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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 14, Issue 6 - Dec 2006
Volume 14, Issue 5 - Oct 2006
Volume 14, Issue 4 - Aug 2006
Volume 14, Issue 3 - Jun 2006
Volume 14, Issue 2 - Apr 2006
Volume 14, Issue 1 - Feb 2006
Selecting the target year
Effects of Entertainment Service on Impulse Buying Behavior
Park Jung-Shin ; Park Eun-Joo ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 353~365
Modern consumers seek various pleasure and fun through shopping. Retailing are offering apparel products with entertainment services to customers such as movie theaters, restaurants and so on. The purposes of this study was investigate the effect of entertainment service on impulse buying behavior. Data were obtained from shoppers (N=684) randomly selected department stores and shopping malls located in Seoul and Busan. They were analyzed by factor analysis, t-test and cross analysis. The results showed that entertainment service users showed likely to be more recreational orientation, to be more pleasure, and better mood in retailing environment than entertainment service non-users. That is entertainment service users were more likely to buy impulsively during shopping than entertainment service non-users. Implication and future research directions discussed.
The Effect of Shopping Orientations on Clothing Purchasing Behavior according to Residence
Lim Kyung-Bock ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 366~380
The purpose of this study was to examine the effect of shopping orientations on clothing purchasing behavior according to residence. The data was obtained from questionnaires filled out by 530 females living in Seoul and Jecheon. For data analysis, factor analysis, ANOVA, t-test, Cronbach's
, Duncan's multiple range test and cluster analysis were used. For shopping orientation, five factors of orientation were found and labeled as hedonism, brand and store loyalty, conformity, economy and rationality factor. Based on five shopping orientation factors, women were classified into five clusters(self-centered and rational, recreational, economy and shopping low involvement, economical and conformative cluster). Each cluster showed significantly different clothing purchasing behaviors (problem recognition, information search and evaluative criteria) and had different demographic variables(age, income, marital status and school career). Finally, residence and shopping orientations have influenced various clothing purchasing behavior. In conclusion, residence was the important factor which influenced on shopping orientation and clothing purchasing behavior.
Study on the Young Women's Preference for the Apparel Design and Their Somatotype
Choi In-Ryu ; Bang Hey-Kyong ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 381~386
This research is to find out what type of young women's body and how young women perceived their body. What's the most favorable style of young women and how the degree of body satisfaction affect to choose their dresses. This was find out how 123 young women with age 20 to 22, live in Seoul perceive their body and how their body perception or body satisfaction affect when they choose the clothing, and also what clothing style they prefer the most. And also how their body size was classified up to KS drop method. All respondents are classified into 3 groups of somatotypes. N. H and A types are. N. H somatotype are bigger than A somatotype. Their body perception was 3.65. They are satisfied feel comfort. They love very body conscious styles, tightly fitted style. Actually when they choose the right style, the somatotype was very important considerable variable. When the degree of body perception or body satisfaction is high, they are positive and easy to accept the current fashion.
A Study on the Development of Torso Pattern for the Schoolgirl of a Tween Generation - Focused on the Elementary School Students of Fifth and Sixth Grades -
Hur Nam-Kyoung ; Kim So-Ra ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 387~403
The purpose of this study was to develop a new torso pattern for the schoolgirl of a tween generation who had different somatotype from children and teenagers. The subjects in this study were female elementary school students of fifth or sixth grade. Through a sensory evaluation of four existing torso patterns, the first research torso pattern was developed. Drafting methods of each item, which closed to the optimum value three, were selected. The differences between the values of the selected drafting methods and the optimum three were verified through a Wilcoxon's ranked sum test. The final research torso pattern was developed through adjusting the drafting methods according to the deviation from the optimum value three. The schoolgirl of a tween generation is at the time to show the remarkable breast development compared with a waist circumference, so the bust drafting was defined as B/4+ 1.25cm separately front and back. The drafting of a waist circumference was defined as W/4+1cm separately front and back which taken the ease amounts of the somatotype into consideration of the schoolgirl of a tween generation. A princess line was used instead of a waist dart because their hip circumference was more developed than a waist circumference. The crossed amount of a front hemline was 0.3cm and that of a back hemline was 0.7cm. and the princess line of the position was drawn with a straight line at a right angle of the back waistline. The armhole depth was determined B/4-1cm in consideration of the aesthetic and the trend, although the effective movement of upper arm was required.
