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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 17, Issue 6 - Dec 2009
Volume 17, Issue 5 - Oct 2009
Volume 17, Issue 4 - Aug 2009
Volume 17, Issue 3 - Jun 2009
Volume 17, Issue 2 - Apr 2009
Volume 17, Issue 1 - Feb 2009
Selecting the target year
The Effects of Social-Face Sensitivity, Conspicuous Consumption and Preference of Fashion Luxury Goods on Purchasing Behavior of Fashion Counterfeits
Chung, Myung-Sun ; Kim, Hye-Jin ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 189~202
The purpose of this study was to examine the effect of social-face sensitivity, conspicuous consumption, and preference of luxury fashion goods on purchasing behavior of fashion counterfeits. The questionnaire was administered to 600 women in their teens to thirties in Gwangju. The data from 519 participant were analyzed using the SPSS 14.0 Package. Frequency, factor analysis, regression analysis and path analysis were used to analysis the data. The results indicate that social-face sensitivity, conspicuous consumption and the preference of luxury fashion goods has significant effect on purchasing behavior of fashion counterfeits respectively. The direct effect of social-face sensitivity on purchasing behavior of fashion counterfeits was somewhat stronger than the indirect effect of social-face sensitivity on purchasing behavior of fashion counterfeits through conspicuous consumption and preference of fashion luxury goods.
An Analysis of the Fitting of Plus-sized Women's Formal Jackets in On-line Shopping Malls
Ha, Hee-Jung ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 203~215
The purpose of this study was to investigate current garment sizes of women's formal jackets, targeting plus-size women in online shopping malls, and to identify effective size information involved in online apparel purchase behaviors to overcome the short comings of current garment sizes from the perspectives of consumers. Basic 88 size formal jackets from the seven companies found on the 22 websites were collected and analyzed. The data were collected from March to October 2007, and analyzed using SPSS 14.0. The results were summarized as follows. First, there was no website using standard garment size labeling with 'bust-hip-height' set up by KS K 0051 among the 22 websites. Instead, all 22 websites used garment size labeling with figures such as 88, 99, 100, 110, and 120 or with letters such as L, XL, and XXL. The websites presented no body size, but listed garment size. Furthermore, the size information was presented differently, ranging from three items of bust circumference, upper arm length, and jacket length to six items of shoulder width, bust circumference, waist circumference, sleeve width, sleeve length, and jacket length. In addition, no website presented basic information for hip circumference, despite the jacket length covering the hips. Second, a total of 85.7% the websites listed bust circumferences in 88 garment sizes collected as 100cm. Shoulder widths were presented as 39cm or 37cm. Sleeve circumferences were addressed the same, 36cm, in all websites. Third, comparing the differences between guidance sizes and measurement sizes, only 28.5% of the web sites posted guidance sizes of shoulder widths the same as those of the measurement sizes. All web sites presented guidance sizes of bust circumstances as 1 to 5cm smaller than those of the measurement sizes.
A Study on the Dye Properties and Functionality of Clove Extract
Park, Young-Hee ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 216~224
This study was accomplished to examine the dyeing property and functionality of both cotton and silk fabrics dyed with clove extract. The purpose of this study was to investigate the effects of dyeing property, antibiosis, and sun protection effectiveness for a clove. The study method used in this study was the experimental research to extract dyestuffs from a clove, to treat dyestuffs with a mordant, and then to measure dyeing colorfastness, antibiosis, and sun protection for dyed fabrics. As a result of the test for dyeing colorfastness, in the case of colorfastness to laundry, the degree of discoloration showed grade
and the degree of pollution showed grade
. Colorfastness to perspiration for both cotton and silk fabrics dyed showed grade
. Colorfastness to sunlight showed grade 2 to
. Colorfastness to rubbing showed grade
. In the colorfastness to dry cleaning, the degree of discoloration showed grade
and the degree of pollution showed grade
. As a result of the antibiosis test, for the Staphylococcus aureus, both cotton and silk showed the bacteria reduction rate of 99.9% even after five times laundry, and for the Escherichia coli, cotton fabrics showed the bacteria reduction rate of 99.9% only after one time laundry, but silk fabrics showed the bacteria reduction rate of 99.9% even after five times laundry. As a result of the test for sun protection effectiveness, dyed silk fabrics showed the result more excellent than dyed cotton fabrics.
