Review of the Research & Development of "New Retailing"

중국 "신소매(新零售)"에 관한 연구개발 동향 분석

  • Wu, Li-Yan (Faculty of Machinary, Jilin Engineering Normal University) ;
  • Han, Jung-Soo (Faculty of ICT, BaekSeok University) ;
  • Kim, Hyung-Ho (Dep. of Air Transport & Logistics, Sehan University)
  • 무립염 (길림공정기술사범학원 기계공학부) ;
  • 한정수 (백석대학교 ICT학부) ;
  • 김형호 (세한대학교 항공교통물류학과)
  • Received : 2019.05.01
  • Accepted : 2019.06.20
  • Published : 2019.06.28


The development of "New Retailing" is still in its infancy. Theoretical research has just begun, showing the characteristics of practice leading theoretical research, that is, there is more practical exploration but relatively insufficient theoretical research. At present, the theoretical research and practice development of "New Retailing" is gradually clear. The future development trend is large-scale, no boundaries, and wisdom. The academic community should further study in depth with theory and practice, focusing on the deep integration of online and offline, the new logistics under "New Retailing", and the research direction of "New Retailing" driving supply chain transformation and reconstruction so as to better guide the development of "New Retailing". The purpose of the research is to sort out the research status and theoretical situation of "new retailing", so as to provide references for further research on "new retail" and guidance for practical development.


New Retailing;Theoretical Trend;New Logistics;No Boundaries;Baidu index

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Fig. 1. Baidu search index

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Fig. 2. Baidu searches for portraits of crowds

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Fig. 3. Interpretation of the new retail theory

Table 1. Related literature statistics of “New Retailing

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Table 2. Statistics of representative literature parameters of "New Retailing"

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Supported by : Sehan University


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