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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 62, Issue 8 - Dec 2012
Volume 62, Issue 7 - Nov 2012
Volume 62, Issue 6 - Sep 2012
Volume 62, Issue 5 - Aug 2012
Volume 62, Issue 4 - Jun 2012
Volume 62, Issue 3 - Apr 2012
Volume 62, Issue 2 - Feb 2012
Volume 62, Issue 1 - Jan 2012
Selecting the target year
A Study on the Production System of Korean Stage Costume - Focused on the Musical `Chicago` -
Kim, Young-Sam ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 1~14
DOI : 10.7233/jksc.2012.62.4.001
Ever since the year 2000, Korea`s musical markets has invited famous overseas license performances and have therefore cooperated with staffs working overseas in regards to stage costumes. This study aims to suggest the methodology of the stage costume making process according to the present advanced production system of Korea`s musical market. The researcher participated in the stage costume making work of `Chicago` as a costume supervisor. It took place at the Opera House of Seongnam Art Center from January 10, 2010 to February 28, 2010. Furthermore, there was significance in reinforcing academic values and implementing practical making process of stage-costumes based on the actual field work. The method of this research was carried out through a theoretical research and a case study that focused on empirical research. As for the research scope, it was limited to the actual stage-costumes that the researcher fully engaged with as a costume supervisor of the musical `Chicago.` The results of this study were as follows. The stage costume making process of the musical `Chicago` was categorized according to the classification of production system in the performance. For pre-production, it was divided according to the information of the actor and the analysis of the bible. Rehearsal period was divided according to the product clothes and fitting. Production week & preview were divided according to the changeover of clothes and the arrangement of dressers. The Run was divided according to the inspection of the situation concerning clothes in general during the performance. Post-Production Period was divided according to the collection of clothes and the implemented database. This study eventually suggested appropriate stage-costume making processes for the costumes making environment according to the expansion of overseas license musical market. However, it has a limitation of the research scope to the musical `Chicago.` The creative performances of the domestic version are planned in diverse forms and come to abroad animate by the Korean Wave. Therefore, the field of stage-costume is necessary for the establishment of practical schemes of the system and copyright in accordance with the environment.
A Study of Modern Korean Costumes on Kisan Genre Painting
Lee, Ho-Jung ; Cho, Woo-Hyun ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 15~31
DOI : 10.7233/jksc.2012.62.4.015
This study is intended to understand the styles, colors and color arrangements of costumes expressed on Kisan Kim Jun-geun`s genre paintings of Joseon in the late 19th century. The paintings vary according to the status and gender of the person wearing the costume as well as the time period and different situations the person belongs to. Also, this study aims to examine the meaning and value of Kisan`s paintings in terms of the history of Korean costumes. The result of this study are as follows: The basic and common attire for people of all status and class is the jeogori(jacket), baji(pants) for men and Banhoijang jeogori, chima(skirt) for women. Men wear Po(coat) that represents their status and age, and they put on various hats according to different weather conditions or work-skill even when in the same status and class. However, women wear the Baeja(vest), Durumagi(coat) and head-dresses when they are cold. Overall, the costume patterns and shapes that appear on Kisan`s paintings show the same patterns and structures when compared to different data during the same time period. Thus, they provide useful information to help not only understand the changes of patterns and structures of costumes, but also the situations and emotions of the people of that time period. Moreover, it can be understood that various colors and color arrangements that reflect the situations and emotions of the late 19th century were used. This study that analyses the colors and color arrangements used in Kisan`s genre paintings can provide the very basic and systematically arranged data to help understand the unique colors in Korea. These data can also provide important information to understand the use of dyes and pigments during that time. Therefore, Kisan`s genre paintings are meaningful and valuable in terms of the history of Korean costumes for these are the data, from which we can review the costumes, colors and color arrangements in the years from 1890 to 1910.
