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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 16, Issue 6 - Dec 2008
Volume 16, Issue 5 - Oct 2008
Volume 16, Issue 4 - Aug 2008
Volume 16, Issue 3 - Jun 2008
Volume 16, Issue 2 - Apr 2008
Volume 16, Issue 1 - Feb 2008
Selecting the target year
A Study of Personal Style Analysis and Fashion Coordination Method Applied by the Method of Morphological Analysis
Lee, Hyun-Jung ; Choi, Yoon-Mi ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 785~794
This study systematically analyzes the specific characteristics of clothes that each person owned by applying morphological analysis, one of the creative conception technique and suggests a way that person owned on clothes through better fashion coordination according to personal style change. The result of this study is like below. Firstly, we could draw a successful fashion coordination technique by compounding solutions classified by each important variable totally through morphological analysis. Second, we suggested a personal style analysis technique that is systematic and visual through morphological analysis. Third, we could draw a various fashion coordination technique by mixture of partial solution for important variables in short time, and concluded that it is helpful to idea quest to emphasize personal individuality in shopping. Finally a study on program development that can do expansion of fashion coordination efficiently in submitting a morphological analysis table should continue.
A Study on the Effects of VMD
Lee, So-Eun ; Lim, Sook-Ja ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 795~811
The purpose of this study is the structural relations will be examined among the VMD image of clothe stores, emotional reactions of brand awareness, brand image, brand attitude, and purchase intention. An empirical study in experimental design was conducted to female college students in their twenties, who made a huge influential group in the fashion industry, by considering the VMD characteristics of clothing shops. It measured the effects of VMD based on the changes to the consumer attitude before and after the VMD renewals, the correlations between brand recognition and VMD, and the influences of VMD on brand recognition and image, which were considered as important factors in creating brand assets. The research findings were as follows: 1. There were differences in emotional reactions according to the VMD image changes before and after renewal. Considering that the consumers recognized the VMD changes before and after renewal and showed different emotional reactions, the VMD image seems to be a major variable affecting their emotions. 2. As for the changes to the VMD image and brand image before and after renewal, the consumers recognized the VMD changes before and after renewal and consequently recognized the brad images differently, which implies that brand image can vary according to the effects of VMD renewal and changes to the VMD image.
Fashion Images of the France Posters of the Late 19th Century
Choi, Yoo-Jin ; Choi, Jung-Hwa ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 812~825
This article analyzed fashion representations in France posters, especially the late 19th century France when mass consumption cultures arose. That was analyzed by consumers' sexuality supposed in advertisement contents. Female models mainly figured in posters of the late 19th century France made a role to promote consumption, in which female models were emphasized on fashion, for example, erotic robe, unusual hair style and etc. Posters' type in this period were categorized in three types by presenting style of female body and fashion style. The first were targeting female consumers, and that posters represented bourgeois fashion styles and life styles to clear consumers' social status and to present women's consuming power. The second case was targeting male consumers, and that posters figured female models such as available products. In this case, poster artists emphasized female models' sexualities and used fantasies against eroticism of the legs and feet. And third case was targeting female consumers and males', in this case, two different aspects were required to appealing to consumers. One was to use a female sexuality to appeal for male consumers, the other was to modify female models as transcendental being such like a muse admirable and mysterious, through fashion styles for female consumers. In the late 19th century, female body and fashion were spectacular elements in visual arts specifically. This study clarified representations of female body and fashion in the late 19th century posters according to poster's contents and target consumer's sexuality. This was one of the aspects characterizing early advertisement media.
A Study on the Influence of Visual Merchandising and Brand Recognition on Perceived Risk, Brand Image and Brand Loyalty
Park, Min-Jung ; Lee, So-Eun ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 826~840
It has been important for retailers to create and maintain strong brand image and brand loyalty in highly competitive markets. The purpose of the study is to investigate the effect of VMD(Visual Merchandising) image and brand recognition on consumers' perceived risk, brand image and brand loyalty. A 2(VMD image: positive vs. negative)
2(brand recognition: high vs. low) between-subjects factorial design experiment was conducted. College students(n=308) participated in the experiment. The results of this study revealed: (1) Positive VMD image reduced perceived risk and increased positive brand image and brand loyalty compared to low VMD image; (2) High brand recognition had a negative impact on perceived risk and positive effects on brand image and brand loyalty; (3) The less risk and the more positive brand image were perceived, the higher brand loyalty were generated. The study provided theoretical and practical implications and future research regarding VMD, brand recognition, and brand loyalty.
