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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 59, Issue 10 - Dec 2009
Volume 59, Issue 9 - Nov 2009
Volume 59, Issue 8 - Sep 2009
Volume 59, Issue 7 - Aug 2009
Volume 59, Issue 6 - Jul 2009
Volume 59, Issue 5 - Jun 2009
Volume 59, Issue 4 - May 2009
Volume 59, Issue 3 - Mar 2009
Volume 59, Issue 2 - Feb 2009
Volume 59, Issue 1 - Jan 2009
Selecting the target year
Influence of Consumer Attitudes and Familiarity toward a Fashion Brand with a Cause Marketing Program on Credibility, Purchase and Word-of-mouth Intention
Seo, Eun-Kyuoung ; Hwang, Sun-Jin ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 1~15
The purpose of this study is to examine the effect of the cause marketing on fashion brand credibility, purchase and words of mouth ("WOM") intentions. This study adopted a survey method with the questionnaire. Data were collected from respondents who were graduated from higher than elementary school students. The data were analyzed by using statistic methods such as frequency analysis, factor analysis, reliability test and structural equation modelling. The results of the data analysis of this study are as follows; firstly, brand familiarity and customer attitude have a directly positive effect on the credibility, purchase and WOM intentions. Fashion business companies should work up the ways of communications with the customers besides cause marketing for the brand familiarity. It is necessary for customers to be known about how the fashion business companies participate in cause marketing to enhance the value of positive brand attitude. Secondly, while the brand familiarity on the credibility, purchase and WOM intentions are effective to female customers, the brand attitude is effective to male customers. Thirdly, even though it was showed that the credibility of fashion brands have no significant effects on purchase and WOM intention, it is due to its own nature of fashion business and it is founded in preceding research that high-involved fashion products may have different results in comparison with the practical products.
Relationship between Fashion Product Attributes, Product Satisfaction and Repurchase Intention for Schoolbags - Focusing on middle and high school students in Daegu and GyeongJu -
Park, Goo-Ja ; Yoo, Tai-Soon ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 16~28
This study examined relationship among fashion product attributes of schoolbag, product satisfaction and repurchase intention. Total 315 questionnaires were distributed to the female/male students in Daegu and GyeongJu. Frequency analysis, factor analysis, reliability analysis, multiple regression were conducted using SPSS 13.0K statistics program as data analysis. The independent sample t-test was also conductd to examine the differences among sex, domicile, middle and highschool students. The findings hum the analysis are described in the following: First, female students is higher subjective fashion product attributes(fashion, individuality, refined) and objective fashion product attributes(design, color) importance than male students in purchasing schoolbag. High school students is higher subjective fashion product attributes(fashion, individuality) and objective fashion product attributes(brand, color) importance than middle school students in purchasing schoolbag. Second, product satisfaction are positive influenced by practicality and individuality of subjective fashion product attributes. Product satisfaction are not influenced by fashion and refined of subjective fashion product attributes. Third, product satisfaction are positive influenced by brand and design of objective fashion product attributes. Product satisfaction are not influenced by price and color of objective fashion product attributes. Forth, repurchase intention in schoolbag are strong positive influenced by product satisfaction.
Characteristics of Textiles Found in the Pagoda at Naksan Temple
Cho, Hyo-Sook ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 29~40
On April 28th of 2006, a set of Buddha's reliquary was excavated from the pagoda in n Nacsan Temple. According to the record, the relics were put in the pagoda in the 18th year of King SookJong in the Chosun Dynasty (1692). The present paper examines ten pieces of wrapping clothes covering reliquary found in the pagoda. They are especially precious data in the history of textiles because they were blocked off from outside and was preserved in good condition with vivid colors still remaining after more than 300 years. Of the ten pieces of wrapping cloth, five were double-layered and the other five were single-layered. They include 15 pieces of silk fabric but, excluding repeated use of the same silk fabric, the total of 11 pieces of silk fabric were examined. All 11 kinds of silk fabric were patterned, 9 of which were Satin and the other 2 were Twill. Of the 9 Satin pieces, 8 pieces were 5-end satin which had the ground of 5-end warp satin with the figure of 5-end weft satin. The remaining 1 Satin piece were more splendid with prominent figures by using warp and weft of different colors. The 2 Twill pieces used twill weave-the ground was 3-end warp twill and the figures were 5-end weft twill. Both of the Twill pieces were weaved with character patterns, partly using wrapped gold thread as supplementary weft. The patterns of 11 pieces of silk fabric include flower, dragon/phoenix, cloud, and geometric patterns. Five were flower patterns, three were dragon/phoenix patterns, two were geometric pattern, and one was cloud pattern. In addition, various treasure patterns, character patterns were utilized as supplementary patterns. The flower and phoenix patterns reflect characteristics of the textiles of the 17th century whereas check pattern and cloud pattern were very unique.
