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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 60, Issue 10 - Dec 2010
Volume 60, Issue 9 - Nov 2010
Volume 60, Issue 8 - Sep 2010
Volume 60, Issue 7 - Aug 2010
Volume 60, Issue 6 - Jul 2010
Volume 60, Issue 5 - Jun 2010
Volume 60, Issue 4 - May 2010
Volume 60, Issue 3 - Mar 2010
Volume 60, Issue 2 - Feb 2010
Volume 60, Issue 1 - Jan 2010
Selecting the target year
Expressive Characteristics of Floral Images in Contemporary Fashion
Kim, Sun-Young ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 1~14
This study is a discussion of the expressive characteristics of contemporary fashion design with floral images. It aims to help understand the overall trends of contemporary fashion design and textile motif design and expand the potential expression fields of originative design to natural objects such as flowers. Methodologically the study analyzed 976 pieces of data gathered from Haute Couture and Pr
-Porter collections of 2005S/S-2009F/W, according to their types of expression. The study results show a share of 42.7% for plane type expressions by printing or weaving and a share of 51.5% for relief type expressions, compared with 5.7% for solid type expressions. However, those expressions represented elegant femininity with emphasis on formative beauty and were applied to fashion accessories or hair adornments. The expressive characteristics found from the analysis were represented by natural images, feminine elegance, and decorative aesthetics of handicrafts. Flowers in the contemporary fashion purify the internal emotions of humankind stand for personality and beauty in many different ways of expression and serve as a means of expressing more artistic values breaking out of stereotype.
A Study on the Clothing Involvement and Clothing Consumption Behavior of Female University Students according to Gender Role Attitude
Choi, Mi-Young ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 15~28
The purpose of this study was to investigate how gender role attitudes affect clothing involvement and clothing consumption behaviors in young female generation by changing the traditional sex role stereotype. For the research, the survey was conducted for a month from June 15 to July 15, 2009. Data was collected a total of 368 questionnaires from 20's female university students and analyzed 301 questionnaires with SPSS 12.0. The results were as follows. First, the results of factor analysis on gender role attitudes confirmed the multifactorial theory of gender schema: modern masculinity, conservative gender roles, modern feminity based on emotion, gender role openness, and traditional feminity. Second, gender role attitude of female university students was a little conservative but flexible to accommodate masculinity and active in the emotion expression. Third, gender role attitudes had important effects on clothing involvement which was identified into 4 different factors; fashion involvement, clothing interest, performance risk, and social psychological risk. Fourth, gender role attitudes were related with clothing consumption behaviors as like shopping orientation, on-going information search behavior and brand loyalty because of needs for innovation, exhibition and differentiation. Therefore, it was concluded that not only 'androgynous' from modern feminity based on emotion but also 'masculinity' was applied to important fashion marketing strategic tools by statically affecting female consumer's clothing involvement and clothing behaviors.
A Study of Fashion Design through the Application of Higher Value - Added Crochet Techniques: by employing the skirt item -
Beom, Seo-Hee ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 29~37
Contemporary fashion emphasizes artistic, decorative aspects beside functional, practical targets, and pursues various materials. Also, rising of the design-based tendency, using the various tonality, texture and unveiling the new processing method, decorating technology and a new-material have made the ornaments as one of the figure that expose aesthets and individuality of designers and owner. With its unique expression and artistic beauty the design of ornament pervaded their field to figurative arts. This study aimed at the weaving technique using a hooked needle which is a crochet, and the making manufactured skirts item, moreover the study focused on putting the skirts item into the ornaments of the crochet. The skirt, which was thought to belong to women only, made easy and economic goods. Consumer also wanted to feel free and comfortable as manufactured items did, and it added individuality and practical use. This research tried to develop the design of crochet items to supplement the higher value-added, after examining the theoretical background of crochet, and analyzing crochet trend from 2005-06 F/W to 2010 S/S. As the result, it could be seen that the crochet may offer contemporary ornament art expressing formativeness of handcraft and fineness to the era of replica and manufactured goods.
Images of the Brands of Fashion Designers, and Purchasing Attitudes toward Products of Alliance Brands
Chang, Mi-Soon ; Choi, Jung-Won ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 38~50
Many fashion designers are actively pursuing strategic alliances with other brands. The purpose of this study is to identify the differences in images between the original brands and the alliance brands made by fashion designers. This study also aims to review consumers' purchasing attitudes towards alliance brands products. Questionnaires were distributed to adults in their 20s and above, which were then collected. The research findings illuminated the differences in images between original brand products and the alliance brand products made by fashion designers. It was found that the fashion designer (A) brand mainly had luxurious, attractive and quality images, while its alliance brand mainly had practical and durable images. On the other hand, the fashion designer (B) brand mainly had quality and durable images, while its alliance brand mainly had luxurious, characteristic and attractive images. The fashion designer (Ga) brand mainly had characteristic, sophisticated and quality images, while its alliance brand mainly had trendy, attractive and practical images. The fashion designer (Na) brand mainly had trendy, characteristic and attractive images, while its alliance brand mainly had practical images.
