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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 64, Issue 8 - Dec 2014
Volume 64, Issue 7 - Nov 2014
Volume 64, Issue 6 - Sep 2014
Volume 64, Issue 5 - Aug 2014
Volume 64, Issue 4 - Jun 2014
Volume 64, Issue 3 - Apr 2014
Volume 64, Issue 2 - Feb 2014
Volume 64, Issue 1 - Jan 2014
Selecting the target year
A Study on Wonsam (Korea Wedding Dress) in 18
Century through the Analysis of the Historical Documents and the Excavated Clothing
Chang, In-Woo ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 1~17
DOI : 10.7233/jksc.2014.64.5.001
This study explores women`s Wonsam in the 18th century. Wonsam was women`s wedding dress, one of the representative ceremonial garments of Korea. Wonsam began to appear in the excavated clothes around the 18th century, and we can find drawings and records of the period in Yongjae Collections by Kim-kunhaeng. The form of Wonsam after the 17th and 18th centuries showed the changes in which Seop and Mu disappeared in Baeja form of Danryoung(團領) and the right and left symmetry and side slits were highlighted. The change also included wide and long sleeves and Sakdong(색동) colorful strips on the sleeves), Hansam ornaments, and the use of the belt, which means the change of Baeja composition into our traditional costume of the age. Through the Colletions, we notice that women wore Wonsam in different colors and with varying hair accessories according to the nature of ceremony, the social status, and marital status. Concerning Wonsam, the color of clothing for the dead woman was green(喪禮), while that for marriage ceremony was red(婚禮). Wonsam with the light color was for ceremonial clothing(祭禮). The women who served in the palace wore green Wonsam and Geodumi, while a bride at the marriage ceremony wore red Wonsam or a red long-sleeved robe with Jokduri. At the ceremony of Hyeongunorye, women wore Wonsam with a wig. the dead woman wore Yemou.
The Type and Characteristics of the Modern Men`s Fashion Images
Hong, Yun Jung ; Kim, Ri Ra ; Lim, Si Eun ; Kim, Young In ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 18~29
DOI : 10.7233/jksc.2014.64.5.018
Modern male has displayed an increased desire to express their social influence and image, and the male fashion market has had to provide various styles and images to fill these needs. The current domestic menswear market, however, is unable to satisfy the needs of male consumers who have a need for diversity in a rapidly changing society; more segmented fashion images and styles are needed. The purposes of this study are to classify fashion images and to establish character of the types. This study was done by performing a literature review and a survey. This study proposed 10 categories of fashion style images. Men`s fashion style is classified into the classic image, sophisticated image, urban casual image, chic modern image, mods modern image, basic casual image, ethnic image, avant-garde image, active & outdoor image, and street-kitsch image. In the case of the classic images, common in formal setting, men`s formal wear is the main focus with the classic suit. The sophisticated image is that of a colorful formal wear seasoned with elegance. Urban casual image is contemporary image, and therefore is meant for city life wear. Chic and modern image conveys an urban image by seeking a simple and chic feel. Mods modern image is retro yet dandy, giving off a sense of youthfulness compared to the other classic images. Ethnic image expresses the exotic quality of folklore as the main representatives of the character casual wear. Avant garde image portrays strong character casual wear with oversized silhouettes or exaggerated details. Active & Outdoor image is leisure life wear conveying active, functional images. Street Kitsch image is men`s street casual wear with graphic patterns such as pop art and graffiti. This study`s significance lies in its presentation of fashion style data, which can be utilized in the design and marketing of fashion targeted to males.
