Study on Customized Theme Travel Guide Services through the Platform

플랫폼을 통한 맞춤형 테마 여행 가이드 서비스 연구

  • Kim, Seung-In (Dept. of Digital Media Design, International Design School for Advanced Studies, HongIk University) ;
  • Lee, Kaha (International Design School for Advanced Studies, HongIk University)
  • 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) ;
  • 이가하 (홍익대학교 국제디자인전문대학원 디자인학)
  • Received : 2019.06.03
  • Accepted : 2019.08.20
  • Published : 2019.08.28


The purpose of this study is to identify the needs of domestic and overseas tourists in the growing travel industry and platform industry and propose a customized matching platform service. A survey was conducted on a total of 106 people from domestic teenagers to 60s or more and case studies with domestic travel related and expert matching application. According to this survey, It was possible to identify the inconveniences and necessary needs during the trip. As the aging society is on the way, It propose a local guide matching platform service that can cover not only 20s and 30s but also 40s ~ 60s, which will be a competitive platform service in the age of 100 years. However, since this study have studied a somewhat comprehensive age range from 20 to 60 years or older, future studies will require intensive research on subjects aged 40 to 60 years or older.


Themed Travel;Guide;Platform Service;Application;Aging Society


Supported by : Hongik University


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