Fashion Design for Environment using Pre-Consumer Textile Waste
Kim, Eun-Jin ; Jang, Nam-Kyung ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 225~237
This study started with the cognition of problem that design activities closely related to industries could cause damages to the environment. The purpose of this study was to suggest a new concept of fashion design for environment using pre-consumer textile wastes which are produced in cutting process and used to be disposed in landfill sites. To achieve the purpose of this study, the literatures about fashion design for environment were reviewed, and design process including design development, producing, and presentation was performed. As a result, three fashion designs for environment using textile wastes were suggested. The results of this study were followings. Using pre-consumer textile wastes, this study suggested realistic way of fashion design for environment which is not just showing environment image, but providing practical use as well as preventing the waste of resources. Second, through constructing textile wastes, both 2-dimensional and 3-dimensional designs were possible, and unexpected effects created new value of beauty. Third, because the amount and type of pre-consumer textile wastes are unlimited, this fashion design for environment could be considered as continuous profit model.
Fashion Trend Acceptance and Fashion Information Sources according to Clothing Shopping Orientation among Digital Generation Male Consumers
Kim, Yeo-Won ; Choi, Jong-Myoung ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 238~254
The purpose of this study were to examine fashion information acceptance and fashion information sources and to analyze the difference according to clothing shopping orientation among digital generation male consumers. The subject were 349 male who were belonging to digital generation as the digital era's new consumers familial with internet and various kinds of digital media. A self-administrated questionnaire was developed based on the results of previous researches. The data were analyzed by using frequency analysis, factor analysis, cluster analysis, ANOVA, Duncan test,
test, multiple regression analysis by SPSS WIN 12.0 package. The results of this study are as follows: First, clothing shopping orientation of digital generation males were classified into 6 factors: fashion oriented, impulse buying, aesthetic pursuit, individuality pursuit, practical type and reasonable economy. Based on the factor scores, 3 clusters were identified; independent, unconcern, high involvement. Second, the high involvement shopping group utilized various information sources. On the other hand, the unconcerned shopping group was passive in utilizing information sources. Third, the fashion information acceptance of digital generation was classified into 5 factors: searching, leading, following, non-accepting, and delaying acceptance. All fashion information acceptance factors were affected by the information and communication media. Finally, The high involved type of shopping group accepted fashion information at its most and actively.
A Study of Situation based Coordinate Service in Internet Fashion Shopping Malls - Focused on Men in Their 20s -
Cho, Min-Jeong ; Park, Dong-Jun ; Chung, Hyun-Sook ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 255~269
The purpose of this study was to understand the internet fashion shopping behavior of men in their 20s, and to develop the internet shopping website with situation-based clothing coordination services for male comsumer in their 20s. The study was implemented through a normative descriptive survey method using a questionnaire. The survey was conducted in April and May 2006, and the sample group consisted of 280 men in their 20s from Busan and the provinces of Gyeongnam and Gyeongbuk. The data was analyzed by following statistical methods: frequency analysis, one-way-ANOV A, and Scheffe's test. The results are as follow: first, regarding internet the usage trend of male consumers in their 20s, it was shown that they usually spent more than 15 minutes and less than 30 minutes for internet shopping the price range from their experiences of clothing purchases was relatively high for they bought jackets or suits was relatively high. Second, an analysis on men's pattern of clothing purchase showed that many respondents purchase single items such as shirts or pants online. Third, in terms of their experiences of online purchase of coordinated clothes, 69% said "none." Yet, they showed positive assessment to a question whether they are willing to purchase clothes by using a situation-based coordination service or a 1:1 online coordination services. Fourth, the relationship between consumers' reactions to online situation-based clothing coordination services and respondents' demographic characteristics showed statistically significant different results in terms of occupation.
