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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 64, Issue 8 - Dec 2014
Volume 64, Issue 7 - Nov 2014
Volume 64, Issue 6 - Sep 2014
Volume 64, Issue 5 - Aug 2014
Volume 64, Issue 4 - Jun 2014
Volume 64, Issue 3 - Apr 2014
Volume 64, Issue 2 - Feb 2014
Volume 64, Issue 1 - Jan 2014
Selecting the target year
Creative Idea and an Analysis of Fashion Design on Korean Image through the SCAMPER Technique
Choi, Sun Young ; Kim, Min-Ja ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 1~17
DOI : 10.7233/jksc.2014.64.1.001
The purpose of this study is to suggest the plans, which can creatively utilize Korean images by introducing the SCAMPER technique, one of the techniques used to create ideas in the fashion design process. For the research methods, the case study which collects all the masters` theses relating to the fashion design process applied Korean images for recent 10 years and the literature study through books, masters` theses, academic journals` theses, news articles, and Internet data were done together. As for the result of the study, the level of utilization of Korean images in the researches on Korean fashion designs stayed simple utilization, which used a motif as it is in its original form or changed only the size. Furthermore, of the 39 theses reviewed in the study, 59% of them used less than 3 of the 7 SCAMPER items. Therefore, it could be said that the Korean images are restrictively being used in the fashion design studies. If SCAMPER is to be actively utilized as a design process in the future, it is expected that it will make great contributions to the development of creative Korean fashion design.
The Effects of Sports Brand Advertising Model, Brand Recognition, and Consumer Subjectivity on Consumers` Preference
Baik, Jae-Eun ; Hwang, Sun-Jin ; Chun, Ho-Kyung ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 18~30
DOI : 10.7233/jksc.2014.64.1.018
As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company`s brand recognition, and consumer subjectivity on consumer`s preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.
A Study on the Stage Costume Designs of the Children`s Play, `The Nutcracker`
Lee, Sung-Eun ; Lee, Myoung-Hee ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 31~44
DOI : 10.7233/jksc.2014.64.1.031
The purpose of this study was to identify the characteristics of stage costumes of a children`s play and to creatively design them for the play, `The Nutcracker`, in an attempt to expand the means of expressing designs for stage costumes for children`s plays. The Nutcracker, a play written by the German author, E. T. A. Hoffman in 1816, is better known today through its ballet adaptation by Tchaikovsky, and various versions have been presented by ballet companies and drama producers. The characteristics of the stage costume in a children`s play are visual artistry, decoration, activity, and visual attention. The costume shows visual artistry because stage costumes with high artistry can increase the elements of fantasy and visual satisfaction in a play for children. The various decorative elements in stage costumes can help capture the attention of children and enhance their interest in the play. As dynamic movement and lines are often used to prevent children from becoming bored, activity must be taken into account when designing stage costumes. Visual attention is required to help children become better immersed in a play, and color selections for the stage costumes need to be emphasized. Thirteen characters were selected to develop a total of 13 pieces of stage costume in a standard size for a 9-year-old child. The design was focused on enhancing the fantastic elements and the entertainment value, and diversified surface decoration techniques were applied to the costume to draw the attention of children and express the formative beauty.
Study on the Costume of Early Joseon Dynasty Appearing in 16th Century Taenghwa
Kim, Soh Hyeon ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 45~63
DOI : 10.7233/jksc.2014.64.1.045
In the Taenghwa(Buddhist paintings), the clothing habits of the times can be observed since it depicts the lives of people from all walks of life. These 16th century Taenghwas were drawn based on the understanding of the ritual costumes of early Joseon dynasty appearing in works such as oryeui Se-jong-sil-lok; Sejong chronicles and Gyong-guk-Dae-jon. It shows the perception of various types of clothing such as the Myeon-Bok(King`s Full Dress), Won-yu-gwan-bok(King`s Ceremonial Dress), and Gon-ryong-po(royal robe at work), and describes the early King`s Won-yu-gwan-bok in the early Joseon dynasty that equips Bang-sim-gok-ryong(Round Neck Band). Various officials` uniforms and various men`s coats are described. From it, one can visually verify the records of Joong-jong-sil-lok; Joongjong chronicles that describes the appearances of various hats and coats. They also tell us that Chang-ot(light outer coat) was worn prior to the 17th century. It also shows us that the ritual costume of women in Koryo was passed down to early Joseon. Also, in regards to the Buddhist priest costumes, the jang-sam`s gray color and ga-sa`s red color has been passed down until today. The most representative characteristic for clothing materials were horsehair, silk, ramie, hemp, and cotton.
