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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 15, Issue 6 - Dec 2007
Volume 15, Issue 5 - Oct 2007
Volume 15, Issue 4 - Aug 2007
Volume 15, Issue 3 - Jun 2007
Volume 15, Issue 2 - Apr 2007
Volume 15, Issue 1 - Feb 2007
Selecting the target year
Hairdo Attitude.Hairdo Involvement Importances and Differences Depending on Age
Lee, Hye-Won ; Kim, Mi-Young ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 917~928
The purposes of this study were to investigate the hairdo attitude and hairdo involvement importances and differences depending on age. For the experimental work, questionnaires for research are prepared and asked to people who are women living in Seoul and Kyoung-Ki Do. They are collected from September to October 2006. 406 questionnaires are used in the analysis. The collected data were 'analyzed by using SPSS 12.0 software with factor analysis, Cronbach's alpha, paired T-test, and T-test. The results of this study were as follows; To analyze differences in the hairdo attitude and the hair involvement depending on different age groups, two groups were identified: one group of women aged
, and the other group of those aged
. 1. When the hairdo attitude factors were prioritized, orientations toward 'constancy' and 'consciousness of others' were found to be most critical, followed by those toward 'leader's fashion conformity' and 'distinct individuality'. When the hairdo involvement factors were prioritized, 'interests and pleasure in hairdo' were found to be most important, followed by 'symbolic representation', 'risk awareness', 'coordination of hairdo', and 'fashionableness'. 2. When difference in the hairdo attitude was analyzed, a significant difference was shown in orientations toward 'leader's fashion conformity' and 'consciousness of others'. 3. As for the hairdo involvement of the groups, a significant difference was found only in 'coordination of hairdo', signalling that the younger women put more focus on the coordination.
A Study on the Consumer's Dissatisfaction with Jean Pants Quality and Purchasing Pattern
Chun, Jong-Suk ; Suh, Min-Jung ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 929~938
The purpose of this study was to explore the consumers' purchasing pattern and dissatisfaction with the quality of the jean pants. A total of 695 men and women completed the questionnaire. The questionnaire for the survey measured consumer's jean pants purchasing pattern and dissatisfaction for quality. The results of this study showed that men bought higher priced jeans. Women in their twenties purchased and worn jeans frequently and men and women in age 20s mainly bought jeans at wholesale stores or department stores; but, majority of subjects in their thirties bought jeans at discount stores. Consumer's dissatisfaction with the quality of jean pants was significantly different among the groups by age, gender or their pursuing buying benefit. The men and women in age 30s were dissatisfied with harshness of the denim fabric. The subjects, who highly concerned on the aesthetic value, were dissatisfied with the inconsistence color of the jean pants after washing. Men and women who valued the functional performance of jean pants, were dissatisfied with low sweat absorbancy of jean pants material. The results of this study showed that the consumer's buying pattern for jean pants were differentiated by their age and gender. These results imply that jean pants manufacturers should develop jean pants to meet the needs of their target market. The jean pants, which were manufactured for discount stores, should be made of fabrics with good sweat absorbancy and soft hand. The fashion jean pants, which were targeted for women seeking aesthetic values, should be improved to maintain color consistency of the fabric.
A Study of Bridegroom's Wedding Robe, Danryung : in Genre Paintings from the 18th Century to the Early Days 20th Century
Shin, Hey-Sung ; Hong, Na-Young ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 939~951
This paper is about bridegroom's wedding robe, danryung(團領, a kind of official uniform) which can be found in the scenes of wedding ceremonies such as Chohaeng(初行, a ceremony that the bridegroom goes to the bride's house for wedding) and Hoehonrye(回婚禮, a ceremony that celebrates the
wedding anniversary) in the genre paintings from the
century to the
century. In the documents of the
centuries containing the wedding information of that period, danryung was described in various red tones ranging from Ja(紫, purple), Gang(絳 crimson), to Yeonhong(軟紅, pale pink). Similarly, red danryung(紅團領) was seen most frequently at the Chohaeng sights of the genre paintings. On the other hand, it was often depicted that the bridegrooms put on various colored danryungs at Hoehonrye. This was because bridegrooms at Hoehonrye wore their full dress according to their official ranks. In the genre paintings of the 18th century, all bridegrooms wore simple danryungs without hungbae(胸背, official insignia panel) except those in Hoehonrye painting where officials used hungbae. On the contrary, hungbae was discovered in the
century Chohaeng paintings even though it was not precisely painted. This change of the bridegroom's danryung with hungbae attached was related to that of the official uniform system itself, in which black danryung with hungbae was exclusively used for officials. Afterwards it became the basis of the blue danryung of the present day.
