A Study on the Popular Factors, Consumption Paths and Effects of Korean Wave Contents: Focused on the Indonesian Market

한류콘텐츠의 인기 요인, 소비 경로 및 효과에 관한 연구:인도네시아 시장을 중심으로

  • Moon, Hyo-jin (Dept. of Advertising & Public Relations, Semyung Univ)
  • 문효진 (세명대학교 광고홍보학과)
  • Received : 2019.02.18
  • Accepted : 2019.04.14
  • Published : 2019.05.31


The study aims to explore ways to advance into the Indonesian market, focusing on hallyu contents such as Korean dramas, music and movies. To this end, we have empirically explored the reasons why local people in Indonesia like Korean wave contents, its consumption channels, its popularity factors for Korean wave contents and its effectiveness. According to the research, the reasons for the popularity of Korean wave contents were confirmed by the quality of the contents itself and the human appeal of the contents. And the consumption path was mainly through television, and the favorable impression of Korean wave contents was found to have a positive effect on the positive feeling toward Korea and the willingness to visit Korea.

표 1. 콘텐츠산업 매출액 현황(2014-2016) Table 1. Content industry sales status

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표 2. 콘텐츠 산업 지역별 수출액 현황(2016년) Table 2. Export amount by region in content industry(2016)

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표 3. 인도네시아 콘텐츠시장 규모(2013-2016) Table 3. Size of Indonesian Contents Market(2013-2016)

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표 4. 응답자의 인구통계학적 특성 Table 4. Demographic Characteristics of Respondents

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표 5. 한류콘텐츠 인기 요인 Table 5. Korean wave contents popularity factors

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표 6. 한류콘텐츠 소비 경로 Table 6. Korean wave contents consumption path

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표 7. 한류콘텐츠 호감도와 한국에 대한 호감도와의 관계 Table 7. The Relationship between Korean wave contents favorable impression and good feeling toward Korea

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표 8. 한류콘텐츠 호감도와 한국에 대한 방문의도와의 관계 Table 8. The Relationship between Korean wave contents favorable impression and visits to Korea

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