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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 20, Issue 6 - Dec 2012
Volume 20, Issue 5 - Oct 2012
Volume 20, Issue 4 - Aug 2012
Volume 20, Issue 3 - Jun 2012
Volume 20, Issue 2 - Apr 2012
Volume 20, Issue 1 - Feb 2012
Selecting the target year
Study on Collage Techniques Applied to Contemporary Fashion
Kim, Sun-Young ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 129~143
DOI : 10.7741/rjcc.2012.20.2.129
This study focuses on the application of collage techniques to contemporary fashion and intends to show that collage techniques have a significant influence on contemporary fashion, leading to a more creative design aesthetic through the combination of fashion and art. The author carried out an empirical analysis focusing on domestic and global fashion collections from 2000S/S to 2010F/W, fashion publications, and internet data, along with a literature review. As a result, the papier-colle approach, as represented by cubism, showed a creative surface effect through the texture of the paper itself by applying real paper and other materials directly to the clothing items. Second, Dadaist ready-made expressed a distortion of the material and freedom of expression by creating a collage with ready-made fashion items and daily necessities. Third, a photomontage expressed unique images by printing various images of photos that contrasted in perspective. In addition to this, beauty in dissonance and a new sense of space by a collage of disparate material. Fourth, decalcomanie was expressed by printing methods, giving a stable image of the symmetry of the perfect landscape as well as the unintended effect of coincidence in abstract images and particular textures. Fifth, assemblage as the representative collage technique of pop art introduced the overall object itself or modified form by combining it with fashion to express three-dimensional aggregate structures.
Analysis of Facial Coloration in Accordance with the Type of Personal Color System of Female University Students
Lee, Eun-Young ; Park, Kil-Soon ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 144~153
DOI : 10.7741/rjcc.2012.20.2.144
This study performed a simultaneous sensory evaluation and color measurement, targeting 136 female university students who live in the Dae-Jeon region. the study measured participants'facial coloration under the condition of available light between 11 AM and 3 PM from Spring (May) to Autumn (October) in 2009. For statistical analysis, descriptive statistics, a member variate analysis, and discriminant analysis were executed using SPSS version 18.0 of the statistics program. The results of this study are as follows. First, as a result of the sensory evaluation, the blue undertone well matched to face type was dominantly distributed among the female university student participants. Second, the forehead showed a type of yellowish coloration and was relatively dark to cheeks. However the cheek displayed a reddish coloration and was relatively bright compared to the forehead from an evaluation of a cheek and forehead color measurement. Third, due to the investigation the of facial coloration variable, a yellowish and reddish chromaticity on the cheek were evident as a variable of facial coloration, which has an influence on the classification of the types of facial color. As a result of the induced discriminant through these two color variables, the yellowish chromaticity appeared as a color variable to have a greater influence than the reddish chromaticity on the cheek.
Purchase Behaviors, Size Combination Suitability & Products Satisfaction for Women's Underwear Sets Sold on TV Home Shopping
Choi, Ju-Young ; Cho, Shin-Hyun ; Kim, Mi-Sook ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 154~168
DOI : 10.7741/rjcc.2012.20.2.154
This study examined size combination suitability of the underwear sets in home shopping and discussed the degree of consumer satisfaction as well as purchase criteria and evaluation after purchase of women's underwear. The survey was conducted from 1st to 15th September 2010 on a total of 300 women aged between 20 to 50, living in Seoul and Gyeonggi-do region who had bought women's underwear through home shopping. The completed data, 245 out of 300, was used for the final analysis. The analysis conducted in the study with SPSS statistics package includes frequency analysis, reliability analysis, factor analysis, chi-square analysis,
-test, ANOVA and Duncan's Multiple Range test. Evaluation items on purchase criteria and evaluation after purchase were processed with factor analysis. The results of the present study showed that product differentiation strategies are required based on age in order to improve consumer satisfaction and repurchase intention in home shopping underwear. Moreover, most of underwear products sold in sets in home shopping are provided based on the brassiere size. As a result, women who do not fit into the home shopping underwear size combination may be less satisfied. When consumers choose their own brassier and briefs size or combinations of various brassier and briefs sizes, it would increase consumer satisfaction.
