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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 61, Issue 10 - Dec 2011
Volume 61, Issue 9 - Nov 2011
Volume 61, Issue 8 - Sep 2011
Volume 61, Issue 7 - Aug 2011
Volume 61, Issue 6 - Jul 2011
Volume 61, Issue 5 - Jun 2011
Volume 61, Issue 4 - May 2011
Volume 61, Issue 3 - Mar 2011
Volume 61, Issue 2 - Feb 2011
Volume 61, Issue 1 - Jan 2011
Selecting the target year
A Study on a Design for the Korean Coast Guard Uniform
Lee, Jae-Jung ; Kim, Youn-Hee ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 1~20
As a follow-up of a study on design strategies to improve Korea's Korean coast guarduniforms, this study set out to propose Korean coast guard uniforms of a new concept that would meet the changing needs of the times and match the advanced technology and work environments. Three concepts of classical, nautical and techno chic were identified from the design strategies of the previous study. Using the results from a prototype show and preference survey, the investigator divided items into design, color, material, and detail and reflects demands for each of them. As a result, design was examined in four aspects of identity, acknowledgement, unity, and practicality and focused its improvement factors on design differentiated from other organizations' uniforms including ground police, segmentation of size system, adjustment of the length of upper garment to consider activity, and changes to the lines and silhouette to give out a modern image. As for color, the focus was placed on differentiated colors from other organizations' uniforms including ground police through dark blue and ocean color, change toward colors that reflect environmental characteristics, and unity in colors between the summer and winter uniform. As for material, the focus of improvement was put on elasticity, resistance against contamination, warmth retention, texture, wearing sensation, and functionality by taking into account convenience for field workers on coast guard vessels and branch offices who have much time in contact with ocean environments in order to make the materials high-grade. As for detail, structural details were added to give out a modern image such as changing the detail lines, efficiency of storage space, buttons, sleeve hems, ironing lines, and neck collars by taking into account environmental characteristics. The significance of the study lies in that it proposed a development model for large-scale uniform copy design by establishing copy design that secures functionality and is proper for an organization's social and cultural environment.
The Chippendale Style in Modern Fashion
Hwang, Hye-Jin ; Kim, Min-Ja ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 21~33
The aim of this study is to identify the formative feature of the Chippendale style of the 18th century and to understand the aesthetic feature of the Chippendale style applied in the modern fashion. This is significant in that new possibilities are proposed in fashion design in more holistic and multifaceted views by comparing and delving into the fashion vis-a-vis other fields in a bigger scope of the formative art. The Chippendale style furniture is a combination of various styles of different eras and regions such as Gothic and Chinese style based on the Rococo style. Today, It is regarded in fashion as a composite design of heterogeneous elements or very curvy decorative design. The Chippendale style of this kind is classified into the Rococo style, Gothic style and Chinese style. Depending on each classification, formative features including curves, asymmetry, decorativeness, geometrical feature, exoticism, compositeness and graceness were derived. In comparative studies, fashion and furniture of the Chippendale style have the similarity in formative features but there were some differences in the expressive method. This study analyzed the formative features of the Chippendale style represented in furniture and the modern fashion based on the Rococo-revival design in the modern fashion starting from 2000.
A Study on Grotesque Form in Make-Up
Lee, Sun-Hwa ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 34~47
Grotesque make-up causes a visual shock among modern people beyond the standardized beauty definition, attracts their attention, and manifests itself as a phenomenon of "something bizarre, extremely unnatural, ugly, and funny." The purposes of this study were to investigate the characteristics of grotesque in today's make-up as well as its concepts and features and to figure out its aesthetic characteristics based on the results. The research scope was limited to the fashion make-up of the collections from 2005 to 2010 and the advertising make-up during the same period. In the make-up phenomenon examined according to the grotesque characteristics, the pale skin expression, frightened eyes, and emphasis on black induce disgusting fear, sadness, death, sin, fear for life and death, and obsession. As the make-up emphasized only one part by neglecting the original form and exaggerated it to the point of distortion, the exaggerated abnormality led to a sense of social crisis, desperation, and absence of form. As for devilish playfulness, the make-up accompanied by grotesqueness and humor brought the suppressed, closed world in a tight framework out to fluidity and openness, conveying satire, ludicrousness, ridicule, and accusation of the modern society. The heterogeneous disharmony was found in the use of objects in heterogeneous combinations, presenting unreality, fiction, displeasure, ambivalence, and loss of value of human existence.
A Study of Digital Makeup Techniques, based on a Case Study of a Film
Moon, Jung-Eun ; Kim, Sook-Jin ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 48~63
Digital makeup(DM), depending upon computer graphic softwares, is applied to various fields, e.g. character works in movie and game industries and visual printouts in printing works. Focused on makeup field, DM is extremely conducive to developing, scientizing and informationalizing makeup patterns. Despite of unlimited potential of DM of which market size has been growing day by day, its practical use by domestic makeup experts and educators is much less active than expected as far, due to the lack of knowledge accumulation. The purpose of this study is to suggest some theoretical frameworks to generalize DM techniques and analyze two cases using the frames therefore support academicians' recent efforts to theorize DM techniques. The study 1) defines and categorizes the concepts of DM and DFX(digital special effect); 2) reviews the literature relevant to DM and generalizes the types and methods of DM techniques; 3) applies general frames to analyzing two movie cases, famous for their DM effects; 4) then suggests, based upon analytical results, some efficient ways for makeup experts to use DM techniques in practice. This study contributes to providing the theoretical grounds to conceptualize DM thus broadening makeup artists' interests in DM and awakening the scholarly concerns in cultural technology including DM.
