Adaptation of Cross-Cultural Communication in Jakarta Multinational Companies

  • STELLA, Stella (Strategic Marketing in Communication Department, BINUS Graduate Program, Communication Bina Nusantara University Jl) ;
  • MANI, La (BINUS Graduate Program, Strategic Marketing Communication, Bina Nusantara University Jl)
  • Received : 2020.09.18
  • Accepted : 2020.11.28
  • Published : 2020.12.31


Purpose: This study aims to explore the experience of cross-cultural communication adaptation between local and expatriate employees at PT. XX Organizational culture in the company is the most important factor to helpemployees in the company to work efficiently and effectively in order to achieve company goals. Research design, data and methodology: The analysis methods used in this research are data reduction, data presentation, and drawing a conclusion. From this collaboration, the cultural adaptations arouse due to the challenges for workers who have to work together with different cultural backgrounds. The method used is qualitative with a case study approach. Data collection methods used is employee interviews at PT. XX with triangulation conducted on 2 expatriates and 2 local employees. Results: Studies show that successful management is highly dependent on employees adapting to local culture and work situations. This process rarely runs smoothly because the persons in intercultural interaction do not use the same language and the lack of adaptation.. Conclusions: . In order to maintain its existence, the company strives to expand its wings in the global market and establish partnerships to expand cooperation. PT. XX from South Korea cooperated with Krakatau Steel, a state-owned Indonesian company



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