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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
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The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 21, Issue 6 - Dec 2013
Volume 21, Issue 5 - Oct 2013
Volume 21, Issue 4 - Aug 2013
Volume 21, Issue 3 - Jun 2013
Volume 21, Issue 2 - Apr 2013
Volume 21, Issue 1 - Feb 2013
Selecting the target year
Expression types and characteristics of photomontage in the contemporary fashion
Kim, Sun Young ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 309~323
DOI : 10.7741/rjcc.2013.21.3.309
This study examined the expression mode and feature about photomontage indicated in the 21st century's Contemporary fashion. This intends to have better understanding on photomontage and to provide theoretical explanation to help a creative design development using photomontage in the future. For the research method, review over photomontage concept and its historical background was carried out with relevant literature and precedent studies. Then, analysis was followed about 258 pieces of photomontage application works featured in the four major global collections from 2001S/S to 2011F/W. Among types of photomontage expression in the Contemporary fashion, objects in the nature like animal, plant, scenery picture took up the highest frequency as motive. Other types appeared in the following order: the people-oriented type such as eminent person's figure or partial body, the ready-made image including diverse daily goods in the modern consumption society, a variety of printed stuff like cartoon, newspaper and magazine, the type of photomontage expression through borrowing the earlier famous art pieces or doing the cooperative work with artists in different fields, applications like architecture, land marks in many cities in the world, and interior, things assembled with various images, modified religious images in photomontage from Buddha or holy picture. Therefore, the modern fashion that uses photomontage could possibly feature popularity, naturalism, playfulness and creativity.
Perception, purchase behaviors of and the buying motives toward secondhand clothing products
Kim, Doo Han ; Kim, Mi Sook ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 324~337
DOI : 10.7741/rjcc.2013.21.3.324
The purpose of the present study was to investigate the differences in purchase behaviors, buying motives of secondhand clothing and the perception toward secondhand clothing products among the groups as determined by their gender and age. Data were collected by a pilot test and the final questionnaire survey administered to 450 subjects in the age range from 20 to 59, living in Seoul; 430 were used for data analyses. The results showed that 3 factors for buying motives (distinction, affordability, and quality & attractiveness) and 2 factors for perception toward secondhand clothes (positive and negative perceptions) were formulated. Women tended to buy more secondhand clothing products for themselves as well as their family, and put more importance on most of selective criteria than men did. The young were more likely to have negative perception and to buy at diverse places. Those having experiences of buying secondhand clothes showed more positive perception on such products. It is expected that this study provides basic information needed for secondhand apparel companies to develop their marketing strategies to increase customer satisfaction.
Model analysis of slogan attitude, brand attitude, and brand recall of retail brands
Yoh, Eunah ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 338~347
DOI : 10.7741/rjcc.2013.21.3.338
In this study, it was explored a research model consisting of slogan attitude, brand familiarity, brand attitude, brand recall, and product category recall of retailers. Experimental research was conducted with 3,028 males and females in their 20's to 40's using stimuli of 10 slogan-brand sets from various types of retailers. In results, the research model developed based on the literature was confirmed and supported by data. In the model test, all hypotheses were supported. The effects of slogan attitude and brand familiarity on brand attitude were confirmed. Also, brand familiarity affected brand recall. Category recall was predicted by brand attitude and brand recall. As consumers have better attitude toward slogans, they tend to have better attitude toward the brand. As consumers are more familiar with the brand, they are likely to better recall brands when they are exposed to the slogan. As consumers have better attitude toward brand and better recall the brand, they tend to better recall the business category when they see the slogan. Study findings may help marketers to develop better strategies for slogan use by considering diverse variables related to consumer responses toward slogan attitudes.
A study on developments of fashion and culture products using Jeonju Hanok Village image - Centered on digital printing neckties -
Kim, Kihoon ; Mun, Mira ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 348~360
DOI : 10.7741/rjcc.2013.21.3.348
This research is implemented to shed new light on the essence of Korean sentiments, aesthetic sense and restructure it in modern ways. In particular, applying the current images of traditional Korean village in Jeonju to neckties is focused on the purpose of globalizing the industrialization of Korean traditional sceneries and Korean image products. Adobe Photoshop CS program was used to develop necktie designs containing the images of the traditional Korean village. To make artworks, the Digital Textile Printing System that is an environment-friendly printing method was used. Moreover, Hanji yarn fabric was adopted for them so as to use Korean materials. The total number of developed designs is eight and neckties for men were made by altering images of the traditional Korean village in modern ways. According to the research results, required are more investment and self-development for proper understandings on our traditional cultural images and their development from now on. Moreover, in my view, customers' desires must be met by comprehending public consciousness, trends and environments to meet customer's desires. Furthermore, higher value-added products must be created by using Hanji yarn and images of traditional Korean villages by distributing high quality designs that will satisfy customers' desires and psychology, producing small quantities of products with various designs and colors.