A Study on the Expressive Characteristics of Design Elements and Fashion Images Shown in Wedding Dress Styles in the 2000s
Jun, Wonhee ; Yoo, Youngsun ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 64~76
DOI : 10.7233/jksc.2014.64.1.064
This study aimed to analyze the expressive characteristics of design elements and fashion images shown in wedding dress styles in the 2000s. The findings were as follows. First, in wedding dress style the fashion images analysis showed that classic images appeared the most frequently, and fantastic, modern, kitsch, sexy, futuristic and ethnic images appeared the most, respectively. Second, design elements analysis of fashion images concluded that as for the appearance frequency of the silhouette, A line was the highest in classic, fantastic and kitsch images and H line was the highest in ethnic, modern, futuristic and sexy image. As for the appearance frequency of the necklines, bared top neckline was the highest in all of the fashion images. As for waistlines, natural waistlines except modern image of obscure waistlines appeared the most frequently in all of the images. As for sleeve, sleeveless appeared the most frequently in all of the images. As for material, see-through was the highest in ethnic, classic, sexy, fantastic and kitsch images. Luster material was the highest in modern and futuristic image. As for colors, white and achromatic, traditional wedding dress color, appeared the same in all of the seven fashion images, but chromatic colors appeared the most frequently in ethnic images. Third, the distinguishing expression features of fashion images shown in the wedding dress style of the times is as follows: `Total fashion in wedding dress style`, `Emphasizes sexy image expression in wedding dress style`, `Various co-existence of wedding dress style`, and `Avant-garde expression in wedding dress style`.
The Study of Japanese Customers` Cosmetic Store Satisfaction when Tourists Purchase Korean Cosmetic Products
Seo, Hyun Ju ; Hwang, Sun-Jin ; Song, Ki-Eun ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 77~88
DOI : 10.7233/jksc.2014.64.1.077
This study examined the cosmetic store attributes that japanese tourists evaluated when purchasing cosmetics in korean cosmetic stores and the effect of those attributes on satisfaction, repurchase intention and recommendation intention. The subjects of this study were 250 Japanese female tourists who had purchase experiences of Korean cosmetics in the stores. Data analysis was conducted using factor analysis, regression analysis, and ANOVA using SPSS 15.0. The result of this study was as follows: First, cosmetic store attributes for Japanese tourists were composed of four factors such as products, store`s atmosphere, salesperson and sales promotion. Second, it was shown that the salesperson and store atmosphere attributes have positive effect on cosmetic store satisfaction. Third, it was shown that store satisfaction had a positive effect on both repurchase intention and recommendation intention. Fourth, Japanese tourists` satisfaction on cosmetic store depends on the frequency of visiting Korea, and preference of the Korean Wave.
Changes in Everyday Wear in China Since the Mid-20th Century
Wu, Dan ; Yim, Eun-Hyuk ; Kim, Soon-Young ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 89~105
DOI : 10.7233/jksc.2014.64.1.089
This study researched the changes in everyday wear in China since the mid-20th century. The study was conducted by interviewing 13 Chinese persons who were familiar with the public awareness and donning practices of the Chinese from 1949 to now, and the results were analyzed through categorical analysis and subject analysis. First of all, due to the influences of Zhongshan-zhuang, Liening-zhuang and Bulaji, political characteristics were represented the most during the reconstruction time, and during this time, Jieyueling also became famous. Second, during the period of the Cultural Revolution, the government used many mechanisms to control people`s thought, so Junfu/Junbianfu and sailor shirt were the most common clothing. Third, information from the West began to enter the Chinese market and it started to influence and change the Chinese thinking. Suit, bat wing sleeves, colorful skirt, flares and jeans became more and more popular in the reform and open times. Fourth, during the personality expression time, people not only copied fashion icons` styles, but also created new styles like sexy, cute, ethnic, K-pop, street, and DIY style, in order to show their personality. Finally, during these 60 years, the changes of Chinese everyday wear were characterized by de-politicization, ready-made, diversification and individualization.
A Study on Ancient Korean Clothing and Ornaments Through Official Chinese History - focusing on hat and hair style -
Kim, Jin Seon ; Koh, Bou Ja ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 106~122
DOI : 10.7233/jksc.2014.64.1.106
This study is based on the official Chinese history of the ancient Korean(中國正史朝鮮傳) clothing and ornaments, and also tries to discover, study, and adjust the system of the ancient Korean clothing and ornaments. Ancient Korea has very poor official records of its clothing and ornaments. Therefore, this study had no choice but to rely on the official Chinese history to cover for the lack of resources. The official Chinese history documents are not only important for studying ancient Korean history, but also important for studying about the ancient Korean clothing and ornaments. This research selected historical documents about the ancient Korean clothing and ornaments from fifteen different Chinese dynasties` official documents, and then systematically classified the documents in order to compare them. All these processes confirmed the following subjects. In regards to the Kwan(冠: general hat), the hat types included Check, Byun(弁), Jeol-poong(折風), Jowoo-Kwan(鳥羽冠), So-gol(蘇骨), and Na-kwan(羅冠). These Kwan(冠) were influenced from Chinese clothing and ornaments. Gold and silver decorations on the Kwan(冠) were influenced from the Scythai culture. The feather decorations on the hat were residual of the bird worshiping culture or the hunting lifestyle. These things show that the ancient Korean clothing and ornaments originated the clothing and ornaments from the North. But the use of Jo-woo(bird feather) was common around the globe in many ways during the ancient times, regardless of area and period. The official Chinese history describes men`s hair style as Choo-gyul (椎結) or sometimes pronounced, Choo-gyul(椎結). These seem to describe the topknot. Women had various types of hair styles such as Yu-byun-bal-su-hu (wear women`s hair in a braid). The official Chinese history show that the ancient Korean clothing and ornaments originated the clothing and ornaments from the north. The ancient Korean clothing and ornaments influenced and were influenced by its neighboring countries.