Design for Environment within Fashion Industry
Jang, Nam-Kyung ; Kim, Yun-Jung ; Joo, Zan-Na ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 952~964
This study is about the design for environment which is central social interest in recent days. This study focused on both experimental designs which convey meanings and practical designs which can be produced within the fashion industry and then influence on the wide range of consumer, human and surrounding environment. The purposes of this study are to categorize national and global fashion designs for environment, to analyze data based on the fashion pipeline from planning to discard, to suggest systematic actions, and to establish fashion design for environment model. Through these processes, this study helps in making fashion designs for environment more understandable, and demonstrates one future direction for using environment as fashion industry's innovative strategy. This study attempts to create business and at the same time suggests design actions based on social belief. The results of this study are following. Fashion designs for environment were categorized by organic fabric, new-to-the-world fabric, reduce, multi-function, reproduce, order-made, recycle, and reuse. The results show that fashion designs for environment have been implemented throughout the fashion pipeline, and applied the concepts of design for environment including green, sustainable slow, and natural design principles. Furthermore, labelling and service from supply side, green purchasing from demand side, and integration from both sides are suggested as company's and society's systematic actions.
A Study on Korean Plastic Characteristics Expressed in Modem Costume - Laying Stress on the Concept of Void, Trait de Korean Painting -
Kim, Mi-Gap ; Yang, Sook-Hi ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 965~981
Since the latter half of 20 century, in Korea, there are many discussions on the identity of Korean itself in several divisions, in which the discussion on the identity in the part of the costume or the part of the art reflecting the life, is the subject which must not fail to be noticed. So, we try to study the common structure manifested in the Korean painting and the costume as a part of basic recognition of problems and the way of problem-solving for the research on the Koran formative characteristics. The method and the process of this study is first, to consider the characteristics of the plastic and style of the Oriental arts and the Occidental arts by discourse implicate the difference between Oriental and Occidental view and the recognition of the body in the two worlds. And in the study we try to apprehend the dynamic modern artistic value of Korean style through assimilation between the Korean style and Baroque style according to the theory of
about the classical style and Baroque style. We will describe the Korean identity by analyzing the Korean plasticity with the Occidental style of dress and paintings reflecting the Occidental culture and thought and the Oriental things, and modern paintings and dress in the present age. As a result, we can try to recherche the way of use of new design for the identity of Korean style, in the concept of the ellipsis, repetition of the retrait, obscur silhouette, and superimposition.
A Study on the Visual Evaluation of Coloration of the Shirts and Neckties
Lee, Myoung-Hee ; Choi, Eu-Gene ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 982~995
The purpose of this study was to investigate the differences of the visual image evaluation according to coloration of men's dress shirts and neckties, and perceiver's gender. Subjects were 336 males and females living in Seoul. Five dimensions of visual evaluation were derived by factor analysis: elegance/intelligence, sociability, potency/attractiveness, individuality, and manliness. White shirts were evaluated highly in elegance/intelligence, and blue shirts were shown the manliest. Women evaluated the blue shirts manlier than men did. Dark blue neckties were evaluated highly in elegance/intelligence and sociability, and red ties were perceived to be very distinctive. Black shirts and white shirts with silvery gray ties were perceived to be the most elegant and intelligent. Blue shirts with dark blue ties was evaluated highly in sociability and potency/attractiveness, and black shirts with yellow ties were evaluated the highest in individuality. The evaluations of elegance/intelligence, potency/attractiveness, and manliness had significant interaction effects between the color of shirts and neckties. White shirts and blue shirts with dark blue ties were perceived to be more elegant and intelligent, potent, attractive and manlier than with red ties.
An Analysis of the Fashion Brands Followed by a Recall Range
Yu, Ji-Hun ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 996~1007
This study was focused on recognitive reaction. The purposes of this study was to analyze the fashion brands through correlation analysis between top of mind, recall, recognition, impact index and consumer behavior, and to identify the graveyard brand, niche brand and core brand. 33 questions about 20 fashion brands were asked to 442 males and females from the middle school students to age of 40. Data were analyzed mean, standard deviation, frequency, and correlation by using SPSS 12.0. The results were as follows: 1. Top of mind, recall and recognition affected recognizing the brands and including evoked setting, but it didn't lead the customer to purchase the brand. 2. Although top of the mind and recall are high, the percentage of purchasing the brand is relatively low if a consumer doesn't own the brand. 3. Brands 'B', 'L', 'PF', 'D' and 'BM' were represented as niche Brands which had high recognition and memory. 4. Brands 'TB', 'I', 'EN', 'ML', 'E' could be Graveyard brands that need special management. 5. Brands with the high impact index were 'A', 'T', 'I', 'C' and 'B'. These brands were recognized as the core brands by consumers.
