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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 64, Issue 8 - Dec 2014
Volume 64, Issue 7 - Nov 2014
Volume 64, Issue 6 - Sep 2014
Volume 64, Issue 5 - Aug 2014
Volume 64, Issue 4 - Jun 2014
Volume 64, Issue 3 - Apr 2014
Volume 64, Issue 2 - Feb 2014
Volume 64, Issue 1 - Jan 2014
Selecting the target year
Depaysement expressed in Fashion Window Display - Focused on Department stores in US, France and Japan -
Heo, Seungyeun ; Lee, Younhee ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 1~12
DOI : 10.7233/jksc.2014.64.3.001
The purpose of this study is to investigate the Depaysement techniques in a new perspective, which are applicable to fashion window display. It was investigated by studying the case of Depaysement expressed in contemporary fashion window display. The analysis object of this study was limited to window displays shown at the world's most famous department stores in the last five years. The data was collected through related specialty publications and each department store's websites. The framework for analysis of this study is established by relevant precedent studies. The results of this study were drawn form comparative quantitative analysis from an expert group. Through the study, the characteristics of Depaysement in the contemporary fashion window display were classified into 'Change of forms and materials', 'Heterogeneous combination of objects', 'Location change of an object', 'Conversion of recognition on an object' and 'Change of spatial awareness'. The expression approaches were 'Change of scale', 'Change of materials', 'Combination of heterogeneous objects', 'Heterogeneous combination', 'Arrangement of object in a strange space', 'Change of display method', 'Overlapped object', 'Paradoxical image', 'Variable awareness of boundary' and 'Reorganization of interior space and change of materials'.
Analysis of the Relational Structure among Service Failure-related Variables after Moderation of Fairness - Focusing on fairness-related -
Kim, Seong-Ah ; Yoo, Tai-Soon ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 13~31
DOI : 10.7233/jksc.2014.64.3.013
This study attempts to analyze relational structures among service failure-related variables after the moderation of fairness in the beauty service industry with the following purposes: First, it aims to review and investigate service failure & service recovery strategies, non-switching intentions after recovery, revisit intention, the intent to provide word-of-mouth recommendations and previous studies on service failure and recovery in the beauty service industry. Second, it targets the analysis of the role of fairness as a variable that moderates relations between service recovery strategies and post-recovery satisfaction in the beauty service industry. For this, the following research method was used: This study has investigated the effect of service failure and its recovery strategies (behavioral recovery strategy, psychological recovery strategy, monetary recovery strategy) on customer satisfaction for beauty service users and used the Structural Equation Model (SEM) to further analyze and verify the effect of the satisfaction on post-satisfaction behavior (non-switching intention, repurchase intention and the intent to provide word-of-mouth recommendations). The SEM was divided into a measurement model and structural model to determine if the model is appropriate and estimate the parameters of the path coefficient. In addition, this study examined to see if fairness (procedural fairness, distributive fairness and interactive fairness) works as a moderating variable while the service recovery efforts affect customer satisfaction. Then, the role of service recovery strategies, targeted to satisfy the customers who were dissatisfied because of service failure, were investigated. In addition, its effect on post-satisfaction behavior was analyzed from the structural aspect, and the moderating role was examined as well. Then, the role of the service recovery strategy, which can be used to satisfy dissatisfied customers, was examined, and the effect of the satisfaction on customer behavior was analyzed from a structural perspective. In addition, the moderating role of fairness was tested. As a result, this study is significant in that it helps service providers formulate service recovery-related strategies.
