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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 20, Issue 6 - Dec 2012
Volume 20, Issue 5 - Oct 2012
Volume 20, Issue 4 - Aug 2012
Volume 20, Issue 3 - Jun 2012
Volume 20, Issue 2 - Apr 2012
Volume 20, Issue 1 - Feb 2012
Selecting the target year
Distribution of garment pressure and body measurements after wearing a girdle, and suggestions for a girdle sizing system
Chun, Jongsuk ; Kim, Okbin ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 799~810
DOI : 10.7741/rjcc.2012.20.6.799
A girdle is a body-shaping article of clothing. The garment pressure of the girdle is considered an indispensable factor. The purpose of this study was to identify changes in body size and distribution of garment pressure after donning the girdle. The changes of body size and garment pressure were analyzed by body types. Korean women (n=19) in their 20s participated in the experiment. Their body types were classified according to four factors: the index value(hip girth-waist girth), and waist, hip, and thigh girths. The garment pressure was measured at 12 points. The results of this study showed that the hip and thigh girths were reduced mostly after donning the girdle. These values were 2.0~2.8cm and 1.7~2.3cm, respectively. The garment pressure was high at the waist band, the hip joint, and the gluteal furrow region at the back. The subjects whose waists, thighs, or hips were well developed showed great garment pressure in the hip area, but their hip girth decreased very little. The subjects with less developed or slim thighs or hips showed a slimming effect, with moderate pressure in the hip and thigh regions. These results show that the hip and thigh can be slimmed with moderate pressure by donning a thigh-length girdle. High garment pressure is not necessary for the girdle's body shaping effect. The hip area is hard to get body slimming effect with high garment pressure. The current girdle sizing system needs to be revised in order to lower garment pressure in the hip region. The researchers suggest using 3cm size intervals rather than 6cm size intervals for hip girth.
A study on Mongol women's imported apparel selection behavior according to their conspicuous consumption orientation
Munkhtuya, Bavuudorj ; Kim, Yongsook ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 811~825
DOI : 10.7741/rjcc.2012.20.6.811
The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.
The analysis of style of hats in men's fashion collection
Suh, DongAe ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 826~837
DOI : 10.7741/rjcc.2012.20.6.826
Recently, hats have been used more frequently as an accessory, contributing to the general image of clothes in men's collections. This study compared and analyzed the frequency and styles of hat usage in men's brand collections according to the collections' images. Types of hats and their frequency of usage in men's clothes were analyzed among 857 collections from 74 brands between S/S 2006 and F/W 2012. This study also examined the relationship between clothes image and type of hats used. Hats were used in 622 out of 857 collections, and 24 different types of hats were used. In 67 collections, hats were used in at least 71% of clothes. The most frequently used hat was the fedora, followed in frequency by the beanie, cap, bowler, and high hat. The styles of hats in collections varied depending on seasons. In S/S season collections, fedoras were often used, while beanies were more common during the F/W season. This study analyzed styles of hats used in formal, casual, uniformed, and deformed images. Beanies and fedoras were frequently used for the formal image; fedoras, beanies, and plat caps were often used for the casual image; more than 3 types of hats were used together for the uniformed image; and design hats and hats in various styles were used for the deformed image. The results show that hats of various styles were used in collections to express the image of clothes.
Fashion education as a lifelong education program for adult learners
Nam, Ji Young ; Park, Hye-Jung ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 838~853
DOI : 10.7741/rjcc.2012.20.6.838
The purpose of this study is to identify adult learners' decision making variables, satisfaction, and evaluation toward fashion education as a university lifelong education program. As decision making variables, this study included participation purpose, information source, and selection criteria for lifelong education center and program. Regarding satisfaction toward fashion education, this study included satisfaction toward program and satisfaction toward education condition and administrative services. Data were gathered by both questionnaires and focus group interview(FGI) with 12 adults who completed the program. While questionnaires were used for decision making variables and satisfaction, FGI was used for evaluation. Frequency was used to analyze the questionnaires and content analysis was used to analyze the results of FGI. The findings showed that respondents participated mostly because of hobby or interest and got information mostly from acquaintances. They regarded program contents as the selection criteria for lifelong education center. They also regarded lecturers' professionality as the selection criteria for the program and showed high satisfaction toward lecturers' passion. Regarding education condition and administrative services, they showed high satisfaction. FGI also showed the importance of individual competence, career development, a work-study program, a on-site study program, and lecturer. The results suggest methods to make university lifelong education programs more appealing to adults who want to attend universities for non-degree university programs.