A Study on the Effects that Personal Characteristics of Market Maven and Time Orientation have on Mobile Shopping - With a Focus on Mobile Shopping -
Nam, Miwoo ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 30~49
DOI : 10.7233/jksc.2014.64.5.030
Mobile shopping, through the use of the smart phone, has become a very popular shopping method for consumers due to it not being limited by time or place. This research aims do the following:1)find the causes for consumers shifting to mobile shopping with the focus on fashion and beauty items; and in order to so, this research will use the TAM that was found by David et al (1989), and 2) distinguish any behavioral differences between consumer groups divided into purchasing intention of fashion and beauty items through smart phone. Path analysis was performed to verify the cause-and-effect relationship between the variables. Personal characteristics(i.e. market maven, time orientation), perceived usability, ease of use, attitude towards mobile shopping, and purchase intentions were all treated as dependant variables. The results showed that attitude towards mobile shopping was the most important variable on mobile shopping intentions. Time-oriented and Market Maven were thought to affect mobile shopping attitude and the dependent variables of purchase intention. Also, when purchasing smart phones, consumers highly valued smart phone`s popularity; people with higher purchasing intention mainly used entertainment and utility apps. The following are the main reasons for not purchasing through mobile shopping: they are slower than computers, inconveniences in viewing due to small size of the screen, and security issues. The consumers used the internet as their main source of acquiring daily information. In this research, factors that affect the purchase intention were studied. However, it is difficult to firmly insist that this research correctly predicts the actual purchase intention-further studies need to be done to investigate the relationship between mobile purchase intention and actual purchase intention.
Materiality of Fabric in Contemporary Art and Fashion
Ye, Min Hee ; Chung, Ji Sook ; Yim, Eun Hyuk ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 50~61
DOI : 10.7233/jksc.2014.64.5.050
Fashion has been compared to art since Japanese avant-garde fashion designers expanded the thoughts about conceptual fashion in late 1970s. The fashion designers focused on the materiality of fashion textiles by placing more importance on it than the shapes. This bears a striking resemblance to contemporary art of 1960s and 1970s as many artists used soft materials like felt, fabric, rubber to emphasize themselves. This study establishes the materiality of fabric, which can be found in both contemporary art and fashion. The classification of materiality consists of flexibility, humanizing and temporality. In this work, there is a significant disparity between contemporary art and fashion.
A study on VMD(Visual Merchandising) cognition difference of the VMD operation systems
Kim, Minyoung ; Lee, Jinhwa ; Kim, Saehee ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 62~75
DOI : 10.7233/jksc.2014.64.5.062
The importance of VMD operation strategies in fashion business is growing, and this study analyzed the difference in consumers` VMD cognition of the two VMD operation systems: VMD specialist employment system and VMD outsourcing system. Two SPA brands were selected as the representative cases of the two VMD operation systems. A statistical analysis was performed using data collected from a total of 206 university and graduate students from an experimental study. Paired t-test and independent t-test were used for the analysis. The results are as follow: First, consumers` VMD cognition of the two VMD operating systems were different, and the VMD specialist employment system was valued higher than the VMD outsourcing system in all cognition dimensions. Second, the VMD specialist employment system was valued generally higher than the VMD outsourcing system regardless of gender, clothing involvement, and VMD interest of consumers. Third, the VMD specialist employment system was valued higher than the VMD outsourcing system in the following aesthetic aspects: harmony, attractiveness, and fashionable dimensions by the male, low involvement, and the VMD interested consumers. Fourth, the VMD outsourcing system was valued higher than the VMD specialist employment system in the appropriateness and the functionality dimensions by females and the high-involvement consumers, It also scored higher in the fashionable and attractive dimensions by the VMD interested consumers.
Problems and Improvements of the Class B Articles of Clothing and Personal Belongings Design Classification under the Korean Design Protection Act
Cho, Kyeong Sook ; Jo, Jae Shin ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 76~90
DOI : 10.7233/jksc.2014.64.5.076
The Design Protection Act of Korea classifies industrial designs into examined-based and unexamined-based articles. For design application and registration under the DPA, applicable product for the design needs to be chosen in order for it to be registered. Clothing and personal belongings under class B in the classification list are subject to unexamined-based articles. A sound and logical classification system will lead to higher administrative efficiency as well as assurance of more convenience for the system users. This paper examines the suitability of the design classification for clothing and personal belongings and purposes to suggest improvements.