Historical Reconstruction of Noble Womans Yu(jacket) and Gun(skirt) on Wall Painting of Jang-Cheon No.1 Tomb in Goguryeo
Lee, Ho Jung ; Cho, Woo Hyun ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 32~46
DOI : 10.7233/jksc.2014.64.3.032
The purpose of this study is to propose a solution for Goguryeo costume and its materials, colors, patterns, and accessories, which have not been dealt with in precedent studies and were treated as irrelevant subjects. The specific object of reconstruction with identification from the historical viewpoint is noble woman's costume(Yu and Gun) on the mural paintings of Jang-Cheon No.1 tomb in Jip-An province. As above, the reconstruction process of Yu(Jacket) and Gun(Skirt) worn by noble woman as depicted on the mural painting of the Baek-Hee-Gi-Ak-Do(百戱伎樂圖) in Jang-Cheon No.1 ancient tomb is suggested in this study. The most important issue for consideration was how to represent and exhibit it so that it resembles the mural painting as closely as possible. And the problems that arose at the time were the ratio and silhouette, which revealed disparities between the one on the mural painting and the costumes reproduced with identification from a historical viewpoint. The most difficult aspect of this work was due to the fact that the actual mural paintings were not available for verification. Therefore accuracy on details such as structure, materials, colors, patterns and accessory were difficult to obtain. So a further analysis of patterns, silhouettes, materials and colors are required for the precise representation of costume and dress on the mural painting.
Exploratory Study on Global Marketing Strategy for the Dongdaemun Fashion District
Kim, Munyoung ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 47~61
DOI : 10.7233/jksc.2014.64.3.047
Dongdaemun Fashion District has been successfully positioned as the main hub for fashion product distribution in Korea since 1960 thanks to its unique and successful fashion merchandising system. This system enables the distributors to respond quickly to consumer need and inexpensive price. However, at the present time, Dongdaemun Fashion District has been facing serious challenges from new types of retail stores such as fast fashion brands like ZARA and online shopping malls. To achieve this result, statistical analysis was performed using data from 68 employees of wholesalers in the Dongdaemun Fashion District. They were required to answer questions regarding the marketing system supporting program, amenities like restrooms, and traffic congestion. For the case study, C.I.S, a successful global wholesale system in Italy, was selected. C.I.S has 130 offices offering professional services in the field of trade, legal and tax issues, and insurance. This study suggests cooperation among related wholesalers in order to make an area management plan in the Dongdaemun Fashion District. Also, for the wholesalers to build up product information system and infrastructure for the Global marketing strategy.
Facial Image Type Classification and Shape Differences focus on 20s Korean Women
Baek, Kyoung-Jin ; Kim, Young-In ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 62~76
DOI : 10.7233/jksc.2014.64.3.062
The purpose of this study is to classify the facial images and analyze shape characteristics of Korean women in their 20s. Previous research and survey were used for the study, the surveys targeted 220 university students in their 20s. The subjects of the experiment were 20-24 year-old Korean women. SPSS 12.0 statistics program was used to analyze the results, and factor analysis, Cronbach's
reliability analysis, and multidimensional scaling(MDS) were executed. The results of the study are as follows: First, the facial image types of Korean women in their 20s were classified into 4 categories as 'Youthfulness', 'Classiness', 'Friendliness', and 'Activeness'. Second, the multi-dimensional scaling method was performed and two orthogonal dimensions for the facial image of the Korean women were suggested: strong - soft and classy-friendly. Third, by analyzing the basic statistics concerning the structural characteristics of facial image of Korean women, there were differences in structural characteristics that form the facial images. Especially, significant difference appeared in items related forehead, eyebrows, eyes and jaw.
