BACKGROUND : In order for Korea"s fashion industry to prepare for the 21st century and to overcome the comepetitive nature of the future and also to pursue a high class, individual and global trend an organization was needed that could harness the strengths of the fashion industry and the academic institutes in Korea. There was a great need for an organization that could link the on hand experience of the industry and the human resource educating groups. OBJECTIVES : To advance excellence in education, scholarship and innovation, and their global applications, J. Fas. Bus. promotes the discovery, dissemination, and application of knowledge and is a primary resource for its members in strengthening knowledge, leadership and service to society, industry and academia.