The Changes of Ceremonial Costumes of the Guan Yu Shrine and the Method for their cultural contents
Park, Ga-Young ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 32~45
DOI : 10.7233/jksc.2012.62.4.032
The purpose of this research is to better understand the Dongmyo, the Eastern Shrine of GuanYu and the military costumes of the Joseon period andto develop different cultural contents. By studying relevant literature, confirmations were made about the various types of costumes and their historical changes. During the reign of King Yeongjo, the ceremonial conductors often wore armors, and the king wore a different military costume. During the reign of King Jeongjo thereafter, the ceremonial costumes were codified in the book, the Chun-gwan tonggo(General Outline for the Ministry of Rites), along with the costumes for the musicians and lower officials. However, the military features were weakened in the late Imperial Joseon years. In terms of costumes, it would be best today to restore the ceremonies of the Shrine of Guan Yu during the period of King Jeongjo. All the costumes for different figures of the Shrine are clearly confirmed, and by emphasizing the main features of the ceremonials of the Shrine, it is possible to differentiate the ceremony from other restoration activities in Korea. For the Guan Yu statue, the hat is square shaped and decorated with nine bead strings, it is dressed with a red dragon coat and a violet inner coat. This study presents methods for the restorations of the original costumes for the individual figures of the ceremonials, with necessary theoretical explanations. The king wears the lamella gold armor, while different ceremonial officials wear differentiated armors according to their different ranks. All the civil and military officials who attend the ceremony wear military clothes with horse`s mane hats and swords. The musical conductor and directors are expected in armors and participating musicians also have to wear armors according to the Akhak Gwebeom (Basics of Music).
Cross-Channel Shopping Behavior between the Internet Retail Type and Store-Based Retail Types - Focus on Information of Fashion Product and Fabrics -
Lee, Eun-Ha ; Kim, Sook-Hyun ; Choi, Jong-Myoung ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 46~57
DOI : 10.7233/jksc.2012.62.4.046
Consumers currently show cross-channel shopping behavior between the Internet and store-based retail types when searching information and purchasing sensory products such as fashion items to reduce risks. As consumers compare both types of stores before making a purchase decision, the Internet retail type and store-based retail type started conflicting/competing each other as the combined retail evolution theory proposed(Kim & Kincade, 2006). The purpose of this study is to examine consumers` cross-channel shopping behavior between the Internet and store-based retail types and their importance and satisfaction with information provided by the Internet retail stores. This study employs a quantitative research method using a survey. Demographics, types of stores used for purchase, satisfaction with the type of stores, Internet shopping behavior, importance and satisfaction with product information in the Internet retail stores were asked. MANOVA and descriptive statistics were used to test hypotheses. The result shows that a majority of participants(36.2%) shows cross-channel shopping behavior between the two retail types. Also, most participants(72.4%) decide on their purchase and are satisfied only after cross-channel shopping between the two retail types. Participants were grouped based on their information search and purchase behavior. Significant differences among the groups were found in importance and satisfaction with product information provided by the Internet stores. In measuring participants` satisfaction, a majority of participants(42.1%) showed satisfaction with their purchase at store-based retail stores after information search via the internet, followed by the satisfaction with the purchase at the internet retail stores after information search at store-based retail stores(30.3%). Fifty one point nine percent of participants search information via the internet(vs.48% at store-based retail stores), and they especially look for fiber contents and design details with pictures(37.4%). The satisfaction with price information provided by the Internet retail stores is the highest (m
Analysis of On-line Personal Image Consulting Program Contents
Kim, Ri-Ra ; Chung, Su-In ; Kim, Yoo-Jung ; Kim, Young-In ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 58~68
DOI : 10.7233/jksc.2012.62.4.058
Personal image concerns a person`s talent, expertise, as well as the internal and external image. It is a core value that differentiates one individual from another. As personal branding via personal image management has become more important, there is a fast-growing number of online systems that provide self-test programs to analyze one`s style and habits and also provide expert advice for not only styles but lifestyles as well. This study develops a systematic and objective personal image consulting system and offers basic information for the research of personal image making. For that purpose, the study attempts to examine the present state of global companies that use online image consulting programs and analyze their digital content. The results are as follows: 1) two domestic companies, Colorz and Atzine, and seven foreign companies, notably Covet and Boutique, were brisk in business; 2) two types of personal image-diagnosis programs - Visual search and Virtual matching - are now in operation; and 3) mobile applications exist as an evolved personal image-diagnosis program. With an increased interest in such programs, various companies at home and abroad are establishing systematic and scientific analysis systems, which are needed for personal image-making online. Under these circumstances, domestic companies are also urged to enhance levels of image-diagnosis content and actual commercialization and utilization, to develop programs that enable objectified, systematic personal image-making. To this end, the results of this study may serve as a helpful tool to consider future directions.
