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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 15, Issue 6 - Dec 2007
Volume 15, Issue 5 - Oct 2007
Volume 15, Issue 4 - Aug 2007
Volume 15, Issue 3 - Jun 2007
Volume 15, Issue 2 - Apr 2007
Volume 15, Issue 1 - Feb 2007
Selecting the target year
An Exploratory Study on University Student's Service Complaint and Recovery Perception toward Internet Fashion Shopping Mall
Chung, Myung-Sun ; Ju, Seong-Rae ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 551~568
The purposes of this study were to identify factors of dissatisfaction and complaining behavior in internet fashion shopping mall, and to investigate constructs of service recovery for solution to this problems. Data were obtained from 201(male: 87, female: 114) internet fashion shopping mall consumer who have experiences of dissatisfaction and complaining behavior after buying products, and were analyzed using by descriptive analysis, factor analysis, Cronbach'
, t-test. The results were as follows. First, the most response(80.4% of reponses) was experience to dissatisfaction through internet fashion shopping mall, and the most dissatisfied items were blouse, sweater, T-shirt in upper garment. Also, in men's case, the most satisfied price zone was not exceeding
and in women's case, it was not exceeding
. Second, 7 factors of dissatisfaction(called quality, payment, delivery, price, interaction, returning/changing/refunding, contract) were identified after purchasing fashion products from internet shopping mall. 3 factors of complaining behavior(called private action, legal action, remedial seeking action) were investigated. Third, constructs of perceived service recovery were extracted from literature review: perceived interaction and justice. Perceived interaction were categorized into two factors: the interaction on the part of the consumer, the interaction in the part of the shopping mall. And perceived justice were categorized into three factors: interactional justice, distributive justice, procedural justice. Usually, university students were likely to take a serious view of service recovery through interaction and justice with internet fashion shopping mall.
High School Girls' Clothing Behavior Related to Their Family Self-Concept and Residential Area
Yun, Jung-Yeon ; Hwang, Choon-Sup ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 569~579
The purpose of the present study was to understand the clothing behavior of high school girls, and to analyze the differences of the behavior in accordance with their family self-concept and residential area. The study was implemented through a normative-descriptive survey method using a questionnaire. The survey was conducted in April 2006, and the sample consisted of 462 girls from 5 high schools. The data were analyzed by t-test, factor analysis, and cluster analysis. The results are as follows: I. In general, the family self-concept of high school girls was considerably positive, and the group from the Gangbuk area showed a more positive family self-concept than the group from Gangnam. 2. The group from Gangnam displayed a higher score in conformity, fashionability, and economy than the group from Gangbuk did. In terms of personality, the group from Gangbuk showed a higher score than the group from Gangnam. 3. The group having a more positive family self-concept showed a higher score in aspects of personality and psychological dependency. In the areas of conformity and fashionability, the group having a more positive family self-concept manifested a lower score. 4. In the case of the group having a more positive family self-concept, the girls from Gangnam, more than the group from Gangbuk, evidenced a higher score in conformity and fashionability, but showed a lower score in personality. In the case of the group having a lower score regarding family self-concept, the girls from Gangnam, more than those from Gangbuk, showed a higher score in conformity, fashionability, and economy. On the other hand, the personality score of the girls from Gangnam was lower than that of the Gangbuk group. Considering the results of the study mentioned above, it could be said that the clothing behavior of high school girls is different according to their family self-concept and residential area, and such clothing behavior could be used as a cue to understanding their family self-concept.