The Application of Jeff Koons' Works in Lounge Wear Design
Park, Na-Ri ; Lee, Yoon-Mee ; Lee, Youn-Hee ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 270~282
The purpose of this study was to inquire into lounge wear and Jeff Koons and to design lounge wear in which the works, Balloon Dog(1994
2000) and Hanging Heart(1994
2006), of Jeff Koons was applied. The concept of design was appealed as sensuousness, activeness, and comfort. The target of design was teens and those in their 20s. Knit or woven fabric in 100% cotton/silk and cotton blended was selected. The design had fitted silhouette and the items were bras, panties, pajama pants, shorts, robes, slippers etc. Adobe Illustrator CS2 and Adobe Photoshop CS2 program were used for the design. In the lounge wear in which Balloon Dog applied, main color was red, blue, and green with pale tone and frills and pleats were selected for the details. Elastic blended fabric was used for the comfortable. Variety application of color and patterns were conducted for rhythmical visual. In the lounge wear design in which Hanging Heart applied, main color was also red, blue, and green with pale tone. Halter neck and robes were selected for the sexy looking. Cool and soft feelings were pursued through use of cotton and silk blended fabrics or stripes patterns. The result of this study may give valuable information to merchandisers and designers who develop lounge wear. It may also provide designers who use computer program such as Adobe Illustrator and Adobe Photoshop as design tools with useful examples.
Pattern and Aesthetic Characteristics of Modem Fashion using Typography
Kim, Sun-Young ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 283~295
This research covers the ways in which typography, which has been expressed in a diverse range of fields and changed communication functions from the era of reading to the era of feeling according to the change in the times and social demands, has been represented in modem fashion, along with examining its inherent aesthetic characteristics. I reviewed the general information of typography's fundamental notions and functions through documented records, and analyzed the inherent aesthetic characteristics by examining the typographical patterns shown in modem fashion based on art works in domestic and international collections after 2000. The result of this research is that typography in modem fashion has been used for improving brand image, expressing social slogans, expressing images, linguistic function for playful expression and the interdependent relationships of modeling functions. Typography in modem fashion has always been diversely expressed harmoniously with linguistic and modeling functions. Through this, the aesthetic characteristics were firstly parodies through direct sentences addressing political and social ideologies, economic gaps, environmental issues and anti-war protests. Secondly, by using brand logos, typography was used as a commercial means like brand-image transfer and separation through customization of other brands. Thirdly, the aesthetic and artistic value of fashion were expressed after being used as experimental visual components like image, motive and patterns which are all elements of fashion design. Fourthly, by distortion and transformation of characters or childish decorations, along with the harmonization of words, cathartic humor was provided for the calloused senses of modern people.
A Study on Contemporary Sports Star Fashion - Focusing on David Beckham and Tiger Woods -
Hahn, Soo-Yeon ; Yang, Sook-Hi ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 296~308
The purpose of this study is to comprehend the contemporary sports star fashion and to contemplate aesthetic characteristics of sports star fashion, thereby to establish the styles of sports star fashion. For such purposes, this study first examines aesthetic characteristics of sports fashion and star fashion based on previous studies, in order to analyze aesthetic characteristics of sports star fashion, and conducts a case study by analyzing photographic materials of fashion styles of well-known male sports stars such as the English soccer player David Beckham and American golf player Tiger Woods. The result of this study is as follows: the aesthetic characteristics of the contemporary sports star fashion are virility, functionality, sensuality and deconstruction. (1) Virility emphasizes manly features by displaying trained and disciplined body. (2) Functionality is expressed through structural simplicity and temperance of decoration. High-tech textiles and fibers are favored in order to fit in comfortable bodily movement for the heavy exercises. (3) Sensuality, as an expression of indulgence of sexual pleasure, is expressed through bodily exposure. Lastly, (4) deconstruction, which means destroying existed boundaries of cultural categories, is shown as co-existence of design elements from different times and places, stereotypes and sensibilities. Virility and functionality are prominent characteristics expressed in sports uniforms and training costumes. Sensuality and deconstruction are shown in daily fashion and formal dress outside the sports field.
The Characteristics of Blue Color Combination Shown in Men's Fashion
Jang, Jung-Im ; Cho, Ju-Yeon ; Lee, Yeon-Hee ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 309~319
This study's goal is to analyze the color characteristics of Blue used in men's fashion for design developing process. First, we researched the previous studies and examined documents about color characteristics of Blue in general as well as coloration in fashion design and men's fashion. We composed color samples by collecting two-color coloration used in men's fashion collection for 5 years from 2004 S/S to 2008 F/W through a specialized fashion information web-sites. We limited the colors from Blue Green(BG) to Purple Blue(PB). Second, we analyzed the characteristics of hue combination and tone combination. A total of 351 pictures were collected and RGB and HV/C value were converted with Munsell Conversion program(ver.8.0.1). Color data has been sorted to 10 hues and 12 PCCS tones. From this, we were able to figure out that similar/same hue coloration was used more than contrary hue coloration and similar/same tone coloration was used more than contrary tone coloration for Blue. We've limited Blue coloration characteristics of men's fashion to two-color coloration for an analysis; the succeeding study will need to examine on the characteristics of multi-coloration and detailed Blue coloration image by various garments.