The Impact of Parent Company Attributes on e-Brand Personalities
Jung, Seung-Hwa ; Lee, Yu-Ri ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 64~76
Consumers attribute human personality to products or stores as well as brands. As brand personality is imprinted to a consumer's mind, in e-commerce, the concept of store personality needs to be examined by comprehending the e-brand personality. Unlike the recent studies that focus primarily on the portal site, we attempt to identify e-brand personality of online shopping malls that sell fashion products. This study also examined the impact of the parent company's attributes on e-brand personality. A survey was conducted to 240 females and 240 males in their 20s or 30s. E-brand personality of three different types of the Internet shopping mall was evaluated by 160 respondents, respectively. As a result, we found that Internet shoppers perceive that e-brands have four distinct personality dimensions: young, reliable, sophisticated, and creative. Among the four dimensions, "young" and "reliable" showed the most significant influence on intention to visit the shopping mall site. Besides, e-brand personality varied with parent companies' attributes such as reputation, credibility, and fashion industry-relatedness. Especially, credibility of the parent company showed a strong positive relationship with e-brand personality.
Color Analysis of Public Uniforms
Lee, Mi-Suk ; Lim, Song-Mi ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 77~92
Public uniforms play an important role in creating the color and image of urban environment beyond the level of simple working clothes for unity and practicality. Hence this study aims to compare and analyze the color characteristics and images of the police officer, fire fighter, and street cleaner uniforms at home and abroad to guarantee the wearer's safety, increase convenience and agreeability, and give emotional satisfaction to citizens in harmony with urban environment color as public uniforms. For study methods, literature review investigated urban environment, color, and uniforms as public design. Empirical study extracted color data from the public worker uniforms of the world's top 20 cities selected by 'Newsweek' in 2010 and analyzed their colors, tones, and color images. The results of this study are as follows. The most common color for police uniforms were PB(dk) as the main color, PB(p) as the sub color, and Wh as the accent color. For fire fighter uniforms, PB(dkg) was the most common main color; GY(v), as the sub color; and ItGy, as the accent color. The most common color for street cleaner uniforms was YR(v) as the main color; GY(v), as the sub color; and mGy, as the accent color. As a result of analyzing color images of these uniforms, it was found that police uniforms commonly used a modern image; fire fighter uniforms commonly used a natural image and a cool casual image; and street cleaner uniforms commonly used a casual image. As examined above, the color of public uniforms suitable for urban environment and job characteristics is very important to establish the image of public institutions, as well as to create an urban image.
FUN Fashion Design in the Emotional Consumption Era
Im, Hyo-Bin ; Ko, Hyun-Zin ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 93~105
This research is aimed at examining the characteristics of the fun fashion design in the emotional consumption era from a broad perspective, and it is meaningful in the sense that it presents the ideal direction for the development of fashion products that can satisfy the changing desires of the consumers today and tomorrow. For this, the documentary study and practical case study have been executed. This paper examined the two aspects of the fun definition when it comes to the characteristics of the fun fashion design that are manifested in the emotional consumption era. First, fun fashion design that is presented by designers from the consumers' position manifests in the form of deviation from the every day life rules, use of the child-like expression mediums and unexpected turning, fun fashion design when it pertains to the deviation from the every day life rules is expressed freely, adopts object and forms it, and mixes in the alien elements, fun fashion design when it pertains to the use of child-like expression element is manifested in the form of child-like expression, child-like expression of the form, child-like drawing, introduction of the child-like object, character and graffiti. Moreover, fun fashion design of the unexpected turn is expressed with illusion and storytelling. Next, fun fashion design from the participants' position is a design created by the active participation of the consumers. As the producers who participate actively in the product design process, design is modified by the design of participation and users so that the users can enjoy it. Likewise, it is manifested in the form of design of participation.
The Characteristics of les Nouveau Pop Art Image Fashion
Lee, Young-Hee ; Kim, Hyun-Mi ; Jang, Ae-Ran ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 106~122
The ultimate purpose of the research is to solve the problem that fashion inspired by les Nouveau Pop Artic criticism and satirical factors is interpreted as concept of American Pop Art style, even though there is distinct difference between les Nouveau Pop Art style and American Pop Art style. We think that the reason causing the problem is that les Nouveau Pop Art is not familiar to the general public, even though it is getting attentions as trends treated by les Nouveau Pop Artists. Above all there is insufficient study to establish a theoretical system and a concrete concept on les Nouveau Pop Art. Therefore, this study is to set up the theoretical concept on les Nouveau Pop Art based on comparisons and analysis of the characteristics of works expressed les Nouveau Pop artists, and to draw the concept of les Nouveau Pop image fashion. The result of this study indicate that les Nouveau Pop Art Image Fashion is defined as "fashion design borrowing the concept and image from les Nouveau Pop Art and blending and consisting of the themes, characteristics and techniques from les Nouveau Pop Art.
