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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 62, Issue 8 - Dec 2012
Volume 62, Issue 7 - Nov 2012
Volume 62, Issue 6 - Sep 2012
Volume 62, Issue 5 - Aug 2012
Volume 62, Issue 4 - Jun 2012
Volume 62, Issue 3 - Apr 2012
Volume 62, Issue 2 - Feb 2012
Volume 62, Issue 1 - Jan 2012
Selecting the target year
The Type Classification on Modifiable Styling Methods in Western Costumes - From Ancient to Middle Ages -
Kim, Hye-Ree ; Chun, Hei-Jung ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 1~12
DOI : 10.7233/jksc.2012.62.2.001
Cloths wrapped around the body have been the basis of the dress of people all over the world for centuries. This study is to research detailed modifiable fashion styling methods in history and to give ideas to people such as fashion professionals who are interested in fashion styling so that they can create modifiable fashion styling easily in fashion fields. The characteristics of modifiable fashion styling methods from ancient to middle ages are as follows. The first modifiable styling method is to expose the knots on the surface of the garments, and the knots were mainly located on the upper part of the body. The second method is a wrapping type of the modifiable styling method, which shows a lot of variant simple shapes of cloths. This method helped develop many wrapping methods over time. The third way is the fixed type of the modifiable styling method, and it uses accessories such as fibulae, belts to fix cloths, to create many different styles. The accessories are located on around either the neck or waist. The fourth method is the composite type of the modifiable styling methods mentioned above. This styling method is adapted in robe type clothes which makes the clothes look full of beautiful drapery. This study suggests that simple shapes of cloths can create enormous amount of styling which can be easily adapted and created nowadays.
A Study on the Impact of Cosmetics Blog Information Characteristics on credibility in the Process of Word of Mouth Acceptance and Word of Mouth Effect
Park, Jeong-Mi ; Hwang, Sun-Jin ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 13~25
DOI : 10.7233/jksc.2012.62.2.013
The purpose of this research is to study the influence over confidence and Word-Of-Mouth (WOM) effect in the acceptance process of WOM by information characteristics(consensus, vividness, and message neutrality) of individual cosmetic blog, reflecting that it is widely spreading over the public. Online survey for the consumers using such blogs was performed to collect data(N
A Study on the Formative Characters in the Pleat of Western Costume Before the 20th Century - Focusing on Men`s Costume -
Kim, Joo-Kyung ; Geum, Key-Sook ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 26~39
DOI : 10.7233/jksc.2012.62.2.026
This study intends to reconsider pleat, which was undermined as something too simple to express the details for women`s costume, by focusing on the aesthetic value of plea in men`s costumes in the west before the 20th century. Furthermore, based on the aesthetic value of the pleat, diverse studies on contemporary men`s costumes shall help to attempt to set up a basis for the new mode of men`s costume. The pleat, a component in the costume since the ancient times, had unique characteristics including functionality, a sense of volume, directing effect that is caused by line repetitions and formativeness that results through elasticity. First, the aesthetics of the pleat before the 20th century shows rhythmic sense through the repetition of the pleat line as shown in the drape type costume, and it also shows a sense of volume as the pleat is moved along the motion of the body. Second, it shows functionality as the expansion of space moves in accordance with the motion of body sets up an internal space of the costume that facilitates body motion. Third, the pleat extends two dimension space into three dimension space using its elasticity. It exaggerates specific parts of the costume while ignoring body shape in order to symbolize status and authority of men. Fourth, it unifies the costume by wrapping the body by using quadrangle cloths with drapers, and expanding the silhouette with the pleat artificially to conceal the physical character and personality of the wearer. The physical character of the wearer disappears into the space made by the pleat. The pleat reveals the voluptuous beauty within.
A Study on Comedy < The Wedding Day >`s Stage Costume Design - Focused on the Comedy -
Lee, Hye-Joo ; Chung, Sam-Ho ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 40~54
DOI : 10.7233/jksc.2012.62.2.040
The significance of this research lies in the analysis of that appears in the comedy
. It also aims to propose conceptual and analytical costume designs that emphasize the formal aspects of play by reflecting on the comical elements simultaneously.
