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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
Journal of the Korean Society of Costume
Journal Basic Information
Journal DOI :
The Korea Society of Costume
Editor in Chief :
Volume & Issues
Volume 66, Issue 6 - Sep 2016
Volume 66, Issue 5 - Aug 2016
Volume 66, Issue 4 - Jun 2016
Volume 66, Issue 3 - Apr 2016
Volume 66, Issue 2 - Feb 2016
Volume 66, Issue 1 - Jan 2016
Selecting the target year
The Effects of Experience Factors have on Store Satisfaction and Store Loyalty for Experimental Fashion Stores - Focusing on Virtual Experience by Visual Stimuli -
Chae, Heeju ; Kim, Minyoung ; Ko, Eunju ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 1~17
DOI : 10.7233/jksc.2016.66.4.001
Fashion stores have to change to fit such the taste of individual customers taste and try to give unique experiences to the customers. They need to develop a special space that entertains customers, and entices them to visit and revitalize the off-line stores. This paper aims to analyze the experimental factors of stores, and how each of the factors impact customer experience in order to find out its effect on store satisfaction and store loyalty. Data was analyzed by using SPSS 18.0 and AMOS 18.0. Results of this study are as follows. First, Visual, Tactile, and Gustatory are the main senses that influence the emotional experience of the customers on a store visit. Second, three factors that influenced customer experience in experimental fashion stores are `Causing Interest`, `Causing Concern`, and `Causing Relationship.` Third, the `Causing Interest` factor and the `Causing Concern` factor showed positive correlation with store satisfaction, while the `Causing Relationship` factor did not impact store satisfaction, which affected store loyalty. Fourth, each experimental fashion stores can have different effect to consumer satisfaction and loyalty. Also, fashion store brands without an experimental store can cause various effects to consumers when a flagship store with an array of product information is formed. The conclusion drawn from this study will provide a guideline for fashion stores attract faithful customers by improving their store environment.
Qualitative Research on Consumption of Professional Baseball Club`s Licensed Fashion Product
Son, Seong-Yi ; Lee, Yoon-Jung ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 18~31
DOI : 10.7233/jksc.2016.66.4.018
This study examined the consumption of licensed sports fashion products by sports fans in order to provide useful information to apparel companies that are interested in sports sponsorship marketing. Grounded theory approach was adopted to explore consumers` attitude toward the sponsoring companies, and motives of buying licensed fashion products. In-depth interviews were conducted with female fans of professional baseball clubs. The main phenomena of interest was consumer purchase of licensed fashion product, with the emphasis on cultural consumption as a causal condition. Providing support for victory, vicarious consumption, social identification, and needs to differentiate were identified as strategies related to licensed product purchase. Economic situations and limitations to purchase are identified as the mediating conditions. The study identified the effects of the consumption on the fan as well as the sponsoring companies as consequences of the phenomena. Sports marketing strategies were suggested for apparel companies based on the analysis of the consumption rituals for licensed fashion goods.
The Effect of Cognitive Response on Behavioral Response of Consumers to Sold Out Products On-line Shopping Malls
Kim, Joo Hyun ; Lee, Jin Hwa ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 32~44
DOI : 10.7233/jksc.2016.66.4.032
The purpose of this study is to examine the cognitive responses and the corresponding behavior responses of consumers who have experiences in not being able to buy a product in an online shopping mall due to it being sold-out. Responses were gathered from 526 consumers between the ages of 20 to 40 years residing in a metropolitan area. Each person surveyed had experienced a situation in which a product that they wanted to purchase from an online shopping mall was sold-out. SPSS 18.0 was used to perform frequency analysis, factor analysis, reliability analysis, and regression analysis. The first set of results of this study showed positive responses of quality, discernment, scarcity, but also negative cognitive responses of careless management, manipulation of shopping mall management, and common taste. In negative cognitive responses, sold-out situations caused consumers inconvenience. The second set of results revealed that quality, discernment, and careless management had a significant effect on product replacement (Substitute, S); likewise, factors such as quality, discernment, careless management, manipulation by shopping mall designers, and common taste had a significant effect on the delay of purchasing decisions (Delay, D). Scarcity, careless management, manipulation by shopping mall designers, and common taste also demonstrated significant influence on the incomplete leaving of stores (Incomplete Leave, L1), while discernment, scarcity, careless management, manipulation by shopping mall designers, and common taste had a significant influence on the complete leaving of stores (Complete Leave, L2). Previous studies have examined the behavioral response topics of substitute, delay, and leave. These study results suggest that product sellouts at online shopping malls did not have a solely negative effect on consumers. It actually had a positive effect in terms of discernment, scarcity, and the perception of quality of sold-out products. Furthermore, both positive and negative cognitive responses had various effects on behavioral responses.
