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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 50, Issue 8 - Dec 2000
Volume 50, Issue 7 - Nov 2000
Volume 50, Issue 6 - Sep 2000
Volume 50, Issue 5 - Aug 2000
Volume 50, Issue 4 - Jul 2000
Volume 50, Issue 3 - May 2000
Volume 50, Issue 2 - Mar 2000
Volume 50 - Jan 2000
Selecting the target year
A Study on the Formative Character of the Korean Shaman′s Costume - Focusing on the Hong-Sung Area, Choong-Nam -
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 5~20
This paper aims at analysing the formative character of the Korean Shaman's Costume in the area of Hong -Sung, Choong -Nam. Korean shamanism has been the core of the traditional folk religions. so that it has had a great effect upon the formation of Korean's mind and custom. And its magical power remains unabated even today. Modern shamanism in the Hong-Sung area has been changed under the influence of the shamanism in the Seoul-Koungki area. Therefore modern shaman's costume in the Hong-Sung area is similar to shaman's costume in the Seoul-Koungki area. Modern shaman's costume in the Hong-Sung area has only 5 or 6 kinds. These consist of Pulsajangsam, Chulik, Kugunbok, Mongduri and Wonsam. But there are some differences between modern shaman's costume and traditional costume in the formative character, Modern shaman's costume in the Hong-Sung area has became simpler in the formative character and more gorgeous in color or adornment than that of the traditional costume.
A Study on the Attitudes of Net Generation toward Purchasing fashion Products according to Life-style
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 21~31
The purpose of this study was to characterize the attitudes of Net generation customers toward purchasing fashion products or apparels through Cyber communication media. This study targeted 333 individuals aged from 14 to 24 purchasing fashion apparels through the Interned or PC communication. The data were analyzed by using frequency analysis, factor analysis, t-test, ANOVA by SASS package. The results of this study are as follows : 1. Fashion life-style of Net generation is classified into four groups - Fashion attached type, Web entertainment type, Web information type, Web media purchasing type. Net-Generation shows a little preference for brand. 2. As a result of the statistical analysis of each group's demographic variables, price is not so important when purchasing and according to the analysis of age, it proves that twenties are trendier than teenagers. 3. The most significant factor of information search is watching others' clothes and the most popular place for purchase is wholesale mall. Net-Generation has a little intention to purchase through Cyber communication media.
A Study on the Evaluation for Image and Price of Saenghwal Hanbok
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 33~46
The purpose of this study was to investigate the consumers'evaluation for image and price of Saenghwal Hanbok. Data were collected by Questionnaire from 400 men and women living in Seoul area between August and September of 1998, and 374 questionnaires were analyzed by frequency, percentage, mean, standard deviation, t-test and factor analysis. As a result, consumers perceived Saenghwal Hanbok as 'comfortable' and 'individualistic' compared with western dress. Git(collar) and Gorum (ribbons) or Maedup(braided buttons) of Jeokori(jacket) were selected as having traditional image the most. 245 people(65%) answered that the general impression of Saenghwal Hanbok wearers was favorable. Saenghwal hanbok was thought to be appropriate when priced between 30,000 and 200,000 won per suit. And the intention to continue wearing Saenghwal Hanbok in the future was very positive.
A Study on Rhythm and Color expressed in S. Delaunay′s Textile Design
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 47~58
This paper analyses the geometric aspect of Soma Delaunay's works on the basis of design elements and principles. Geometric pattern is one of the distinct features of early 20th century avant-garde works. The significance of its pattern and colour comes from the fact that it has not only influenced the contemporary fine art but also offered the basic principle of modern costume design. In 1925 she was designing clothes which could be worn today without appearing old-fashioned. She foresaw the future trends in fashion and interior decoration, One might claim she belongs to the avant-garde even today and no less astonishing a phenomenon than she was in 1925. Soma Delaunay's art was one of the first expressions of abstract painting and her "simultaneous contrasts"are among the earliest example of the aesthete. In Delaunay's geometric abstraction it is found that the technique of"simultaneous contrasts" is exploited almost without exception. colour as well as collage was the favourite technique Delnaunay used in creating a distinct simultaneity, Many "inobjective" paintings as she herself called unite the rigour of simple geometric forms with an inner life and poetry which emanate from the richness of the colour, the musicality of the rhythm, the vibrant breadth of the execution.rant breadth of the execution.
