Developing a Promotional Design of Pyeongtaek City for the Improvement of its Image

도시 이미지 개선을 위한 평택시 홍보 디자인 개발

  • Lee, Young-Hwa (Dept. of Visual Information Design, Dong Yang Mirae University) ;
  • Seok, Seung-Min (Dept. of Cosmetics Inventive Design, Anyang University)
  • 이영화 (동양미래대학교 시각정보디자인과) ;
  • 석승민 (안양대학교 화장품발명디자인학과)
  • Received : 2019.04.10
  • Accepted : 2019.06.20
  • Published : 2019.06.28


In the glocal era, the competition becomes more intense in regional development centered around cities rather than countries. This suggests that increasing the city's unique charms through a positive city image can allow the city to gain a competitive edge in the competition for regional development. In this background, this study would contribute to improving the positive image of Pyeongtaek City, presenting the value and development direction of the image it would pursue, aiming to develop a promotional design for the improvement of the city image. As the details of the research, this study recognized the city image as an efficient means of public relations of the city from its concept and necessity. Thus, this study conducted a survey on the analysis of status and image of Pyeongtaek City. This study would contribute to improving the positive image of Pyeongtaek City, presenting the results of the development of a promotional design of its administration and a plan for utilization in the manual, proceeding by stages.


City Image;City Relations;Public Relations Design;Design Manual;Pyeongtaek City

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Fig. 1. the Formation of an Urban Image

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Fig. 3. Design Concept

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Fig. 4. Color System

Table 1. The Role of Urban Public Relations Strategies

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Table 2. The Role of Citizens in Voluntary Rehabilitation

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Table 3. Pyungtaek City Basic Situation

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Table 4. Pyeongtaek City Symbol

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Table 5. Survey Design

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Table 6. A Study on the Integrated Image of Pyeongtaek City

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Table 7. A Study on the Implications of Pyungtaek City by Objectives

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Table 9. Graphic Motif

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Table 10. Application of Design

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