The effects of sociocultural influences of appearance on body dissatisfaction and appearance enhancement behavior of female college students
Park, Eun-Jeong ; Chung, Myung-Sun ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 361~375
DOI : 10.7741/rjcc.2013.21.3.361
This study investigates the effects of sociocultural influences of appearance(parental influence, media influence, peer influence) on body dissatisfaction and appearance enhancement behaviors(clothing selection, skin care, make-up, hair care, weight management). For data collection, a questionnaire was administrated to 562 female college students in Gwangju, Chonnam area and Chonbuk area, Korea, from May 23 to June 10, 2011. To analysis the data, descriptive statistical analysis, factor analysis, regression analysis, and path analysis were conducted. The results were as follows. First, the overall effects of sociocultural influences of appearance on body enhancement behavior turned out to have positive effects. Second, overall sociocultural influences of appearance had positive effects on body dissatisfaction. Third, the overall effects of body dissatisfaction on appearance enhancement behavior did not appear to be statistically significant. Forth, the effects that sociocultural influences of appearance on appearance enhancement behavior mediated body dissatisfaction appeared to be insignificant.
Textile design development using relics of the Tomb of King Muryeong of Baekje as a cultural content
Ha, Seung Yeon ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 376~393
DOI : 10.7741/rjcc.2013.21.3.376
In modern society, culture is an important factor to form a country's image and identity and a representative content to generate revenue. Culture is a keyword to design life in the 21st century and has become competitiveness between countries. As a cultural content with international competitiveness, this study performed textile design development with the use of relics from the Tomb of King Muryeong, which is the tumulus of King Muryeong who was the 25th king of Baekje among Korean history. The developed design could be applied to the production of various fashion cultural products such as clothes, scarf, neck-tie, and bag. The process for the design development was carried out as follows: As a first step, this study found basis as a cultural content with a global sense that could form the historical value of the Tomb of King Muryeong and gain global sympathy of people all over the world through literature reviews. As a second step, this study examined the current state that traditional Korean elements were used as a fashion cultural products. As a third step, this study analyzed the current state and problems of fashion cultural products using relics from the Tomb of King Muryeong through field survey. As a final step, this study planned the concept of design with the use of diadem ornaments, earring, sword, stone guardian animal, and bricks with lotus-flower design from the tomb of King Muryeong. And these developed 6 textile designs could be applied to the production of various fashion cultural products.
Design development through natural dyeing
Park, Young-Seon ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 394~400
DOI : 10.7741/rjcc.2013.21.3.394
At a time when the demand for environmentally friendly products is soaring, the fashion industry is following suit. The industry is showing particular interest in natural-dyed products. Against this backdrop, this study conducted a literature review on the history of natural dyeing for textiles and on the types of natural dyes. In addition, this study identified recent trends in the fashion industry and applied the findings from the literature review to those trends. Through this process, possibilities for new designs were suggested. This study proposed designs for various items-t shirts, one-piece dresses, blouses, skirts, and knitwear-by using threads and textiles dyed from mugwort, Polygonum indigo, safflowers, Lithospermum erythrorhizon, and Sophora japonica flowers. This study is also meaningful in that it broadens the boundaries of design for natural-dyed fashion products. To that end, various designs were attempted by combining natural-dyed textiles or knits with leather, denim, and fur.
The effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision
Kim, Jeongmi ; Chung, Myung-Sun ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 401~412
DOI : 10.7741/rjcc.2013.21.3.401
The purpose of this study was to investigate the effects of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision. The research design of study consisted of 3(facial attractiveness high, middle, low)
2(feminine and masculine clothing image) factorial design. The subject consisted of 243 persons whose occupation were mid-sized companies' administrator in Gwangju and Seoul City. The data were analyzed by factor analysis, Duncan test, ANOVA, t-test. The results of this study were as follows. First, three factors emerged to account for the job performance evaluation. These factors were given the titles of task performance, cooperation and self-management factors. Second, applicant's facial attractiveness exerted significant positive effect on self-management and significant negative effect on cooperation. Third, applicant's facial attractiveness exerted significant effect on hiring decision. Finally, the interaction effect of female applicant's facial attractiveness and feminine-masculine clothing image on job performance evaluation and hiring decision were not significant.