The Effect of Adolescents′ Consumption Values on the Clothing Products Evaluation
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 59~72
The Purpose of this study is to determine the effect of new generation adolescents' clothing consumption values on their evaluation of clothing products. In the positive analysis, a questionnaire survey was conducted. Particularly, based on Sheth's (1991) theory, a focus group Interview was performed to develop the questionnaire on adolescents' clothing consumption values. The results of this study can be summarized as follows: First, young consumers have different values and clothing purchasing behavior from adults. To be specific, adolescents tended to appreciate fashionable and sensual values among clothing consumption values. Second, it was found that adolescents'personal values and their group-wise clothing consumption values affected their evaluation of clothing products. Such a finding may explain the relationship between value system and purchasing decisions. Namely, adolescents' evaluation of clothing products is affected by their value system. This finding supports the consumer value system suggested by the "expectation-value" theory. Thus, values and clothing products evaluation are neither separated from each other nor unrelated, but they affect each other in an abstract hierarchial structure. After all, through the route model, personal values affect clothing consumption values, which in turn affect clothing products evaluation. Besides, the clothing consumption values are affected by gender directly or indirectly. All in all, some specific indices regarding the abstract and hierarchial consumption values could be offered by analyzing the effects of adolescents' consumption values on their evaluation of clothing products in reference to the external clues of price and trademark manipulated, and thereby, the effects of consumption values on the positive clothing products evaluation could be determined in general.n general.
The Style of Street Fashion on Fashion Magazine in Japan - from 1960's to 1990's -
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 73~87
The purpose of this study was to analyze the influence of fashion magazine on the street fashion, focused on Japan. The data were collected from the magazines and newspapers published in Japan from 1960's to 1990's. Fashion magazine has three functions : transmit information function, education and criticism function, advertisement and entertainment function. And, it has influenced on the street fashion by grasping the fashion trend and consumer needs, and communicating the vision to reader in Japan. The results were as follows : 1. the ivy look of 'Heibon Punch' in the 1960's, 2. the coordinate look of 'Anan' and 'Nanno', 3. the outdoor look of 'Popeye' in the 1970's, 4. the new traditional style of 'JJ' in the 1970's - 1980's, 5. lyceenne look of 'Olive' in the 1980's, 6. Shibu-Kaji style of 'McSister', 7. the supermarket style of 'Cutie' in the 1990's.
A Study on Women's underwears - From 16th century to 20th century(the first term)-
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 89~107
Underwear has undertaken the auxiliary role of outwear also. Thus, as outwear has changed forming the characteristic mode in every period, underwear has changed endlessly, so that it may match the form and function of outwear, in accordance with the stream of period. In this study, this researcher examined hoop and petticoat which were used for widening the skirt which is female clothes with diverse names in every period. under one name which is farthingale, centering around the West and korea, from 16th century to 20th century(the first term). In addition, it examined by comparison the relevancy between to the history and change factor of underwear which was used for swelling the skirt in Korean clothes. The result to have studied on the history and change factor about the farthingale of West and Korea is as follows: This study found that the silhouette of women's clothing has a strong relationship with underwear. Also The result to compare the underskirt of the West with that of Korea is as follows : They has other character, but in 18th century, being compared the underskirt of the West with that of Korea, for the swelling of skirt, this study found that they had something in common with the underskirt of the West and Korea.