An Analysis on Retro Jacket Designs of Haute Couture Designers for the Development of High-Value Added Fashion Products
Kim, Eonjeong ; Yoo, Youngsun ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 77~92
DOI : 10.7233/jksc.2014.64.3.077
The purpose of this research is to examine the expression methods of Haute Couture designers' high value-added jacket designs, In order to achieve this, the positions and sizes of the design component items of tailored jackets designed by Haute Couture designers from the 1940s to the 1970s were analyzed. The results of the analysis are as follows. First, the silhouette changed while leading the contemporaneous fashions, and such changes could be confirmed by the width and length of the jacket's shoulder, chest, waist, and hem that determine the silhouette. Particularly, the length of the chest changed which signifies that the depth of the armhole was playing an important role in the production of high value-added jackets in relation to the sleeves and the fit of jackets. Second, the position and the size of the dart are the components that can express the fit of a jacket and the designer's creativity, The starting point position of the dart and the position passing by waist, and the position of the end of the dart were placed in the position beyond B.P. depending on the designer's creativity and techniques, deriving the changes of the silhouette and creating high value-added jackets. Third, the tailored collar, which was a three-dimensional component made up of the upper collar, gorge line, lapel, and break line, was an important component that could express high value-added jackets. Changes in the width and the height of the break line position of the sides of the neck were represented as changes in the neck size of the collar, and changes in the vertex locations of the upper collar corner-point, the gorge line (the corner-point of the lapel and V zone) were also represented as diverse tailored collar designs. And the differences in the width and the length of each component of the collar were related to each other and represented as changes in the slope and angle of the collar outline. Fourth, the changes in sleeve designs of the jacket were in such items as the width of the sleeve opening, the width of the sleeve hem, and the length of the sleeve, and were represented as diverse sleeve designs such as widened sleeve opening types, and straight line types.
Importance of Store Service Quality and Relationship Benefits according to Clothing Consumption Values of Consumers of Fashion Products
Park, Hyesun ; Park, Jaeok ; Lee, Jiyeon ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 93~107
DOI : 10.7233/jksc.2014.64.3.093
This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.
A Comparative Study on the Color Features and Images of Professional Football Uniforms in Korea and Foreign Leagues
Lee, Mi-Suk ; Lim, Song-Mi ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 108~125
DOI : 10.7233/jksc.2014.64.3.108
The purpose of this study is to provide the basic information necessary to develop sports uniform design by comparing and analyzing the color features and images of professional football uniforms in Korea and foreign countries. The subjects of this study were limited to 5 top leagues in Europe (Premier League, Primera Liga, Bundesliga, Serie A, and Ligue 1) as well as J-League, and K-League. This study was done using the 2012/2013 season home and away uniforms for European leagues and 2013 season home and away uniforms for Korean and Japan leagues. Using the Adobe photoshop CS2 eyedropper tool, color chips and RGB values were extracted from digital images and converted into HV/C of Munsell Conversion. Finally, a total of 735 colors were used for the analysis. The color image scale by Shigenobu Kobayashi was used to position the color images. The results are as follows. First, the color analysis of professional football uniforms in leagues suggested that chromatic color (53.7%) was more prevalent than achromatic color (46.3%). The two most common colors of the ten chromatic colors were R(19.7%) and PB(18.0%), followed by Y(5.4%), RP(2.0%), G(1.9), GY(1.8%), B(1.6%), YR(1.5%), P(1.1%), and BG(0.7%). Second, for the color tone comparison and analysis of professional football uniforms in leagues, the most commonly used color tone was W(28.4%), followed by v(25.5%), Bk(16.3%), s(5.8%), dk(5.2%), b/lt(5.2%), dp(3.0%), sf(2.0%), ltGy(1.0%), p(0.5%), G/dkGy(0.4%), and ltg/mGy (0.1%). Third, for the comparison and analysis of color and color tone of professional football uniforms in leagues, W(28.4%), R(v)(17.7%), and Bk(16.3%) were commonly used. Finally, for the comparison and analysis of color images of professional football uniforms in leagues, the most commonly used color image was a casual image(31.8%), followed by modern image(26.5%), dynamic12.8%), cool casual(12.0%), gorgeous(9.3%), clear(6.6%), chic(3.5%), and elegant images. Dandy, classical, romantic and pretty images(0.4% respectively) were also used.
