GJMGCK_2019_v5n2_31_t0004.png 이미지

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