A Study on Chipogwan
Park, Kill-Su ; Choi, Kyu-Soon ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 123~138
This study examined how Chipogwan[緇布冠] with such a long history has been changed in China and Korea. With regard to the name, material, use and form of Chipogwan, the results of this study is summarized as follows. Chipogwan was mentioned continuously in ancient books of ceremonies and literature from the Tang dynasty [唐代], but from the Song dynasty [宋代] new name Chigwan [緇冠: a black hat] appeared besides Chipogwan. The two names were transmitted to Joseon dynasty [朝鮮] and used together until the mid Joseon dynasty, but from the 18th-19th centuries, Chipogwan was adopted according to ancient ceremonies and this name has been used continuously until today. The change of the name reflects the change of the material. Ancient Chipogwan was made of hemp [布] but when the term Chigwan appeared in the Song dynasty it was made of paper and Sa [紗: a 2-end simple gauze]. As other materials were added to hemp, po (布) was omitted from Chipogwan. As to the use of Chipogwan, it was a coronet used in purification ceremonies [齋冠] in ancient times. Then, it was used as Chogagwan [初加冠: a first hat putting on] in coming-of-age ceremonies [冠禮] from Zhou dynasty (周). During the Song and Joseon dynasty, Chipogwan was used in coming-of-age ceremonies as well as in daily life. As to the form, Chipogwan in ancient books of rites and the Song dynasty was a small coronet covering the topknot. In the Joseon dynasty, the form of Song dynasty was followed until the mid period, and then after the mid
century, another form was proposed according ancient books of rites and an independent form of ceremonial coronet appeared that covered the entire head rather than covering only the topknot.
Development of the Designs of Surgical Scrubs at General Hospitals
Chung, Sham-Ho ; Lee, Sun-Hwa ; Moon, Sun-Jung ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 139~146
In South Korea, hospital clothes for medical staff, which require high performance and functionality, are still regarded just as uniforms. Few researches have been made into the underwear for operating room staff, which is intended to protect medical staff against possible risks happening during an operation and allow them to do their job in an easy and comfortable manner. In order to present a new design of underwear for operating room staff at general hospitals in South Korea, an investigation was made into medical staff's preference for overseas brand samples, and it was found that they preferred to wear such clothes as are blue-colored, of a V-neck line, of a box style and has good absorptiveness and breathability. After developing the primary prototype and the conventional underwear for operating room staff at Hospital A, their appearances were evaluated, and it was found that the primary prototype was more favorably evaluated. After developing the secondary prototype, their preference for the colors and shapes was surveyed, and it was found that they preferred to wear No.6 blue colors and T/C materials. In conclusion, it is considered that a systematic research need be conducted into the designs of various hospital clothes, whose roles and functions are subdivided, including the underwear for operating room staff developed in this research.
Study on Burial Dressing of King based on "Jeong-jo Gukjang Dogam Euigwe"
Young, Goh ;
Journal of the Korean Society of Costume, volume 61, issue 5, 2011, Pages 147~163
King Jeong-jo (正祖) was the 22nd king of Joseon dynasty (朝鮮王朝), who led the golden age of Korean culture during his ruling. This study is on the burial dressing of King Jeong-jo based on the publications during his ruling; such as "Gukjo Sangrye Bopyeon (國朝喪禮補編)", "Chungwan Tonggo (春官通考)", Jeong-jo "Gukjang Dogam Euigwe (國葬都監儀軌)", "Jeongjo Binjeon Honjeon Dogam Euigwe (正祖殯殿魂殿都監儀軌)" and "Jeong-jo Sillok (正祖實錄)", "Gukjo Sangrye Bopyeon (國朝喪禮補編)" was published in 1758. It compiled the funeral protocols of royal court, complementing the shortcomings of protocol documents published till then. "Chungwan Tonggo" was published in 1788, compiling all the protocols and customs practiced during Joseon dynasty in an organized manner. "Jeong-jo Gukjang Dogam Euigwe" and "Jeongjo Binjeon Honjeon Dogam Euigwe", record the burial dressing and the state funeral of King Jeong-jo in detail based on the contents of above protocol publications. In addition, the 'Daeryeom Euidae ', 'Soryeom Euidae', 'Seup Euidae' and 'Mokyok Euidae' that had been actually practiced were studied in detail based on the records in June/July, 1800 in Book 54 'Jeong-jo' of The Annals of the Joseon Dynasty. The timing of King Jeong-jo's state funeral was when the most elaborated and complete protocol books of Joseon dynasty had been published. Therefore, it was possible to explore the solemn and magnificent funeral culture and King's burial dressing in late Joseon dynasty by way of King Jeong-jo's burial dressing.