The Opinion about 'Hanllyu' and the Domestic Apparel Product Buying Behavior of Foreigners Residing in Seoul
Kim, Sung-Pil ; Lee, Hong-Sup ; Park, Eun-Hae ; Hwang, Choon-Sup ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 580~592
The purpose of this study is to analyse the foreigner's opinion about 'Hanllyu', and their buying behavior of clothes carried in Korean domestic market. The study was implemented through a normative-descriptive survey using self-administered questionnaires. The samples consisted of 75 foreigners residing in Korea. Data were analyzed by following statistical methods: frequency analysis,
, t-test, ANOVA, Scheffe's multiple range test. Results are as follows: There was no difference in the opinion about 'Hanllyu' between Chinese and Japanese. They regarded 'Hanllyu' as the phenomenon of the wave of Korean popular culture. Korean soap operas and movies were the main information sources on 'Hanllyu' stars for them. Significant differences were found in the behavior toward 'Hanllyu' stars according to sex and country, but there was no difference in the behavior according to their age. They mainly buy clothes in Dongdaemoon market and the main motivation of purchase were good design and price. The reason for dis-purchase was poor design. Respondents thought 'Hanllyu' fashion is gorgeous. There was significant difference in the behavior toward Korean culture according to sex.
Apparel Design Inspired by Central Asian Costume(
Yoon, Ji-Won ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 593~603
The purpose of this study is to study the Central Asian costumes(
) and develop new design items and suggest new brand launching. Korean apparel industry has been suffering from imbalance of supply and demand caused by the sagging economy and too many apparel companies. Due to the several years of recession, clothing consumption decreased and foreign brand's market share got bigger. As a result, managing a company became difficult and it is time for Korean apparel industry to enter the global market. We need a brand with new image and design that has big potential of purchasing power not only in Korea but also in China, and furthermore in global market. But even nearby Chinese market already became very competitive. One way of approaching Chinese fashion market is to find something special, for example, their historical background. Central Asian culture and costumes, a part of China, has both Eastern and Western culture. No other apparel industry had interest in the Central Asian costumes yet. Therefore, through their costume, a fresh design idea can be suggested.
Representation and Non-Representation of the Body in Fashion - Based on Simulation Theory by Jean Baudrillard
Yim, Eun-Hyuk ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 604~619
Aesthetic consciousness of the body determines the form of clothing, reflecting the time and culture as well as the individual and society. Using 'body' to analyze the clothing form, my study develops a framework by which to classify the representation and non-representation of the body in fashion. Theoretically, this study draws from Jean Baudrillard's Simulation theory which maintains that simulation develops the whole edifice of representation. My study substitutes the successive phases of the image to that of (non) representing body in fashion. The correspondences between them are; first, 'image is the reflection of a basic reality' for the representation of physicality, second, 'image masks and perverts a basic reality' for the manipulation of physicality, third, 'image masks the absence of a basic reality' for the absence of physicality, and fourth, 'image bears no relation to any reality whatever' for the absence of body in fashion. Aesthetic ideal of the body is visualized in the form of a dress. Fashion continues to explore forms and images that transcend the traditional representations of the clothed body. My study suggests a framework to analyze bodily representation in fashion, focusing on the relationship between the clothes and body.
The Effect of Job Satisfaction and Organizational Citizenship Behavior on Customer Orientation - Focused on Fashion Product Employees in Department Stores -
Chung, Myung-Sun ; Kim, Sung-Eun ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 620~633
The purpose of this study was to empirically examine the effect of job satisfaction and organizational citizenship behavior on customer orientation to investigate the causal relationships among these variables. The questionnaires was administered to 121 fashion product employees of department stores in Gwang-ju city during February
, 2006. For analysis of data, frequency, factor analysis, t-test, ANOVA, regression analysis, and path analysis were applied. The results indicated that job satisfaction of employees significantly influenced customer orientation(p<0.001) and organizational citizenship behavior(p<0.001). The organizational citizenship behavior of employees significantly influenced customer orientation(p<0.001). The job satisfaction had both direct and indirect effects on customer orientation mediated by organizational citizenship behavior.
The Analysis of Exotic Images in Domestic Fashion Brand Items by Fashion Trend Information - Focusing on the Women's Wear from 2001 to 2006 -
Lee, Mi-Yoen ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 634~646
The aim of his study is to understand the developed aspect and proportions of the exotic images. Thus, this analyzed the exotic images in domestic fashion brand items as an relevance with fashion trend information. The exotic images are in the order of 'ethnic', 'retro', artistic', 'elegance', 'primitive', 'seductive', 'folklore', 'extreme hybrid', 'romantic', 'natural', 'splendid', 'bohemian', 'classical', 'kidult', 'modern', 'traditional', 'vintage' expressed in domestic fashion goods by the categories of its key-words expressed fashion trend information, and suitable for the fashion trend in 21C and fashionable for goods in the domestic fashion market by expressing the racial costume images and retro look, the maximized women's elegance, the difference images with an humor and unfamiliarity.
