Analysis of preference convergence by analyzing search words for oralcare products : Using the Google trend

구강관리용품에 대한 검색어 분석을 통한 선호도 융합 분석 : 구글트렌드를 이용하여

  • Moon, Kyung-Hui (Department of Dental Hygiene, Jinju Health College) ;
  • Kim, Jang-Mi (Department of Oral Health Graduate School of Public Health & Social Welfare Dankook University)
  • 문경희 (진주보건대학교 치위생과) ;
  • 김장미 (단국대학교 보건복지대학원 구강보건학과)
  • Received : 2019.03.15
  • Accepted : 2019.06.20
  • Published : 2019.06.28


This study used the Google Trends site to analyze selection information that users expect from prominent Toothbrushes and Toothpastes through related search keywords that users wanted to obtain. From 2006 to 2018(sep), searches for Toothbrushes and Toothpastes were arranged in the order of popularity of related searched words. The total number of searches words exposed was each 25, total 325 collected. The analysis was conducted using two methods, first, by search function. second, by a word network using a Big Data program. The study has shown that toothbrushes there are high expectations for brands, toothpaste there are high expectations in the function. In order to increase the motivation for oral health education, it is recommended to use and provide knowledge about the brand of toothbrushes and Toothpastes by the function.

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Fig. 1. Result of compare between keywords

Table 1. Result of the toothbrush keyword analysis

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Table 2. Result of the toothpaste keyword analysis

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Table 3. Result of the toothbrush network analysis

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Table 4. Result of the toothpaste network analysis

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