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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 62, Issue 8 - Dec 2012
Volume 62, Issue 7 - Nov 2012
Volume 62, Issue 6 - Sep 2012
Volume 62, Issue 5 - Aug 2012
Volume 62, Issue 4 - Jun 2012
Volume 62, Issue 3 - Apr 2012
Volume 62, Issue 2 - Feb 2012
Volume 62, Issue 1 - Jan 2012
Selecting the target year
Fashion Image Preference, Pursued Image and Self-Image Satisfaction of Businessmen According to Personality Types
Kim, Hyun-Sue ; Lee, Ji-Yeon ; Lee, Youn-Hee ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 1~13
DOI : 10.7233/jksc.2012.62.1.001
This study is aimed at finding out the self-perception and value of clothing they wear to today`s businessmen who work in a fast-growing global network society and for developing a suitable image consulting program for businessmen. The purpose of this study is to categorize businessmen into personality types, and then analyzing purchase behaviors for clothing and image perception, self-image satisfaction among categorized groups. The participants of this study are 320 businessmen who are from 20`s to 50`s and working in Seoul. A total of 302 questionnaires were used for the survey of this study. The questionnaire is composed of 3 different parts as follows: 1) personality types, 2) purchase behaviors for clothing and image perception, 3) self-image satisfaction. The methods of this study are frequency analysis, descriptive analysis, factor analysis, variance analysis, cluster analysis, t-test and reliability analysis. In conclusion, an image consulting education program for businessmen has to be based on one`s own personality type, current fashion style and image perception. Each person has to be provided a unique direction to increase his self satisfaction, which will result in improvements in both personal image satisfaction and social satisfaction. These changes will ultimately become the driving force of career life.
Analysis on Fashion Style of Salon Cultural Era Reflected on the Contemporary Fashion - Mainly about France of the 17th and 18th Centuries -
Lee, Min-Jung ; Lee, In-Seong ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 14~28
DOI : 10.7233/jksc.2012.62.1.014
`Beauty(美)` is pursued by many women. It has been expressed through fashion which has become more various as the society became wealthier. This phenomenon can also be found in the Salon Culture of the 17~18th Centuries and in the way that the free-style socialization without specific purposes began by women. Such `salon culture` fashions have been reproduced in various methods by contemporary fashion designers as they met the trends or as they became the inspiration and source of ideas and were reinterpreted in various styles. Therefore, it is necessary to compare and analyze the studies and expression methods regarding that style`s effects on contemporary fashion at a time when the women`s salon culture fashion of the 17~18th Centuries is being naturally combined with or restructured to fit in with contemporary fashion. Therefore, the purpose of this study is to analyze, establish the concept of, and summarize the characteristics of the salon fashion style in order to provide fundamental scholarly information and a direction for the fashion design market by establishing a database on the characteristics of both eras based on the characteristics analysis results of the contemporary fashion style and salon culture era. Moreover, this study is also significant in that it will be a helpful tool for new design development to satisfy consumer needs, and in that the comparison analysis on the salon culture and contemporary fashion characteristics can be a useful tool to understand the fashions of both era. The study methods were, first, through a literature review to study the concepts and background of the salon culture. The second method was to setup a style analysis of a period of 4 years and collect visual data from internet fashion information web sites, such as collection books, to collect and analyze the data. Third, the analysis focused mainly on the results of the categorization of images with 20 fashion experts. Fourth, the details of the salon culture fashion style that are used the most in contemporary fashion were summarized and analyzed. Therefore, the results of this study are as follows The development of the socializing culture during the economically abundant era of the 17~18th Centuries became the stepstool for women to enter a new society and at the same time became the background of the development of the salon and related literature. For the characteristics of the salon culture fashion of the 17~18th Centuries, the changes were more significant in the details of the collars, necklines, sleeves, and robes, rather than in partial silhouette changes. It was found that the same fashion repeats in several-century intervals depending on the era changes; however, it has been reinterpreted newly based on consumer preferences and era situations instead of being reused exactly. Therefore, this study will become scholarly and fundamental data to establish the contemporary understanding of the fashion of the salon culture.
A Study on Black Fashion Preference of Korean Women in Modern Era
Seok, Soon-Hwa ; Geum, Key-Sook ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 29~48
DOI : 10.7233/jksc.2012.62.1.029
From ancient to modern days, Koreans have preferred and even worshiped white clothes to the extent that they are called "the white-clad race", and the color black has seldom been used for women`s clothes. In western countries too, it was only after Chanel that black color came to represent feminine beauty. Black clothes were introduced in Korea after the opening of its ports to foreign countries in 1876 and have mainly been worn as a practical clolor for winter coats and school uniforms. The traditional preference for white and other bright colors continued well into the 1980s. However, the industrialization and urbanization caused by economic development and the influx of western cultures and ideas in the 1980s brought about the westernization of Korean aesthetic consciousness and resulted in the phenomenon of modern Korean women`s preference for black fashion that became conspicuous from 1991. With the introduction of western fashion after the opening of the country in 1876, the spiritual values contained in preference for white clothes have been substituted by materialistic values as people accepted the practical beauty of black fashion, and the inclination toward intrinsic natural beauty intrinsic in the aesthetic senses that preferred white clothes has been replaced by the preference for modern, elegant and sensual beauties of black fashion whose preference has begun in the 1990s.
