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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 20, Issue 6 - Dec 2012
Volume 20, Issue 5 - Oct 2012
Volume 20, Issue 4 - Aug 2012
Volume 20, Issue 3 - Jun 2012
Volume 20, Issue 2 - Apr 2012
Volume 20, Issue 1 - Feb 2012
Selecting the target year
A Study of Up-cycling in 21st Century Fashion Art
Kim, Sun-Young ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 295~308
DOI : 10.7741/rjcc.2012.20.3.295
This study intends to analyze the up-cycling trend that is attracting great attention these days and its internal meaning in the context of fashion art. And, based on this, to provide enhanced value and creativity in the future fashion artwork and design businesses, keeping abreast of further fashion art developments. As part of the study methodology, both a literature review and a case study were carried out, along with an examination of up-cycling and research into related pictures and content. The materials covered in this work include design and fashion related books and domestic and foreign magazines from 2000 to 2011, when the up-cycling movement was initiated as a form of eco-friendly design. For the analysis of fashion art pieces, generic terms included art wear, wearable art wear, and unwearable art. Case review was followed by the works of artists shaping their fashion concept and meaning entirely from abandoned clothes and fabrics, waste materials, and their art collection. Consequently, key elements of the value of up-cycling fashion art are that it is eco-friendly, has a unique identity, and reflects multi-dimensionalism. This research saw the integration of fashion with other variables, artistic attributes, and reuse of resources. This could lead to a new realm where value-addition is formed and extended, thus providing another chance for the fashion industry.
Differences of Visual Image according to Changes in Waistlines and Lengths of High-Waist Skirts
Kwon, Min-Jung ; Uh, Mi-Kyung ; Suh, Mi-A ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 309~318
DOI : 10.7741/rjcc.2012.20.3.309
This study aimed to find the components of visual image by researching main image-related adjectives applied to high-waist skirts. In addition, it compared and analyzed the differences and mutual influences of visual images according to variations in the waistline and skirt length of high-waist skirts. The researchers made nine high-waist skirts-combinations of three different levels of waistlines and skirt lengths. The test involved 121 people who hold degrees in the field of Clothing and Textiles. The panels tested actual images of all models wearing the high-waist skirts shown on a computer screen. The results of the study are as follows.: Four factors affected the visual image as waist-height and skirt-length changed: attractiveness, upper-body compensation, length compensation, and hips compensation. Among these factors, attractiveness was estimated as the most important factor. The torso and the hip were highlighted as the waistline increased from 3cm to 11cm, due to the optical illusion of a tighter skirt wrapping the bust, waist, and hips. As the waistline increased, the stature and leg length increased, possibly revising the overall appearance. For the skirt length, a length measuring 20cm above the knees, proved to be most attractive. This resulted in elongated height and leg length, and a slimmer overall look.
A Study on Brand Preference and Fit Problems of High School Girls' Uniform Jackets
Shin, Sae-Mi ; Chun, Jong-Suk ; Choi, Eun-Ah ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 319~329
DOI : 10.7741/rjcc.2012.20.3.319
The market share of conglomerates is increasing in the Korean school uniform market these days. Functional fit problems occurred. Girls choose slim silhouette often experienced fit problems. The purpose of this study is to probe for functional design elements of high school girls' uniforms. A questionnaire survey was carried out. 202 high school girls took part in the survey. The questionnaire measured school uniform brand preference and size of school uniform jackets. The results of the survey show that over half of participants(56.6%) wore their jackets over nine hours per day. They considered the aesthetics of the design as the most important factor when purchasing school uniforms. That element affected their brand preference. In analyses of the fit suitability, there were no significant differences between brands. The jacket lengths were significantly different among brands, but all were evaluated as being short. About 60% of students had difficulty raising their arms while wearing their school uniform jackets. The results of this study revealed that high school girls' uniform jackets are too short and tight. Ergonomic design elements should be applied to high school girls' uniform jackets.
