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Internet of Things and Innovative Media Firms

사물인터넷과 미디어기업의 혁신

  • Received : 2019.05.07
  • Accepted : 2019.06.20
  • Published : 2019.06.28

Abstract

This research examines how IoT makes a significant contribution to the innovation of media firms. The media firms will be able to find new reveue sources and strengthen firms' competence through innovating product, process and business model. While IoT increases the experience of interactivity and immersion for consumption, it improves the way ads are exposed and its impact is measured, leading to revenue increase. For these benefits fulfilled, innovation friendly media eco-system must be established. It is the most critical that media firms should change skeptical attitude toward IoT's potential and actively invest it to employ IoT. The government should create regulatory framework to best utilize the innovative advantages of IoT.

Keywords

IoT;Media Firms;Business Model Innovation;Product and Service Innovation;Process Innovation

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Acknowledgement

Supported by : Kwangwoon university