Effects of Colors and Categories of Motifs on Evaluating Sensory Image of Fashion Fabrics
Lee, So-Ra ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 841~851
The purpose of the study was to examine the effect of motif categories and motif colors on evaluating sensory image of fashion materials with the gestalt theory as the background. The research was conducted on a quasi experimental basis, with subjects numbering 187 male and 207 female college students. Data were collected in the period from march 19th to march 31st, 2007. A set of fabric stimuli and semantic differential scales were developed. The stimuli were thirteen fabric species(each measuring 12 by 13cm). Variables included; (a) motif colour(white, grey, pink and blue) (b) motif categories(plain, paisley, flower, stripes and zebra effect). The semantic differential scale to measure sensory image of fabric stimuli included 23 sets of bi-polar adjectives. The data were analysed by factor analysis and ANOVA and the major finding were as follows. 1) Four sensory dimensions emerged of importance: salience, attractiveness, comfort and softness. 2) The motif category effected on the four sensory image dimensions while the motif colour effected on salience, comfort and softness sensory dimensions. 3) An interaction effect was founded between motif category and motif colour. 4) Motif category showed significant effects on the preference and liking of the fashion, however the motif colour did not show any significant effects on the preference and liking. As a whole the results supported the gestalt theory and the results can be used for the marketing strategy for developing fashion fabrics.
Development of Skirt Pattern for the Middle Aged Women of Obese using the 3-Dimension Technology
Sohn, Boo-Hyun ; Kim, So-Young ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 852~862
The purpose of this paper is to find how to do the width of skirt and the girth of the waist in the adequate pattern making for the obese women's skirt. Appearance test of the five experimental skirts was evaluated by the four experts in clothing construction. At the same time, 3D clothing air volume was observed for the five types of experimental skirt with different size specifications. The results from the appearance test were as follows; when the width of skirt pattern is set for(the shell girth/2), it was suggested w/4+1(front), w/4(back) for girth of the waist. On one hand, in case of (the shell girth of front)/2+(the shell girth of back)/2, it was suggested(the waist girth of front)/2 and(waist girth of back)/2 for obese women's skirt with the best appearance. As results, it was found that the width of skirt pattern for the obese women should be the greatest shell girth instead of hip girth. In the case of the hip girth, the amount of ease on hip was suggested 6cm. It was found that pattern with the wrinkle of ease was full of the gaps between body and skirt in 3D clothing air volume. In spreading out to 2D flat pattern from 3D scan data, when the width of skirt pattern was set for(the shell girth of front)/2+(the shell girth of back)/2, it was suggested(the waist girth of front/2)+(the waist girth of back/2) than the shell girth/2 in girth of the waist for the best appearance. And the conversion of 3D scan data into 2D flat pattern in curve shape of crosswise had to spread out of the plane in straight line. The obese women's clothing should be manufactured with systematical consideration of the diversity and scarcity of the obese women's body shape.
The Effect of Dot Pattern Size and the Variation of Coloration on Dress Wearers' Image Formation - Focused on Coloration of Value Contrast -
Kim, Sun-Mi ; Jeong, Su-Jin ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 863~877
The purpose of this study is to investigate the effect of dot pattern size(0.8, 1.8, 2.5, 5, 8), color combination (BG/R, Y/B), value tone(lt/dk, p/g), area-ratio on image information. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 20 color pictures manipulated with the combination of dot pattern size, color combination, value tone and area-ratio using computer simulation. The subjects were 240 female undergraduates living in Gyeongsangnam-do. Image factor of the stimulus was composed of 4 different components, visibility, chastity.feminity, cuteness and attractiveness. In the visibility, color combination, value tone, area-ratio, dot pattern size showed independent effect. In the chastity feminity, color combination, value tone, showed independent effect. In the cuteness, value tone, area-ratio, dot pattern size showed independent effect. Significant interaction effects of color and area-ratio combination on visibility and cuteness were found. Interaction efforts of color and value tone combination, value tone and area-ratio was significant on cuteness. For visibility image, BG/R combination of color and yellow background/blue dots were effective. For cuteness image, pale/grayish tone and background/dots area-ratio were effective.