, the subject of this study, was played on November 12, 2009 at the Small Theater (Dalohreum Theater) in the National Theater as a celebration of the 40th anniversary of Suwon Women`s College. The costumes were designed by this researcher and were produced in collaboration with the Creative Performances Research Institute (Suwon Women`s College). The comic elements were categorized into deconstruction, deviation and unexpectedness according to previous studies on the humorous nature of comedy, and their aesthetic meanings were applied to the costumes. The designs that reflect the comic elements are as follows. The costume design reflecting deconstruction is a way that disassembles and recombines constructive aspects of clothing. It consists of seam margins outside or just left disassembled without sewing, dismantling the boundary of outerwear and underwear. The costume design reflects deviation because reformed shapes of collars, the variation of length and closure of skirts deviate from the traditional style. These are designed by distorting traditional designs with deviation and transcend of tradition. The costume designs the reflect unexpectedness integrates both tradition and the contemporary, and use materials of diversity and heterogeneity, and these are composed of external formats the result from incongruity. Because comic elements are metaphysical concepts that carry meanings that are difficult to define according to the country and period, it is required to analyze, organize and utilize their characteristics and meanings of each period. Since this study analyzed the comical elements of a play and applied them to costume design, it is hoped that a follow-up study of analytical costume design is be done, and that more diverse and more creative costume designs are in the next generation.
A Study on the Aesthetic Characteristics of Cindy Sherman`s Parody in Contemporary Fashion
Park, Hee-Jeong ; Kan, Ho-Sup ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 55~67
DOI : 10.7233/jksc.2012.62.2.055
Based on the fact that a parody is widely used as one of main methods of creating art, this study focuses on the parodic techniques used by one of the most famous contemporary artists, Cindy Sherman. Her unique techniques, which are shown through parody, provide different aesthetical values to contemporary fashion designs. The purpose of this study is to find out whether or not contemporary fashion designs that use parodies can be presented as creative fashion designs. The study was carried out by analyzing data retrieved from various literatures, dissertations, magazines and the Internet. The period between the late 1990s and 2010 is the time when parodies were widely introduced, this study presents tables, pictures and photographs based on data collected from that period. The result of this study suggests that there are mainly four expressive techniques used to create Cindy Sherman`s parodies: female viewed from a male`s perspective, pornography and sexual satire, narrative and realistic reproductions, and foreignness and harmony in conflict. This study discovered that based on these four expressive techniques, contemporary fashion can produce the following four results according to their production styles, silhouettes, materials, and colors: the beauty of the retro pinup girl style, the beauty of eroticism and sexual satire, the beauty of history through reinterpretation of the past, and the beauty of compromise through conflict. As described above, this study attempts to seek how techniques of parodies give different aesthetical values whether or not they can become creative fashion design techniques by listing Cindy Sherman`s unique expressive techniques in her parodies in relation to contemporary fashion designs.
The Study about Style-Up Design Development as a Motive of Organic Line in Art Nouveau Style
Lee, Jin-Hee ; An, Jong-Suk ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 68~77
DOI : 10.7233/jksc.2012.62.2.068
Hair style takes a large part in emphasizing to the appearance and the effect of image transformation with fashion to the modern people whose competition is appearance in 21 century. According to the development of mass media and the exchange of the life style. Image creation which correspond to T.P.O is needed and style-up is also required in modern costume, as the coordination for special day is routinized. In this study, the expression of a fine and organic line shown as a motive in Art Nouveau style`s works is applied to style-up design and a new view sight to the style-up design through the art history is suggested with developing style-up design to satisfy the upgraded customer`s requirements. The feminine beauty is appeared as a various image by applying style-up design from Art Nouveau style through this study. and the infinite possibility to the design development can be found with activated motive of Art Nouveau. These Art Nouveau trend will be a foundation to the inspiration of high artistic design and will be helpful to the aesthetic satisfaction of the elegance modern people. Therefore, I hope this study will be a fundamental data for creative development of hair design through the art history which may be forgetting.
A Study on Fashion Design Applying the Principle of Considerate Design
Lee, Kyoung-Hee ; Na, Eun-Mi ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 78~86
DOI : 10.7233/jksc.2012.62.2.078
Considerate design enhances the familiarity, consideration and design accessibility of various customers. The aim of this study lies on analyzing the aesthetic characteristics and instrumental characteristics of fashion design and applying the considerate design principles. The fashion photograph collection that applies the considerate design principle, was collected from 2006 S/S to 2011 F/W through the following internet site: www. style. com. First, the considerate design key words used in the preceding studies and literatures were classified semantically into these words: "Supportiveness", "Variability", "Ease", "Protection". The result shows that considerate fashion design has used simple, comfortable and achromatic, squared silhouettes that are not affected by the changing trend, simple color coordination and hard materials to prolong the product and the plain pattern. By analyzing the instrumental characteristics of considerate fashion design according to the principles, designs of "Supportiveness" purposely used many changes and showed reversible ways the most. Designs of "Variability" used design changes in length, volume, detail, and other changing forms. Designs of "Ease" used easy-wear apparel, ties and pleats. Designs of "Protection" partially used coverings and different combinations.