Fashion Image Types and Design Factors for Middle-aged Korean Women
Chung, Su-In ; Kim, Young-In ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 91~107
DOI : 10.7233/jksc.2014.64.5.091
This purpose of this study is to analyze the pursuit of current fashion trends and fashion image types of middle-aged women in Korea. This study attempted to investigate the standards and properties of these different types of fashion images. The overall characteristics of middle-aged women and the concepts of personal image and fashion image were investigated through literature research. Survey and analysis based on Q methodology was conducted. Factors of personal image, fashion image and components of fashion image were analyzed by collecting information from in-depth workshops and focus group interview of an expert group. The results of this study are as follows: 1) The main factors influencing the current fashion image of women in their forties and fifties in Korea are classified into six types. 2) The elements of fashion image that Korean women in their 40s and 50s pursue are divide into four types. 3) Each type can be recognized by specific fashion image components and colors. 4) This shows that middle-aged Korean women are highly conscious of how others perceive them and have a desire to not stand out from others. It also shows that they are very active in pursuing fashion and following trends, which is the image of an active and dignified woman. This study provides the framework that enables sorting of the fashion images types that middle-aged Korean women want to pursue. The results from analyzing the factors can be used to recognize specific fashion images, and can be used in the planning and designing of fashion items for middle-aged Korean women.
A Comparative of Satisfaction for Body and Perceived Body Types in Accordance with Clothes Preference between Korean and Chinese Female College Students
Nam, Young-Ran ; Kim, Ye-Jin ; Choi, Hei-Sun ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 108~124
DOI : 10.7233/jksc.2014.64.5.108
The purpose of the study is to figure out the difference in preference of clothes between Korean and Chinese female college students, who share similar ethnic traits despite having different sociocultural backgrounds and environment, and see the differences in their body image and body satisfaction. The questionnaire-based survey for the study was conducted for about a month and a total of 449 copies of the questionnaire were collected for the final research. For the research method, we examined the differences in clothes preference and fit between Korean and Chinese students, and then the corresponding differences in body image and body satisfaction. The result showed significant differences in the categories of skirt length, pants length, upper garment fit, and lower garment fit. Korean students preferred slim fit clothes, while their counterparts preferred natural fits. A comparison of body image between Korean and Chinese female students showed that the Korean students had lower body satisfaction levels, and viewed themselves as fat even though they were slimmer than their counterparts. The conclusion of the analysis was that compared to Korean students the Chinese students pursued a more comfortable and casual style, preferring unique and diverse designs instead of simply following a fashion trend.
A Study on the Effects of Ethical Consumption Consciousness on Purchase Attitude of Consumers - Focused on Recycled Apparel -
Cha, Gayoung ; Kim, Munyoung ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 125~140
DOI : 10.7233/jksc.2014.64.5.125
This study aims to investigate the effects of ethical consumption consciousness on the attitude of consumers toward purchasing recycled apparel and suggest guidelines to improve awareness and induce purchase on recycled and eco-friendly apparel. The following steps were taken: 1) examination of the status of consumer consciousness on recycled apparel and their usage 2) investigation of how ethical consumption consciousness affects purchase attitude of recycled apparel 3) finding out whether purchase experience of recycled apparel makes a difference in ethical consumption consciousness and purchase attitude. 311 males and females living in the Daegu region were used as subjects. Questionnaires were distributed for around 2 weeks for data collection. A total of 298 surveys were used for analysis due to the other thirteen being excluded for not having quality responses. Collected data were used to perform frequency analysis, factor analysis, reliability analysis, descriptive, regression analysis by using SPSS 18.0 Korean version. Results are as follows: First, regarding the status of consumer consciousness on recycled apparel and their usage, respondents considered convenience as an important factor. On the contrary, factors such as usage, participation intention and positive attitude on recycled apparel were relatively high. Second, regarding how ethical consumption consciousness affects purchase attitude on recycled apparel, the analysis result showed that having consciousness for environmental protection and volunteering significantly affected purchase attitude toward recycled apparel whereas business ethics did not affect it. Third, the responses from the consumers with purchase experience of recycled apparel and consumers without it showed that being conscious of environmental protection significantly affected both groups.