Preference and Satisfaction Regarding the Type of Fashion Retailer's Sales Promotion Based on Consumer's Empirical Characteristics
Hwang, Jeong-In ; Lee, Ji-Yeon ; Park, Jae-Ok ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 169~183
DOI : 10.7741/rjcc.2012.20.2.169
This study was aimed at finding out the preferences and satisfaction levels regarding the type of fashion retailer's sales promotion based on consumers' empirical characteristics. A total of 223 questionnaires were used for the survey of this study. The methods of this study were descriptive analysis, factor analysis, reliability tests, one-way ANOVA,
-test. The consumer groups were divided by habitual experience and self-evaluated knowledge relate to apparel product. The results of this study showed that consumers have different preferences and post-utilization satisfaction regarding the type of sales promotion offered by fashion retailers. Consumers with more experiences in apparel product and with higher self-evaluated knowledge were more active in utilizing the benefits offered through the value-added type of sales promotions, such as the gift certificate or coupon. Consumers with more experience in apparel product also showed higher satisfaction with both the utilitarian and hedonic types of sales promotions, such as gift certificate offer, special price, price discount event, and coupon or courtesy card offer. Furthermore, consumers with higher self-evaluated knowledge showed higher satisfaction with the utilitarian types of sales promotion, such as gift certificate offer and regular sale. Therefore, by identifying the accurate understanding of consumers'empirical characteristics, an enterprise might be able to satisfy consumer by offering more appropriate and subdivided types of sales promotion.
Comparisons: Sizes in Men's Slim-Fit Jackets according to Brand Zones and Number of Buttons, and Jacket Patternmaking Methods according to Jacket Styles
Kim, Myoung-Ok ; Kim, In-Joo ; Suh, Mi-A ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 184~194
DOI : 10.7741/rjcc.2012.20.2.184
The purpose of this study is twofold: it suggests appropriate sizes in menswear slim-fit jackets according to brand zones and number of buttons, as well as jacket patternmaking methods according to jacket styles by surveying and comparing the overall present status of patternmaking and production for both men's slim-fit and classic-fit jackets. The researcher conducted interviews with patternmakers of sixteen brands with prepared questionnaires. Data were analyzed by descriptive statistics using SPSS 12.0. The results of this study are as follows: first, for the production ratios of jacket style, the jacket styles' respective proportions differ distinctly according to brand zone. Second, for a jacket with the same number of buttons according to brand zone, the size in character-casual brand zone (character casual can be defined as high quality brands producing designer style clothes) is slightly bigger than the men's formal suit. As the number of buttons increases, there are increases in the chest, waist and hip circumference; on the other hand, the front neck width and the distance from the shoulder neck point to the bottom of the lapel both decrease. Furthermore, the amount of wearing ease in the chest, waist, upper arm circumference, and sleeve curve is less in slim-fit jacket styles than in classic-fit jacket styles. Fusible interfacing alone is used in slim-fit jackets, while sew-in interfacing is used in combination with fusible interfacing in classic-fit jackets. This research concludes that when slim-fit men's jackets are manufactured, appropriate patternmaking and manufacturing methods should be considered.
Fashion Material Information and Hedonic Shopping Motives by Types of Internet Shopping Malls
Choi, In-Ryu ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 195~207
DOI : 10.7741/rjcc.2012.20.2.195
In South Korea, the growth of online shopping malls that are overtaking traditional offline distributors in sales requires the latter to concentrate on developing a variety of contents amidst the ever-changing and competitive market environment. First of all, attention should be paid to information on fashion item materials. This study examined the current status of online shopping malls with a focus on their three different types-specialized malls, general malls, and open markets-and investigated consumers' hedonic shopping motives and influence on fashion materials in terms of purchasing behavior. In doing so, this study surveyed men and women in their 20s-30s residing in Seoul or its surrounding cities and used a total of 255 questionnaires for statistical analysis. The statistical software program SPSS 15.0 was used to conduct frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The study results showed that in general and specialized shopping malls, consumers granted greater reliability and importance to fashion materials when their interest in shopping or attention to fashion items/brands was high and when they wanted rare items. In open markets, the more interest consumers had in shopping and the more sensitive they were to fashion information, the more dependent they were on prices; in other words, prices were found to have a greater influence on their purchase decisions than the quality of fashion materials. The findings of this study would be useful to marketers and distributors who are trying to develop their marketing strategies based on fashion material information, according to the different types of online shopping malls.
The Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students
Zhang, Fang-Fang ; Kim, Yong-Sook ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 208~221
DOI : 10.7741/rjcc.2012.20.2.208
The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.
Air-containing Multi-functional Jacket Design Utilizing Modular Systems - Focused on Cushioning, Heat Insulation and Portability -
Son, Sue-Min ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 222~237
DOI : 10.7741/rjcc.2012.20.2.222
Air-containing fashion, which can offer diverse functions through the inflow and outflow of air, is highly relevant in today's mobile society, where people are experiencing a wider range of environments. This study attempts to suggest the possibility of air-containing multi-functional fashion that could continuously be utilized by developing a design for an air-containing jacket using modular systems. In this research, the modular systems in architecture and furniture design were referenced through a review of the literature for the purpose of establishing modular systems in fashion. Functions relevant to the mobility of today's society are derived from the results of advanced research and applied to the design of modules of the jacket. The modules are integrated through the modular systems. The folding and unfolding structure in architecture and furniture is applied as a folding system in fashion, the vertical accumulation structure as a layering system, and the horizontal integration structure as a combining system, and in addition, the containing system has emerged in fashion. Each module is designed to fulfill certain functions, such as cushioning, heat insulation, and portability. The folding system is utilized in designing the cushion module to support the neck and back of a wearer by making its hood and hem fold in the back. The application of a layering system was suggested by making the vest, combined with the neck cushion and back cushion via the combining system, layered with its insulation module. By applying the combining system, the hood that includes the neck cushion, the skirt that includes the back cushion, the body that includes the insulation module, and the sleeves can be connected and separated by a zipper. The applicability of this concept was proven by applying a developed design to an actual item.
Study on the Degradation Behavior of Berberine Dye and Berberine Dyed Silk using Hydrogen Peroxide/UV/Oxygen Treatment
Ahn, Cheun-Soon ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 238~250
DOI : 10.7741/rjcc.2012.20.2.238
This study examined the degradation behavior of SB(standard berberine) dye and SB dyed silk using HPLC-MS instrument after degradation in the hydrogen peroxide/ultraviolet ray radiation/oxygen system up to 9 days and 40 hours respectively. In the degraded samples, berberine was detected at 5.2 min in the SB dye and 5.3 min in the SB dyed silk with its molecular ion=336 and the UV spectra of quaternary alkaloid. Degradation product 3(m/z=102) newly appeared after 5 day degradation treatment with continued increase till the end of degradation treatment. The amount of berberine in the degraded dye decreased with degradation progression. In the silk dyeings, berberine was detected only up to 21 hour degradation sample. The amount of berberine decreased dramatically during the first 6 hours of degradation treatment. The CIELAB color measurement of the silk dyeings showed dramatic change in the b* value, near zero in the 40 hour degraded silk. CIELAB and Munsell color measurements were in agreement with the HPLC-MS results of the dyed silk in the change of berberine content that the degraded silk became white and lost yellow color.