The Apparel Sizing System of the Upper Garments for Early Adolescent Boys
Kim, Kyung-A ; Uh, Mi-Kyung ; Suh, Mi-A ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 1008~1022
The purpose of this study is to propose apparel sizing system for each body shape of early adolescent boys. The subjects of this study were 549 boys in the capital area. Their body shapes were classified and apparel sizing system was proposed for each body shape. For data analysis were performed descriptive statistics, correlation analysis and crosstabulation using SPSS Ver. 12. The control dimensions to propose apparel sizing system were stature and bust circumference for the upper garments. Intervals between sizes were 5cm for stature and irregular for bust circumference. For each type,
sizes were proposed for upper garments. Reference measurements suggested for upper garments were 9 items. This study is meaningful in that it classified early adolescent boys' body shapes and proposed apparel sizing system for each type of body shape under the current circumstances where basic data for body shape classification and apparel sizing system of early adolescent boys were not in place.
The Effects of Perceived Interaction Effort and Service Justice on Satisfaction with Complaint Handling and Customer Loyalty in the Internet Fashion Shopping Mall Service Recovery
Ju, Seong-Rae ; Chung, Myung-Sun ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 1023~1037
The focus of this study was on service recovery process of domestic internet fashion shopping mall, the purposes of this study were to extract perceived interaction effort and service justice with the recovery factors according to service failure by literature review, and to empirically examine the effect this variables on customer satisfaction with complaint handling and loyalty. The questionnaires was administered to 256 internet shopping mall customer, who has experiences of dissatisfaction and complaining behavior after buying fashion products. The data was analyzed by Cronbach's a, confirmatory factor analysis, correlation analysis, and structural equation modeling using LISREL 8.30 program. The results were as follows. First, perceived interaction partly affected serviced justice consumer. Interaction effort on the part of consumer negatively affected interactional justice, but didn't affected distributive justice and procedural justice. However interaction effort on the part of shopping mall positively affected all justice. Second, distributive, procedural and interactive justice positively affected customer satisfaction with complaint handling and loyalty. Finally, customer satisfaction with complaint handling positively affected customer loyalty. The implications of the research and directions for future researchers were discussed.
A Study in the Pattern Making of the Lining Fabrics for Jackets Made of Stretchable Fabric
Kim, Myoung-Ok ; Suh, Mi-A ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 1038~1052
The purpose of this study is to analyze present the pattern making of the lining fabrics calculating the right ease and rising quantities of arm-hole when the pattern of the lining fabrics of stretchable jacket fabrics is produced. The outcomes of this study are as follows. The right ease of lining fabrics was not room of 0cm as patterns being same the right side of fabrics in the girth of the chest, waist, and the edge of a garment and gets the most excellent valuation, and then the girth of the chest, and waist was applied to 2cm and around the edge of a garment 0cm in regular lining fabrics. In addition to, although the ease of patterns of the lining fabrics was more, it was not necessarily to satisfy. The result of the valuation according to the quantities of rising arm-hole of the pattern of the lining fabrics showed that the making lining fabrics that the quantities of rising arm-hole was 0.8cm in the body and 1.2cm in the sleeve in the both the stretchable fabrics and regular lining fabrics was the most excellent thing, and then 0cm in the body and 2cm in the sleeve, and then 0cm in the body and 0cm in the sleeve. The valuation of external appearance on the quantities of rising arm-hole was recognized similarly because of being rarely significance level, but around the chest and waist was recognized as being significance level in wearing satisfaction.