A Study on Design Preference about Traditional Feminine Head Ornament for Development of Fashion Cultural Products
Kwon, Jin ; Kim, Sun-Young ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 69~80
DOI : 10.7233/jksc.2012.62.4.069
This research aims at the contribution to globalize and modernize the traditional Korean image by comprehending the taste of design that domestic college students have for traditional feminine head ornaments and subsequently elaborate the development of cultural products that are related to these decorative objects. In regards to this research method, the examination on the traditional feminine ornaments was followed through a review of literature and precedent studies and a survey was conducted on the preference about them. After the adoption of final valid responses, an analytical method, PASW 18.0, was used for frequency analysis, technical analysis, reliability, and regression analysis. The results were as follows. First, in the category of tendency analysis for the application of traditional feminine headpiece in fashion cultural products, it was revealed that a taste for the design that meet the satisfaction for both trend and practicability was prominently prevalent. Also, the design that express the individual characteristic was taken as a preferred option. Second, in the preference for the design of traditional feminine headpieces in fashion cultural products, the result indicated that the modern type was preferred in the form of re-creation as long as those products deform the tradition. As for the selective taste for patterns, their preference came in the order of plant, animal, and geometry-abstract types. Especially, for the case of plant and animal patterns, the reinterpreted design of modernized shapes were opted rather than a simply recopied format of the conventional type of the feminist head ornament. Third, for the category of item selection to apply the feminine head ornament in order to design the fashion cultural products, it turned out that people preferred the application to accessory rather than clothing. Lastly, it was found that rarity, harmony with other fashion goods, pattern, and design should be considered when the traditional motif was used for cultural products.
Study on Fashion Illustration as Viewed from the Allegorical - Based on the theory of Craig Owens -
Kim, Mi-Hyun ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 81~90
DOI : 10.7233/jksc.2012.62.4.081
The contents of this study are as follows. First, an academic understanding has been achieved by exploring the theoretical concept "allegory", and a new theoretical approached methodology has been sought. Second, an analysis-index of fashion illustration cases has been suggested based on the allegory theory of Craig Owens. Third, in order to draw the characteristics of fashion illustration as viewed from the allegorical viewpoint and find out its feasibility, the case studies has been referred and the internal significance, external significance that combines different characteristics has been extracted. In regards to this study method, literature studies and case studies has been done in parallel with each other. This study was done in the following sequence: the establishment of the study system, the drawing of the allegory-associated concepts and the discovering the characteristics of aesthetic expressions. The results of this study on the expression characteristics of fashion illustration as viewed from the allegorical viewpoint of Craig Owens are as follows. First, the borrowing of image, which is a characteristic of allegory, contains the meaning of uncertainty in the fashion illustration as it expresses the image-synthesis and forms a completely different meaning as the fixed meaning is dissolved and it is utilized as a photo-montage technique. Second, the inference of pictogram is the mixture of linguistic medium and visual medium. Fashion illustration utilizes the characters and transmits the fashion information visually and immanently. It has the characteristic of making the information into pictograms and the internal significances of mutual-text with communication function. Third, the uniqueness of location in the fashion illustration has the special nature of utilized mediums as it is used for advertising or publicizing. The fashion illustration from the viewpoint of allegory has the impermanency of existing only for a limited time and reflects the coincidence that gives the meaning of utilized location according to the season trend. Fourth, the cross-breeding is expressed as the mixture of various materials in the fashion illustration. The expressions made by the mixture of media, such as the use of computer graphic programs mixed together with various materials showed the trend of diversity and genre dissolution.
