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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 17, Issue 6 - Dec 2009
Volume 17, Issue 5 - Oct 2009
Volume 17, Issue 4 - Aug 2009
Volume 17, Issue 3 - Jun 2009
Volume 17, Issue 2 - Apr 2009
Volume 17, Issue 1 - Feb 2009
Selecting the target year
The Effect of Consumer's Brand Attachment of Fashion Luxury Product on Brand Loyalty
Kim, Soo-Jin ; Kim, Gae-Sook ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 1~14
The purpose of this study was to examine consumers' brand attachment of fashion luxury product by emotional approach of brand loyalty. The questionnaire developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally, 218 data from women who had a buying experience of fashion luxury products were analyzed using frequency, factor analysis, ANOVA, t-test, regression analysis by SPSS for WIN program. The results were as follows; First, there were significant differences in brand loyalty according to consumers' age, marriage yes or no, occupation, education level, and income. Second, the consumers' brand attachment of fashion luxury products was composed of five factors; emotional, dependent, attractive, knowledge, interest. Third, there were significant differences in brand loyalty according to consumers' age, marriage yes or no, occupation, education level, and income. Fourth, there were significant differences in brand attachment according to consumers' age, marriage yes or no, occupation, education level, and income. There were significant differences in emotional, dependent, attractive, knowledge, interest dimension of brand attachment according to consumers' age, sex, marriage yes or no, occupation, education level, and income. Fifth, the brand attachment significantly influenced on the brand loyalty.
A Study on Texture Suited for the Acryl Knitted Jacket of Women in the Middle Age
Choi, Jin-Hee ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 15~27
The purpose of this study was to find texture which suitable for the acryl knitted jacket of women in the middle age. The study was carried out 2 parts. The first part was to choose the pattern fitted in the body shape of women in the middle age, and the second part was wearing test with 3 different textured acryl knitted jacket(half milano, milano, jacquard). The usable data of the test were coded for further statistical analysis including descriptive statistics (frequency and one way-ANOVA test, Student-Newman-Keuls Multiple Range Test) by using SPSSWIN 12.0. The results were as follows: It was found that first evaluation for the appearance test on fitness, pattern B(Brand: Morado) were better than the rest of them(pattern A: Trieste, pattern C: Escalier). It was found that second evaluation for the test, jacket with jacquard were better than the rest of them. Acryl knitted Jacket of women in the middle age should made of jacquard. Therefore it should be designed as possible as considering the physical characteristics of knitted materials. It was found that third evaluation for the test, it was opposite results that a general knitted fabric pattern was made smaller than a woven jacket. So, it was necessary that the acryl knitted jacket of women in the middle age follow a similar site tolerance such as a woven jacket. This result was due to a radical change of a middle age women's body shape.
The Study of Behavior on Buying Cosmetics according to Life Style Type for Women Consumers in the United State
Ryu, Se-Ja ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 28~39
In this treatise, a survey was conducted on American female consumers to confirm the possibility of segmenting the American cosmetic industry by classifying lifestyles and analysing differences in consumer behavior, and also to provide global marketing strategy for entry into the American cosmetics industry by Korean companies. The results of the analysis provided three categories of American female consumer lifestyles. The first is the "practical conservative" type(58 people) who are fairly indifferent to or uninterested in external changes. The second is the "pro-active sensitive" type(48 people) who are interested in external changes and want to live a leading life. The last is the "neutral economical" type(54 people) who resemble characteristics that are in between the previous two types. The study has showed there was a difference in consumer motivation, considerations during selection, factors associated with shop choice according to consumer classification. It provides evidence that lifestyles can be a criteria in segmenting the American cosmetics market.
A Study on NOW Avant Garde Fashion according to Modern Avant Garde Paradigm - Focus on Women's Wear since 2005 -
Lee, Mi-Yoen ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 40~54
Many studies make us difficult for understanding the specific concept of NOW avant garde by misusing avant garde or by using the over wide-ranging concept. The purpose of this study is to define the concept of NOW avant garde fashion by analyzing its fashion and its paradigm characteristics, after considering modern avant garde fashion history. This study was used with bibliographic research as well as internet search of qualitative method for analyzing fashion show clothes since 2005 women's wear. The characteristics of NOW avant garde fashion are classified into plural deconstructivism, econonism that integrates the last avant garde factors with logical economics, and the aesthetic of Tech-Human. To conclude, the concept of NOW avant garde fashion is defined as the fashion expressing either the digital-hybrid images or the deconstructive images meaning elimination, unification or confinement, being pilled up one on another, bizarre connection, transposition, and distortion.