A Study of Sleeve Cap in the Knitwears with Plain Stitch
Hong Soo-Sook ; Suh Mi-A ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 404~417
The purpose of this thesis, therefore, is to examine the shaping methods and the knitting drafts of sleeve cap in the knitwears which are currently used by the manufacturers; to study the curve forms of sleeves in knitwears by analyzing synthetically the results of investigating the problems of knit wear sleeves; to present the most suitable sleeve cap for the knitwears. As the studying methods, I collected the basic data from the working-level persons of knit wear manufacturers, examined the knitting draft in the knitwears, and from that, made three kinds of comparative experimental garments and one kind of research experimental one as 10G and 16G. In doing so, I showed the sleeve cap suitable for the knitwears with plain stitch after operating sensual evaluation with Liker's 5-point rating measure. The analysis of data was handled with statistics by using SPSS Ver. 12.0; the method of statistics was executed by Frequency Analysis, Trust Analysis, one-way ANOVA, and Duncan test according to each topic of the research. As the result of the sensual evaluation of the experimental garments produced from the study, the research experimental garment looks better than the comparative experimental one in both 10G and l6G; has less extra folds around the front part of sleeve cap; looks more natural in sleeve caps of the body part and of a sleeve. From this, I am able to figure out that the research experimental garment looks better than the comparative experimental one produced by knit wear manufacturers. In addition, I can come to know that the different knitting of the front line and the back one of armhole in the knitwears has a favorable impact on improving the appearance of a sleeve.
Effectiveness of Apparel Advertisements Using Avatars as Determined by Avatar Involvement - For High School Students -
Ahn Soo-Kyung ; Kim Mi-Sook ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 418~433
The purpose of present study was to examine the differences in effectiveness of internet apparel advertising using avatars as determined by the avatar involvement. After conducting a pilot test for 35 high school students, final data were collected through a self-administered questionnaire survey from 324 high school students living in Seoul area from July 18 to July 19, 2003; 317 were used for data analysis. Data were analyzed by chi-square analysis, t-test, cluster analysis, descriptive statistics, ANOVA and Duncan's multiple range test. As a result, the subjects were divided into 3 groups based on the level of avatar involvement: high, middle and low involvement groups. There were significant differences in avatar advertising effects among the groups divided by avatar involvement. Those who indicated the higher levels of avatar involvement were more likely to be positive in the cognitive responses, emotional responses, advertising attitude, brand attitude, the stimulus degree of connection, and the recall rates of the brand name. Also, Vector imaging ads were found to be more effective in the brand name recall rates.
A Study on the Pattern Design of Basic Body according to the Development Figures of Surface Body for Adult Women (Age Group between 18 and 24)
Kim Na-Young ; Kim Ju-Ae ; Jang Jeong-Ah ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 434~442
The purpose of this study was to develop the beautiful basic bodice pattern that satisfied both functionality and aesthetics on the basis of the change in the figure and length of surface body for each movement through a three-dimensional development figure of surface body for young women (aged between 18 and 24) who were very sensitive to fitness of clothes. Existing three basic bodice patterns (Yim wonja-, ESMOD-, and FIT-types) were selected and then compared and analyzed in terms of drawing methods and the wearing test was carried out by a sensory test in order to design an experimental prototype. The design of study prototype was improved by three wearing test that was correlated with low satisfactory item. And the ease was established by difference of previous direct measurement and body surface measurement.
Inner Wear Design Development with Korean Characters : Focused on the Emotional Generations, Ages in
Lee Mi-Sook ; Uh Mi-Kyung ; Lee Youn-Hee ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 443~456
The purpose of this study is to present inner wear design making use of domestic characters that can represent the emotions of those kidults, to develop differentiated products as a result of recent revitalization of inner wear industry and to propose the possibility of total marketing in domestic character industry. Three characters of Barunson, which leads the way in developing domestic character products for inner wear design to satisfy the needs of the emotional generation were selected and work began on the designs based on the selected characters' images and themes. The result of this study was as follows. First, adding new designs using characters to inner wear fits the trend. Second, it was able to expand a range of characters' marketability by developing inner wear designs using domestic stationary and fancy characters as motives, and to seek the possibility of developing 'total marketing' plans in domestic character industry. Third, we were able to recognize the possibility of domestic character development and the importance of design development by developing products making use of domestic characters rather than foreign characters.
