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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 66, Issue 6 - Sep 2016
Volume 66, Issue 5 - Aug 2016
Volume 66, Issue 4 - Jun 2016
Volume 66, Issue 3 - Apr 2016
Volume 66, Issue 2 - Feb 2016
Volume 66, Issue 1 - Jan 2016
Selecting the target year
The Influence of Price Sensitivity, Bundle Discount Type and Price Level of Male Cosmetics on Quality Perception
Kim, Keun Jung ; Hwang, Sun Jun ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 1~14
DOI : 10.7233/jksc.2016.66.2.001
This study was intended to investigate the influences that consumer`s price sensitivity, bundle discount type, and price level of the male cosmetics have on consumer attitude. The design of this research was comprised of
mixed design studies. The first element was high price sensitivity vs. low sensitivity, the second element was the bundle discount type (mixed leader vs. mixed-joint), and the third element was the price level of male cosmetics (high-price brand vs. low-price brand). The results of this study showed that price sensitivity, bundle discount type and price level of male cosmetic had a statistically significant interaction effect on the consumer`s quality perception. The quality perception of low-cost brands for high price sensitivity/mixed-joint bundle group was low. The quality perception of low-cost brands for mixed-leader bundled groups did not change significantly even when the price sensitivity became higher. However, it can be seen as the same result that the overall value is higher when suggested the price information in Mixed-leader bundle than Mixed-joint bundle. In particular, this study suggests that price information should be presented in mixed-leader bundles for high price sensitivity and low cast brands.
Korean Women`s Preferences and Emotional Images Associated Fashion Design with Flower Printings
Lim, Si Eun ; Kim, Young In ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 15~31
DOI : 10.7233/jksc.2016.66.2.015
Flower images are used as a design motif in various fields. Flower printings in clothes, in particular, usually represent nature. This study sets out to identify the characteristics of different fashion styles with flower printings, as well as the preferences and emotional images of Korean women in their 20s. The flower printings used in fashion design were classified into 5 types of styles: Modern, Natural Romantic, Maximalism, Neo-Hippie, and Ethnic style. Literature review and survey were conducted to identify the emotional images associated with the flower printings, as well as women`s preferences. Through literature review, this study noted the formative elements of flower printings and their characteristics, as expressed in fashion designs. Then, the different styles were classified in order to provide theoretical foundation for the survey. The results of the study were significant in that they contributed to the definition and academic systemization of the characteristics of fashion styles with flower printings. Moreover, the study opened up possibilities for utilizing flowers to express a greater variety of meanings and influences in fashion. The findings can be used to enable fashion styles and emotional influences to be expressed through designs using natural motifs besides flowers.
What Makes France a Fashion Power: A Socio-historical Approach
Cho, KyeongSook ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 32~44
DOI : 10.7233/jksc.2016.66.2.032
Having set a trend for luxury fashion brand markets since the
century, France has established the norms and the forms of the fashion business. In addition, it has maintained its status as a leading fashion power by discovering economic value from the intangible value of design and brand, and developing fashion into a high value-added industry. This paper aims to examine the socio-cultural factors that have exerted a positive influence on the formation of "fashion power" in France from a historical perspective. It will focus on four major external historical factors that made France the top fashion power: insights and innovation of French leaders as well as their constant concerns and efforts for the promotion of fashion, a tradition of experimental cultures and arts, open and the public-centered social environment and an atmosphere of cherishing the values of creation, and the establishment of a legitimate system that protects them.
The Effects of Experiential Value on Brand Equity - Focus on Kitsch Product of Luxury Brands -
Chae, Heeju ; Ko, Jeonmi ; Ko, Eunju ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 45~60
DOI : 10.7233/jksc.2016.66.2.045
As a method to satisfy needs and emotions of consumers who pursue diversity, the use of Kitsch in the fashion industry has been increased. Previous studies on Kitsch fashion have focused on qualitative research on the characteristics of Kitsch product, and little empirical researches have been conducted on consumer attitude such as consumer response to Kitsch products and brand equity. Therefore, the purpose of this study are 1) to investigate comparisons of experiential values (i.e., Aesthetic, Amusing, Cultural) with Kitsch product moderated by consumers` characteristics (i.e., consumer uniqueness, fashion involvement), and 2) to explore the relationship between experiential values and brand equity. Factor analysis, reliability analysis, ANOVA, and structural equation model using SPSS 18.0 and AMOS 18.0 were used for the data analysis. 210 questionnaires were analyzed for this study. The results of this study were as follows. First, significant difference in aesthetic values of Kitsch products were shown. Kitsch Product with nostalgic characteristics has higher aesthetic values than others. Specifically differences in experiential values with Kitsch product were partially moderated by consumers` characteristics (i.e., consumer uniqueness, fashion involvement), Second, cultural value had a positive influence on brand awareness, while amusing and cultural values had a positive influence on brand image. Also aesthetic and amusing values had a positive influence on brand loyalty. Academic and business implications were discussed from this study.
A Study on the Development of Interactive Smart Clothing for Non-Verbal Communication between People with Hearing Impairment
IM, Mi Ji ; Kim, Youn Hee ; Lee, Jae Jung ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 61~75
DOI : 10.7233/jksc.2016.66.2.061
The purpose of this study was to develop interactive smart clothing based on visual and tactile sensitivities to promote non-verbal communication between people with hearing impairments. The study analyzed various cases of interactive smart clothing, different non-verbal communication tools, as well as results of user demand survey to extract essential factors. Then these factors were categorized into technology or design concept. The technological aspect of the development considered the following factors: the usability, detachability, purposiveness, and economic feasibility. The design aspect considered the following factors: the usability, detachability, formativeness and wearability. A prototype was designed considering the user`s requirements. The developed prototype had sensors, Bluetooth technology, and gave access to wireless communication in order to enable non-verbal communication between people with hearing impairments.