Kidult Fashion Design Appling Jeffrey Fulvimari's Work - Using CAD System -
Jang, Jung-Im ; Lee, Youn-Hee ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 647~660
The purpose of this study is to develop 'fashion design for kidults' appling fashion illustrator Jeffrey Fulvimari's work which is offering inspiration through collaboration with artists of various fields, and it was also used to advertisement visual of many products. The method of the study is composed of literature study and development of fashion design based on it. The literature study is referred to books of fashion, books of trend and data collected through Internet, and design results are presented using Adobe Illustrator 10 and Photoshop 7.0 programs. This study chose images which give cute and lively feeling among famous fashion illustrator Jeffrey Fulvimari's works on the basis of influence of kidult trend appeared in modern fashion and presented kidult fashion design that expresses naive & happy memories of childhood girlishly and sexily using CAD system. Appling images appeared in Jeffrey's work to kidult fashion design could confirm that artist's work has a realizable possibility as high value-added design component, and it answered to kidult trend which is expressed variously in modern fashion.
A Study on the Periodical Change of Korean Children's Clothing - Based on Wedding Pictures from 1960 to 2000 -
Kim, Jae-Sook ; Lee, Mi-Sook ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 661~676
The purpose of this study was to investigate the periodical change of Korean children's clothing from 1960 to 2000. As valuable historical data, 794 children's clothing in wedding pictures in these periods were collected for this study. Research method was content analysis and frequency, cross table analysis, and
test were conducted for data analysis. The results of this study were as follows. The children's clothing in 1960s had very humdrum and limited design and plain pattern. And most of children in this period wore Western clothes of casual style. In 1970s, children's clothing was enriched in terms of design, pattern, color and ornament. However, clothing design for children was not developed yet, so form of children's clothing in this period was showed as duplication of adult clothing design. In 1980s, The children's clothing was developed with enhancement of the level of living. Various style and sophisticated design were appeared and design and size system for children were developed. With increasement of social interest of leisure and sports, casual style was especially popular in this period for both of children and adult in this period. In 1990, rapid decrease of birth rate resulted in parents' excessive interest and investment for their children. In this effects, children's clothing in 1990s had luxury, various, and individual characteristics.
A Research on the Types of Middle Aged Women's Body Figures
Kim, Kyung-Hee ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 677~687
This research aims to classify the physical characteristics of middle aged women. The characteristics are esteemed to be adopted for the formalisation of the types of their body figures and their characteristics for each type. For this purpose, middle aged women in the significant change of their body shapes were sampled for body measurement which would be used for the comparison between each measured figure. A group of sample for this research was constructed with 154 middle aged women who is currently living in Seoul and its Metropolitan area and being in their age of
. Particularly, the analysis on the girth of belly shows a significant difference subject to each age group so that a distinguished change in the girth of belly is observed as the age gets older. With the SPSS programme, the physical characteristics of middle aged women were analysed by the variation analysis and correlation analysis. In terms of the analysis on the body mass index and the flatness index, the observed result that there is a significant difference between the indices for late middle aged women and early and mid middle aged women shows far more different result from Yu-Kyung Choi(1997) that the body figures of middle aged women tend to start rapidly to change from their ages of 49. This can be explained to some extent in that the increased interest in much healthier and slimmer body shapes beginning from widely-spread so called "well-being" syndrome results in the increase in the number of middle aged women taking care of their health management so that the ages starting their body shape to become obese tend to be deferred. Another explanation is also feasible to partly extent that the middle aged women living in Seoul and Kyung-Gi area are much more looking after their health management than those living in other areas. However, this research has a limitation in that the physical measurement for this research has been conducted focusing on the women living in Seoul and Kyung-Gi area. Hence, it is further expected going forward that the physical measurement for middle aged women living in other areas should follow for the comparison purpose.