A Case Study on Crossover Coordination Applied in Fashion Collection since 1996
Kim Chil-Soon ; Yoo Hee-Jung ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 457~468
The purpose of this study was to understand fashion trend and characteristics by finding out the influences of crossover on modern fashion coordination through the identification of crossover coordination trend and characteristics. With a review of the literature, this study analyzed crossover coordination according to the types of expression methodology, periodical changes and designer's tastes that appeared through the collections of the six representative designers from 1996 to 2004. The results of this study were as follows. As a result of analysis of our sources, we realized that crossover coordination was shown most frequently in 1997 and Christian Dior was the designer who used crossover coordination most frequently. Among lots of crossover coordination cases, most of the cases are the coordination with different materials. In our results, trends of crossover coordination in materials appeared again about every five years cycle. Christian Dior combined different elements through silhouette and material, Dolce & Gabbana combined images and Jean Paul Gaultier combined different elements in the aspect of purpose and wearing configuration.
A Research on the Jean Pants Wearing Conditions and Purchase Behavior of Female University Students in Shanghai of China
Park Jin-Young ; Shon Hee-Soon ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 469~482
The purpose of this research is to offer basic data for Jean Pants by investigating the wearing conditions and behavior of female university students in Shanghai of China. The questionnaire was administered to 426 female university students in Shanghai of China. The data was analysed by percentage, mean and frequency. The result of the survey can be summarized as follows: First, The university students women is found to be wearing the blue jean three to four days weekly and the best perferred blue jean is of the straight style with the tight covering the foot bottom. Second, when they purchase their jean pants, the factor of decision was fit and design style.
A Study on the Fashion Internship Program Model (I) - Focused on the System Development for the College Departments -
Yu Ji-Hun ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 483~496
The purpose of this study was to develop a pragmatic fashion internship program as a following study of 'An analysis of the consciousness of the professors and college students for the fashion industry internship'. The methods of the quantitative analysis and some case studies were used for this study. The results of this study were as follows : Internship program has 6 steps ; ready, introduction, selection, operation, reputation, management. It will help professors and college students to execute the program systematically. The contents of the fashion internship program model for professors were as follows: 8 recruiting methods to find internship companies, the contents of the internship agreement, 6 types of internship, the contents of the recommendation letter, advanced education contents for a fashion internship, e-mentoring program model, a curriculum of the cultural study and the major course, evaluation standard elements of the intern students, the methods of evaluation etc.
A Study of Maslow Need and Make-up Behavior of Women by Body Cathexis and Make-up Attitude
Choi Su-Koung ; Kang Koung-Ja ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 497~513
The women selected by random sampling were classified into four groups by their body cathexis and Make-up attitude in order to investigate differences in Maslow Need and Make-up behavior. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The result are as follows: Four groups showed meaningful difference each other between the peculiarity of need. That is, this thesis examined the strength of seven needs and found out that G1 group had the strongest needs in seven ones, comparing with four groups. Next, this thesis found out that G2 had the strongest ones in belonging need, self-respect need, and aesthetic need, and that G4 had the strongest ones in physiology need, self-realization need, and recognition need. So it showed somewhat a little difference among groups. G1>G2>G3>G4, in order, emphasized fashion, alignment, ostentation, and tool in Make-up behaviors, and customs, and G1>G2>G4>G3, in order, emphasized respective peculiarity.
The Effects of the Models in Ads on Buying Intention, Self-Esteem and Body Satisfaction of College Women
Chung Myung-Sun ;
The Research Journal of the Costume Culture, volume 14, issue 3, 2006, Pages 514~527
It can be said that the ultimate goal of advertising is creating consumers' buying intention and buying behavior toward advertised goods. But literature suggests that ads have both intended and unintended consequences, and one of the unintended consequences is that the idealized images of physical attractiveness found in advertising have negative impact on girls' and womens' self-perceptions. Thus, this study, using social comparison theory as a framework, was designed to investigate the influences of the images of models in ads portrayed in TV and fashion magazines on the purchasing intention, self-esteem and body satisfaction of college women. Using an experimental stimulus, a moving picture representing thin and attractive models in the context of advertising fashion goods, two conditions were manipulated and the subjects were placed into one of two groups randomly, the experiment group and the control group. The experiment group only was exposed to the ads portraying highly attractive models. Data were collected from two groups using same questionnaire. The data were analyzed using t-test, two-way ANOVA, and descriptive statistics. The findings were as follows: 1. The thin and attractive image of models in ads on buying intention had significant positive influence on buying intention(p<.05). 2. The thin and attractive image of models in ads had significant negative influences on self-esteem(p<.05). 3. The thin and attractive image of models in ads had significant negative influence on body satisfaction(p<.05). 4. The ideal body internalization had significant negative influences on body satisfaction(p<.05), but interaction effect of model's image and ideal body internalization on body satisfaction was not significant.