Effects of Country-of-Origin Coincidence and Price Level on Fashion Products Evaluations - Moderating Effect of Gender -
Kim, Yeon-Hee ; Lee, Kyu-Hye ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 41~57
Evaluations of fashion products are often influenced by consumers' knowledge of the country where the products were made in. As globalization progresses, country-of-origin information is widely regarded as a powerful cue on consumers' shopping behavior. The purpose of study was to examine the consumer evaluation of apparel products with uni-national or bi-national country of origin. The effect of price level and gender were also investigated. The empirical research design took 2
2 factorial design with the country-of-origin coincidence (uni-national vs. bi-national) and price (high vs. low) of gender (male vs. female). Consumers' ethnocentrism and country-of-origin interest were taken into account as covariates in the factorial design. The consumers' evaluation of fashion products was measured in terms of brand attitudes and product attitudes. Data from 514 respondents were analyzed with t-test, one-way ANOVA, two-way ANOVA, and ANCOVA. Results of this study affirmed the importance of price information rather than country-of-origin coincidence in brand attitudes and product attitudes. Only for male consumers, interaction effects of price and country-of-origin coincidence had significant eflects on utilitarian attitude. Effects of two covariate variables included in the study were significant for female respondents but not for male respondents.
A Study on Changes of Body Measurements in Teenage Boys: Focused on ages 13 to 18
Hyun, Eun-Kyong ; Nam, Yun-Ja ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 58~71
The purpose of this study is to examine the increments of body measurements of the teenage boys between the ages of 13 and 18 and provide a fundamental data for apparel manufacturers in order for them to make clothing that reflect the appropriate body characteristics of the teenage boys. The total of 1587 male subjects between the ages of 13 and 18, from the 5th Anthropometric survey of Korea (Size Korea) data, were used for this study. The changes in the body dimensions were analyzed with anthropometric measurements and anthropometric index mesurements. First, anthropometric measurement results show that most of the height related measurements increased in accordance with age, and that the boys between the ages of 13 and 15 experience dramatic growth. Standard deviation is the largest between the age of thirteen and fourteen which indicates that in these ages there is a wide difference in a growth rate Second, anthropometric index measurement results show that in accordance with age, bust, waist and hip depth/width rate decreased; however, waist and hip depth/width rate increased at the age of 18. In accordance with age, upper body length rate increased, whereas lower body length rate decreased. Bust circumference, armhole length, and upperarm circumference rate increased gradually, whereas waist circumference decreased.
Development Simulation of Textile Using Geometric Patterns Found in the Design Mural Paintings of Goguryeo Dynasty Tombs
Jung, Hyung-Ho ; Kim, Eun-Jung ; Bae, Soo-Jeong ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 72~81
The purpose of this study is to develop geometric patterns which can be reinterpreted in a modern sense and textile designs which can be commercialized in the mural painting of Goguryeo Dynasty's tomb. Of 42 tombs where genres and portraits could be observed, the costume style of Goguryeo dynasty could be mainly observed in the tombs built in the 4th and 5th centuries. Since geometric patterns found in the portrait could be represented in a modern sense, this study was intended to develop the patterns of a necktie which is one of cultural products by applying geometric patterns in the mural painting of Goguryeo Dynasty's tomb in the 5th century with many patterns distributed. The scope of patterns was limited to a square, a triangle, a circle, and a diagonal line which were the basic of geometric patterns found in the mural painting. The methods of study were literature review and empirical study. Adobe Photoshop CS3 was used to edit geometric patterns found in the mural painting of Goguryeo Dynasty's tomb in the 5th century. By extracting a square(
), a triangle(
), a circle(
), and a diagonal line(
) from edited images, predicted images were proposed before products were made. Finally textile designs were made through the simulation of edited design patterns in the necktie and handkerchief. This study will contribute to the positive effects on the development of cultural product designs applying the characteristic of geometric patterns and the construction of Korean image.