A Study of the Possibility of Legal Protection of Fashion Designs under the Copyright Law - Based on the Review of the Requisites of Works of Authorship and their types -
Cho, Kyeong Sook ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 123~135
DOI : 10.7233/jksc.2014.64.1.123
The author has explored whether legal protection of fashion designs is possible under the current Korean Copyright Act with the purpose of promoting the understanding of the legal principles of the copyright law among fashion professionals. It examined the general provisions of the copyright law as well as the requisites for establishment of "works of authorship" and the types of protection stipulated by the copyright law, which are needed to understand the possibilities of legal protection for fashion designs under the law. It then analyzed several leading cases in the fashion designs sector for the interpretation of related legal principles. The Copyright Act defines "works of authorship" for protection as the creative works that express human ideas or emotions. Works to be legally protected under the law include artistic works that are equipped with the prerequisites for establishment of "works of authorship", or fashion designs that are equipped with the prerequisites for establishment of an independent applied artistic works whose originality is distinguishable from articles.
The Analysis of the Characteristic Types of Fashion Brand Application - Concentrating on Korean Application cases -
Park, Min-A ; Ko, Hyun-Zin ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 136~151
DOI : 10.7233/jksc.2014.64.1.136
This study systematically analyzed types of fashion brand application focusing on accounts created in Korea. While referring to `Chanel` which has developed a fashion brand app for the first time in August of 2008, not only for App store by Apple Inc. of the greatest market share but also for Android market, the one and only competitor of App store, the study examined cases of fashion brand app in Korea and foreign countries which have been in service till August of 2013 since the year of 2008. To achieve the research goal, the study conducted a literature research and a case review, categorizing the app by their distinctive functions which were Basic Information, SNS, AR, LBS, Entertainment, Mobile Shopping and Live Streaming. As for the first function, Basic Information, it was considered to provide information on a brand such as prices, sizes and colors of products which should be the most fundamental function of a fashion brand. The function would include look book, catalogues, photographs and others of products, helping users of the app with their understanding on images and concepts of the brand. Second, SNS function was considered useful for its mobility and communication and with the help of theirs, the users share fashion information with each other. Third, AR function as in a filed of virtual reality would edit virtual objects to look real in an actual environment. This would eventually offer the users a chance to try for clothes virtually. The fourth function, LBS, would work with GPS to find a store closest from a present location. This would be a help when the users try to find stores holding promotion events or trails while hiking in mountains. The fifth Entertainment function would include all sorts of games and chances for the users to listen to music and keep fashion diaries. The sixth function, Mobile Shopping, would help the users purchase items online via the app as they would not visit a store in person. The seventh function, Live Streaming, would give the users chances to actually see fashion collections in real time, held all over the world in every season. Because of this function, not only fashion experts but also regular people have become able to enjoy the fashion shows. The distinctive characteristics of the fashion brand application discussed in the study will be a useful reference when any relevant fields try to design other new fashion brand application.
Discussion on the Background of the Baekeuihosang Phenomenon in Korea - Focusing on Baekeuigo written by Yoo, Changseon -
Seo, Bong-Ha ;
Journal of the Korean Society of Costume, volume 64, issue 1, 2014, Pages 152~164
DOI : 10.7233/jksc.2014.64.1.152
Korean people have revered the white color and enjoyed wearing white clothes. Various kinds of white clothes have been worn by the Korean people, ranging from everyday wear(便服), and scholar`s robe(深衣) for the upper class, to religious costumes like Buddhist monk`s robe(僧服), shaman costumes(巫服) and costumes for ancestral rites(祭服), or mourning(喪服). There have been many differing opinions by historians regarding the background of this Baekeuihosang(白衣好尙, the preference for white clothing) tradition and even now, it is frequently being discussed. This study aims to consider and discuss the background of this Baekeuihosang tradition, focusing on Chang-seon Yoo`s Baekeuigo(白衣考, the consideration of white clothing), which was published in Dong-A Ilbo in 1934. The purposes of studying literature such as the Baekeuigo is to analyze the arguments on the origin of Baekeuihosang, to analyze Chang-seon Yoo`s claim of its origin, and to discuss the culture of Baekeuihosang. Chang-seon Yoo claimed that the existing discussions on the background of Baekeuihosang based on the lack of dyes, or undeveloped technique, economic privation and national control strayed from historical facts, according to literature review. It is not worth discussing the farfetched arguments such as the use of costumes for ancestral rites as everyday wears, or the nation of sorrow. Baekeuihosang tradition mostly originated from the effects of many religions and the taste for innocence, or naturalness. White clothes were infused with the sorrow and emotion of Korean people and were also worn to show resistance to foreign power as symbols of ethnicity. Therefore, there should be a new view of the discussion of white clothes and Korean aesthetic sense, away from the logic distorted by the Japanese colonial view of history.