A Study about Characteristics of Participants of Natural Dyeing Experience Program - Focused on the Natural Dyeing and Craft Center in Bosung -
Kim, Jie-Yurn ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 55~67
The purposes of this study are to examine the conditions of natural dyeing experience program as a personal learning experience and consumer's interest and the participants characteristics of natural dyeing program so as to collect the practical data about natural dyeing program. To examine the interest and the participants characteristics of natural dyeing program, the data was obtained from a convenient survey of 326 citizens and tourists over 15 years old from Gwangju-city and Bosung in Chonnam during May 15
July 30 in 2006. It was analyzed by frequency and t-test using SPSS 10.0. The results of the survey were: 1) The 40% of respondents are interested in natural dyeing. 2) Only 19% of respondents have ever participated in natural dyeing experience program. 3) The participants characteristics such as motivation and time of participation, item and source of natural dyeing according to natural dyeing program were various. 4) 65% of respondents were satisfied with natural dyeing experience. As the number of participants of natural dyeing increases, consumer awareness about natural dyeing will increase and finally industrialization of natural dyeing may be advanced.
The Relationship between Shoe Wearing Trait and Foot Shape of Women in Their Twenties
Choi, Sun-Hui ; Chun, Jong-Suk ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 68~75
The purpose of this study is to find the relationship between women's shoes wearing trait and their foot shape. 203 women in their twenties were participated in the experiment. The subjects' feet were measured with a 3D foot scanner and their foot shapes were classified into five types by factor analysis and cluster analysis in the previous study. In addition to the five foot types, three foot types classified by foot index were also utilized for this study. This study analyzed the trait of their shoe wearing and the areas of discomfort on the foot when they wore shoes. The results of the experiment show that the size of shoe size-foot size mismatching and the foot areas of discomfort wearing shoes were differentiate by foot types. It shows that the subjects with long foot, wide fore foot shape, or fore foot angle deformity wore larger size shoes than their foot size. The foot areas of discomfort with wearing shoes were different according to the foot types. Subjects with wide fore foot shape or fore foot angle deformity had discomfort at the front shoe area. The subjects with straight toes had the least discomfort. The foot discomfort areas differentiated according to foot index type. The foot types with wide ball width experienced discomfort at the front of the ball and the top of the foot.
A Study on the Comparison of the Glam and Punk Make-up - Focused on the 1970s -
Chung, Hyun-Sook ; Jeong, Hee-Young ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 76~89
Popular music unites people who have different genders, ages, locals, and values. Through the popular music, youth interchange their emotion and create their fashion. Fashion and music formed the twin pillars on which the first historically significant youth sub-culture was built. Glam rock and Punk rock which won popularity in the 1970s influenced the fashion of the times. The purpose of this study is to compare Glam and Punk make-up which appeared as a symbol of the rebel against an older generation. The methodology utilized in this study was the analysis of materials from the survey through the literature, internet sites, and visual references. The results of this study are as follows: In face make-up, Glam used a white base to appear cosmic; on the other hand, Punk used a white base to appear pale and horrid. In eye make-up, Glam used black, pink, and blue eye shadow, and accented the eye by using black eye lines. Punk used black eye shadow, and drew black circles or squares around eyes. In lip make-up, Glam used pink, purple, red, and black lip color and silver and pink lip gloss to glitter. Punk used red and black lip color to appear horrid. In body make-up, Glam used glitter powder to appear with a bright skin. Punk drew tattoos and horror patterns in their body. The common themes of Glam and Punk make-up were rebellion, androgyny, and the beauty of ugliness as well as a self-created persona.
