A Study on the Service Quality of Management Consulting of Traditional Korean Markets and This Affects the Management's Performance - Mediating Effects of Utilizing Management Consulting -

전통시장의 경영컨설팅 서비스품질이 경영성과에 미치는 영향 - 컨설팅 활용도의 매개효과 -

  • An, Sang Hoon (Department of Foodservice and Culinary Management, Kyonggi University) ;
  • Park, Mi Ra (Department of Foodservice and Culinary Management, Kyonggi University) ;
  • Lee, Yong Chul (Department of Master Chef, Woosong University)
  • 안상훈 (경기대학교 외식조리관리학과) ;
  • 박미라 (경기대학교 외식조리관리학과) ;
  • 이용철 (우송대학교 외식조리학부)
  • Received : 2019.02.19
  • Accepted : 2019.07.31
  • Published : 2019.08.31


This study investigated the influence of the quality of a business management consulting service and the mediating effect of utilizing a business management consulting service. For this purpose, data was collected from 200 self-employed workers of the Moonchang market in Dasejun, the Yongdap market in Seoul and the Jatgeoeul market in Gapyeong. The result of the study are as follows. First, it was found that the quality of interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' financial aptitude. Second, it was found that the quality of the interaction, the quality of the result and the quality of the physical environment have significant influences over peoples' non-financial aptitudes. Thirds, the evaluation of a mediating effect of utilization of a business management consulting service on the relationship between the quality of a business management consulting service and business performance showed that it has a significant influence in all ways and so this, proved its mediating effect. Therefor, as one of the means to activate traditional markets in Korea, it would be beneficial to actively introduce a business management consulting service and this would achieve a better performance through efforts to change the perception of employees and consultants about post-management of business management consulting services.


Traditional market;management consulting;service quality;management performance;consulting utilization


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