Development of a Modern One-piece Design using a Traditional Pattern - Focusing on the Arrangement and Color-Scheme of the Pattern -
Kang, Min-Jung ; Cho, Jean-Su ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 330~346
DOI : 10.7741/rjcc.2012.20.3.330
The purpose of this study is to link traditional patterns to modern clothing. Of all the traditional patterns, the cloud pattern was chosen for use during the development of a modern one-piece dress design. This study is based upon document searches, including research papers. Through these searches, it investigates the symbolic meaning, historical change, and formation of the cloud pattern. Based on this investigation, the study attempts to modernize the cloud pattern and apply the modernized patterns to the design of a one-piece dress. The design procedure includes three sub-processes: selection, arrangement, and color-scheme. The selection process was divided in two: first, the original form of the cloud pattern was hand-drawn using tracing paper: second, the form of the pattern was edited using Adobe Photoshop. The arrangement of the pattern was made through the checklist conception method, containing the following functions: expand, reset, repeat, and overlap. For the color-scheme of the pattern, Roy Lichtenstein's(1923~1997) work was selected, and the colors in his work were adopted when dyeing the rest of the one-piece dress as well as the cloud features. In conclusion, six modern designs of the one-piece dress were created by using one of Korea's traditional patterns - the cloud pattern. Therefore, this study can offer invaluable suggestions for multifaceted research on how to come up with design concepts which apply Korea's traditional patterns to clothing design.
A Study on of Make-up Design with the Application of Genre Deconstruction in Hybrids (Ver. 1)
Barng, Kee-Jung ; Kim, Kyung-Hee ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 347~362
DOI : 10.7741/rjcc.2012.20.3.347
Formatively and artistically aspect, a hybrid can be said to be a phenomenon in which two mutually different genres are combined. Make-up is thought to be very important to arrange the foundation available for predicting and pursuing a flow and direction of future hybrid make-up based on this, by analyzing a flow centering on hybrid trend, which was shown previously. In terms of objectives of this study, the first, aim is to suggest a model for researching make-up by grasping the developmental process and the characteristics of hybrid art through considering an art theory of hybridity, shown in make-up. The second, aim is to design make-up by analyzing trends in make-up style after deconstructing the hybrid genre. The modern make-up design through genre-deconstruction characteristics beyond diverse plurality and genre could be known to be highlighted as aesthetic characteristic by a slight attempt as communication of open space, which connects culture and genre, which had failed to be recognized and was neglected. Empirical research has, produced a work by systematically arranging make-up design. This study, identifies two kind of barrier demolition, such as the class deconstruction and the temporal, spatial disorder centering on genre deconstruction of hybrid. There are infinite possibilities in developing make-up design in line with modern sensation through aesthetic element and symbolic significance through genre deconstruction. It was the expression mode in future make-up, to providing basic data, and to strengthening competitive edge of culture and art.
Study on Designing Wedding Dress Considering Wedding Culture in Korea - Focus on Body Shapes and Image of the Korean Women -
O, Ji-Hye ; Lee, In-Seong ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 363~377
DOI : 10.7741/rjcc.2012.20.3.363
Most of the wedding shops in the domestic market are more focusing on simply copying the designs of foreign wedding dress designers than making their own designs. Beyond the purpose of how to improve the wedding dress designs which is what other previous studies were aiming, this study goes deeper than that, concentrating on separate designing of dress for a wedding celebration and a rehearsal with photo shoots. Add to this, the study also differentiates itself from others in the past, investigating how to make a gown that hides a bride's physical shortcomings. For this study, the researcher studied the literature in terms of theoretical review, and conducted the empirical research through the photo analysis of 2,725 wedding dresses which brides really wore according to domestic brides' body shapes, their images, and situations. The researcher designed 8 wedding dresses for wedding ceremony and rehearsal shooting for brides with thick arms or wide shoulder under the concept of 'Romantic Story in Your Heart'. The wedding dress's image types for photo analysis were limited to the romantic type, the elegance type, the modern type, and the classic type. The researcher applied the empire-silhouette, the one-shoulder neckline, the raglan sleeves, the cap sleeves, and the shoulder accessories to the wedding dress designs judged as effectively making up defects in body shape and making nice images as well as other design factors seen from the analysis result.
