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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 65, Issue 8 - Dec 2015
Volume 65, Issue 7 - Nov 2015
Volume 65, Issue 6 - Sep 2015
Volume 65, Issue 5 - Aug 2015
Volume 65, Issue 4 - Jun 2015
Volume 65, Issue 3 - Apr 2015
Volume 65, Issue 2 - Feb 2015
Volume 65, Issue 1 - Jan 2015
Selecting the target year
Preferred Fashion Style based on the Men's Self-image Including Fashion Involved Circumstances
Hong, Yun Jung ; Kim, Young In ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 1~21
DOI : 10.7233/jksc.2015.65.8.001
The purpose of this study is to investigate the self-image of men and the characteristics of their fashion styles, as they are fast becoming an influential consumer group. Men in the thirties and forties who had a higher-than-average interest in fashion were surveyed online and the results from this study are as follows. In terms of variations of self-image connected to situations, we found that there were strong relationships between the preference of the "charming & romantic" image to private meet-ups with acquaintances, "intelligent & classy" to official events, "rational & realistic" to everyday work in an official setting, and "modest & ordinary" to complex situations including family occasions and customary events. Those who aimed for "urban refinement - sensitive" appeal also preferred a "charming & romantic" self-image, while pursuing a "classic & modern" fashion style for official settings and a "gentle & charming" style in private settings. Those who aimed for "stable elegance - intelligent" youth" image preferred the "intelligent & classy" image, while pursuing a "stable & intelligent" fashion style in official settings, and an "intelligent yet active & young" style in private settings. Those who aimed for "rational practicality - comfortable activity" image preferred a "rational & realistic" self-image, while pursuing a "rational & practical" fashion style in official settings, and a "comfortable & active" style in private settings. Those who aimed for "ordinary modesty - plain simplicity"preferred a modest and ordinary self-image, while pursuing an ordinary fashion style, and a simple style in private settings. The various situational assessments used in this study to analyze the fashion-related circumstances for male consumers can be utilized in upcoming studies, and can be an effective indicator of situational consumer preferences in terms of men's fashion marketing and product planning strategies.
The Effect of Self-Monitoring, Pioneer Brand Awareness, Types of Endorsers on Quality Perception of Me-Too Brands - Focused on Outdoor Brand -
Jung, Seung Yeon ; Hwang, Sun Jin ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 22~34
DOI : 10.7233/jksc.2015.65.8.022
This study was intended to investigate the influences of consumer's self-monitoring, pioneer brand awareness, types of endorsers on quality perception of "me-too" brands with a focus on outdoor brands. The design of this research was comprised of 2 types of self-monitoring(high vs. low), 2 types of pioneer brand awareness(high vs. low), 2 types of endorsers(professional expert vs. typical consumer). The study was carried out by using samples from residents of Seoul and Gyeonggi area. The number of subjects used in the final analysis totaled 243, with age of the consumers ranging grom 20's to 50's. The results of this study were as follows. Self-monitoring, pioneer brand awareness and types of endorsers had shown a statistically significant correlation effect on the quality perception of me-too brands. Especially, in the high-level self-monitoring group, the effect of pioneer brand awareness on quality perception of me-too brand was significant when typical consumer model was given. The result presents that using a professional expert model in the market rather than a typical consumer model can offset the quality perception of pioneer brand with low awareness.
Influential Factors on the Consumption of Family Look Clothes
Cui, Xinyan ; Lee, Yoon-Jung ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 35~49
DOI : 10.7233/jksc.2015.65.8.035
When parents and their children wear matching clothes, ranging from one item to the entire wardrobe, we call this the "family look." The purpose of this study was to identify the factors that influence family look clothes consumption. It was proposed that mothers' familism tendencies, playfulness, and demographic characteristics were the main factors that decided the extent of the purchase and usage of family look clothes. A survey was conducted between September 23 and 29, 2013 with mothers who have purchased and wore family look clothes. The age of the women ranged from 20s to 40s. The results showed that the number of family look items is influenced by mothers' familism tendencies and playfulness. Also the favorite family look style depended on the familism tendency, playfulness, and the age of the child(ren). The results of this study are expected to provide implications to apparel companies that produce family looks.