The Design Characteristic in Contemporary Men`s Knitwear - Focusing on Milano Collection from 2001 to 2010 -
Lee, Seung-A ; Lee, Youn-Hee ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 91~106
DOI : 10.7233/jksc.2012.62.4.091
The purpose of this study was to offer some directions for the design of men`s knitwear and provide basic data helpful for design conception and product development for creative and unique men`s knitwear. As for the methodology, the investigator examined the works of these following ten designers that consistently participated in the men`s Milano Collection for the last ten years from 2001 S/S to 2010 F/W: Burberry Prorsum, Costume National, D & G, D squared, Dolce & Gabbana, Giorgio Armani, Gucci, Iceberg, Prada, and Vivien Westwood. We identified the design elements expressed in knitwear, categorized examples for each element, and reviewed their characteristics. The results of this study are as follows. The designers usually adopted the H-silhouette with some room until 2006, after which the slim tubular silhouette became prevalent. Most of the designers made knitwear with normal yarn and expressed them by dyeing or printing regardless of seasons, which meant the usage level of fancy yarn was low. The much usage of the basic pattern was particularly salient. The most popular basic structure was plain, which was followed by rib and color pattern, which included the jacquard and intarsia pattern. The designers presented thick outer items made of thick yarn for F/W seasons and many thin inner items made of thin yarn for S/S seasons. The popular colors were brown from the Red Group(R) and beige from the Orange Group (YR) regardless of seasons. When achromatic colors were used a lot, there was a development of various grey shades. For the most used basic structure, plain, the designers employed such technical methods as printing, pleat treatment, and dyeing in high frequency.
A Study on the Cultural Exchange of the Weaving Skills and Patterns Witnessed in Geum-textiles between the East and West - from Ancient Times to the Tang Dynasty -
Shin, Hey-Sung ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 107~122
DOI : 10.7233/jksc.2012.62.4.107
The purpose of this study is to investigate the changes and developments that occurred as a result of the exchanges of gyeong-geum(經錦), a warp-faced compound weave of East Asia, and wie-geum(緯錦), a weft-faced compound weave of West Asia. In order to maximize the efficiency of this research, topics were narrowed down to the weaving skills and patterns, and the period was limited to the Tang dynasty. The systematic characteristics and differences of gyeong-geum and wie-geum were compared and contrasted through different works of literature. Then the excavated remains of geum-textiles were analyzed and the characteristics of the geum-textiles were defined in chronological order. The origin of wie-geum is traced back to the time when West Asia started to imitate the weaving style of the East Asian gyeong-geum. When combined with the weaving skills of the West Asian, gyeong-geum, which broke through the West and developed into the weft-faced compound twill silk, or samite. The exchange of geum-textiles took place as the techniques of gastric filament woven geum-textiles returned to the East. Along with the pearl roundel motifs of Sassanian Persia, mythical animals and western motifs of hunter patterns were used for the patterns of wie-geumin during the early Tang dynasty. This tendency is related to pa-sa-geum(波斯錦), ho-geum(胡錦), beon-geum(番錦) according to the recorded literature. The 8th and 9th century are periods when the West Asian Persian style was abandoned and the East Asian style, samite, was established. Not only did S twist silk threads replace Z twists, but also the repetition of patterns unfolded along with the weft and the warp. As this tendency was strengthened after the 9th century, the expression of patterns became more vividly colorful and showed both elements of naturalism and realism. The characteristics of the Bosangwha(寶相花) pattern in the Tang period were established with the rampantly repeated rosettes with birds often holding auspicious branches, that fly amid floral compositions.
A Study on the Motive of Purchasing Decision for Korean Fashion Product among Italian Consumer
Kim, Mun-Young ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 123~135
DOI : 10.7233/jksc.2012.62.4.123
The purpose of this study was to make marketing strategies for Korean fashion companies that wish to enter into foreign markets. In-depth-interviews along with documentary research were performed on consumers who lived in Italy. The interviews were executed from May to December 2010. The results of research were as follows. The general image of Korea was at a high level. Therefore, the general and economical image of Korea had a significant impact on product evaluation. However, the Italian consumer had only a little understanding about the Korean fashion brand and product. This was so because the Korean fashion companies did not appear in the Italian fashion market. However, they were accustomed to using products of Samsung and LG. Therefore, the economical image of Korea is necessary to facilitate the official entrance of fashion companies in the Italian market as well as the global market.
