Characteristics and Value of Fashion Thinking in the Automobile Industry

자동차 산업에 적용된 Fashion Thinking의 특성 및 가치

  • Kim, Mikyung (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Yim, Eunhyuk (Dept. of Fashion Design, Sungkyunkwan University)
  • 김미경 (성균관대학교 의상학과) ;
  • 임은혁 (성균관대학교 의상학과)
  • Received : 2019.06.17
  • Accepted : 2019.08.02
  • Published : 2019.08.31


Fashion in modern society reflects contemporary times as well as plays an important role in understanding the relationship with various objects and socio-cultural phenomena. Fashion is also based on the idea that is accepted as suitable under contemporary judgement that forms an aesthetic notion of beauty and creates infinite ideal and fantasy. There is a need to see fashion from a broad approach within the socio-cultural concept. Fashion Thinking, based on diversified research on social roles and fashion value has been widely used in other industrial fields; consequently, this study examines phenomena that appears in the automobile industry. This study helps reveal the implied influence of Fashion Thinking toward other industries and socio-cultural aspects, by deriving characteristics and value of Fashion Thinking through an analysis of the applied cases of Fashion Thinking in the automobile industry. The result of this study has a practical meaning that lays the foundation for understanding Fashion Thinking for innovative creative management and utilizing it effectively in other industrial fields such as the automobile industry.


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