A Study on the Formative Characteristics of Costumes in Dystopian Films
Jeon, Se-Won ; Yang, Sook-Hi ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 688~701
Since modem times, civilization of scientific technology has rapidly expanded and resulted in many negative aspects. Dystopia is a skeptical future standpoint newly introduced by surging awareness of these negative aspects. The purpose of this study is to discover the common characteristics by studying costumes displayed in dystopian films which have critical view of the future. This study is made through the research of sundry records, thesis and capture images from DVD system. As a result of the study, the common formative characteristics of future costumes appearing in six dystopian films are classified into external characteristics and internal characteristics. First, external characteristics were analyzed according to the form, material and color. Second, internal characteristics of costumes appearing in dystopian films are categorized as the indeterminate expression, ex-typical expression and uniform expression. The above formative characteristics of dystopian future costumes can be described as the embodiment of meanings of influence from present and future cultural changes in terms of the characteristics of fashion.
A Study on the Survey of Production Condition of Jeans in Casual Brands
Uh, Mi-Kyung ; Suh, Mi-A ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 702~712
The purpose of this study was to understand the current trend with regard to the material of jeans and the making method of jeans pattern and the characteristics of washing processing through the overall production status of jeans in casual brands and to offer the basic data for producing the high efficient jeans. The results were as follows. According to the survey of production status of jeans in casual brands, the fabric mixture was highest in the order of non-stretch denim 100% cotton, stretch denim cotton/spandex mix and denim with
weft direction spandex mix. The most frequently used processing method for denim was in the order of normal finishing, mercerization finishing, soft finishing and pigment finishing. The most frequently used method of washing finishing for jeans was in the order of forming by embossing washing, bio stone washing, normal washing, bio washing, and bio stone bleach washing. The average shrinkage was higher on waist circumference and pants length of warp direction rather than hips circumference, thigh circumference, hem circumference of weft direction.
A Study on the Modem Accomodation of Formative Beauty of Traditional Dress Styles
Kim, In-Kyung ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 713~725
This treatise is designed to discover the principle of timeless continuity of Korean design from the perspective of modem accomodation of formative beauty of tractional dress style with the focus on measurement analysis of dress from visual perspective. For this purpose in this research the following subjects are studied with concentration: the 1st phase debate on the dress style appearing in the Kokuryo murals and genre painting during the later period of Chosun Dynasty regarding the formative beauty of dress style. 2nd phase debate on the points of changes and transformations during given age and given principle of Korean designs being maintained across the span of time in the context of madern accomodation of such traditional dress. From historical perspective characteristics of each given age and principles of visual formative principles appear in various ways variety attributable to mutually interactive principles according to historical background and culture. For this reason it can be said that they are determined by different paradigm or forms from characteristics of Korean style design in the present and future and those for traditional forms of dress in the past.
A Study on the Relationship between VMD Structural Elements of Apparel Stores and Related Variables
Kim, Sun-Hee ;
The Research Journal of the Costume Culture, volume 15, issue 4, 2007, Pages 726~736
The purpose of this study was to identify VMD structural elements of apparel stores, and related variables. The related variables are contained shopping orientation, store types, consumer satisfaction and the intention to purchase in apparel stores. The data was collected from a questionnaire conducted on 378 female adults and was analyzed by frequency analysis, factor analysis, cluster analysis, ANDVA, regression, Duncan test, and reliability analysis. The results were as follows: (1) VMD structural elements of apparel store consisted of four factors: coordination/fitness, fashionability, attractiveness, and functionality. Shopping orientation consisted of six factors: recreational, rational, fashion oriented, convenience oriented, price conscious, and brand conscious. Shopper types consisted of four groups: recreational type shopper, economic type shopper, high involved shopper, and convenience oriented shopper. (2) Significant differences were find out between those shopper types and VMD structural elements. Significant differences were find out between store types and VMD structural elements. (3) VMD structural elements(coordination/fitness, functionality, fashionability) were influenced consumer satisfaction and the intention to purchase.