An Analysis on the Digital Contents of Costume Cultural Heritage
Kim, Yeo-Kyung ; Kim, Jeong-Min ; Hong, Na-Young ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 136~148
DOI : 10.7233/jksc.2012.62.4.136
The purpose of this study is to investigate the current infrastructure of database on costume cultural heritage. The contents, kinds and accessibility regarding the digital contents of the websites of literature archives, museums and culturecontent.com by Korea Creative Content Agency were analyzed. First, it was evident that the quantity and quality of the database should be improved. The literature archives are mostly comprised of historical documents; however, the quantity of the database regarding the documents that are commonly studied in the field of traditional costume is not satisfactory. On the other hand, the quality of the database depends on the in-depth understanding of the terminology because errors occur when the contents of literature are transferred to an online database. Second, various information is required to meet the needs and interests of the digital environment. Most of the museums provide information on costume cultural heritage through their websites; nevertheless, it is not thorough and only partial. Third, the reliability of information needs to improve. The various contents provided by culturecontent.com lack reliability as it focuses on the entertainment values. To increase reliability, the source and origin of the information about the costume cultural heritage should be provided and the contents should be proofread before they are exposed to the public. Based on these findings, the researchers put forward the following suggestions: the quantity and quality of the databases should be enriched, and that more diverse information is required. Finally, more attention should be paid to increase the reliability of this information. This study will be an asset for the foundation to build solid databases and popularization of the traditional costumes.
A Study of Overseas Manufacturing Factories of Garment Vendors and the Influence of Korean Wave over the Sourcing Area - Focused on Vietnam and Indonesia -
Choi, Hei-Sun ; Lee, Eun-Young ; Kim, Ji-Eun ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 149~163
DOI : 10.7233/jksc.2012.62.4.149
This study reviewed current facts on overseas manufacturing factories of garment vendors that were launched in the countries that have a great influence of the Korean Wave, and investigated the influence of Korean Wave in its sourcing area. By doing so, this study aims to present basic data in order to help fabric and garment vendors to enter into the fashion markets of different countries through a local network. For data collection and analysis, Windows SPSS 19.0 was used for frequency analysis of the facts and figures of the local manufacturing factories. In-depth interviews regarding the current facts on local manufacturing factories and the influence of Korean Wave were conducted with 16 Korean garment manufacturing factories in Vietnam and 9 in Indonesia among the overseas garment companies that were registered in the Korean Apparel Industry Association. Through the interview, it was found that new companies should investigate custom tariffs, salary level of the local employees, and infrastructure prior to launching above all. Also, as a result of analyzing competitors and competitive advantages, good treatment of local employees and a good labor environment were noted the most. As for the influence of the Korean Wave, the image of Korea was positive and favorable, but it did not directly affect the preference for Korean companies. After investigating the obstacles that prevented the entrance into local markets, it was found that the rise in the salary level was the biggest hindrance.
A Study of the Headgear from the Greater Korean Empire to the Time of Independence (1897-1945) - Focused on the Newspapers -
Kim, Eun-Jung ; Kang, Soon-Che ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 164~180
DOI : 10.7233/jksc.2012.62.4.164
This study focuses on the hats in the advertisements of the newspapers from the Greater Korean Empire to the Time of Independence. There were Yeomo(禮帽), Jungsanmoja(中山帽子), Jungjeolmoja(中折帽子), Women`s hat, Undongmoja(運動帽子), and Hakdomoja(學徒帽子) from 1897 to the 1900s. The names of the hats were written with Chinese characters as there was no specific name for women`s hats. There were a lot of hats in the 1910s; Jungjeolmoja, Jungsanmoja, Hukyeomoja(黑禮帽子), Panama, Doriuchi(鳥打;とり-うち), Maggomo(麥程帽), Ilkyomoja(一交字帽), cheongyeonmo(靑年帽), Jajacheongyeonmo(刺子靑年帽), Hakaaksangmo(學生帽), Undongmo, Laparyunmoja, Banghanmo(防寒帽), Mokchulmo(目出帽), Pungbangi(風防耳), Nambaui, and Pungdongi(風憧耳). Most of the hats were western hats for men. From the 1920s to 1930s, the hats were classified as to the shape and uses as compared to before that period. The hats were advertised in the newspapers such as Jungjeolmoja, Jungsanmoja, Panama, Doriuchimo, Maggomo, Ilkyomoja, cheongyeonmo, Jajacheongyeonmo, Hakaaksangmo, Undongmo, Banghanmo, Mokchulmo(目出帽), Adongmokchulmo(兒童目出帽), Pungdongi, and Pungchasamsangun(風遮三山巾). There is little information about hats from the late 1930s to the time of independence because of the censorship of the press. The hats during that period were almost the same as the before that time. There was a new name of a cap, Jeontumoja(戰鬪帽子) which was for a soldier. The hats in that period were one of the westernized items with shoes before the westernization of the Korean costume under Japanese imperialism. Furthermore, the western hats could be spread by the men who were in the center of the society. On the other hand, women`s western hats were not common because women had rarely worn them before that period. They just wore traditional winter caps steadily.
