Research on Color Design in Fashion Display

패션 디스플레이의 색채 디자인에 관한 연구

  • Huo, Mei-Lin (Marine Fusion Design Cooperation Process, Pukyong National University) ;
  • Kim, Chul-Soo (Department of Industrial Design, Pukyong National University)
  • 확미림 (부경대학교 마린융합디자인협동과정) ;
  • 김철수 (부경대학교 산업디자인학과)
  • Received : 2019.03.25
  • Accepted : 2019.06.20
  • Published : 2019.06.28


Fashion display is a part of fashion brand marketing strategy. Today, due to the improvement of consumers' aesthetics, consumers' requirements for display and decoration in fashion stores are also increasing. And color design plays an important psychological role in the display. In this study, the color design of the display is taken as the center, and the status quo, emotional characteristics, psychological and physiological functions of the color design of the display are taken care of. After analyzing specific examples through previous studies, the methods and rules of color design are explored on the basis of these studies, and the principles of color matching beauty are studied to prompt the color design that follows in the display. First, there should be some emphasis on the overall color allocation. Second, the structure of the store needs to be considered. Third, we need to emphasize scientific and reasonable color matching sequence. To sum up, judging this research is of positive significance to the later research on color design.


Color Design;Fashion Display;Consumer;Psychological;Physiology

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Fig. 1. Pantone fashion color forecasting agencies of the world authority Trends Spring 2019 release summer fashion colors

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Fig. 2. Chinese architectural color

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Fig. 3. Busan, South Korea Gamcheon color design culture of the town

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Fig. 4. Background color of New York SOHOS Chung Bu Chane boutique - black and white

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Fig. 5. Hermes Household Led Color - Orange Color

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Fig. 6. Louis Vuitton concept store in Tokyo Point color- Yellow Color

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Fig. 7. Continuous color contrast and simultaneous contrast

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Fig. 8. NIKE shop color plan

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Fig. 9. Relationship diagram

Table 1. The color formation process of objective surface

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Table 2. Computation of color by computer 

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Table 3. Picasso's works

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Table 4. Chanel Chance The difference of the three colors of Chansuoandre series

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Table 5. Display of UNIQLO

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