A Study of Costumes in the
Choi, Yoo-Jin ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 878~890
As a pioneer of modem dance,
) was important because she introduced a free style dance using a new style of stage costumes. Also,
Fuller was an important motif in
, French arts, posters, sculptures, and so forth. This study aimed to clarify the characteristics of Fuller's dance and costumes, and to analyze the modernism in both. To better understand Fuller's dance, this article talks about research on Fuller's career, dance, and Fuller's own biography. Stage costumes, letters for patent, and photographs were are also studied. The most important elements of Fuller's dance were her costumes and the electric lights which could make free style expressions a fantastic representation of dance. To clarify the modernity of Fuller's dance, first of all, this study researched Fuller's career in dance and then analyzed representations of Fuller's dances in visual arts; posters, sculptures and lastly, the characteristics of Fuller's stage costumes. As a result, this article analyzed characteristics of Fuller's dance in three points. First, Fuller used sculptures of silk cloth's drapery to express physical movements and actions. Second, Fuller used lighting and electrical effects that had just been developed in the late 19th Century. Third, Fuller made an application for patents against stage costume and stage mechanisms for her original shows. This study focused on
Fuller's stage costumes which played a main role in expressing fantastic sculptures for the first time in costume, visual arts, and dance studies. This study clarifies the characteristics of the stage costumes in Fuller's dance and is estimated as pioneering and fundamental research.
A Study of the Changes and the Types of Chinese Women's Clothing Resulted from the Introduction of European Culture
Cho, Yong-Ran ; Lee, Keum-Hee ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 891~909
The purpose of this study was to examines the changes in Chinese women's clothing resulted from the introduction of Western culture in the first hal# of the 20th century in terms of Chinese view of the world and their attitude towards European culture. The clothes are divided into four types according to their characteristics : traditional Chinese type, China-Europe adjustment type, China-Europe blend type and European type. As for the research method, both literature and visual data are examined. The traditional Chinese type showed changes only in the width and length retaining the features of the traditional qipao until the 1910s. The China-Europe adjustment type used the same flat pattern making of traditional Chinese dress while imitating only the appearances of European one-piece, two-piece and three-piece dresses. It also was presented with European accessaries and hair-styles. The China-Europe blend type, starting to appear with the introduction of the three-dimensional pattern making from the Europe in the 1930s, showed a perfect mixture of European and traditional Chinese costumes in the early 1940s when the Chinese learned and adapted the European pattern making. The European type was the most modernized designs using a variety of European-style details and constructions as the traditional clothing started to have unrestricted European-style changes. Great significance can be found in the fact that the Chinese modified their garments by themselves using the pattern mating they learned from the Europe.
A Cross-Cultural Study on the Factors Influencing on Fashion Brand Loyalty between Korean and American College Students - Focused on Shopping Orientations, Clothing Attributes Evaluation, Clothing Benefits Sought -
Park, Hyun-Hee ; Ku, Yang-Suk ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 910~923
This study investigated the difference in the influence of shopping orientations, attributes evaluation, and benefits sought on brand loyalty between Korean and American consumers within a clothing purchase context. Questionnaires were administered to 237 Korean consumers and 184 American college students who had purchase experience of casual wear in recent six months through off-line. The results were as follows. First, the hedonic shopping orientation had a positive impact on brand loyalty in both groups, whereas efficient shopping orientation had a positive impact on brand loyalty in American group. Second, the aesthetic attribute had a positive impact on brand loyalty in both groups, whereas utilitarian attribute had a positive impact on brand loyalty in Korean group. Third, brand value benefit sought had a positive impact on brand loyalty in Korean group and body expression/complement had a positive impact on brand loyalty and economic benefit sought had a negative impact on brand loyalty in American group.
