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Effectiveness of Restaurant Attributes and Consumer Emotions regarding Waiting Time on Revisit Intention

레스토랑 선택속성과 대기시간에 따른 고객감정이 재방문의도에 미치는 영향

  • Lee, Jeongeun (Department of Culinary Arts, Foodservice management Major, Woosong University) ;
  • Choi, Jinkyung (Department of Culinary Arts, Foodservice management Major, Woosong University)
  • 이정은 (우송대학교 외식조리학부 외식산업경영전공) ;
  • 최진경 (우송대학교 외식조리학부 외식산업경영전공)
  • Received : 2019.04.09
  • Accepted : 2019.08.16
  • Published : 2019.08.31

Abstract

The purpose of this study is to measure the effect of customers' waiting time on their revisit intention through their emotion. Also this study assessed the effect of restaurant selection attributes on consumers' revisit intention in Korea. This study used experimental scenario questionnaires for collecting data. Frequency analysis, Cronbach's alpha, correlation, t-tests and multiple regression analysis were assessed using SPSS. Customers preferred taste, sanitation and service when selecting a restaurant to dine out. The results of this study found that there were no significant differences between positive and negative emotions due to waiting time. Findings of this study suggested that waiting time, convenience, nutritional value, and emotion influenced consumers' revisit intention. Therefore, reducing waiting time and providing proper service will help consumers have positive emotions to return to dine at a restaurant.

Keywords

Waiting time;positive emotion;negative emotion;restaurant revisit intention

Acknowledgement

Supported by : 우송대학교

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