Prototype of Fall Impact Protective Pants for Elderly Women
Park, Jung Hyun ; Lee, Jeong Ran ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 45~60
DOI : 10.7233/jksc.2016.66.4.045
Elderly women have a high risk of falling down in their daily lives. The purpose of this study is to develop protective pants for elderly women, which will mitigate the impact of falls, and play a major role in reducing injuries. The two types of design were proposed for development of protective pants by selecting pad insertion point and inserting lining for keeping pad in place through the checklist to investigate from the interviews with the medical workers and the investigation of the user requirement. Design A has protective pads in the hip, hip joint, and knee, while design B has protective pads in the hip and hip joint area. For the impact absorbing material, CR (chloroprene rubber) foam was selected for its flexibility, lightness, and impact absorbing capacity, and its pad shapes were designed to produce much flexibility in consideration of the activity and human body fitness of the wearers. Three kinds of pad types, which are the cut type, the porous type, and the honeycomb type, were proposed, and were manufactured to fit into the protective parts according to their design types.
A Study on the Design Development Methods and the Characteristics of Zero Waste Fashion Design
Han, Seung Soo ; Suh, Seung Hee ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 61~76
DOI : 10.7233/jksc.2016.66.4.061
The importance of environment has come into focus recently, and this has led to increased attention on zero waste fashion design as a method to minimize waste from the production stage of fashion goods. The purpose of this study was to analyze the development method types and the characteristics of zero waste fashion design in order to study the eco-friendly meanings of zero waste fashion design, as well as its meaning as creative design development methods. Through the case analysis of recent designs, the design types of zero waste fashion design were largely classified into cut and sew, folding, draping, and non-woven types, and they were classified again according to the characteristics of production process. According to the result of analyzing fashion design development methods of zero waste fashion designs based on the process of completing design, they were classified into pattern making, computer programming, draping, assembling of the unit, and non-woven moulding methods, and the aspect of combined use rather than utilization of one method appeared. Formative characteristics of zero waste fashion design included decorative beauty, formative beauty, and transformable beauty and its design characteristics were fortuity and unexpected properties, breaking stereotypes, structural flexibility and futuristic innovation.
A Case Study on the Stage Costume of Michael Jackson Reflected in Contemporary Fashion
Lee, Ju Hyun ; Bae, Soo Jeong ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 77~93
DOI : 10.7233/jksc.2016.66.4.077
The purpose of this study is to analyze the stage costumes of Michael Jackson, and how it was reflected in contemporary fashion. The study reviewed fashion related articles, book, journals, and online fashion sites in order to look at the stage costumes used by Michael Jackson from 1979 to 2001 from `Off the wall` to `Invincible`. The study examined the 2001 S/S~2016 S/S seasons of the world`s 4 major
-porte collections to identify cases that used at least two fashion factors of Michael Jackson`s style. The study result is as follows: First, Michael Jackson wore black tuxedoes with bow ties, ankle-length pants, white socks, black loafers, arm bands and other various accessories. Second, many of Jackson`s fashion traits, such as military style golden embroidery detail and emblems, Brandenburgs, and also appeared in many collections. Third, Jackson`s glitter style included spangle and cubic accessories, which were used along with hologram and metallic materials. Accessories, such as cubic gloves and socks, and fedoras were worn with the costume. Lastly, his diverse style, which included fencing shirts, letterman jacket and magic suits, can be found in different forms in modern fashion. Michael Jackson was one of the trendsetters in popular fashion in the 1970s~1990s, and continuously inspires fashion designers in the 21st century. In this aspect, the Michael Jackson style is deemed highly significant in the fashion history.
The Swag Look in Modern Fashion
Lee, Jung-Ho ; Lee, Jin-Min ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 94~110
DOI : 10.7233/jksc.2016.66.4.094
The purpose of this study is to delve into the identity of the swag style which has diversified into various forms by exploring the phenomenon, formative characteristics and the internal values of the swag style in modern fashioin. This study discusses the concept and the socio-cultural meanings of swag from the perspective of Jean Baudrillard`s hyper-reality, and a form of existence. The classifies the swag fashion styles into parody, hip hop and collage-type mix-and-match. Expressive characteristics of the swag look in modern fashion are as follows. First, the swag look utilizes the parody technique. In the mid-2000s, the look parodied brand logos as a form of self-mocking and active self-derision toward cheap imitations. Second, the swag look borrows from the expressive factors of the hip-hop style. Born as a sub-culture based on music, hip-hop has become a way of life, as its nature became multi-cultural and trans-cultural while its fashion style gained popularity globally after the 1980s. Third, the swag look barrows from the pop-type collage form as it mixes-and-matches costume items based on the expressive characteristics of hip hop, and this can be seen through items being used in new, non-formative and free styles. Comic aesthetics is revealed in parodied expression, hip-hop factors and collage-style mix-and-match. Swag as a hyper-reality manifests itself in various natures: humorous nature, negative nature and deconstructive nature through reflection and re-enactment of reality, transmutation and distortion of reality, and absence of reality respectively. However, it does not have a binding nature, which is the norm for subcultures. This characteristic, in combination with it having internal lightness, strong meaning of communication, and a sharing of self-contentment, distinguishes itself from the general meanings of existing parody fashion, hip-hop fashion and collage fashion.