The Sponsorship-Marketing Effectiveness of Information Consistency between The fashion Brands and The sponsored Events
Kang, Yu-rim ; Kim, Mun-Young ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 76~89
DOI : 10.7233/jksc.2016.66.2.076
Because of consistent growth of the outdoor-wear market, many outdoor wear brands have implemented diverse marketing strategies to catch consumers` attentions. This research was started with a purpose of examining sponsorship marketing and its effects on outdoor-wear brands. Future research should be conducted by modifying and supplementing the points that were not considered in this study. The factors used to analyze the effects of sponsorship marketing on outdoor-wear brands were brand attitude and purchase intention, and the study used questionnaires collected from 396 men in the Daegu-Gyeongbuk Province. Analysis of the data was performed using factor analysis, independent sample t-test, ANOVA, and cluster analysis. The study result is as follows. First, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the level of information consistency. Second, there was a significant difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to age, income, clothing expenditure, and spending for products. Third, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the shopping orientation group.
An Analysis of Fashion Design Inspiration Sources for the Creative Advancement of Fashion Industry
Jo, Jieun ; Lee, Yhe Young ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 90~102
DOI : 10.7233/jksc.2016.66.2.090
The purpose of this research was to give the basic educational sources that could nurture creative fashion designers for the creative advancement of the fashion industry. After investigating and categorizing the ideation behind designer collections in four fashion capitals - Paris, London, Milan and New York, the materialization of concepts was analyzed in relation to inspiration and design elements. As a result, design inspiration was classified into figures, artworks and art trends, historicity of fashion, regional features, natural objects, artificial objects, abstract concepts, clothing for specific occasions, events, and others. This study found that inspiration for fashion design comes from various fields, and that creative design skills can be nurtured through ideation training using a wide variety of subjects.
Expressional Characteristics of Retro Image Shown on Wedding Dresses
Gai, Shunan ; Yoo, Youngsun ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 103~116
DOI : 10.7233/jksc.2016.66.2.103
This study intends to discover characteristics and methods of retro image wedding dresses by analyzing prior studies about retro characteristics. The characteristics of retro image wedding dresses are as follows: `Recreative Retro`, Trend revival Retro`, `Nostalgic Retro` and `Remixed Retro`. The expressional characteristics and methods of each character are as follows. The `Recreated Retro` has been recreated in the wedding dresses worn by celebrities, actresses` wedding dresses in movies, and also in the famous designer`s high end wedding dresses. These dresses do not merely duplicate the originals, but also reflect images, which were reproduced by combining modern technology. The `Trend revival Retro` emerged as a combination of past fashion styles and new trends. It seems to stimulate the customers` reminiscence of past fashion trends and create unique designs through expressing the metaphor or the adaptation of past fashion styles. The `Nostalgic Retro` started from the discovery of emotional values for something old or the inclination to be attracted to old styles. It has been expressed through design concepts with natural themes. The `Remixed Retro` is from recombination of Retro elements. It is shown as a new interpretative code which explains how current time blends with different times.
Study on Korean Style Fashion Design in Choi, Gyungja Fashion
Lee, Sang Rae ; Soh, Hwang Oak ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 117~133
DOI : 10.7233/jksc.2016.66.2.117
Fashion reflects various cultures, including the spirit and the lifestyle of the period. South Korea has experienced rapid social changes, including the Korean War, industrial development, and the inflow of Western influence. Modern Korean fashion has developed along with these changes. Acceptance of suits and the reformism of the Hanbok are the two notable changes in Korean fashion. Gyungja Choi, and her fashion show, is known for combining modern fashion and traditional beauty by entwining traditional Korean fashion design elements into modern fashion. This research investigated Gyungja Choi as a fashion designer, a fashion education executive who cultivated fashion designers through the education business, and a fashion publisher who published the first professional costume magazine. This research classified the Korean-style design elements in Gyungja Choi`s fashion show by analyzing the clothes exhibited in her fashion shows. In conclusion, Choi`s design utilized Korean-style fashion design elements, such as line, colors, patterns, and materials. Which can be said to be the introduction period that expressed Korean style image in fashion considering the period.
Modern Fashion Design Development using Morphological Characteristics of Hanbok
Park, Myunghee ; Shim, Sangbo ;
Journal of the Korean Society of Costume, volume 66, issue 2, 2016, Pages 134~147
DOI : 10.7233/jksc.2016.66.2.134
The mainstay of modern fashion design has always been Western costumes. Though Asian costumes do get featured in collections at times, most instances are just instances of the western culture showing curiosity toward non-mainstream costumes. Until recently, Japan, which has been the most active in cultural exchanges, has been the main recipient of these curiosities, and has been used as the representative style and culture of East Asia. What needs to be let known is that Korea has its own costume style and culture, which have been developed according to its tradition and beliefs. Hanbok, which is the representative traditional costume in Korea, has existed since the beginning of the Kochosun dynasties. I started this study to figure out the design source of Hanbok`s shape and develop it into a modern costume. In the fashion industry, "Mandarin Collar" and "Kimono Sleeve" are common terms, And I hope that words like `Korean Collar` and `Hanbok Sleeve` will one day become a household term. Hanbok contains Korea image. And its shape is formed depending on how Koreans have been treating all sorts of objects or things for many years. If my study can identify and express the unique Korean way of pattern and considering clothes, which is clearly different from those of China and Japan, I will be able to establish a concept of `Korean style`, that people of the world could come to recognize.