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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 21, Issue 6 - Dec 2013
Volume 21, Issue 5 - Oct 2013
Volume 21, Issue 4 - Aug 2013
Volume 21, Issue 3 - Jun 2013
Volume 21, Issue 2 - Apr 2013
Volume 21, Issue 1 - Feb 2013
Selecting the target year
Consumers' ambivalent attitudes toward various aspects of clothing shopping on compulsive buying tendencies
Park, Jung-Kwon ; Lee, Hyun-Jung ; Lee, Kyu-Hye ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 467~477
DOI : 10.7741/rjcc.2013.21.4.467
Retailers deploy new shopping value-additions to induce customers to shop more, thus driving compulsive buying tendencies, which lead to increased profits for them. Customers display their ambivalence in purchasing a product either through instantaneous consumption, such as when following the latest fashion trends, or methodical decision making. The aim of this study is to investigate the influence of consumers' ambivalent attitudes toward various aspects (brand, store, price, trends, and product types) of clothing shopping on compulsive behavior tendencies. Compulsive buying tendencies were analyzed in terms of the shopping value group and demographic characteristics. For the empirical research, a questionnaire was used. Data from male and female clothing shoppers were analyzed. Consumers were segmented into ambivalent consumption group, emotional value consumption group, rationality consumption group, and indifference consumption group. Results indicate that ambivalent consumption groups showed significantly higher levels of compulsive behavior tendencies in terms of brand, store, price, trends, and product types than other groups. Females showed more compulsive buying tendencies than males. Single people showed more compulsive buying tendencies than married.
A study on online word-of-mouth effect through blog reviews on fashion products - Based on the theory of planned behavior -
Kwon, Su Kyung ; Kim, Sun-Hee ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 478~493
DOI : 10.7741/rjcc.2013.21.4.478
The purpose of this study is to examine the online WOM effect of blog review depending on brand awareness and message direction. The theory of planned behavior was applied to understand online WOM acceptance. A survey was conducted targeting female in 20s and 30s and 312 questionnaires were used for analysis. Frequency analysis, reliability analysis, t-test, and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, purchase intention and online re-WOM intention are higher when brand awareness is higher. Second, subjective norm, perceived behavioral control, WOM acceptance intention, purchase intention and off-line re-WOM intention show higher values when negative information is afforded. Third, in type 1 (high brand awareness/positive message) and type 3 (low brand awareness/positive message), attitude, subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. In type 2 (high brand awareness/negative message), subjective norm and attitude have a positive effect on WOM acceptance intention. In type 4 (low brand awareness/negative message), subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. Forth, in type 1 and type 3, WOM acceptance intention has a positive effect on purchase intention, offline re-WOM intention and online re-WOM intention. In type 2 and type 4, WOM acceptance intention has a negative effect on purchase intention, and a positive effect on offline re-WOM intention. The results show that blog review has ripple effect on consumer behavior by affecting purchase intention and offline re-WOM intention.
A design development of men's pullover based upon Baekje traditional patterns
Suh, Seo-Young ; Park, Kil-Soon ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 494~510
DOI : 10.7741/rjcc.2013.21.4.494
The purpose of this study was to develop unique men's pullovers using the patterns of Baekje tile, brick, and gilt-bronze shoes. As the method of the study, it was reviewed of the literature about Baekje traditional patterns and the knitting techniques. The development of pullover design was used TexPro design CAD program. The manufacture of pullover were knitted by Shima Seiki computerized knitting machines and Brother manual knitting machines. The results of study were as follows. First, the patterns of Baekje tile, brick and gilt-bronze shoes were suited to develop as motif for men's pullover. Second, men's pullover using Baekje traditional patterns were able to maintain the identity of Korean traditional culture and express the originality of design. Third, pullover was chosen three styles and was developed four design. Each pullover design was applied four colorway. Forth, pullover products were made by wool 100% yarn or cotton 47%/acrylic 53% mixed yarn. The patterns were expressed by knitting techniques of floating jacquard and birds-eye jacquard. Luxurious knit fashions were produced. Consequently, through the men's pullover development utilizing Baekje traditional patterns was showed the superiority of the local traditional culture, which is further emphasized by the current globalization. It also confirmed the possibility of the development of high value-added knitted fashion products to meet the needs of modern people to pursue individuality.