Diachronic Analysis of Korean Men's Wear Design based on Changes in Gender Roles
Lee, Jee-Hyun ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 51~66
This study aimed to analyze the changing characteristics between Men's Gender Role and Men's wear Design in 20th century. To analyze the representative Men' Gender roles, the related studies and literatures reviewed. Literature reviews and quantitative studies were performed to analyze the changing differences of Korean Men's wear Deign as a symbolic factors of gender role. The results of study are as follows. 1) The representative men's gender roles in 1900's~1920's were 'Patriarchal/ Stern Man'. The narrow V-zone of jacket and shoulder, high shirt collars and well fitted suits expressed the stern images of that times. 2) In 1930's~50's, 'Enervated/ Escapist Man' were the representative images. They were expressed with wide lapels and shoulders, emphasized V-zone and abundant trousers. Especially 40's style was under the influence of American 'Zoot Style'. 3) The representative gender roles were the men of 'Producer/Provider' in 60's~70's. Shortened jacket, wide lapels & neckties, slim trousers were used to express the strong & young images of Producer/ Provider during the industrialization era. 4) The representative gender roles were 'Attentive/ Intellectual/ Beautiful Men' in 80's~90's. The exaggerated round shoulders which were influenced by 'Big Look', and easy silhouette were related with the attentive images.
A Survey on the Physical Training School Uniform of Female High School Students
Jeong, Hye-In ; Kang, Yeo-Sun ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 67~85
School uniform has improved greatly in terms of fit, size, function, and design due to steep competition in the market and the strong interest of researcher, while little effort has been made for physical training uniform, so the objective of this study is to provide basic research data of the training uniform for the improvement of its design and fitness. For this purpose, 327 high school girls provided information on size and design of their uniform, level of satisfaction, the recognized ease in uniform. Most students wore the physical training uniform in another classes and the long sleeved shirt were the most popular one. They often used the uniform for the protection from cold and for comfortable activeness. For a long sleeved shirt, most students preferred raglan sleeve, zip-up collar, straight waist line, and ribbed sleeve cuffs and hem. For long pants, students preferred elastic waist band and ribbed pants cuffs. Currently, the short-sleeved shirt mostly had a shirts collar, ribbed hem, straight waist line with raglan sleeve, but students wanted a round neck and set-in sleeve. For overall level of satisfaction, students showed high satisfaction in terms of function and psychological effect, while aesthetic quality of the uniform was needed to be much improved. Most students evaluated that the circumference of uniforms properly fit or had a little ease, and students considered waist size the most suitable. The long pants length evaluated properly fit or a little long. Students accepted that the ease of summer uniform was more suitable than winter uniform's both at circumference and at length. Depending on students' height distribution, the length of long pants and short pants varied significantly.
Making Method and Use of the
Century Jokduri in Ijae-nan-go
Kim, Ji-Yeon ; Hong, Na-Young ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 86~99
This study considered the characteristics and use of the jokduri during the 18th century, which was shown in Ijae-nan-go written by Yoon-Seok Hwang. In Ijae-nan-go, not only the origin of the jokduri, but also its colors, materials, sizes, and construction methods are recorded, in detail. The Jokdori is assumed to have been influenced by costumes of China. The 18th century jokduri is mainly made up of black satin, and is composed of eight pieces of cloth. This looks similar to a contemporary jokduri, but the 18th century jokduri is bigger. At court during the 18th century, women decorated their hair styles higher by using the jokduri. Not only did the jokduri fix the topknot at the top of a woman's hair by wrapping the topknot, but also it raised the height of the topknot. This is different from the generally known method of wearing jokduri. Therefore, this demonstrates that there have been changes in the role and use of the jokduri over time.