The Study on Costume in Palhae and Shilla
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 109~125
As the result of the study of this thesis, the costume of Palhae and Shilla shows the many similarity. 1. The two centuries introduced the system of four-colored official uniform. This official uniforms are BokDoo(복두), DanLyung(團領) and Dae(帶). BanLyung of Palhae are GyulGoPo(결과포), leather belt and that of Shilla are GyulGoPo, YuLanPo(유란포), KwaDae(과대) Similarly BokDoo shows the long Gak(脚) in back. 2. Yu(유) and Ko(袴), the native costumes have worn even after the period of the three countries. 3. The two countries wore DanLyung. A man In Palhae wore GyulGoPo(결과포), leather belt and a man in Shilla wore GyulGoPo, YuLanPo(유란포), KwaDae(과대). 4. A woman in Palhae wore SangEui(上衣), Sang(裳), JikLyung(直領) one by one. And over Sang wrapped PoBaekDae(布帛帶) and covered the shoulder by UnGyun(雲肩). A woman in Shilla wore SangEui, Sang, PoBaekDea one by one and covered the shoulder by Pyo(표). 5. The two countries put on Rib(笠) and similary shoes. Rib insists of Moche(帽體), ChaYang(次養) and can classify the estate by decoration. A man wore Wha(靴), Li(履) and a woman wore KoDooLi(高頭履). This similarity is the result by the cultural interchange between Palhae and Shilla. There are the five reasons. Interchange by the envoy's visit. Interchange through Shillado(新羅道), Interchange in T'ang Dynasty, Interchange in Japan, Interchange of Buddhist culture. By the cultural interchange between Palhae(渤海) and Shilla(新羅), the shape of costume is similary. The meaning of this similarity of costume equals to the similarity of culture. We will approval Palhae is the co-subject of Korean history with Shilla and will name as "The period of NamBukKuk(南北國時代)" from the late 7th century to the early 10th century in the academy of the history of Korean Costume.
Chinese Po corresponding to Jikryung of Chosun Era - Focusing on Yesal and Jikshin -
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 127~142
The names of Chinese Po corresponding to Korean Jikryung are Yesal and Jikshin. Thus the purpose of this paper is to review of the shapes and usage of Yesal and Jikshin and then make a comparative review between the twos and Jikryung having side Moo. Results of the study are described as follows : 1. The Chinese costume, Yesal is translated literally into Korean, Euisal or Euisal Jikryung and called Euisal Diknyung or Uisakot in Korean while Jikshin is translated into Korean, Jikryung and called Diknyung. 2. Yesal is a new type of clothing as created during the Ming period. The costume is the remnant type of Yosunoja and Byunsunoja in the periods of Sung and Yuan. Types of Yesal are classified into two, or one whose rear part's upper and lower areas are connected with each other and whose front part's upper and lower areas are net, the other in which those upper and lower areas are disconnected both in front and rear parts. 3. Types of Jikshin are classified into two, one having Pa and the other having loot. The latter is re-classified into two, one whose sleeve is large and wide, the whole length of which is long and which was usually worn by Sain, and the other whose sleeve is small and narrow, the whole length of which is short and which was by the grass root. 4. Yesal and Jikryung both having Pa have the almost same shapes except their front parts. Baerae of the former is more curved than that of the latter. Also the both were used as official uniforms worn by civil and military officials from higher to lower levels. 5. Jikshin and Jikryung both having Pa have the same shapes. Baerae of the former is more curved than that of the latter. The both were used as official uniforms worn by civil and military officials under a King and as casual costumes by Sadaeboo. In terms of color, Jikshin and Jikryung both employed red, blue and green, Especially the red color was favorably used both in China and Chosen at that time.