Development of Traditional Cultural Products Using Persimmon Dyeing
Lee, Eun-Jin ; Kim, Sun-Kyung ; Cho, Hyo-Sook ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 1053~1062
This study purposed to restructure representative traditional patterns formatively, manufacture actual cultural products with traditional dyeing technique using persimmon, and commercialize the results of the research. Traditionally in Korea, the dying of natural fiber such as cotton, flax and silk with persimmon was called Galmul dyeing, and clothes made through Galmul dyeing were called Galot. Galot was very useful because it is strong, does not pick up dirt easily, dries easily, and is cool in summer. In addition, cloth dyed with persimmon becomes stiff, so it does not need to be starched or ironed after washing. Moreover, it does not transmit heat under direct rays and is highly air-permeable, so it is cool and useful for standing the heat. In this study, we used traditional persimmon dyeing technique, printing traditional patterns fit for contemporary people's aesthetic sense not through dip-dying but through printing. When persimmon dyeing is used in expressing patterns, it produces not only visual effect but also embossing effect due to the characteristic of persimmon that makes printed patterns stiff, so we can obtain unique texture distinguished from other printing methods. We chose seven motive patterns, which were lotus pattern symbolizing eternal life, peony pattern symbolizing wealth and rank and prosperity, character Su(壽) pattern widely used as a symbol of health, bird and cloud pattern in the Goryeo Dynasty, Sahapyeoeuisohwa(四合如意小花) pattern printed on brocade in the Goryeo Dynasty, lattice pattern, cloth pattern on wall paintings from the Period of the Three Kingdoms. From each pattern chosen as a motive was extracted unit patterns and the original pattern was restored using Adobe Illustrator. Restored patterns were restructured to be applied to cultural products fit for contemporary formative sense. Fabrics used in dyeing were cotton, linen, ramie, silk, and polyester. Although the same persimmon dyeing was applied, we produced different feelings of patterns using various fabrics and in some cases gold and silver powder was added for the effect of gloss in addition to the embossing of patterns. Using printed fabrics we manufactured tea pads, place mats, cushions, wrapping cloth for gifts, wallet, lampshades.
Fantasy Expressed in Movie Fashion since 1990 - With a Focus on the Concept and the Expressive Effects of Fantasies -
Kim, Soo-Kyong ; Lee, In-Seong ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 1063~1077
The purpose of this research is to comprehend the various range of expressions of fantasies and to summarize the expressive effects of fantasies that appear most commonly in today's popular culture such as film and fashion. The followings are the results of the research: Fantasy means a genre of literary arts, which uses magic and supernatural figures as the themes or plots. The characteristics of the expressive effects of the costumes in fantasy movies are summarized as metaphor and symbol, hybrid, otherness, grotesque. After analyzing the costumes in fantasy movies, it is concluded that these characteristics can be conceptualized as the characteristics of the expressive effects in the field of fashion and they can be used as the basis in setting the visual images. This research also aims at recognizing and predicting the fashion trend by understanding closely at the popular cultures, using the films as a tool, which can be led to examining the possibility of combining various popular cultures.
Exploring the Role of Sensitivity on Fashion Innovativeness
Park, Hye-Jung ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 1078~1083
The purpose of this study is to identify the relationships among price sensitivity, brand sensitivity, and fashion innovativeness. The data used in this study were gathered through surveying university students residing in Seoul metropolitan area using convenience sampling method. One hundred thirty eight questionnaires were used in statistical analysis, confirmatory factor analysis and path analysis using structural equation modeling. The results showed that the higher the price sensitivity, the lower the fashion innovativeness and the brand sensitivity.
A Study on Effects of Somatotypes and Stress on Body Cathexis and Preferences of Clothing Image
Rhee, Jung-Hi ;
The Research Journal of the Costume Culture, volume 15, issue 6, 2007, Pages 1084~1099
The purpose of this study was to examine the influences of age, somatotype, and stress on body cathexis and preferences of clothing image. The subjects were 248 women (college students and middle aged women) in Korea. There was a significant difference between a real somatotype and a perceived somatotype. As a whole subjects had a tendency to perceive themselves as overweight. In the college group the degree of being overweight influenced the degree of stress level. College women who perceived themselves heavier than their real weights marked the highest level of stress. Subjects who perceived themselves as underweight had a higher body cathexis. Significant findings were noted in preferences of clothing image relating to body cathexis and age. The clothing with an elegant image was preferred by subjects who had a higher body cathexis and the middle aged women. College women favored the clothing with a pretty image. The clothing with an unique image was preferred by subjects with a high body cathexis, by the college women, and by subjects who perceived themselves as overweight. The clothing with a masculine image was preferred by college women rather than middle aged women. The clothing with a moderate image was preferred by middle aged women. In summary, subjects had a tendency to perceive themselves as overweight, thus the higher stress level which affected body cathexis. Both age and body cathexis significantly affected preferences of clothing image.