Construct validity and criterion-related validity of consumption value in preschooler clothing
Lee, Joo Yun ; Rhee, Young Ju ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 413~430
DOI : 10.7741/rjcc.2013.21.3.413
Despite the recent sharp growth in the baby product market, previous studies on preschooler clothing have centered primarily on surveys regarding body size and consumer buying behavior, with little emphasis given to consumption value in preschooler clothing. This study aimed to assess the feasibility of using standards of consumption value to examine the behavior of those who buy preschooler clothing. The research subjects were mothers of preschoolers aged 1 to 6 years. They were asked to complete a questionnaire online at major parenting blogs found on portal sites (n=346). The questionnaire contained 41 questions based on a literature review, and 25 questions having convergent and discriminant validity were analyzed. By conducting a regression analysis of standards of consumption value in preschooler clothing and their perceived value, the feasibility of the standards was assessed. The results showed that consumption value in preschooler clothing was associated with 21 questions and 8 factors. The factors measuring consumption value included vicarious satisfaction, social value, functional value, convenience, financial value, aesthetic value, uniqueness, and circumstantial value. This study is significant in that it expands the scope of research on preschooler clothing, lays the groundwork for measuring consumption value in preschooler clothing, and predicts consumer behaviors by identifying the consumption value among mothers of preschoolers.
A comparative analytical study of the industrial patterns of baggy pants - Focused on men in their early twenties -
Kim, Min-Jung ; Jang, Hyo-Cheon ; Park, Sun-Kyung ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 431~439
DOI : 10.7741/rjcc.2013.21.3.431
This study aims to give practical help to the pattern making of baggy pants produced in large quantity from industrial fields. The functionality of crotch part is a key element to decide wear sensation and comfort of pants as having direct influence on movements of legs in pattern designing of baggy pants. The industrial patterns of baggy pants in various styles that are released currently in Korea were collected and a comparative analysis was conducted on them for the thesis. First, samples of men baggy pants were collected from three different brands and compared the completion sizes. Secondly, it studied the most appropriate patterns as quantifying the appropriateness of movements through fitting tests. Finally, the study verified the differences of visual images by surveys of professional groups. The conclusions obtained from this research are as follows. In terms of aesthetic attribute among the three brands, A baggy pants, which had a small size tolerance, were the most appropriate. Meanwhile concerning the appropriateness of movement, B baggy pants were shown to be the most appropriate. This reveals explicitly the problem of aesthetic attribute and functionality, which are always in conflict during the pattern design. It is necessary to develop patterns and establish a measurement system that may satisfy both of these factors.
Effects of direction and evaluative contents of online reviews on consumer attitudes toward clothing products
Seo, Hyun-Jin ; Lee, Kyu-Hye ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 440~451
DOI : 10.7741/rjcc.2013.21.3.440
Because of the e-shopping market consumers now have diverse options to choose when placing their orders, and find it easy to obtain the required information through the Internet. Especially, for consumers, product reviews posted on an e-tailer's website have become more important criteria than such information available elsewhere. Hence, this study investigated the influence of the direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Four types of online reviews based on direction (positive/negative) and evaluative content in review information (objective/subjective) were used in the experimental design. Further, stimulus reviews were developed. Credibility, usefulness of reviews, product preference, and purchase intention were the measured dependent variables in each of the four situations of online review presentations. The results indicated that, overall, positive and objective online reviews resulted in a higher level of consumer attitude. The content in these reviews had a relatively stronger influence than the direction on attitudes toward online reviews. Overall, objective reviews generated a higher level of credibility and usefulness of information than subjective reviews. Regarding subjective reviews, negative information was more related to credibility, whereas positive information was more related to usefulness. Further, positive information had a higher influence than negative information on consumer attitudes.
Velvetweaving today: A worldwide overview
Pickett, Barbara Setsu ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 452~456
DOI : 10.7741/rjcc.2013.21.3.452
Velvet is a luxury cloth. In Fashion it dresses the Elite. In Interiors, it covers palace walls and upholsters elegant furniture. In every culture throughout its history velvet's sumptuous surfaces denotes luxury, status, power, privilege and wealth. My humble aim is to reveal the artisan in the art-to comprehend the mastery of weaving techniques, to understand the design principles, to study the everyday practice of the weavers at work. In the few ateliers that still weave silk velvet by hand, I have documented their processes and now want to share this knowledge with the broader textile community in hopes of expanding the appreciation of their art. I approach as a fellow weaver striving to learn the mechanics, the practical aspects that guide the work from initial idea to finished cloth. I leave the difficulties of establishing provenance and other important analyses to my more learned textile historian colleagues.
Traditional Celebes textiles of Indonesia
Kahdar, Kahfiati ; Yuanita, Adriane ;
The Research Journal of the Costume Culture, volume 21, issue 3, 2013, Pages 457~465
DOI : 10.7741/rjcc.2013.21.3.457
It's been a common knowledge that Indonesia has a multicultural nature which produces a rich civilization, traditional textiles is one of the examples. Indonesian textile is one of the earlier/oldest artefacts being studied. The wide range of its selections also a proof that Indonesia already had an advanced culture. In Indonesia, textile isn't just a mere cloth; it also used to refer your social statuses, a ritual complements aspect, and many other symbolic purposes. Celebes textiles just a small example how rich this country culture is. The purpose of this study was to convince people that Indonesian traditional textile has a potential to stand in same ground with any modern textile produced around the world.