The Effects of Conspicuous Consumption, Sales Promotions and Images of the Country of Manufacture on Chinese Women Consumers` Purchasing Attitudes to Fashion Luxury Brands
Yin, Shu ; Hwang, Sun-Jin ; Byun, Yoo-Sun ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 49~61
DOI : 10.7233/jksc.2012.62.1.049
The purposes of this study were study intended to investigate effects of conspicuous consumption, sales promotions and images of the country of manufacture on Chinese consumers` purchasing attitudes to fashion luxury brands. The study was conducted by experimental conspicuous consumption(2)X[types of sales promotions(2) X images of the country of manufacture(2)] design by combining the 3 variables mentioned above. 312 women living in Chengdu were collected for this study. For data analysis, factor analysis, T-test, frequency analysis and ANOVA were used. The results were as follows: First, Chinese consumers` favor to fashion luxury brands: 2-way interactions, in sales promotions and images of the country of manufacture, was found for favor to fashion luxury brands. Second, Chinese consumers` purchase intent to fashion luxury brands: only the main-effects of conspicuous consumption and images of the country of manufacture was meaningfully positive. It demonstrates that only conspicuous consumption and images of the country of manufacture effected Chinese consumers` purchase intent to fashion luxury brands.
A Study on the Color Expressed on the Military Look of the Late 20th Century Fashion - Focused on the Fashion Magazines from 1996 to 2000 -
Chu, Mi-Kyung ; Kim, Hye-Kyung ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 62~75
DOI : 10.7233/jksc.2012.62.1.062
The purpose of this study is to analyze the color and color coordinations and their aesthetic values expressed in the military look designs from 1996 to 2000. The research data were gathered from Vogue and Collezioni Donna from this period. Total of 1004 works were collected and used for this study. The results were summarized as follows. In the colors of the military look, achromatic colors such as black and white were found to be of the highest quantity, which indicates that achromatic colors continued to be proposed as fashionable colors since 1996, and this influence was reflected in the military look. In terms of color coordination, monochromatic coordination accounted for 52.7% of the military look, through which it could be presumed that designers utilized it greatly to make an effective expression of the masculine image of the military designs.
The Study on the Foot Type of Female Farmers
Jung, Myoung-Sook ; Hwang, Kyoung-Sook ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 76~89
DOI : 10.7233/jksc.2012.62.1.076
This study was performed to offer the basic data for the design of farm shoes. 265 Korean female farmers aging between the 40s to the 80s volunteered for this study and we measured 40 items on each foot with the 3D foot scanner. First, the differences between farmers` feet and non-farmers` feet were analyzed. Farmers` feet were thicker in the instep areas, but had lower arch height than non-farmers` feet. In addition, farmer`s feet were tilted to the inside. Next, eight factors were extracted among the 40 measuring items, and the classification criteria of the foot shape was analyzed. The important factors were: size of foot length and volume of ankle, malleolus height and size, volume of the front part of ankle, medial & lateral ball width, and vertical size of foot. Third, three clusters according to the foot shapes were categorized by cluster analysis of eight factor scores. Foot type 1 was medium in foot length, big in thickness, large in lateral ball width, small in toe 1 angle, and tilted to the inside. Foot type 2 was long and slim, and big in toe 5 angle. Foot type 3 was short in foot length, medium in volume of the front part of ankle, large in medial ball width, and big in toe 1 angle. Despite its shortness, foot type 3 was thick and showed severe deformation in toe 1. Lastly, the frequency distributions of the foot types in each age group were analyzed. Female farmers of the forties showed high frequency in type 1 and other age groups showed high frequency in type 2. The older female farmers showed higher frequency of type 3.
Study on Development of Cultural Products Containing Felt - by Means of Application of Korea Traditional Patten -
Park, Mi-Young ; Kim, Chung-Ho ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 90~103
DOI : 10.7233/jksc.2012.62.1.090
Felt, is one of the Korean traditional woolen fabrics, that is thermally excellent and durable, so it has been widely used for various living goods from the ancient time to the modern society. Felt makes various changes in colors and shapes, does not change easily even after a long-term use, and is easy to clean. In this study, the origin and history of felt were researched. Also, different kinds and shapes of felt and the currently used manufacturing technique, and how the Korean traditional pattern-applied cultural products were developed using felt were examined as well. The method of this study were as follows. First, felt manufacturing techniques used after investigating the precedent studies, books, records and literatures of museums, the existing relics of felt were examined. Second, the conditions of the traditional pattern-applied cultural products were found out through the precedent studies after examination of kinds and symbols of the Korean traditional patterns. Third, patterns that were applied to cultural products were selected and designed with new patterns. Fourth, the past techniques were conducted with the following three methods by referring to the range of cultural products manufacturing; )color felt made with one color, pattern felt, and pattern-embroidered felt. Fifth, the following products combined with decoration and practical application by applying felt techniques were used. This study was aiming at the development of practical cultural products made with the traditional wool, felt, which can receive a good response from all age groups. It is allegedly required to develop various cultural products through studies and the rediscovery of the national traditional materials. In the future, it is necessary to study in such a way that diversification and differentiation are made through approaches and attempts with various techniques.