R & D of Smartwear Built-In TENS Device for Relief of Dysmenorrhea
Lee, Won-Joon ; Um, So-Hee ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 320~329
This research attempts to develop a method to relieve dysmenorrhea, which is an obstacle to many women's social activities, by designing a smartwear with built-in thermotherapy and TENS device. TENS therapy has the advantages of being controlled by patients and not depending on the use of drugs. The TENS device is designed as a stomach band so as to be unnoticeable to others when outer clothes are worn; the size was minimized and attached to underwear to facilitate use everywhere at any time. A current problem is the limitation of minimizing, but as battery technology is further developed, we can anticipate much smaller devices. The development of aforementioned smartwear function will increase women's choices in occupations and general improvement in quality of life.
A Study on the Equity Formation of Apparel Private Brand with TV Home-shopping
Ryou, Eun-Jeong ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 330~342
The purpose of this study was to investigate the equity formation of private apparel brand according the service quality of TV home-shopping. A questionnaire was designed for the survey and the subjects were 383 female adults in Seoul and the Kyongnam province, Korea. The statistical analyses were carried out in the forms of frequency, factor analysis and path analysis of SPSS WIN 14.0. The findings throughout the research are as follows; First, the underwear sets and single item apparel sets with private brand had been well sold at better price. Second, the service quality of TV home shopping was perceived as the four factors of safety, contents, informative faculty and reliability. The reliability and contents factors had higher effects on the equity formation of private apparel brand. Third, the brand image, perceived quality, brand recognition as the cognitive dimension had influenced on the hedonic and utilitarian attitudes. The hedonic attitude and perceived quality had a great deal influence on the purchasing intend as the last behavior dimension.
A Comparative Study of Men's Global Apparel Brand Websites: Focused on Color Application of Local & Global Websites
Park, Ha-Na ; Cho, Ju-Yeon ; Lee, Kyu-Hye ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 343~351
As more and more consumers shop online, websites of fashion brands have become effective means for business activities. The Colors of web sites are the most effective visual elements for e-tailers to communicate with consumers. The purpose of this study is to compare websites created for local and global markets by men's apparel brands. The empirical study focused on differences of color application between the local and global websites. Fourteen brands were chosen for the study. The main color, sub color, and accent color were extracted according to the screen component ratios for each website. The colors were analyzed by Munsell's 10 Hues and 12 tone classifications of Practical Color Coordinate System. The Results indicated that all websites were using White as the main color. The local website used pale tones while global websites used dark tones. There was also differences in the use of sub colors and tones. Red was most used as the accent color in both local and global websites.
Analysis on the Actual Wearing Conditions and Preferences of the Knit Wear School Uniforms of High School Girls
Suh, Mi-Young ; Kim, Soon-Ah ;
The Research Journal of the Costume Culture, volume 17, issue 2, 2009, Pages 352~366
The purpose of this study was to investigate the actual wearing conditions and the preferences of knit wear school uniforms. The subjects were 480 high school girls from 6 high schools placed in Daejeon. The method of study is a survey consisted of actual wearing conditions questionnaires, preferences questionnaires, and demographic attribution. Data was analyzed by frequency, variance, crosstabs, and correlation analysis using SPSS 12.0 program. The results of study are as follows. First, high school girls over 90% wearing knit wear school uniforms were satisfied with current knit wear school uniforms(navy color, V-neck, and wool mixed). Second, high school girls preferred 100% cotton material and black/white/gray color group. The style of knit wear school uniforms was most preferred monochrome cardigan with cable pattern. High school girls wanted to show neat image by knit wear school uniforms and to diversify the style of them. Third, the differences of preferences between groups, they were wearing knit wear school uniforms(A group) or not(B group), were about pattern and improvement. A group preferred school mark pattern, and wanted to improve the quality and after service. B group preferred monochrome cable pattern, and wanted to diversify the style. Both groups wanted to wear knit wear school uniforms because knit wear was 'warm' and 'comfort'. Consequently, knit wear school uniforms will help high school girls express individuality and beauty.