A Study on Hair Behavior for Total Fashion Styling
Chung, Jin-Tae ; Kim, Chil-Soon ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 90~104
If people want to project a successful personal style, hair style might play a big role as well as clothing. The purpose of this study was to observe hair behavior according to demographic variables, and to analyze correlation between desired hair image and clothing image sought. Questionnaires were distributed to 600 females aged
, using a convenient sampling method. Only 556 reliable questionnaires were selected for statistical analysis. Correlation r, ANOVA and Chi-square were used to analyze the data, using the SPSS program. There was a significant association between hair style and occupation. Career woman preferred roll straight perm treated hair, students preferred general perm treated hair and full time house wives preferred general wave perm treated. The medium layer cut was the most preferred cut style. People want to give different accents in hair styling with occupation and age variable. Certain desired clothing image had a high correlation with desired hair style image. Those who people want to express sexy, and bohemian image through clothing, they also want to create those image in hair styling with a high correlation(r=0.683, r=0.704).
A Study on Aesthetic Characteristics of Retro-Romantic Fashion
Cho, Mal-Hee ; Lee, Myoung-Hee ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 105~119
The purpose of this study is to grasp the aesthetic characteristics of the retro romantic fashion. As a result of study, three artistic characteristics of the retro romantic fashion were presented. First, retro romantic fashion has an exaggerated formativeness. Retro romantic fashion has overcome the confinement of the present to imitate the splendor and decorative style of the past which results in exaggeration. Exaggerated costume tends to be spaciously bigger and emphasizes one particular part which offers implicated significance for the space between the body and the costume. A new visual fashion is created through this space. Second, retro romantic fashion encompasses gorgeous decorativeness. From an artistic point of view, decorations are part of impulsively formulated art. Artistic effects of such decorations are uniformly confirmed in various artistic states. Therefore, through gorgeous decorations, retro romantic fashion rejects artificiality and lack of sensitivity for new effects of aesthetics through expression of stronger artistic and spiritual desires. Third, retro romantic fashion expresses pluralistic retro. The current society has left the formalities of the modernism for a pluralistic society where openness, diversity, and uniqueness are respected. Such components of the pluralistic society are repetitively used in fashion. Time reflective retro romantic fashion is being recreated by borrowing images rather than replaying the historical contents, with the style, silhouette, and specific items that swayed in the past, being combined with modern materials, techniques, and designs. Literature review were conducted for this study. Literature review on retro romanticism encompassed resources on aesthetics, literature and art, including national and international fashion related literatures.
A Study on the Repositioning of Korean Character/Career Women's Wear Brands - Focused on the Comparative Analysis with Import Masstige Brands -
Shin, Su-Yun ; Cho, Jeong-A ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 120~131
The purpose of this study was to suggest the repositioning strategy for Korean character/career women's wear brands by comparing them with masstige brands. The subjects were 240 Women in their twenties and early forties in Seoul and the metropolitan area. The data had been collected by self-administered questionnaire and analyzed by frequency and biplot. The results of the study were as follows: (1) The brand preference was 'Time'(33.3%), 'Michaa'(12.5%), and then 'Mine'(8.8%) in sequence; (2) For brand differentiation, the attributes of 'store image', 'comfortableness', 'brand reputation', and 'promotion' were found out to be important in sequence; (3) The national character/career brands were favored by theirs 'store image', 'quality', and 'design', while imported masstige brands were favored by theirs 'comfortableness', 'brand reputation', 'promotion', and 'perceived price'; (4) Among brands, 'Time' had been highly evaluated, but comparatively showed weakness on 'perceived price', 'comfortableness', and 'promotion'.
The Research on Aesthetic Characteristics of Storytelling Expressed in Modern Fashion Photographs - With a Focus on Steven Meisel's Fashion Photos -
Park, Mi-Joo ; Yang, Sook-Hi ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 132~148
The objective of this article is to examine the possibility of 'story-telling' as united concept of causality and subjectivity through sequence combination, and the 'similarity' between object and image in fashion photographs making diversity of meanings. To analyze and investigate the research, as evidential data this paper used the photos of Steven Meisel from 2002 till 2007 Vogue published in Korea, U.S, and Italy, as well as other visual data like graphic collections, catalogs, art-related data and internet data. This research runs both theoretical and positive investigations to suggest the function of story-telling in the Process of opened-communicative roles of fashion photos. Thus this paper investigated Steven Meisel's storytelling in his fashion photos; short moment of event, continuity of time, compound of sequence, and complexity of viewpoint. This paper also studied the aesthetic characteristics of Steven Meisel's fashion photos as categories of overlapped meaning, arbitrariness of interpretation, exclusivity of message, and decoding. The research result suggests that clothing not only includes current age's value but also among social constitutions it includes multilateral characteristics. Ultimately this paper is also making meaning alive by cutting off the chain of 'firm' meanings of fashion photo. That seems like opening the opportunity for correctly understanding fashion's meaning which has the aspects of ambivalence of changing meanings and values by the motivation of context and text.