A Study on the Characteristics of Digital Graffiti and Expression in Fashion
Kim, Taehee ; Yoo, Youngsun ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 50~63
DOI : 10.7233/jksc.2015.65.8.050
The purpose of this study is to explore the potential of digital graffiti as a new creative tool in fashion through analysis of its expressive features and methods merged in fashion. The results from the analysis of fashion cases using digital graffiti may be summarized as follows. First, 'Mixing of Materials and Non-materials' matched immaterial lights and images with physical clothing materials and space, effectively expressing imaginary spheres that were not expressible with the existing materials. Second, 'Fantastic Storytelling' expressed theme such as 'Sun', 'UFO', 'Science Fiction Film', 'Fantasy Fairy Tale', and 'Universe' through lasers, lights, augmented reality and LED graffiti. Third, 'Convergence with Human and Digital Media' accentuated the active participation of spectators thereby causing human and digital media to interact with each other. Designer's ideas and unexpected responses of spectators realized various digital graffiti effects, which came across by sheer chance. Fourth, 'Utilizing of Site-Specificity' met with the best results when the digital graffiti was expressed in context of a place or location where fashion performance is taking place. Fifth, ' Playfulness by Consumer Participation' intended to induce voluntary participation from consumers by providing the fashion digital graffiti as play tools, and created new fashion digital graffiti or altered existing stereotypes, thereby invoking new visual and tactile experiences. Likewise, today's digital graffiti are emerging in various fields, and the trend of fashion-digital graffiti integration has already created interesting works.
The Aesthetic of Baroque Costume Focused on the Gilles Deleuze's 'Le Pli' and Baroque
Sung, Kwang sook ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 64~76
DOI : 10.7233/jksc.2015.65.8.064
Gilles Deleuze highly evaluated Baroque as the expression body that implements the fold theory, a philosophical thinking about the nature of beings. This can be seen as a meaning that Baroque implements the essence of the world, or the power constituting that essence. In addition, the beauty of Baroque focuses on 'New Harmony' the sum of partial forms caused by each element, and not Platonic harmony. he evaluated the aesthetic of Baroque costume as 'acquisition of liberation and autonomy', 'derived force from infinite spiritual forces'. This study analyzed the contents of the Aesthetic of Baroque costume based on the reviewed Deleuze's folding theory, Baroque aesthetics, and views of Baroque costume. As a result, it inferred the aesthetic of Baroque costume into four types, which are as follows: open structural openness, overlapping structural dynamics, integrated structural diversity, and relationship structural integrity. This study analyzed the aesthetic of Baroque costume based on Deleuze's philosophical thinking. The analysis showed that its aesthetics, which focused on "New Harmony", created energy of life and a venue for expression of power, as the aesthetics eliminated the prejudice of complexity and excessive decoration. In addition, Baroque costume is not the simple historical costume of the past. Instead, it is one of power and spirit, still existing in modern fashion. Baroque costume's formativeness and Paradigm can be said to provide the creative principle important for modern fashion because the aesthetics implemented in Baroque costume accepts free spirit, new challenge, difference and diversity, and is similar to the spirit pursued by modern art and fashion.
Visual Tactility in Alexander McQueen's design
Kim, Jiye ; Suh, Seunhee ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 77~94
DOI : 10.7233/jksc.2015.65.8.077
Much western philosophical thinking is constrained by ocularcentrism. Hence, multi-sensory experiences hold the most prominent position in contemporary art, and visual tactility, where feelings of touch through sight, become a powerful medium of expression in fashion. This study analyzes visual tactility in Alexander McQueen's design, where design elements are in focus. This investigation aims to bring the concept of visual tactility in fashion, and by doing so, enhance valuable aesthetic possibility. The result of the study is as follows: First, Creative silhouette is something that is constructed by his impeccable cutting and tailoring skills. In fabrics, he often suggests unconventional materials by uncompromising approach to fashion. Color contrasts refer to color sensibility, which reminds of grotesque image. McQueen's aggressive aesthetic awareness results in visual tactility in fashion.
A Study on Supsin(Shoes for dead) in 18
Centuries through the Analysis of the Historical Records and Excavated Relics
Chang, In-woo ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 95~109
DOI : 10.7233/jksc.2015.65.8.095
The purpose of this Study is to understand Supsin (shoes for dead) in late Chosun dynasty through records and excavated relics. The research records in this study were two types which one was official records as The Annals of The Chosean Dynasty(朝鮮王朝實錄), Dairy of the Royal Secretariat(承政院日記) ets and the other was private records as Korean literary collections of confucian scholars in classical chinese(文集) ect. as for relics use two types of materials that one is the excavated supsins and the other is Research Reports of Excavated Costumes published from museums. Through the Collections, we can notice that shoes were several types which Wunhae(雲鞋), Danghae(唐鞋) Onhae(溫鞋) Wunli(雲履), Taesahae(太史鞋) in Chosun dynasty. these were worn in different ways according to wearer's gender, the social status, daily life or rituals, inside or outside in palace. Wunhae and Wunli was the most ceremonial shoes for man and Onhae was the most ceremonial shoes for woman. the dead man worn the Wunhae or Wunli for Supsin and the dead woman worn Onhae. we could see they use the most ceremonial shoes for supsin. through the records, we could see the change that Women's Supsin was written for the first time in 18th Saraepyenram(四禮便覽). men's Supsin was recorded as '履', while Women's Supsin was recorded as '鞋' in Saraepyenram. the reason for making difference between man and woman in costumes(男女有別). and the excavated Supsin showed that the dead worn more ceremonial shoes than records. these changes mean one of the results for making korean style rituals from chinese style(國俗化).