A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -
Je, Eun-Suk ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 251~262
DOI : 10.7741/rjcc.2012.20.2.251
This research aimed to examine an advertising location according to consumer involvement about internet search advertising and advertising effect according to advertising forms. This research carried out a questionnaire survey from May 25, 2011 for seven days with the target of men and women at the age of 20s-30s who tried search advertising in Seoul and capital area, and 519 copies were used for final analysis. For analysis of collected materials, the reliability test, factor analysis,
-test, regression analysis and
test were executed by using statistical package SPSS 16.0. The results are as follows. First, it appeared that consumer's clothing involvement, advertising involvement, advertising location and advertising forms had an influence on site attitude and clicking intention. Consumers of high clothing involvement, high advertising involvement and upper end advertising appeared to have high site attitude and clicking intention. Second, all consumers of the low and high clothing involvement and upper end advertising appeared to prefer the upper end advertising. It appeared that consumers of low advertising involvement prefer lower end advertising, and consumers of high advertising involvement prefer the upper end advertising at an advertising location according to clothing involvement. Accordingly, it is important that the search advertising exposes advertising in the upper end, and that should use an advertising phrase capable of giving trust to consumers. As the text advertising had high site attitude and clicking intention in the advertising forms, consumers should pay attention to the advertising phrase.
The Traditional Pelangi Cloth of Malay Peninsula - A Study of Design and Identity -
Samin, Mohd. Azhar Bin ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 263~271
DOI : 10.7741/rjcc.2012.20.2.263
Cultural products reflect a living culture and evolve despite being based on traditional forms only. It is known as traditional cultural expression that portray certain culture groups, materials, spiritual and creativity inspired from their living environment that characterize a society. The old Malay community had a close relationship with their surrounding and environment. Sensitivity towards the nature and surrounding environment moved them into creative people. In designing the local traditional textile, role of the motifs, design and product design play an important element in Malay cultural values. This reflects the symbols and philosophy of the arts and culture and thus becomes the identity of the Malay community, which in general practice their culture and tradition based on Islamic culture and religion. Kelantan and Terengganu are the pioneer states for most producers of Malay traditional textiles. In these states the Pelangi cloths, is one of the unique textiles use and inherited by the Malay communities. Base on history, the Malay rulers and Malay nobility used Pelangi cloth as complementing clothing and ornament in attending various ceremonies and customs in their daily life. In this paper will discuss the specific picture of Pelangi motifs, design and its usage in Malay society in Malay Peninsula through its identification aspect of representations. It shows that this textile represent certain insights of Malay customs and identity.
E-tail Uses and Gratifications to Understand Apparel Consumers
Park, Jee-Sun ; Lee, Kyu-Hye ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 272~285
DOI : 10.7741/rjcc.2012.20.2.272
The purpose of the study is to examine the role of consumer perceptions of websites' entertainment and informativeness in developing their attitudes (attitude toward the retailer and attitude confidence toward the product) in the context of apparel e-tailing. A structural equation model was developed for an empirical test based on the literature on uses-and-gratifications and attitude confidence. A sample of 119 consumers who live in the United States participated in the online survey. The results generally supported the proposed model. Specifically, the analyses revealed that consumers' purchase intention toward the displayed product is positively influenced by their attitudes toward the retailer and by their confidence in their attitudes toward the product. Interestingly, only one of the two cognitive antecedents, perceived entertainment, has a positive impact on consumers' attitude toward the retailer. Perceived informativeness, however, had a positive impact on attitude confidence. These findings suggest that consumers who have high perception of an e-tail website's entertainment are more likely to exhibit favorable attitudes toward the e-tailer, while consumers who have high perception of an e-tail website's informativeness are more likely to hold strong confidence in their attitudes toward the product displayed on the website. Both consumer attitudes toward the e-tailer and their attitude confidence lead to their purchase intentions.
Textiles, Clothing & the Human Element
Hawley, Jana M. ;
The Research Journal of the Costume Culture, volume 20, issue 2, 2012, Pages 286~293
DOI : 10.7741/rjcc.2012.20.2.286
Years ago, anthropologists gave no attention to clothing and dress; but in the 1980s, a new research agenda was created placing the body surface at center stage (Tranberg-Hansen, 2004). Now culture is seen as a process created through agency, practice, and performance-no doubt, clothing very much has a human element. Just as important, we now understand that the globalization process has both local and global impact. Highest on this local/global interaction is the process of consumption. Certainly we are not surprised by this when we know that clothes may be inspired from France, tech-packed from New York, sourced from all over the world, produced in China, and sold in shops on the other side of the globe.