Perfume Consumption Behaviors of Female College Students - Based on the frequency of perfume usage -
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 143~153
The purpose of this study was to find out the relationship among the frequency of perfume usage and perfume attitude. perfume consuming behaviors and demographies. The data were collected from 352 female college students using questionnaire. Three groups including Large amount users(30.1%), Medium amount users(33.8%), and Small amount users(36.1%) were identified by the frequency of perfume usage. The results were summarized as follows : 1. There were significant differences on perfume attitudes and perfume consuming behaviors among the three groups. The more they use perfume, the more they feel pleasure and self-confidence. Most subjects preferred overseas prestige and popular perfume. And they obtained perfume informations through magazine ads and article. 2. There were significant differences demographic characteristics among the three groups. The older and the higher social status frequently used perfume. This study will provide useful marketing data and implications for activation of domestic perfume market.
A Study on Pao, A Caftan type Subculture Garment in China Nationality
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 155~162
Classifying the diverse and complex clothing category of nationality subcultures in China is not a simple task. However, summing up, it can be largely classified that clothing of the northern area is long trousers and short skirt. Among the clothing of Nationality in China, especially, Pao(robe: 袍) has its diversity and colorfulness. whose elements forming its each characteristic feature has enough value to be investigated fully in the historical point of view. The conclusions of this study reveals that Pao in nationality subculture in China can possibly be divided into the four types as Qipao(旗袍) in Dongpei area, Mongopao(蒙古袍) in Inner Mongolia, Qiapan in Xinjiang area, and Zangpao in Tibet area. The modes of Qipao and Mongopao are mainly similar in that they have diagonally on the right, stand collar in composition, but Qipao shows its diversity in collar and slashes, and Mongopao also shows diversity in its colare and waistband. Since western culture flowed into China along with its open door and reform policy, the splendid color and distinctive pattern, decoration, diversified method of compositions and clothing categories of Nationality cultures are disappearing in its their originality and nationality.
A Study on the ZEN(禪) style in Contemporary Fashion
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 163~175
This study focuses on the Zen style in contemporary fashion which presents itself as one of the dominant cultural phenomena these days. After investigating the basic concepts and features of the Zen style and examining its birth and development, this study moves on to the ways in which it is characteristically applied for the world of fashion. This study is also performed both by the theoretical research on related books and papers for the explication of main concepts and by the practical research on fashion magazines and works of famous fashion designers for the presentation of more detailed illustration. When we are talking about postmodernism, which is a reaction against or a continuation of modernism, as a cultural dominant shown up in the late twentieth century, the Zen style itself can be regarded as a typical representation of postmodernism in fashion. Although the Zen style can be viewed as sharing the basic principles with minimalism which is a main branch of modernism, it is strongly in line with postmodernism (which is human-centered) in that its fundamental idea is based on emotions and feelings of human beings and the purity of natural world. As above, ZEN is a crossover phenomenon between postmodernism and modernism. In this sense, it is said that within the name of postmodernism the Zen style has satisfied our desire to present our inner world of mind with the help of regional philosophy (in this case Oriental one). The four main aspects of the Zen style in fashion are following : simplicity connected with the Oriental moderation, the use of the Oriental silhouette and detail, the destruction of form, and the nature-friendly attitude. These will be under close examination in this study
A Study on Display Practice in the Domestic Fashion Industry
Journal of the Korean Society of Costume, volume 50, issue 6, 2000, Pages 177~188
In viewpoint of visual merchandising, display is recognized as important means of expressing fashion as well as essential factor of stimulating customers' interest in purchase. However, visual merchandising Is relatively new area and the number of specialized display personnels are limited Therefore, the purpose of this study was to investigate the practice of display in domestic fashion industry. For this study the display personnels working in 51 fashion brands were interviewed. The result was analyzed by using frequency count and percentage. It was found that few human resources were undertaking display work in various and abundant stores with relatively frequent display replacement. And main part of display work was performed outside office hours which brought out extension of working tome. Comparatively more budget assigned for ladies 'brand than mens' brand, youngsters 'than middle-ages' and obtaining display-related information was belong done mostly via domestic documentary sources and market researches. In general, optimistic attitudes were significantly shown by the interviewees that the importance of display is increasingly recognized, in the domestic fashion industry and therefore the prospect of display found to be expected as prosperous.