Characteristics of Corsets in Modern Fashion
Kim, Sun-Young ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 924~936
The purpose of this thesis is to discuss corsets that represent an undergarment that later became a popular outerwear. It discusses its forms and distinct characteristics to help create a unique fashion design and its execution. The scope of this study is limited to works from the 1990s to the present, and the materials for the literatures and exploratory study are fashion-related portfolios and the domestic and foreign fashion magazines. The results of this study are summarized as follows: The standard look of corsets in modern fashion can be classified into styles of glamour, revival, and dismantle. The materials used vary from traditional fabrics such as satin or lace to newly developed materials such as metal or glass. Its presentation can also differ in that it may be used as an accessory with additional details, as an outerwear, as an extra decorative layer, or as a revealing innerwear by open outerwear. Characteristics of these various looks of corsets are; first, it redefines the revival of the traditional corsets through introduction of its historic elements and its compromise. Second, glamorous and feminine images are maximized through drastic and direct exposure by using tight lacing, a waist nipper or garter belts that emphasize a woman's curve. Third, it represents borderless dismantlement through experimental and irregular images using unconventional materials, new execution techniques, or alteration from the standard forms.
A Study on Gollyongpo in the Joseon Dynasty
Keum, Jong-Suk ; Koh, Bou-Ja ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 937~954
The Gollyongpo was worn by the King and the Crown Prince in Joseon dynasty as an ordinary wear. The research on the Gollyongpo is focused on the historic record of Joseon dynasty, Joseonwangjosillok. This study will analyze literature, paintings and relics. First, I have researched Ming's(China) representative document daminghuidian, and excavated relics from the tomb dingling. I examined the usage and characteristic, through various remaining literature data, artifacts and paintings. The Gollyongpo was worn for the various ceremonies as well as an ordinary wear. According to the periode, the style and color had changed. The King wore the red Gollyongpo with 5 clawed dragon pattern, the Crown Prince wore black one with 4 clawed pattern, and the eldest son of the Crown Prince wore black one with 3 clawed dragon emblem. After the Daehan Empire, the Emperor wore gold outfit and the Crown Prince wore red outfit. Sonyongpo recorded in the Gungjungbalgi is concerned as Gollyongpo with narrow straight sleeve, one of the Sejong University Museum's Collection. There is some Possibility that the Gollyongpo painted in Bongsado is woven with dragon design, I would leave this matter for next research task.
A Study for Fashion Product Name of BEST 100 in Cyber Shopping Mall
Shim, Joon-Young ; Kim, Sun-Young ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 955~962
This article is about the naming method for fashion product in cyber shopping mall. For two months, the name of fashion product is listed and analyzed, from BEST 100 category in cyber shopping mall. SPSS ver.10.0 is used and frequency, spearman raw test and t-test are done. The fashion product names are arranged in naming method. There are four kinds of methods for fashion product naming; describing, associating, bundling and style numbering. Describing is most used method both cyber shopping mall. Between marketplace cyber shopping mall and merchant, there is significant difference in composition of naming. Bundling naming method is more used in marketplace cyber shopping mall, and describing and style numbering method is used often in merchant. The words which are composed the name of fashion product are divided in a single word and arranged. The words for describing are classified in noun and adjective. Noun is used for depicting textile and construction and adjective is for touch and image. There is no difference for using words between marketplace and merchant.
Expressive Effects of Female Characters' Costumes Expressed in Fantasy Movies
Kim, Soo-Kyong ; Lee, In-Seong ;
The Research Journal of the Costume Culture, volume 16, issue 5, 2008, Pages 963~978
This study examined the images and formative features of female characters portrayed in fantasy films. This study aimed at providing an applicable theory to modern fashion by reconsidering the images of women appearing in fantasy films and arranging fantastical features reflected in costumes of female characters. The followings were the results of the study: The first divine nature that human beings discovered was woman nature. The discovered stone worked of the prehistoric age had a meaning of the great mother of universe and expressed a positive image. Such positive images of the goddess were variously differentiated to negative images or reduced in their roles and meanings in the settlement process of patriarchy as well as sociocultural transition. The foremost examples of negative image were expressed as grotesque, destructive, otherness, sensual, and exotic. The positive image of a goddess in fantasy films was not especially emphasized. On the other hand, the negative images of the goddess and the case of costumes were variously expressed as well as emphasized the typicality of the negative image of the characters. It was reconsidered that the typical features of characters in fantasy films were a result of the image of women following sociocultural transition. In addition, it was confirmed that such result was being reflected in film costume.