A Study on the Characteristics of the Fabric inside the Vairochana Buddhas in Haeinsa Temple
Park, Yoon-Mee ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 141~153
DOI : 10.7233/jksc.2014.64.5.141
Buddhist articles from various periods in the Vairochana Buddha statues, which are currently housed in the Haeinsa Temple`s Supreme Buddha Hall and Beopbojeon Hall. This research concentrates on the artifacts found inside the storage boxes, which was placed inside the Buddha statues in 1490. A total of 24 pieces of fabric articles found inside the Virochana Buddha in Beopbojeon and 213 pieces from the Supreme Buddha Hall were examined. The types of textiles are as follows: bast fiber, silk, cotton, and union cloth. Bast fiber consisted of ramie and hemp. For silk, tabby woven with plain weave, spun silk, and thin tabby were found. And twill damask made with twill, Sa and Ra with the leno weave, and satin damask made with the satin weave were also found. Also the two Jeogoris and three Jogakbos were found, the one Jeogori was made with Hwan. The Buddhist articles in the Vairochana Buddha of Haeinsa have been preserved well and its colors have remained virtually the same from the time of its original placement. Therefore these articles are very important in understanding the textile characteristics, weaving techniques, dying techniques as well as traditional colors.
Culture Adaptive Attitudes and Donning Practices of Traditional Dress among Chinese Marriage Immigrant Women
Kim, Soon Young ; Choo, Ho Jung ; Son, Jin Ah ; Nam, Yun Ja ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 154~167
DOI : 10.7233/jksc.2014.64.5.154
This study explored culture adaptive attitudes and donning practices of traditional dress among Chinese marriage immigrant women. Quantitative research was conducted on Korea-Chinese multicultural families. Participants were 291 married women in Seoul and Gyeonggi Province. The data was analyzed using frequency analysis, factor analysis, t-test and correlation analysis. The findings are as follows: First, positive relationship was found between Hanbok acceptance attitudes and Qipao transmission attitudes. The level of Qipao transmission attitudes was higher than Hanbok acceptance attitudes especially in the part of knowledge. Han Chinese showed stronger Qipao transmission attitudes than Korean Chinese. Immigrants without Korean nationality had stronger Qipao transmission attitudes. Higher education group and higher income group showed higher level both on Hanbok acceptance attitudes and Qipao transmission attitudes. Second, more than 50% of Chinese marriage immigrant women wore Hanbok once or twice per a year. On the other hand, only 24% of them wore Qipao. This result shows that there exists a gap in the Qipao transmission attitudes and donning practices. 44% of women wore both Hanbok and Qipao in their own wedding ceremony, 32% wore only Hanbok, and 19% wore only Qipao. 64% of women had an experience of wearing Hanbok on special days such as traditional holidays or family affairs, whereas only 29% had worn Qipao.
The Expression of Divinity and Humanity of Christ through His Body and Clothes in the Medieval Paintings, Baptism of Christ
Choi, Sun Young ; Kim, Min-Ja ;
Journal of the Korean Society of Costume, volume 64, issue 5, 2014, Pages 168~183
DOI : 10.7233/jksc.2014.64.5.168
When expressing Jesus Christ visually in the medieval Christian paintings, the most important issue was portraying Christ`s divinity and humanity in a balanced manner; showing both attributes as Son of God and a human being. The purpose of the study is to examine both the formative and the symbolic characteristics of divinity and humanity on Christ`s clothes in the Medieval paintings, Baptism of Christ. In the paintings, there are iconographical devices to show His divinity including God, Holy Spirit, the Trinity and the Jordan River. But Christ`s body is definite evidence to show his humanity. In connection with the body, the clothes reveal Christ`s humanity and divinity as well. Through this research, the study found that the divinity and humanity on the Christ`s clothes in the baptism of Christ were as follows: Blue, gole, purple, and white are the emblem of divinity, while the colors red and white stand for the humanity of Christ. In addition, the divinity of christ is expressed through the decoration on the clothes, while the humanity of Christ is shown through the structured drapery and transparent material.