The Effect of Experiential Marketing on the Brand Equity of Low-Priced Cosmetics Brands
Lee, Jeoung-Min ; Hwang, Jin-Sook ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 100~117
The cosmetics industry is executing the experiential marketing strategy, which focuses the brand experiential experience for the connection with consumers and differentiated strategy for the company's brand image, according to the expansion of quality service, which increasingly consume a diverse experience. Among these, the low-priced cosmetics market is trying a variety of experiential marketing to provide positive experience of their product and their brand through a unique service or event to stimulate the motions of young woman, who are changing rapidly, and is actively utilizing the means of marketing to form brand equity for these experiential marketing. Therefore, this study is to find out the effect of customer experiential on the brand equity through a variety of experiential marketing of low-priced cosmetics brand and based on the result, we were able to find out that the experiential marketing is also used as important means of marketing for low-priced cosmetics market to secure the brand equity and to maintain long-term relationship with the customer. This is expected to provide strategic and practical implications to the cosmetic marketing managers for customer management and this will recognize the importance of customer experiential in cosmetic marketing and suggest proper marketing strategy plan. In this study, the multiple regression analysis was mainly uses to find out the influence between the variables for low-cost cosmetic brand but we're hoping to execute a study, which directly and indirectly covers the complete path by using the various parameters, which can be effected on the brand equity.
A Study on Ambivalent Consumption of Cosmetics
Lee, Jung-Woo ; Kim, Mi-Young ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 118~131
The purpose of this study was to identify the differences in cosmetics brand selection by product type, and the differences in ambivalent cosmetics consumption attitude by ambivalent clothing consumption attitude. The subjects of the study were females aged 20 plus, living in Seoul and Gyeonggi Province between January and February 2008, and 427 questionnaires were used for analysis. For data analysis SPSS 17.0 statistical program was used, and principal component analysis, paired t-test and t-test were conducted. The results and conclusions of this study are as follows: firstly, the differences in cosmetics brand selection by product type were investigated. The results showed that domestic high-priced brands of skincare products were selected most often, that foreign high-priced brands of base products and color products were selected most frequently, that domestic low-and medium-priced brands of hair products were selected most often, and that foreign low-and medium-priced brands of body products were selected most frequently. In particular, foreign high-priced brands of color products were most favored, followed by domestic low-and medium-priced brands. The subjects selected foreign high-priced brands, which are the most expensive, and domestic low-and medium-priced brands, which are the least expensive, at the same time. They displayed ambivalent consumption patterns. Secondly, the differences in cosmetics consumption attitude by ambivalent clothing consumption attitude were examined. Groups high on ambivalent clothing consumption attitude had a higher cosmetics consumption attitude than groups low on ambivalent clothing consumption attitude.
A Study of the Costume Used in Peking Opera
Shin, Kyeong-Seub ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 132~150
The purpose of this research was to study the forms and styles of the costumes in the Peking Opera of China and to figure out the symbolism and aesthetic value of the costumes. The research was done using documentary Peking Opera, the costumes can be seen as a special kind of language which audience members can clearly understand it. Therefore, the spectators can understand instantly the sex, age, personality, and position of the character by seeing the style, color, and patterns of the costumes. As a result, one can call the costumes of Peking Opera, "picturizing costumes". The typical costumes are mangpao, pi, kao, xiezi, yi. Mangpao is the ceremonial robe often used by emperors and officials. It can be worn by lao sheng, xiao sheng and wu sheng. Bright yellow and apricot yellow colors are used exclusively by those who play the parts of emperors, foreign rulers, princes and the Monkey King. The next costume style to be discussed is Pi. Pi is the informal dress for the emperor, and young officials that are involved in civilian or military duties. The third costume style to be explored is Kao: the garment that a stage warrior wears when going into battle. This warrior can have three kinds of armor: the hard armor, the soft armor and the newly revised armor. Fourthly, the costume that is the most commonly worn, xiezi, is examined; it is the informal coat for every one regardless of one's age, sex, role, or level of nobility. Finally, the last of the typical costumes is Yi; this costume category includes numerous kinds of costumes, such as kaichang, baguaiyi, fayi, guanyi, yulinjia, kanjian, toupeng, jianyi, etc
Ethical Fashion Design
Ko, Hyun-Zin ;
Journal of the Korean Society of Costume, volume 60, issue 8, 2010, Pages 151~167
This research is to analyze ethics in fashion design for more valuable and sustainable human life against the increasing alienation of the human being, the global ecological crisis resulted from contemporary consumption society. I expect that it can be helpful to plan ethical fashion design practice more effectively. For this, the documentary study and practical case study have been executed. The results are as follows. The ethics in design can be defined as the responsibility to reform the social, environmental problem of consumptive design, to sustain together without human alienation, environment disruption and to do social good for total human being ultimately. The ethical design practice means to suggest solutions to problems of human rights and environment and to act willingly. Based on this, ethical fashion design appeared as responsible design solution which has two directions. One is the fashion design for coexistence and sharing, including the design for all which considers even underprivileged minority, the design to promote public issues as well as to donate some profits. The other is the eco fashion design for sustainable environment, including eco-friendly design which is reductive and slow in whole design process, the design to inform the seriousness of environmental crisis as well as to donate some profits. The last one of the most important ethical responsibility as fashion designer is to abide by vocational ethics, that is, the prohibition of design piracy.