Knitwear design using Hanji yarn - Purpose of promoting the variety of eco-fashion design -
Kim, Ki Hoon ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 511~520
DOI : 10.7741/rjcc.2013.21.4.511
This study examines the development of knitwear design using environmentally friendly Hanji (Korean traditional handmade paper) yarn. While its environmentally friendly features make Hanji yarn suitable for eco-fashion design, Hanji products, generally produced in limited quantities, are highly unlikely to become a commercial success due to their high prices. Therefore, a new technology allowing the production of low-cost Hanji yarn is in high demand, as is its application across multiple products in addition to knitwear. The significance of this study lies in that it suggests ways to design knitwear which reflect the versatility of modern eco-fashion to meet the needs of consumers. This study presents knitwear designs, specifically party wear and everyday fashion, that utilize the advantages of Hanji yarn and represent 2013 S/S color trends. Two outfits will be featured - one for women in their 20s and 30s and the other for women in their 30s and 40s. Also, this paper includes a literature review and an accounting of online research on Hanji yarn and eco-fashion designs.
A study on the formative features of the inflatable fashion
Son, Sue Min ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 521~534
DOI : 10.7741/rjcc.2013.21.4.521
This study aims to identify the formative features of inflatable fashion that has changed its form or fulfilled specific functions by inserting air between fabrics or between clothes and the human body. Images of inflatable fashion images after the 1990s were collected from the literature and internet data and were analyzed based on the formative features of inflatable design. Through this analysis, it was determined that there were four formative features of inflatable fashion: First, inflatable fashion has functionality. General fashion also has functionality, but inflatable fashion has expanded functionalities such as an air bag effect or insulation due to injected air. Second, the formative potential. Inflatable fashion can be changed into different forms depending on the amount of air injected. Light-weighted air holds up the material of the clothes. So new forms that are different from conventional fashion, which gives inflatable fashion its formative potential, can be suggested. Third, aesthetic expansion. Inflatable fashion when its volume is expanded expresses the beauty of scale, or expresses a voluptuous beauty when part of human body is exaggerated. Fourth, it has an unconstructive characteristic. Space that is visible due to the transparent material of inflatable fashion expresses the intention of the designer to fulfill an unconstructive concept. In conclusion, the formative features of inflatable design have formative significances : practicality, aesthetic significance, semantics and technical significance.
Comparison of evaluation methods for measuring pressure of compressionwear
Park, Jee Hye ; Chun, Jongsuk ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 535~545
DOI : 10.7741/rjcc.2013.21.4.535
The aim of this study was comparing measuring tools for detecting physical comfortness with variation of garment pressure. The measuring tools for detecting physical comfortness were EEG and survey questionnaire. Two low-pressure compressionwears and a commercial compressionwear (girdle) were tested. Results showed that the questionnaire survey well detected suffocation or motion comfortness. But it did not discrete the appropriate tightness of the compressionwears. The results of EEG analysis show that the absolute power of
-wave value was elevated with the low-pressure compressionwears. It also showed lower stress value. The high-pressure compressionwear presented decreased absolute power of
-wave value. It showed higher stress value. These results implicate that EEG can appropriatly indicate the change of physical comfortness of compressionwear. The appropriate tightness of compressionwear can be measured with EEG analysis rather than survey questionnaire.
How consistency of brand image and advertising image for parent and extended brands affects brand attitude
Lee, Hyun-Jung ; Lee, Ji-Yeon ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 546~561
DOI : 10.7741/rjcc.2013.21.4.546
This study investigated how consumers perceive brand image, the consistency between the images of parent brands and extended brands, the consistency of their advertising images, the differences between brand image and advertising image, and how consumers' brand attitudes change based on those differences. An online survey was administered to women in their 20s and 30s who often use cosmetics and are interested in brands. The brands considered in this research were Chanel, Dior, Armani, and Anna Sui, which have extended brands in the clothing and cosmetics areas. In terms of consumers' perception of brand image, it was found that clothing and cosmetic brands were perceived similarly. In addition, significant differences were found in consumers' preferences and purchase intentions of clothing and cosmetic brands, and those whose perceptions of brand image did not change or increased after looking at advertising images had more positive brand attitudes than the group of people who had higher perception of brand image before looking at advertising images. Therefore, in terms of brand extension, it was revealed that the image of a parent brand affected an extended brand, and that the higher was consumers' recognition of brand image through advertising, the more positive was their attitude toward the brand.