Analysis of Vogue Magazine on Forms of Image Expression and Utilization of Model Poses in Fashion Photos
Kim, Young-Min ; Kim, Young-Sam ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 111~127
DOI : 10.7233/jksc.2016.66.4.111
The study aims to examine the forms of `image expression` and utilization of model poses in fashion photos, and to delve into the characteristics and the intents that make certain model poses effective in expressing an image. The study used the fashion photos in the fashion magazine, Vogue, to analyze the different model poses used to express different images. The results are as follows. First, image expression forms in fashion photos were categorized into `direct product suggestion expression form`, `sensual image expression form`, `sexual image expression form`, `story telling expression form`, `everyday situation expression form`, and `fantastic image expression form`. The different utilization types of model poses were categorized into `type utilizing intangible elements`, `type utilizing complicated elements`, `type utilizing living organisms`, `type utilizing props`, `type utilizing clothes`, `type utilizing location`, `type utilizing accessories`, and `type utilizing products`. Second, the most common expression form for fashion photos used in advertisements was the `direct product suggestion expression form`, which was followed by the sensual image expression form. The most popular form used in the editorial fashion photos was the direct suggestion product expression form, which was followed by the story telling expression form. Third, the most common model pose type for direct product suggestion form was the `type utilizing product`. Fourth, `direct product suggestion expression form` was mostly used in editorial fashion photos. The most common utilization types of model poses were `type utilizing clothes`, `type utilizing props`, and `type utilizing place`.
Characteristics and Categorization of Fashion Films
Kwon, Jeanne ; Yim, Eun-Hyuk ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 128~145
DOI : 10.7233/jksc.2016.66.4.128
Unlike the past, when fashion brands adopted unilateral communication with their consumers, the brands today have recognized the importance of bi-lateral communication. This has led to the companies producing fashion films as a means to elicit a consensus in opinion between the brands and the consumers. Such fashion films should be understood as films using fashion that transcends time, and also as a type of fashion media. This study, which is based upon the understanding that fashion films are a part of strategic marketing for enhancing the value of brands, used domestic and international literature in order to define fashion films, and establish a theoretical basis for these films. Corroborative study was also conducted for the purpose of practical categorization. This study aims to investigate the characteristics of fashion films, and to suggest a new approach to the study of fashion films. The study adopted the research methodology used in Dudley Andrew`s film theory in order to create a theoretical frame that can be used to categorize fashion films. The theory is of significance because it is the basis for the category of motion picture fashion film and media technology fashion film. The study on the categorization and the characteristics of fashion films based upon 6 sub-categories shows a consistent trend of fashion films. From the results, it can be inferred that the films contribute, in part, to the enhancement of brand value. Fashion films have shown rapid growth with the mixture of other media, and with the introduction of cutting-edge technology. Fashion films can be used as new marketing methods for the fashion brands in this digital age.
The Break Line Fit Improvement of the Women`s Tailored Collar Vest
Kim, Young Hee ; Park, Gin Ah ;
Journal of the Korean Society of Costume, volume 66, issue 4, 2016, Pages 146~165
DOI : 10.7233/jksc.2016.66.4.146
The aim of the study is to propose ways to improve the break line fit of women`s tailored collar vests by modifying the patternmaking process. The study explored the fit effects of experimental vests with a focus on 3 different breast sizes, A, B, and C cups. Women in the ages between 20 and 24 in South Korea were targeted. In order to carry out the objective, the study implemented separate girth measurements for the front and the back of the tailored collar vests, and also allocated different dart amounts on the lapel through the break line according to the different breast cup sizes. The study adopted a 5-point rating scale to perform evaluation of the different fit effects caused by the varying dart amounts given on the experimental vests` break lines. This evaluation was carried out by apparel pattern experts. The results derived from the study were as follows: first, the implementation of separate girth measurements provided originality to the study, as the application of different measurements for the waist back length and the neck shoulder point-to-breast point-to-waist line led to the front panels of the experimental vests having varying slack amounts. Second, break line dart was applied in three different amounts, 0.5, 1.0, and 1.5cm respectively according to A, B and C breast sizes, and as the dart amount increased, extra ease on the break lines was reduced. The dart was applied on the edge lines of the lapel and it was applied from a point which was 6cm above the breast point to the end of the princess line for all the breast cup sizes.