A Study of Older Consumers' Seeking Benefits and Purchase Intentions for and Their Attitudes towards Functional Materials
Hong, Kyung-Hee ; Choi, In-Ryu ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 149~161
The purposes of this study are to examine older consumers' seeking benefits and purchase intentions for functional materials and their attitudes towards such materials and investigate the differences between purchasers and non-purchasers of functional materials in their seeking benefits for functional materials and their emphasis on self development and pursuit of fashion. In doing so, this study samples the older adult population living in Seoul, Busan, and Gyeonggi Province and analyzes 267 questionnaire responses obtained from the sampled older consumers. The main findings from the analysis are as follows: First, the older consumers' seeking benefits for functional materials were represented by three different dimensions: reliability, brands/fashion, and others-oriented pursuit. Second, the influence on the dimension of reliability was more significant in the order of knowledge on functional materials, pursuit of fashion, and emphasis on self-development the interest in garments and the pursuit of fashion were found to have significant influence on the dimensions of brands/fashion and others-oriented pursuit. Third, the respondents' attitudes towards functional materials showed significant correlations with the dimensions of reliability and others-oriented pursuit, while their purchase intentions for functional materials were significantly influenced by the dimensions of reliability and brands/fashion. Finally, when the differences in the respondents' seeking benefits for functional materials and their pursuit of fashion and emphasis on self-development were investigated according to whether or not they had ever purchased clothes made from any functional material, the group of purchasers showed a higher mean value than the non-purchaser group.
A Cross-Cultural Study on the Clothing Purchasing Behavior
Han, Myung-Sook ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 162~176
This study is to compare clothing purchasing behaviors between Korean and American college students, especially men. A theoretical study was reviewed, then the survey was performed. 200 questionnaires were utilized for this study. The SPSS 12.0 was used to analyze the technical statistics like average, frequency, t-test,
, and factor analysis. The result showed, first there were some differences in most of all the clothing Purchasing behaviors such as the reason for the purchases, the purchasing information source, the standard of selecting clothes and the standards of selecting stores. There were slight differences in the reasons for the purchases between Korean and American college men. Both of them said that they purchase clothes to satisfy their needs and the situation. The American college men were slightly higher than the Korean college men for both the need.situation and impulse motive. Regarding the information sources for the purchase, The Korean college men were slightly higher than the American college men for the media information sources and lower than them for the human information sources. Regarding the standard for store selection, the college men from both countries considered product service to be the most important. The American college men considered the convenient and store services to be more important than Korean college men. Regarding the standard fur clothes selection, the Korean college men considered the clothing that matched their personal styles to be the most important standard, however, the American college men considered the attractive from the opposite sex as the important standard.
The Case Study on the Performance between SCM Adopted Textile.Fashion Firms and Unadopted Firms in a Viewpoint of BSC
Shin, Sang-Moo ; Yoon, Jae-Chun ;
The Research Journal of the Costume Culture, volume 17, issue 1, 2009, Pages 177~188
SCM as the important marketing strategy enhance the firm's efficiency and compatibility in global market environment such as global outsourcing. Firms adopted SCM realized the need to evaluate precisely the performance of SCM. In spite of importance of SCM, there was not much intention and research to measure SCM performance in textile fashion industry. Therefore, the purpose of this case study was to measure performance of supply chain management in textile fashion business using BSC(Balanced Score Card) to measure not only financial perspective but also non-financial perspectives such as customer perspective, internal business perspectives, financial perspective, and innovation & learning perspective. The questionnaire developed by the reviews of the literature was adopted for this study. The results of this study showed that SCM performance was enhanced from the point of customer perspective(cost, quality, time, service), financial perspective(cash cycle time, inventory turn over, inventory obsolescence, return on asset, return on investment, capacity utilization), and innovation & learning perspective(cost for human resource management, service for human resources). But there was same performance level regarding internal business perspective(lead time, cost for manufacturing process, product quality control, productive flexibility for time, quantity, and variety). Therefore, we should keep close relationship and two way communication among supply chain members to promote better SCM performance.