Go to the main menu
Skip to content
Go to bottom
REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 59, Issue 10 - Dec 2009
Volume 59, Issue 9 - Nov 2009
Volume 59, Issue 8 - Sep 2009
Volume 59, Issue 7 - Aug 2009
Volume 59, Issue 6 - Jul 2009
Volume 59, Issue 5 - Jun 2009
Volume 59, Issue 4 - May 2009
Volume 59, Issue 3 - Mar 2009
Volume 59, Issue 2 - Feb 2009
Volume 59, Issue 1 - Jan 2009
Selecting the target year
Clothes for Newborn Celebration Event from the 1920s to 1950s - Focusing on the Central Region -
Kim, Jeong-Ah ; Hong, Na-Young ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 1~16
This study is on the children's clothing in Seoul Gyeonggi-do, Chungcheong-do and Gangwon-do between the
, by comparing positive data collected from pictures and literatures, remains and interviews. A baenaet jeogori was made of soft white cotton fabrics and was used as a charm when the baby had grown and had an test or a big occasion. A dureong chima and pungcha trousers were clothes for both boys and girls from their birth to the age of
when they could have bowel movements by themselves. Occasions for celebrating a baby's growth were the one-hundredth day and the first birthday. In general, ordinary families had their babies' one-hundredth day in a simple way without special clothes. On the first birthday, however, even ordinary families prepared new clothes for their babies, and read their fortune and prayed for their well being and long life through events such as doljabi. In the age when medicine was poor and the infant mortality was high, the meaning of such a ceremony was to congratulate on the baby's safe growth through dangerous moments.
Strategies for Development of Cultural Products Design for Promotion of Cultural Tourism Festivals - Focusing on utilization of local cultural resources -
Chung, Kyung-Hee ; Lee, Mi-Sook ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 17~33
The purpose of this study was to get some pieces of prior information to eventually develop high value-added fashion cultural products design using local cultural resources, to promote the cultural tourism festival. For this purpose, this study is carried out the investigation of cultural product stores and visitors' questionnaire survey. The subjects of this study were festivals which were selected as cultural tourism festival by the Ministry of Culture, Sports and Tourism from 2000 to 2008. Of them, six festivals were finally selected but food festival was excluded. The results of this study were as follows; First, the store survey was conduced to analyze the situation of the products of cultural tourism festival. The most frequent product was accessories. And a T-shirt was found to be sold every festival probably because it was the most popular item and basic item which people could buy without burden. While the most diverse kinds of products were found in the Andong, the Jinju and Gangjin were found not to develop various products. In the design motif used for cultural products, most products did not use festival or local image. The highest use of the festival and local image was found in Gangjin and Muju. The Andong and Chungju were found to sell very common products buying anywhere rather than products using local cultural resources or image. In the material of cultural products, most products use metal. And In the price of cultural products, 10,000-30,000 won was found highest. Second, the purchase conditions of cultural tourism festival visitors were examined. The visiting goal and companion of visitors was found to vary with the type of cultural tourism festival. The types of visitors were also found to have an effect on the choice of items in the purchase of cultural products sold in the festival. Only one third of respondents responded buying one and more cultural products. The purchase rate was found high in the festival where cultural product items were various and there were many products symbolizing festival or region. The most purchased item was a mobile phone hanger and the amount of purchasing cultural products was 10,000-30,000 won. The reason not to purchase cultural products was dissatisfaction with utility, originality, possibility of a present, symbolism, and price. The most important attribute in the purchase of cultural products was design, followed by symbolism, price, originality, and innovation. The highly preferred product group included clothing, miscellaneous goods, and accessories. Specifically, T-shirt was found highest. Based on these research results, it was found that the design strategy for the cultural products development should consider both regional and festival images. The items and designs of the cultural products should reflect visitors' characteristics and the price zone should be varied.
A Study of the Masks for the Carnival Festivals
Han, Soon-Ja ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 34~49
Carnival is an allowed chance to express ordinarily suppressed and overlooked emotions. Especially with strong meaning of daily overthrow masks, masquerades, and mask-costumes are essential for expressing methods and festival personality reasons. Carnival in modern society without losing a significant portion religion in a format suitable for the era of secularization and the transformation has been created of nothing, that is not a reflection of society is also a cultural phenomenon of its own internal social and external conditions through a variety of means can analogy cultural phenomenon is a stage. The purpose of this research comes from the carnival festivities, religious background, but the daily routine of life to know who joined his escape with the conduction of the role, going to enjoy the satire and humor, using the Dress to the eruption, which means that the form of the festival variety of analysis and with the victory of the expression of cultural phenomena and features on the festival and the dress for you should you wish to study.