A Study on the Aesthetic Characteristics of Exaggerated Hairstyle in the Western Costume
Lee, Yeon Hee ; Sung, Kwang Sook ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 110~124
DOI : 10.7233/jksc.2015.65.8.110
This study examined a phenomenon of exaggerated hairstyle in the history of Western custom through publications related with Western costume and research papers. By adopting the criteria of Delong, M. R. to analyze visual forms shown by interaction between human body and costume worn over the body, it analyzed the formative characteristics by the interaction between hairstyle and costume. In addition, it inferred the aesthetic characteristics through content analysis of examined phenomenon focusing on socio-cultural background and costume socio-psychological precedent studies. Formative characteristics of exaggerated hairstyle applied by analysis criteria of Delong, M. R. were in pursuit of the emphasis style. This was clearly and intensively recognized by forming spaces for mostly closure style, part style, three dimensional style, determinate style, and space separation style. Regarding the interaction between hair and ornamentations, 'precedence of ornamentation' was pursued as ornamentations were recognized earlier than the hair itself. It means associative meanings of the surface effect were accompanied by emotions of 'intensiveness' and the pursuit of the attractive style. As for the interaction between hairstyle and costume, there were many cases of pursuing 'continuity' mutually and visually by connecting the hairstyle and the costume. Aesthetic characteristics of exaggerated hairstyle were inferred as 1) the expression of the sprite of the age(i.e. art, culture, politics, society, ideology, religion), 2) symbols of wealth, class, authority, and excellence, 3) pursuit of addicted desire to ornament, and 4) harmony through continuity with costume. This study verified that hairstyle was connected as a part of costume, or formed as a way to express deeper human psychology beyond just a part of a costume. It was also confirmed that hairstyle was an expressive method to express the spirit of the age, such as art, culture, society, religion, ideology.
A Study on Aesthetic Traits of Japanese Traditional Costumes in Rei Kawakubo's Fashion - Focused on Comme des Garḉons' F/W 2011~S/S 2016 Men's Collections -
Li, Aizhen ; Choi, Sooah ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 125~135
DOI : 10.7233/jksc.2015.65.8.125
This study is a theoretical research based on previous domestic and international researches. The case study proceeded by collecting images from periodicals such as International Men's magazine GQ, First of all website(www.style.com) and Vogue website(www.vogue.com) were viewed. The images were selected had shapes, colors, and motives with Japanese aesthetic traits from Comme des Garçons' men's Collections of 2011 F/W to 2016 S/S. The purpose of this study is to find out the possible sources of forms and expressive methods of future fashion through Japanese traditional aesthetics of Rai Kawakubo's fashion world. Designers are expected to continue on using traditional aesthetic beauties of other countries as sources of modern fashion.
A Study on Orientalism in the Paintings of Delft School in 17th Century Netherlands
Kim, Myung-Eun ; Bae, Soo-Jeong ;
Journal of the Korean Society of Costume, volume 65, issue 8, 2015, Pages 136~150
DOI : 10.7233/jksc.2015.65.8.136
The purpose of this thesis is to elucidate the exchange between the East and the West during the 17th century through analyzing the oriental influences described in paintings in Delft school, a trade port of East India Company. The scope of this study focused on the 37 pieces of works by Johannes Vermeer and 31 pieces of the paintings by Pieter de Hooch, which are all the existing work, as analysis targets. The resources of this study were from previous papers about the history of costumes, paintings and culture, Internet sources and other qualitatively analyzed articles. The items that the study looked into were Delft porcelains and Delft tiles, Turkey carpets, costumes and accessories pearl earrings and headdresses. The study looked into oriental factors observed in each of these items, and analyzed them. In terms of oriental factors that are frequently observed in paintings, porcelains (100%), Deft tiles (100%), pearl earrings (100%) and (most) carpets (92.3%) turned out to have oriental nature, but this was not the case with head dresses (7.7%) and clothing (0.3%). These results happen to coincide with the previous investigation in that the oriental factor was reflected in the culture first, while the effects on costumes significantly lagged behind. This progress in cultural exchange can be seen through the noted use of Chinoiserie, a technique that is representative of the Chinese culture, in the 18th century. Through Japonism, the influence of Japanese culture into Europe was introduced, in detail, in 19th century. These results suggest that there are sufficient amount of sources that could be used to study the effect of orientalism to the Western culture. This study intends to look at how the oriental culture affected those of Europe by researching the Delft school of Netherlands during the 17th century.