Design Development of the Taekwondo Uniform ; Historical Research
Kim, Jung-Hee ; Cho, Hyo-Sook ; Jeon, Hyun-Sil ; Lee, Hyun-Jin ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 82~93
This study is considered about the Taekwondo(跆拳道) uniform classified by period and analyzed the current Taekwondo uniform. And founded on this contents, new designs of uniform, that a functional side are considered and can symb이ize the identity of Taekwondo, are presented through this study. Ancient times to the present time, the Taekwondo uniform classified into three types according to 'Period of putting on our nation's costume'(three kingdoms
Joseon(朝鮮) times), 'Period of confusion on uniform'(Japan's colonial rule of Korea
-the early 1970s), 'Period of the settlement on official uniform'(the late 1970s-the present time). And besides, the shape of our nation's costume in ancient times is succeeded until Joseon times and this basic style becomes the outset on the current Taekwondo uniform. The designed uniforms are connoted the notion of the aesthetic appreciation in Korean traditional costume, that is, a symbolic, dignified, moderate appreciation with the consideration of a functional side for Taekwondo. And the contents on the presented designs are classified into 'shape, pattern, color'. First, these designs that are adapted the shape of Baji(바지) Jeogori(저고리)-belt, which have symbolized our nation's costume, and the shape of Bacja(배자) had used in Joseon times, are connoted a 'traditional appreciation with functional side'. Second, these designs, which are adapted the patterns of the active image(a bugbear, flying horse, tiger for embroidered patches, Taegeuk(太極)) in a modern style, express a 'symbolic, dignified appreciation'. Third, these designs are well-matched a black and white color with multicolored stripes(saekddong, 색동), and its ones are connoted a 'moderate and symbolic appreciation'.
Study on Hwal-ot at the Field Museum of Chicago
Kwon, Hea-Jin ; Hong, Na-Young ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 94~105
Hwai-ot is the embroidered bridal red robe that represents the beauty of Korean traditional costume. As there are very few remains of Hwal-ot that are pass to date, the study on Hwal-ot has been limited to the Hwal-ot of Princess Bok-on and some civilian Hwal-ot relics. In this study, I tried to perform a positive research on Hwal-ot of the latter Joseon dynasty by inspecting these Hwal-ot remains housed at Field Museum of Chicago. This study has its meaning in the fact that it tried to illuminate diverse features and beautiful formation of the Korean traditional Hwal-ot by comparing those possessed by overseas museums with the ones in Korean museums. Number 33157 Hwal-ot has very unique pattern with both embroidery and gold imprint decorated. It has less embroidery than the Princess Bok-on's Hwal-ot but has much diverse gold imprint patterns. Other four Hwal-ot remains, other than the number 33157, have similar characteristics with the Hwal-ot housed at Changdeok-gung, whose reproductions are also kept at Dankook University Muesum and Ewha Womans University Museum, which makes it possible to deduce that they have typical characteristics of the Royal Hwal-ot of the latter Joseon dynasty.
A Study on Knitted One-piece Design by DTP
Oh, Yun-Jeong ; Cho, Kyu-Hwa ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 106~117
The purpose of this study is to present a new vision for high value-added knit wear design by designing and producing knitted one-piece dress by digital textile printing which based on digital making a new industry, culture, and lifestyle in a new millenium. According as casual fashion is more and more popular, preferring knit wear, a key item of casual fashion, continues to increases. Therefore it is important to study knit wear design practically, try a new technique, and represent creative designs. As a method of the study, visual and textural data were investigated for theory of knit and DTP and a variety of knit design samples were illustrated Especially, to perform a study based on the industry, this researcher worked and experienced at J fashion Ltd., knit wear promotion company. Firstly, the theory of DTP was investigated and then 3 knitted one-pieces were designed and produced. The concept of design was digital geometry which represented chic and modern image in digital age. Target was city adult group from the late teens to the late twenties and keeping open mind and active lifestyle and enjoying the activity and unique characteristics of knit wear. This study has developed knitted one-piece design by DTP technique which has been generally applied to woven fabric. This is of great significant in opening a new way of high value-added knit wear design.