The Effects of College Students' Perceived Value of and Satisfaction with Loyalty Programs on Customer Loyalty in Fashion Firms
Ju, Seong-Rae ; Chung, Myung-Sun ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 378~391
DOI : 10.7741/rjcc.2012.20.3.378
Loyalty programs are used by many fashion firms as marketing tools for reducing customer switching and increasing customer loyalty in keen market competition conditions. The purpose of this study is to explore and propose an effective implementation of a loyalty program for a targeted fashion firm's customers by grasping their perceived value of and satisfaction with the loyalty program. Questionnaires were administered to 329 college students in Gwangju. For data analysis, factor analysis, Chronbach's
, correlation analysis, and a Structural Equation Model using the LISREL 8.30 program were applied. The results were as follows. First, the degree of perceived value of the loyalty program was classified according to cash value, convenience of use, aspirational value, and suitability of use. The aspirational value and cash value significantly affected the students' satisfaction with the loyalty program, but the convenience of use and suitability of use were not significant. Second, higher satisfaction with the loyalty program was related to higher overall customer satisfaction but did not affect customer trust and loyalty. Finally, higher overall satisfaction was related to customer trust but did not affect customer loyalty, and higher trust affected customer loyalty.
The Application and Modification of Costumes Influenced by the Spread of Religion - Focused on the Costumes of India and Indonesia by the Influence of Islamic Costumes -
Shin, Hey-Sung ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 392~402
DOI : 10.7741/rjcc.2012.20.3.392
The norm for everyday costume in India and Indonesia had consisted of either draped garments or loincloths. However, as the Islamic values spread in these countries various tailored clothes began to be worn. In order to study this spread of tailored clothes, the researcher first looked at the historical background which was the origin of Islamic costumes and its unique traits through the works of literature. Based on these findings, the researcher tried to identify the Islamic elements in the costumes of India and Indonesia. The researcher put forward the following conclusion: In India, people began to wear Islamic costumes after the establishment of Mughul Empire (1526~1857) in the 16th century, despite the Islamic invasion in the early 8th century. The pants that the ruling class of Islam wore such as shalwar, churidar and coats in the style of kaftan as well as turban spread quickly throughout the nation and now they are important part of Indian traditional costumes. Also in Indonesia, people began to wear tailored clothes as they accepted Islamic faith. The Indonesian costumes which exposed the upper body part may have been suitable for the climate but it was inappropriate according to the Islamic precepts. The religious beliefs led to the creation of the unique Indonesian sarong, wraps such as kain panjang and a new type of traditional costumes that combined the elements of pants or tunic from the Islamic culture.
A Comparative Study on Men's Bodice Slopers - Using a 3D Virtual Garment System -
Hong, Eun-Hee ; Suh, Mi-A ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 403~415
DOI : 10.7741/rjcc.2012.20.3.403
This study did a comparative analysis on the patterns of several male bodice slopers, followed by evaluating the appearance through a virtual garment simulation, which used a three-dimensional virtual garment system. Through this process, this study attempted to comparatively analyze the suitability of the garment or each sloper according to body parts. The analysis of the drawing formulas of bodices slopers had the following results. With a standard chest size, all six slopers had a 1:4 ratio for a front and back chest size; 1:5 or 1:6 for a front and back breast size 1:5 or 1:4 for a neck base circumference; and 1:20 or 1:12 for the chest size. When comparing the anthropometric figures and the actual measurements of each body part for the bodice slopers, the actual measurements secured extra amounts in the drawing process. The evaluation results for appearance of the six men's bodice slopers showed that the slopers used by companies (E and F) had top scores followed by the slopers made for (C and D), while the sloper for education (A) received the lowest scores. Regarding the results of the variance analysis verifying the significant difference between the slopers, twenty-five items had significant differences with the exception of four items on the front side and one item on the backside.