Qualitative Research for Investigating the Attributes and Internal Structure of Fashion Brand Authenticity
Seo, Sang-Woo ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 181~194
DOI : 10.7233/jksc.2012.62.4.181
The purpose of this study is to examine the attributes and internal structure of fashion brand authenticity, a new concept of brand association. For qualitative research, a total of 22 samples of consumers and professional groups were selected to implement in-depth interviews and focus group interviews. The results of this study were as follows: 1) the authenticity of fashion brand included various sub-dimensions. Attributes that constituted the authenticity of fashion brand, consisted of these following 8 dimensions: heritage, authority, relationship to place, consistency, non-popularity, trend-leading, originality and sustainability. 2) sub-dimensions of the fashion brand authenticity were once again categorized into core attributes and promoted attributes. Dimensions such as heritage, authority, relationship to place, consistency and non-popularity dimensions were inherent attributes of the brand, formed at a comparatively long time. Subsequently, these were categorized as core attributes of the authenticity of fashion brand. The trend-leading, originality and sustainability can form in a relatively short period of time by accepting the change, so it was categorized as promoted attributes which were created at the front stage with the consumers.
An Analysis of Middle-Aged Women`s Involvement in Fashion and Beauty Depending on Their Participation in Belly Dance
Kim, Eun-Jung ; Gwak, Tae-Gi ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 195~206
DOI : 10.7233/jksc.2012.62.4.195
Today, people are obsessed with fashion, makeup, hair care, weight control, and plastic surgery. In order to be satisfied with their appearance and attract attention, they invest so much time and money. The core values of many people are influenced heavily by materialism and appearance. Belly dancing is effective not only in just weight loss, but it also improves the health and corrects body postures like pelvis correction, and it also gives the dancers the pleasure of dancing to exotic music. A growing number of women in their 40s or older and senior citizens have become maniacs of belly dancing. The studies suggest that the participation in belly dancing helps increase life satisfaction and self-respect of the middle aged who often suffer from depression. Belly dancing has a strong effect in the life style of the middle-aged women. The costume and accessories necessary for belly dancing class help the participants) focus on the dance. These costumes and accessories reflect the desire of the wearer to be recognized in society. It is well shown in belly dancing that "fashion and beauty related services and products are used as an indicator to tell social status and position of the wearer as external elements like clothes, accessories, and physical appearance and have a highly important effect on interactions among people in society as a means of expressing oneself". In this respect, this study aims to examine middle-aged women`s involvement in fashion and beauty depending on their participation in belly dancing.
A Study on the Actual Wearing Conditions and Preferred Designs of School Uniforms for High School Girls
Choi, Hae-Joo ;
Journal of the Korean Society of Costume, volume 62, issue 4, 2012, Pages 207~217
DOI : 10.7233/jksc.2012.62.4.207
The function of the school uniform is to represent the role of a student and also to restrict the scope of action for the student. Many students wear school uniforms for the most of their daily life. So the school uniform is very important for students during the school days. The purpose of this study was to suggest the fundamental information for the development of the school uniform design based on actual wearing conditions and preferred designs. Photos of school uniforms of 61 girls` high schools in Seoul were analyzed. Surveys of actual wearing conditions and preferred designs were investigated. The major conclusions of the study were as the following: 1. Most of the high school girls wore the uniform jackets that had tailored collars, were single breasted, slightly fitted, and that have a medium length between the waistline and hipline. Many students wore skirts with various pleats and knee length. Many school uniforms were navy blue and grey. 2. Many students bought ready-to-wear school uniforms from agencies with their parents. When they bought the school uniforms, they tried it on and confirmed the sizes on their own. However, since they didn`t know the size systems, and they had to repair the size and design of the school uniforms. Students felt uncomfortable with how the shoulders and sleeves fit. 3. Uniform Jackets with tailored collars, single breasted, slightly fitted, and a short waistline length were preferred. Pleats skirts with knee length or upper-knee length were preferred. Navy blue and grey colors, and elastic fabrics were preferred. 4. When comparing the actual wearing conditions and preferred designs of school uniforms, there were a few differences in styles, but overall, students preferred shorter lengths of jackets and skirts. It is considered to reflect the fashion trends and the students` pursuit for beauty.