The Characteristics of Textiles Excavated in Goryeong Jeesandong Tomb No.73
Park, Yoon-Mee ; Choi, Jae-Hyun ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 118~125
Goryeong Jeesandong tombs No.73 from the 5th century located in Gyeongsangbookdo is the most representative remains of the Daegaya. They were excavated and examined by the Daedong Research Center for Cultural Properties. In this study, the textiles in the Goryeong Jeesandong tomb No.73 is identified and their features are examined through scientific analysis. Due to the fact that the remains were not treated for preservation, we were able to observe many samples under the microscope. Within the hemp textiles both hemp and ramie were made using s-twist threads and the thread count distribution is calculated to be 8.0
. Among the silk, the taffeta was categorized into five types. First, there was plain woven silk which the thickness of the warp and the weft is the same and their rate of threadcount was the same. The second type was thin tabby which is spacious between threads. The third kind was woven by warp and weft which had very different thickness. The fourth type used two threads for each warp. The fifth kind used two threads for the warp threads and used thick threads for the weft for a modified plain weave, and it is the first of its kind to be found. Also, there was a compound weave with warp-faced compound weave among silk.
The Study on the Design Identity of Dior Fashion House - Concentrating on John Galliano -
Jung, Jung-Hee ; Ko, Hyun-Zin ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 126~139
The following study from the perspective that the identity of a brand is determined by the creative work of the designer, will review the design identity of fashion house, which have maintained a basic concept of couture house until recently. For this purpose, first, the concepts of fashion house and identity could be examined, and then the design identity of both the past couture designer and the present house designer could be comparatively analyzed. This study focused on John Galliano of Dior, and was carried out under the method of document study and case study. Based on this, the analytic results of the design identity of fashion houses are as follows. The design identity of fashion house, which has its origins in the past couture house, appears from the house characteristics, design characteristics and the design image. The original design identity of Dior House seems to be feminism and elegant extravagance, which naturally models the body line of women into diverse lines. The new design identity of Dior House by Galliano, while reflecting wit and fantasy, at the same time is expressed as sexy and romantic elegance which attempts to express the beauty of modern women. The pursue of chic elegance, which is the characteristic of early Dior design, have changed into avant garde and unique designs with tendencies of multi-culturalism due to the most recent house designers. Finally, Dior house design has successfully maintained the master of handcrafted quality based on craftsmanship, the history from the house archive, and the modern trends appropriately added by the creativity of Galliano.
A Review of the Restoration of Braid Belt, Gwangdahoe by Goryeojo Weaving Method in Joseon Dynasty
Lim, Keum-Hee ; Cho, Woo-Hyun ;
Journal of the Korean Society of Costume, volume 59, issue 6, 2009, Pages 140~155
This study tries to find out the special twine technique of flat string and refers to historical documents, records, artifacts of excavated articles, and real materials. In Japan weaved cloth is called Jomul or Jonue and these methods were brought to Japan from Korea during Aska Period(645
710) and Nara Period(710
794). Among those knot methods, the 1/1 knot was written as a Shillajo on a documentary record at Heian Period, Engisik, and Samdaesillok which is a historic document from King Saiya to King Gowooko(858
887). Also 2/2 knot weaving was recorded as Goryeojo that the technique originated for a long time in Japan. During the Joseon Dynasty, Gunmok was written as Dahoi, and Gwangdahoe, which means wide and flat Gunmok, was the name of Dae(Belt). The frame for the twine Gwangdahoe is no longer in Korea, but only can be found in Japan as a Goraiwoochi loom for Shillajo and Goryeojo from Korea. There are currently artifacts by the techniques of Shillajo and Goryeojo that were excavated in 15
17C in Korea. Therefore this study was looked into the artifacts from 6
-in, and the features of Dae (Belt) weaved by Shillajo and Goryeojo case method. Gwangdahoe excavated artifacts in the mid Jeosun Dynasty was restored by the process of Goryeojo weaving method.