Development of Fashion Design through Collaboration - Focusing on TV dramas and women wear brands -
Shin, Hye-Kyoung ; Lee, In-Seong ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 50~64
In current society, products and services are positioned to match customers' lifestyles and emotions. One example of such can be collaboration strategies. Various types of collaboration can be found and should be applied to academic research in terms of fashion designing as well as in marketing. As a result, this research focuses on defining collaboration and identifying its different forms. Case studies are provided for each form of collaboration. A set of emotional factors required for collaboration and a domestic fashion brand is selected in order to carry out analysis and design production. As a result of this study, the following conclusions were reached. First, collaboration can be defined as two or more companies, brands or even individuals working together for an agreed period of time by sharing core competencies and advantages in order to pursuit profit and value creation. Second, collaboration types can be specified into two categories which are collaboration between companies within the fashion industry and collaborations with companies outside the fashion industry. In addition, companies may collaborate with the purpose of enhancing value, broadening its areas of business and to execute an event. Third, according to the case studies examined, effects of collaboration can be upgrade of brand images, variety of promotional benefits and increase in sales. Fourth, the selections of collaboration targets were made. MOGG and Sex&the City were chosen in order to apply collaboration strategies in line with promoting the domestic womens' wear market. Fifth, by considering and applying all the findings from the research, the limited edition line was produced under the design concept of 'Sex and the City with MOGG'.
Formative Characteristics Regarding Traditional Cultural Identity and Development of Fashion Culture Products - Past, Present, and Future -
Jon, Ji-Hyon ; Raftery, Andrew ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 65~76
Korea has established a code for the economic and cultural industry that covers a wide range of classes unlike the old information era which was limited to the simple knowledge, technology, tools, morals, and customers that had been established in our society. On the other hand, 'culture marketing' is a series of marketing activities in which value-added items are created and shared. The combination of business management and culture seemed pretty awkward considering how rapidly the world was changing, however, the nature of today's culture has changed and the economic nature of culture products has resulted from those changes. In this paper, two authors who expressed the cultural identity in the culture products are studied through a comparison analysis; the author Min Yeongsoon expressed the identity confusion that she experienced in a foreign country and how she overcame homesickness in her work; and the author Kim Ata expressed his confidence in Asia and used his clear and loud voice to express the culture in his work. In addition, today's culture products are affected by the surrounding cultures such as the member's traditional society, environmental culture, and individual's culture. It is a good source for good works of art. In this study, the efforts of seeking the cultural identity, structuring the concept, seeking a new market and possibilities are used to make a consistent process in order to make a series of the systems required for planning and developing culture products.
Development of Vest Design with Korean Image for the Elderly - Based on the concept of universal fashion design -
Na, Hyun-Shin ; Byun, Jee-Yeon ; Mun, Ji-Hyun ; Cho, Yun-Joo ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 77~85
Nowadays the numbers of the aging population are rapidly increasing in Korea, which became the 'aged country' from the year 2000. These aged people are getting more important consumer group and the products and services related to the silver industry are getting bigger. Universal fashion design is based on the concept of universal design that pursues the 'design for all'. This study aims to understand the physical, physiological, and psychological characteristics of the elderly women and apply the principles of universal design to universal fashion design for the elderly. Korean traditional vest, 'Baeja' was used as the design inference for the target of age 55 and older. This group is also called as 2Y2R(too young to retire), Tonk(too only no kids), Y-O(young-old) generation, or OPAL(old people with active life). Principles of universal design such as accessibility, flexibility in use, fair in use, aesthetics, safely-oriented were applied in developing the vest. This universal fashion products enable the elderly to have physical independence and make them have the self respect and better life.
Case Study of Character Make-up for Stages - With a focus on the drama, Madwoman of Chaillot (La Folle de Chaillot) -
Kang, Eun-Mi ; O, In-Young ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 86~99
The audience of the performing arts enacted on the stage appreciate acting of the characters in a play to understand its plot, identify with the characters, and comprehend the message and subject matters of the play. Stage make-up in particular should assist audience in comprehending the story without overpowering or distracting the script. Stage make-up is a crucial means to visualize occupation, class, personality, and age of the characters. Thus it is an essential means in producing a high quality performance. The aim of the study is to examine character-emphasis make-up for a play by reviewing theories on the concepts and methods of the stage make-up. The methodology of the study was to analyze character make-up of the adopted play The Madwoman of Chaillot (La Folle de Chaillot) translated from the original French, as a case study. The technique and features of the character make-up of the play were examined, and functions of each factor of the character make-up depending on a role were also examined. The results of the study are as follows. The stage make-up for creating and expressing a distinctive personality of the characters in a play must integrate environmental factors external to a performance such as lighting and scale of a venue. Moreover the stage make-up must adopt and reconstruct internal factors of the play such as interpretation of the original work, subject matters, interpretation of the script, character analysis based on the discussion with a director, and design setting.
The Effects of VMD Components on the Attitudes Toward Fashion Brands and the Intention of Revisiting
Choi, Mi-Young ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 100~113
The purpose of this study is to investigate how VMD structural elements affect fashion brand attitude and intention of store revisiting. For the research, we surveyed 200 females in their 20's and 30's, who are target consumers of SPA brands from April 10th to 15th in 2009. With SPSS 12.0 program, the data was analysed by frequency analysis, reliability analysis, factor analysis and multiple regression analysis. The results are as follows: First, regarding to the results of factor analysis, VMD structural elements were divided into the space layout and information factor, display and aesthetic factor, and store atmosphere factor. Second, intention of store revisiting was statically affected by fashion brand attitude and VMD structural elements, especially space layout and information factor. Third, we found differences in the path effects of VMD structural elements - brand attitude - store revisiting according to the familiarity of SPA stores. The results revealed that VMD structural elements are important marketing strategic tools affecting consumer's preference and store behavior on fashion brands.