Consumers` Attitude and Consumption about Korean Traditional-patterned Ornament
Han, Woo-Ri ; Kim, Hye-Jung ; Son, Jin-Ah ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 104~119
DOI : 10.7233/jksc.2012.62.1.104
Fashion cultural products represents cultural trend, and they are produced a lot in Korea to express the Korean culture and style. They are also tools that embody images of Korea. This study mainly focuses on the Korean traditional-patterned ornaments as fashion cultural products. Therefore, this study aims at developing a framework of consumers` attitudes and consumption behaviors about Korean traditional-patterned ornaments, examining how the characteristics are changed according to shopping orientation. For this purpose, a quantitative survey was carried out using 455 questionnaires from women in their 20s and over. The data were analyzed using frequency analysis, factor analysis, t-test, ANOVA, cluster analysis, and
-test. Findings of this study were as follows. First, half of the respondents were found to possess Korean traditional-patterned ornaments. However, consumers had positive attitudes and tend to purchase them for their own use rather than gifts, demonstrating that the potential for the market is large enough. Second, in accordance with their shopping orientation, consumers were sub-divided into four groups: trend/brand oriented, practicality/pleasure oriented, convenience oriented, and passive shoppers. The trend/brand oriented group showed highest levels of preference regarding purchase intentions of Korean traditional-patterned ornaments. This group also showed the strongest purchasing power on fashion items among the four groups. Third, this study presented animal, plant, geometric and abstract patterns to the respondents to examine their attitudes. It was found that consumers prefered plant-patterned ornaments rather than the others, demonstrating that they have stronger preference and purchase intention toward ornaments with more natural images.
The Transition of Late 18th Century Women`s Costume and Enlightenment, with Reviewing the Portraiture of Marie Antoinette - Focused on 1770-1793 -
Bae, Soo-Jeong ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 120~136
DOI : 10.7233/jksc.2012.62.1.120
This thesis takes an aim to investigate the relationship between the costume and enlightenment ideology by studying the change of costume, and reviewing the portraiture of Queen Marie Antoinette. The method of this research is to select the 29 pieces among the portraitures from 1770 to 1793, and to analyze the headdress, shape of robes and ornaments. The results are as follows. The first period(1770-1774): The costume in this period of Dauphin of France is described as vivid, and simple like her characters, and also represents her active lifestyle. The ideology of equality between the two sexes from the enlightenment slightly influence the costumes seen inside the portrait of Dauphin. The second period (1775-1779): This is the early period of the Queen`s enthronement and also before her childbirth. The relatively small number of portraits showed her as an authoritative figure because her skirts were expanded with huge panier, the waist were tightened with corset, and her headdress was enlarged. Thus, this period could not be defined as the one of enlightenment philosophies in light of the persistent unsanitary construction of costumes distorting the body. The third period(1780-1789): There are many portraits depicting the Queen and her children. It is noteworthy that the English style picturesque garden was illustrated as a background while the costume was simple and sanitary, both being affected by the enlightenment. The last period(1789-1793): This is the period between the French revolution and the death of the Queen. The form of costumes was transformed into the neoclassic style, headdress was reduced in size, and was simplified as a result of complete change of costume for the enlightenment. This research is to be interpreted as a tool of study about the relationship of costume, society and ideological streams and also be a means of elucidating the contemporary times in view of the past ones.
A Case study of Promotion through the Communication Contents of Facebook for Fashion Brands - Focused on Empathy and Participation based on the Communication Contents -
Choi, Eun-Young ;
Journal of the Korean Society of Costume, volume 62, issue 1, 2012, Pages 137~151
DOI : 10.7233/jksc.2012.62.1.137
The purpose of this study was to examine how recently fashion brands tried to design Facebook contents for their promotion strategies, and how to encourage customer`s empathy and participation for communication content. For this study, 17 domestic and foreign fashion brand facebook contents were analyzed. The results of the study were as follows. First, fashion brands provided product information through various methods such as the Facebook fan styling pictures contest which attracted voluntary participation from fans, an emotional product introduction video with effective storytelling techniques, and pictures and videos of a new season collection that were always viewable and able to be evaluated. Secondly, Facebook contents of brand promotion that contributed to the brand image and loyalty formation were identified. Fashion brands encouraged their fans to be involved in socially-oriented marketing and brand community. Moreover, telling the story of the brand history and brand management enhanced brand involvement of fans. Finally, fashion brands communicated actively with their fans providing information that aroused their interest. They gave tips on how to improve the quality of life, provided useful applications that offered various benefits in everyday life. Based on this result, implications of Facebook contents management as a promotion strategy were further discussed.