The Effects of Well-being Consciousness and Appearance Management of Korean and Japanese Consumers on Attitudes toward Korean Herbal Cosmetics
Lee, Yu-Ri ; Jung, Hye-Jung ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 87~102
DOI : 10.7233/jksc.2012.62.2.087
The purpose of this study is to identify conceptual constructs of well-being consciousness and appearance management behaviors, and to examine the effects of these two variables on attitudes toward Korean herbal cosmetics for Korean and Japanese consumers. A survey was carried out among female consumers between the ages of 20 and 50, and a total of 500 responses were analyzed by descriptive analysis, reliability test, t-test, and confirmatory factor analysis, structural equation modeling and multi group analysis. The results of this study were as follows: 1) The result of CFA and the reliability test on well-being consciousness and appearance management of Korean and Japanese respondents clearly showed factorial structures on each of the variant assessments. 2) In regards to the well-being consciousness, Korean and Japanese respondents highly tended to perceive well-being as a benefit to the physical health and an eco-friendly lifestyle respectively. In the area of appearance management, Korean and Japanese respondents had similar patterns that showed high scores of skin care and weight control. Both Korean and Japanese consumers showed favorable attitudes toward Korean herbal cosmetic products. 3) The consumers` well-being consciousness revealed to have positive influences on appearance management behavior. Both well-being consciousness and appearance management positively influenced attitudes toward Korean herbal cosmetics. 4) As a result of MGA, the well-being consciousness had more positive impacts on Korean respondents` attitudes toward Korean herbal cosmetics than the appearance management variable when compared to the Japanese respondents. On the other hand, appearance management had more positive impacts on Japanese respondents` attitudes to-ward Korean herbal cosmetics than well-being consciousness when compared to the Korean respondents. These results suggest that differentiated marketing strategies for Korean herbal cosmetics are crucial when targeting Korean and Japanese consumers.
An Compatative Analysis on the Color Trend of Women`s Street Fashion in Seoul and Dalian on 2010/11 F/W
Oh, Hyun-A ; Kim, Yun-A ; Bae, Soo-Jeong ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 103~121
DOI : 10.7233/jksc.2012.62.2.103
The purpose of this study is to provide basic information to improve competitiveness of Korean fashion brands in the Chinese fashion market by taking photos of street styles in Seoul that is the hub of Korean fashion and in Dalian, the northeastern district where Korean fashion brands are launched as a test market China to compare and analyze the clothing colors preferred mostly by young women in their twenties and thirties who have the highest purchasing power. The study methods used literature review and empirical study simultaneously. Dalian and Seoul are two fashion cities in northeast of China and Korea where street fashion was photographed. Clothing colors that were mainly worn by young women in their twenties and thirties were qualitatively analyzed using the photos taken. Color analysis was based on the Munsell Color Order System to grasp general preferences of colors on the basis of previous researches, and color tones were based on the ISCC-NBS System. In order to grasp the basic materials on Seoul, the Korean fashion city and Dalian, the northeastern fashion city in China, street fashion styles of 2010/11 F/W season were compared and analyzed. As a result, black and deep tone PB color appeared most frequently. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. For the top wear, women in both areas preferred similar tones in the YR color category and Dalian women preferred vivider and brighter S tones in the R color category. For the bottom wear, women in both areas highly preferred achromatic colors and colors in the PB color category. For bags, women in both areas preferred black and colors in the YR color category. Finally, for the shoes, while women in both areas preferred black in the achromatic color category, they showed different color preferences in the chromatic color category. R color categories were preferred by the women in Seoul and the YR color categories were preferred by the women in Dalian. Conclusively, women in both cities highly preferred achromatic colors especially black for the top and bottom wear, bags, and shoes. It may reflect their desire to look refined and slender through colors. Moreover, continuous and steady research on fashion trends in Seoul and Dalian may have positive effects on Korean fashion businesses that plan to be launched in China, the area of competition for global brands.
The Formation and the Features of Modern Body Aesthetics in Modern Korea
Park, Hye-Won ;
Journal of the Korean Society of Costume, volume 62, issue 2, 2012, Pages 122~135
DOI : 10.7233/jksc.2012.62.2.122
The purpose of this study is to figure out what the beauty of the modern body means and symbolizes from the aesthetic, sociocultural, and psychological perspectives and to investigate how it was formed in the modern Korean society. The data were obtained from the magazines and newspapers published from 1920 to 1939 and analyzed by qualitative content analysis. The results were as follows: First, the modern body from an aesthetic standpoint was characterized by the beauty of westernization, healthy body shape, sensuality, curvaceousness, activity, balance and harmony, and artificiality. The beauty of the modern body from a sociocultural perspective symbolized modern culture and implied the value evaluated by visual appearance. Therefore, the modern body became an object of consumption and the physical capital that gave women chances for their social success and happy marriages. The beauty of the modern body from a psychological viewpoint expressed individuality as a modern ego. Second, the formation of modern body esthetics was explained within the context of social comparison theory. The ideal body suggested by mass media was internalized as the aesthetic standard women used to create modern bodies and with which they compared their created bodies.