A Study on the Mimesis Type of the Costume in MMORPG Diablo 3
Yoo, Seon A ; Ko, Hyun-Zin ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 126~141
DOI : 10.7233/jksc.2014.64.3.126
The purpose of this study is to analyze the specific mimesis types of common character costumes in MMORPGs, which have stories that are very similar in structure to ancient myths and fantasy novels. As the subject of the research I have selected "Diablo 3" created by the American video game developer, Blizzard Entertainment Images of 5 characters, for both genders - Barbarian, Witch Doctor, Monk, Demon hunter, Wizard - were compiled for a total of 10 images, and these images were compared to popular archetypes in mythology, religion and literature. analyzed them separately according to the mimesis type. For this study, Articles and books containing the Aesthetics, Mimesis and Digital culture were researched in order to study the costume features and the Mimesis types and compare them to the costumes in the MMORPG. Firstly, the character Barbarian is a successor of the barbarian character of the previous product. The outfit worn by the game figure is based on the common images expressed in the movie
. The makers created an analogous-imitation mimesis by replicating the image in an exaggerated and grand form. Second, the character Witch Doctor derived its motif from the Voodoo cult, and was expressed in analogous-imitation mimesis, using the very shades and patterns used in real life. Third, the character Monk, blending the image of a priest in Eastern Europe and images of its oriental counterparts, was expressed in transposition-diversion mimesis. Fourth, the Demon Hunter took the source of its inspiration from the image of a Witch hunter in the medieval times. The game character has a sharper sleeker figure than its model, and uses more acute shapes and darker gloomier colors expressed in an analogous-imitation mimesis. Finally, the character Magician took a formless character and expressed it in transposition-diversion mimesis taking as its basis some fantasy novels.
Fashion Image Classification of Senior Women based on the Fashion Style, Preference Color, and Self-image
Kim, Hee-Yeon ; Hahn, So-Won ; Hong, Yun-Jung ; Kim, Young-In ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 142~154
DOI : 10.7233/jksc.2014.64.3.142
The purpose of this study is to classify fashion images of senior women who have emerged as influential customers in the fashion industry. Characteristics of fashion images of senior women are identified by fashion style, preference color, and self-image. With the collected data, the Q group, consisting of Korean women who are in their 50s, was targeted using the Q methodology. The following factors were evaluated through in-depth interviews: fashion style, preference color and self-image. The fashion images of senior women were classified into the following 4 types: Characteristic modern, Reasonable basic, Comfortable contemporary, and Conservative elegance. Those classified fashion image types were influenced by the factors of nobleness, usefulness, personality, fashionableness, and youthfulness in accordance with fashion style, preference color, and self-image. The results of this study may provide basic information for fashion image planning for senior women and meaningful data for redefining and diversifying the concept of senior fashion brand which reflects the generation's changed taste and lifestyle.
The Appearance of the Ready-to-wear Clothing in the West and Its Utopian Characteristics
Kim, Yoonhee ;
Journal of the Korean Society of Costume, volume 64, issue 3, 2014, Pages 155~164
DOI : 10.7233/jksc.2014.64.3.155
This paper discusses the social changes in the late 19th century that provided a historical background in the appearance of the ready-to-wear clothing in the West. It examines the social meanings of the appearance of the ready-to-wear clothing at the time and traces the origins of these social characteristics to the book published in the
century by Thomas More, Utopia. The results of this study can be summarized as the following. First, the appearance and expansion of the ready-to-wear clothing coincided with the social transition from a class-based society to a democratic society in the west in the
century. Second, uniforms were produced in the
century Europe in order to distinguish different classes and ethnic groups, with the military uniforms being the most visible example. Frequent military campaigns in Europe resulted in the increasing demand and expansion of military uniforms, which later became the basis of the standardization of the men's clothing with uniforms. Third, the women's ready-to-wear clothing appeared later than their male counterpart and was made possible by the simplification of design, an important characteristic of women's wear in the later period. Fourth, the social characteristics of the ready-to-wear clothing can be traced to a democratic and egalitarian society without personal properties that was depicted in the book of Utopia by Thomas More. Fifth, one of the characteristics of the ready-to-wear clothing can be found in the description of Utopia, in which everyone in Utopia wears a clothing of the same form for life.