Characteristics of Japanese Fine Art in Art Nouveau Jewelry
Kwak, Bo-Young ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 114~126
The purpose of this study is to analyze the art characteristics of Japonism expressed in Art Nouveau jewelry. This study also provided an opportunity to seek for the development direction of contemporary jewelry design for the future. The influence of Japanese arts in Art Nouveau jewelry, was mostly from Ukiyo-e, an art form from the Edo Dynasty in Japan. Japanese arts soon inspired the origination of Art Nouveau across Europe in the late 19th century. And the scope of its infuluence is shown in jewelry which created by contemporary painters and designers. Ukiyo-e, a folk painting was created from multi-color wooden printmaking emerged many Japanese art collectors, including Samuel Bing and Arthur Lasenby Liberty. This became a source of new inspirations for Degas, Monet, Gogh and the origin of Japonism. The layout techniques that used perspectives higher than eye level and that extremely cut or expanded major objects for emphasis were typical Ukiyo-e characteristics. The result of this study is found out by showing the evidence that influence of this Ukiyo-e's method came up with specificity as planity, naturality, decoration and express on the Art Nouveau jewelry.
An Analysis of the Changes in the Commercial Sphere of Lhasa Fashion Derived from the Globalization in Tibet
Kim, Young-Ran ; You, Tai-Soon ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 127~139
The purpose of this study is to research the change of Tibet's commercial district following Tibet's globalization(traditional clothing to modern clothing). Tibet's traditional culture is fastly changing for two major reasons: Chinese government's persistent assimilation policy on minority ethnic groups and globalization, a powerful trend worldwide. Therefore this investigation was conducted on the most preeminent feature of life, clothing culture, at capital city Lhasa where modernization is most prominent and fast in Tibet. For this, the first field investigation was conducted between February 5th and 15th, 2007. and the second investgation was between January 16th and 25th, 2008. As a result, the study on clothing globalization in Lhasa, Tibet, reaches the conclusion as follows: Based on such developments, commerce of Lhasa has been modernized, bringing about great change in composition and formation of its commercial district. Stores have been modernized and their service quality has improved. While the number of traditional clothes shops has decreased, various types of modern clothes shops have emerged. Modern clothes stores mostly consist of quality men's wear shops, casual clothing shops targeting those in their 20s, and sportswear shops reflecting global trend. This composition indicates that it is men and younger generation who first adopt new culture emerged through globalization. Tibet's modernization and social development have become an integral part of globalization and public sentiment. Therefore, its modernization will be driven by power and capability of the public, rather than by policy control of the central government.
A Study of Art Marketing Using Korean Features
Hong, Jung-Young ; Park, Eun-Kyung ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 140~153
In the 21st century called an age of culture and art beyond the information and technology, many companies are developing various art marketings. Cases of the art marketing especially utilizing Korean features among art marketings are being increased recently. It is creating new values as a characteristic based on the cultures value of Korea. This thesis examined cooperative product development focusing on collaborative trends between designers, artists and companies through research on product and art marketing using Korean features. Additionally, by studying features of culture promotional event including exhibition and contest sponsorship, advertisement and packaging and the meaning of futures art marketing were discussed. Though, to date, academic researches have not been thoroughgoing enough in this field, it is considered that cultural product commercializing cultural particularity can strengthen the national image with acknowledgement of the global value as the art marketing using Korean features can contribute to improve recognition and the national image. Based upon this study, the value of Korean features on which custom culture of Korea dwells will be able to give a help to the designer and artist for progressing collaboration with companies as well as the companies for introducing new cultural characteristic to marketing, in the future-proof point of view. Additionally, it will be able to help the government planning the policy for intensifying the national image as a reference.
A Study of Minimalism in Environment-Friendly Fashion
Shin, Ha-Na ; Lee, Min-Sun ;
Journal of the Korean Society of Costume, volume 59, issue 7, 2009, Pages 154~171
The purpose of this study is to analyze minimalism in the environment-friendly aspect and to suggest methodology of environment-friendly fashion design. The results of this study are as follows. First, it is possible to create newly fashion-designed goods by re-arranging used goods. This method is environment-friendly, in that it recycles resources and simplifies production process. It can also meet the sense of beauty of consumers by reviving the intrinsic beauty of the used goods. Second, When we produce brand new fashion-designed goods with used goods as raw materials, the new ones reflect specific characters of the used goods which originate from their own times and regions. In this way, this method can be a fashion design which accommodate multi-cultural trends. Third, it is possible to produce goods designed by inspiration from a human body. This fashion-design method includes several ways, such as usage of human body silhouette, composition of colors using natural dyeing, and usage of natural materials. Recognizing a human being as a creature interacting with the nature can broaden range of imagination in design methodology.