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Success Factor Analysis of New Korean Wave 'K-POP' and A study on the importance of Smart Media to sustain Korean Wave

신한류 'K-POP'의 성공요인 분석과 한류 지속화를 위한 스마트미디어 활용의 중요성에 관한 연구

  • 박현규 (조선대학교 링크플러스사업단)
  • Received : 2020.03.03
  • Accepted : 2020.04.20
  • Published : 2020.04.28

Abstract

This study focuses on the phenomenon that K-POP has become spotlight as killer contents which can be spread over the world beyond Asia. In order to identify critical factors of successful impact of K-POP on other cultures, the influence of the change in media on the globalization of popular culture was explored and the related requirements were analyzed. Furthermore, the potential markers for K-POP, a core field of the Korean Wave, were also analyzed and specific factors such as effective infrastructure of among producer of contents, platform subscriber, network provider, terminal enterprise and retailers for building new businesses model were investigated in detail.

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