The effects of clothing values and self-perceived physical attractiveness on sensuous clothing behavior
Kim, Jun-Hee ; Chung, Myung-Sun ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 854~868
DOI : 10.7741/rjcc.2012.20.6.854
The purposes of this study were to investigate the effects of clothing values, self-perceived physical attractiveness on sensuous clothing behavior(see-through, body emphasis, body exposure, skinny), and also to figure out if any causal relationships existed among variables and whether demographic variables affected these relationships. For data collection, a questionnaire was administrated to 500 female college students in Gwangju City, Korea. The results were summarized as follows. First, clothing values were divided into six factors: religious clothing value, political clothing value, exploratory clothing value, social clothing value, economic clothing value, aesthetic clothing value. Sensuous clothing behaviors were divided into four factors: see-through, body emphasis, body exposure, skinny. Overall clothing values had positive effects on sensuous clothing behaviors. Second, self-perceived physical attractiveness turned out to have significant effects on overall sensuous clothing behaviors. Third, clothing values turned out to have significant effects on overall self-perceived physical attractiveness. This study confirmed that clothing values and self-perceived physical attractiveness turned out to have significant effects on sensuous clothing behavior.
Extracting the color map and color chip for a patent and application
Lee, Keum Hee ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 869~882
DOI : 10.7741/rjcc.2012.20.6.869
The purpose of this study is to obtain the patent for extracting the color map and color chip from the color image source and to develop color image map for fashion design. For this study, fashion image maps were produced from 210 pictures with Adobe Photoshop CS2 program targeting 200 university students from 2004 to 2006. The procedures for extracting the color map and color chip included providing the color image, the filtering phase, the segmentation phase, the extraction phrase, and the arrangement phase. Based on the results of this study, patent application was made to KIPO(Korean Intellectual Property Office) for this invention. The following effects can be expected from the standpoint of design based on the case study. First, it is a straight forward procedure to extract a color chip and color map from a color image. Second, it can be applied to various art works based on the recombination of colors as representative colors can be extracted from the related color image that combines a variety of colors. Third, desired colors can be selected based on the taste cluster classification or sensibility axis of design by extracting the representative color from the color image.
Differences in store selection criteria and store visits according to consumers' shopping values
Park, Jung-Kwon ; Lee, Hyun-Jung ; Lee, Kyu-Hye ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 883~894
DOI : 10.7741/rjcc.2012.20.6.883
Fashion companies are faced with more severe competition with the emergence of new types of retail formats. Retailers are coming up with new shopping values to maximize their profits and benefits of customers. The aim of this study was to study shopping values and analyze differences in store selection criteria and store visits among. The respondents were males and females with ages ranging from the 20's to the 40's, residing in Seoul and the Gyeonggi area. Data were collected via both online and offline. Data from 427 respondents were analyzed using SPSS 17.0. Results indicated that there were three categories including hedonic, informative, and reliable shopping values from the factors for clothing shopping values. They form three types of consumer groups such as active, passive-reliable, and hedonic-informative shopping value groups. These three groups were different in terms of demographic characteristics. For the factor influencing store preference, the range of product selection and customer service were the two significant features that showed substantial differences in the shopping value groups store's atmosphere, salespeople, convenient location, price, and brand store did not have significant differences across groups. Retailers of each fashion retail formats have to consider consumers shopping values for their retail decision makings.
Perceptions of eco-friendly young-children's wear and selection criteria for young-children's wear and stores - A comparison of eco-friendly and ordinary children's wear purchasers -
Hong, Eun Bee ; Hwang, Choon Sup ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 895~911
DOI : 10.7741/rjcc.2012.20.6.895
The purpose of this study was to examine consumers' perceptions of eco-friendly children's-wear and their impact on the selection criteria for children's-wear and stores. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of mothers with children under the age of 13 residing in Seoul and the Gyeonggi area. Data were collected from September 2011 to October, 2011. The collected data were analyzed to find the differences between purchasers and non-purchasers of eco-friendly children's-wear in terms of their perceptions of eco-friendly children's-wear, as well as the influence of these perceptions on the consideration degree of criteria for the selection of children's wear and store. The results indicate that perceptions of eco-friendly children's-wear implied five key factors related to quality reliability, expected value, style, degree of recognition, and dissatisfaction with design and price. The results also revealed some differences between the group purchasing eco-friendly children's-wear and the group not purchasing eco-friendly children's-wear. These different perceptions were related to the aspects of quality reliability, expected value, style, degree of recognition. In general, the non-purchasing group displayed a lower mean score than the purchasing group. Both groups showed a low interest in aesthetic appreciation and the degree of recognition factor. The results showed that consumer's perceptions of eco-friendly children's-wear had an influence on the criteria for the selection of children's-wear and store type in both groups. Considering the findings of the study, it is clear that both purchasers and non-purchasers of eco-friendly children's-wear showed differences in their perceptions and purchasing behavior. Therefore, marketing strategies to appeal to the non-purchasing group should be differentiated from strategies used to ensure the loyalty of the purchasing group.