The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type -
Lee, Mi-Sook ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 416~429
DOI : 10.7741/rjcc.2012.20.3.416
The purpose of this study was to examine the effects of VM components(facade color and show window type) on store image and purchasing intention of fashion stores. The subjects were 428 male and female university students in Daejeon and Chungnam province. The measuring instruments were 6 stimuli manipulated by
factorial design of facade color and show window type, and a self-administrated questionnaire consisted of store image, purchasing intention, and subjects' demographic characteristics. The results were as follows. First, facade color mainly affected store image and purchasing intention. White color was preferred as more positive images(pleasurable, comfortable, neat, and modern), and showed higher purchasing intention than brown color. Second, show window type affected some store images. Semi-open type was perceived as more pleasurable image than enclosed type, whereas enclosed type was perceived as more luxurious, neat, and attractive image than semi-open type. However, show window type didn't affect purchasing intention. Third, subject' sex affected store image and purchasing intention. Male subjects perceived more positively on store image and had higher purchasing intention than females. This study suggested that facade color and show window type are important VM components affecting store image and purchasing intention.
How Apparel Companies Use Social Media: The Case of Facebook
Seo, Min-Jeong ; Burns, Leslie Davis ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 430~442
DOI : 10.7741/rjcc.2012.20.3.430
This study focused on how the U.S. apparel companies use social media as a new marking channel. On Facebook Wall the contents of messages in English initiated by companies and consumers were investigated and categorized by using content analysis. Chi-square analysis and t-test were utilized to compare the use of social media by companies with higher and lower business performance. The majority of messages initiated by apparel companies gave their consumers useful information about new products, promotions, and recruiting. On the other hand, messages initiated by consumers contained a variety of content related to companies, users, and products. Apparel companies with lower business performance were more actively engaged in posting messages and responding to consumers. The results will be helpful in employing social media to build new marketing strategies through direct communications with consumers.
Strategies within Japanese Apparel Manufacturers
Inoguchi, Junji ; Komiya, Kazutaka ; Kim, Woon-Ho ; Urakami, Takuya ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 443~450
DOI : 10.7741/rjcc.2012.20.3.443
Based upon a questionnaire survey, this research study focuses on the Japanese apparel manufacturers. The aim is to understand the characteristics that make up the marketing strategys of Japanese small to medium sized apparel manufacturers. The authors generate exploratory hypotheses, which are tested via statistical analysis of data obtained from a questionnaire survey. The hypotheses tested include, the relationships between "High Value Added" strategys and factors involved with manufacturing and marketing channels. High Value Added strategys relate to the manufacturers' competitive behaviors that create high and new value for their products. The results indicate that High Value Added strategys have positive relationships for domestic outsources, the number of outsources, use of directly operated shops and the orientation for sales in overseas markets.
Perceptions of Presence as Antecedents to E-tail Shopping - An Extended Technology Acceptance Model -
Park, Jee-Sun ; Hyun, Jong-Han ; Fairhurst, Ann ; Lee, Kyu-Hye ;
The Research Journal of the Costume Culture, volume 20, issue 3, 2012, Pages 451~462
DOI : 10.7741/rjcc.2012.20.3.451
Drawing on the literature on TAM and presence, this study proposes a model of the extended TAM by identifying factors that affect the motivations to enhance our understanding of online consumers' acceptance of an e-tail website. This study conceptualizes that consumers' perceived presence variables such as telepresence and social presence are the antecedents to the motivations of TAM. Empirical tests using regression analyses generally supported the proposed model. The overall conclusion from the current data is that our integrated model is useful in understanding consumers' acceptance of an apparel e-tail website. The findings show that perceived usefulness, perceived ease of use, and perceived interest motivations act as strong determinants of consumers' attitude toward an e-tailer, which leads to their behavioral intentions about the e-tailer. This suggests that apparel e-tailers should consider these three motivations when they design their websites. As one way to influence these three factors, this study showed the role of perceived presence in the usage of an apparel e-tail website. The findings suggest that online consumers' perceptions of "being there" and "socialness" stimulate their perceptions of usefulness and interest in the website use. Thus, e-tailers should consider effective ways to increase consumers' perceived presence.