Image differences based on changes in hip circumference and crotch length in baggy pants - Focused on women in their 20s -
Choi, Eunju ; Suh, Mi-A ; Uh, Mi-Kyung ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 912~922
DOI : 10.7741/rjcc.2012.20.6.912
With a long crotch length and much ease in the hip area, baggy pants are visually expressed in a variety of designs when compared with regular pants. The purpose of this study is to define the image differences of various baggy pants designs according to hip circumference and crotch length ease. To that end, this study deduced the visual image variable of experimental baggy pants and analyzed visual images according to changes in hip circumference and crotch length. Nine baggy pants with different levels of hip circumference and crotch length ease were produced as experimental pants. The image of each pair of experimental baggy pants was evaluated based on pictures taken of the pants worn by a woman in her 20s with a standard body figure. The image assessment team was composed of 105 clothing majors. The research results are as follows. Four visual image factors of experimental baggy pants were extracted: whole body compensation, lower body compensation, hip compensation, and waist compensation. Among the 4 factors, the whole body compensation factor was shown as the most representative factor. The body compensation image was higher with less hip circumference ease in the experimental baggy pants, and more hip circumference ease created the optical illusion of a larger body figure, presenting a significant difference between waist circumference and hip circumference. The lower body compensation factor, hip compensation factor, and waist compensation factor all showed a significant influence on changes in hip circumference ease. This result shows that changes in hip circumference ease exerted more influence on the body compensation image than did changes in crotch length ease. The results of this study provide basic data for predicting visual images according to differences in the level of ease in baggy pants, helping people select clothing suitable to their preferences and body shapes.
Men's and women's body types in the global garment sizing systems
Chun, Jongsuk ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 923~936
DOI : 10.7741/rjcc.2012.20.6.923
Apparel companies define their target customers to integrate consumers' needs into their product development processes. The sizing standards play a significant role in ready-to-wear garment business. Consumers' body build and sizes are different according to gender, age, and body type. The consumers' morphological feature of the one geographical area has changed with immigration, aging, and lifestyle change. In this study the way of defining body types in the standard garment sizing systems published in USA., UK, Germany, Japan, and Korea were compared. The results of this study show that most of the systems classified the body types by the index value. The chest-waist drop value was used for men's body type classification. Women's body types were defined by hip proportion. The hip-bust drop value was used for it. German and European garment sizing systems provide a wide range of men's body types. US men's garment sizes are developed for very conservative body type. US women's garment sizing system has had clearly defined women's body types. The Misses body types projected in the US garment sizing system had changed as women's waist girth got bigger compared to the past. In 2011 the US Misses sizes were divided into Curvy Misses size and Straight Misses size by the hip-waist drop value. The Curvy Misses sizes have smaller waist girth and larger hip girth than the Straight Misses sizes.
Modeling study on repeat purchase intention on silk products based on the electronic commercial platform
Shi, Rui ; Li, Gaihang ; Liu, Guolian ;
The Research Journal of the Costume Culture, volume 20, issue 6, 2012, Pages 937~941
DOI : 10.7741/rjcc.2012.20.6.937
Based on the literature on customer's repeat purchase intention, customer's repeat purchase intention was explored, customer's repeat purchase intention has been a crucial factor influencing consumer behaviors, In this research, the development of models on repeat purchase intention repurchase was indicated. Based on the electronic commerce platform, we focus on the customer's repeat purchase intention on silk products, This paper mainly explores the e-commerce purchase frequency (EPF), customer perceived value (CPV), perceived risk of e-commerce (EPR), and customer satisfaction (CS). The influence of the four factors on repeat purchase intention (RPI) is investigated. In the results, we found that CPV and CS have positive correlations with repeat purchase intention, The EPR has a negative correlation with RPI and has no significant influence on RPI. The result can provide meaningful suggestions for silk product retailers.