Fashion savvy II: The influences of fear of negative evaluation by others, self esteem, and consumer confidence in fashion decisions on fashion savvy
Park, Hye-Jung ; Jeon, Kyung Sook ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 562~575
DOI : 10.7741/rjcc.2013.21.4.562
The purpose of this study was to test the determinants of fashion savvy. As determinants, this study examined fear of negative evaluation by others and self esteem as subject-related variables and consumer confidence in fashion decisions as the product-related variable. It was hypothesized that fear of negative evaluation and self esteem influence fashion savvy both directly and indirectly through consumer confidence in fashion decisions. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, factor analysis and path analysis were conducted. Tests of the hypothesized path show that one factor of fear of negative evaluation and self esteem influence fashion savvy directly and indirectly through consumer confidence in fashion decisions. More specifically, 'fear of negative impression and judgment' factor negatively influences 'marketing literacy' and 'consumer selfefficacy' of fashion savvy, whereas self-esteem positively influences 'consumer self-efficacy' of fashion savvy. In addition, consumer confidence in fashion decisions influences all six factors of fashion savvy. The implications of these findings and suggestions for future study are also discussed.
Aesthetic image according to the change in the hip circumference and crotch length ease of baggy pants
Choi, Eun-Ju ; Suh, Mi-A ; Uh, Mi-Kyung ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 576~584
DOI : 10.7741/rjcc.2013.21.4.576
The purpose of this study is to define the detailed factors related to expressing the aesthetic image of various baggy pants with changes to the hip circumference and crotch length ease. For this, detailed factors expressing the aesthetic image of baggy pants were deduced, and the aesthetic image and mutual influence according to the change in the hip circumference and crotch length ease were analyzed. Nine baggy pants with different levels of hip circumference and crotch length ease were produced as experimental pants. The image of each pair of experimental baggy pants was evaluated based on pictures taken of the pants worn by a woman in her 20s with a standard body figure. The image assessment team was composed of 105 clothing majors. The research results are as follows. Three aesthetic image factors of baggy pants were extracted: attractiveness, elegance and activity. When there was not much ease in the hip circumference and crotch length of the baggy pants, it appeared to look more attractive, younger and fashionable. A dignified and feminine image was perceived more when there was less ease in the hip circumference regardless of the crotch length. Because there was less ease in the hip circumference and crotch length, it appeared to be more comfortable, active and soft. These research results show that baggy pants with too much ease in the hip circumference or crotch length are perceived to be less attractive and actually as inactive. As seen here, there is a difference in the aesthetic image according to the change in the hip circumference and crotch length of the baggy pants; therefore, baggy pants which suits a person's own body type can be chosen to enhance the preferred aesthetic image of individuals.
A study on procedure for classifying male muscular lower body somatotype from general anthropometric database
Lee, Minji ; Chun, Jongsuk ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 585~595
DOI : 10.7741/rjcc.2013.21.4.585
The most researches developing pattern of compression style sportswear were targeted at the live model that has muscular body build. The purpose of this study was developing a method for classifying men's lower body types in terms of muscular body build. The 3D human body scan data and body measurements of 30s of Size Korea were analyzed. The subjects (n=203) were men between the ages of 30 and 39 years. Men's muscular body build was classified with two key dimensions, thigh girth and calf girth. The subjects were divided into four groups. From each group, average subjects (n=42) whose height and weight were close to the mean value (
S.D.) were selected. 42 subjects were divided up as four groups. Group I (n=7) was thigh and calf developed body type. Group II (n=9) was thigh developed body type. Group III (n=11) was calf developed body type. Group IV (n=15) was thigh and calf undeveloped body type. Four groups had distinct different at widths (n=4), depths (n=4), and girths (n=9) dimensions. The results showed that the muscular men in their 30s could be defined by thigh and calf girths. The thigh developed muscular men had thigh girth over 60cm and the calf developed muscular men had calf girth over 38cm. From each group one representative was selected by 3D body scan figure.
A study of noblemen's grooming styles of facial hair in portraits in the Joseon Dynasty
Kim, Yang-Soon ; Cho, Hyun-Ju ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 596~605
DOI : 10.7741/rjcc.2013.21.4.596
The purpose of this study is to classify and recreate the grooming styles of facial hair sported by noblemen during the Joseon Dynasty. Using existent portraits painted during this period as corroborative materials, this study has identified the traditional grooming styles of facial hair sought by noblemen in this age. This study has utilized 30 facial hair styles found in the portraits of noblemen inherited from the Joseon Dynasty, which take up the majority of the portraits currently remaining in Korea. To recreate grooming styles of facial hair, this study has divided facial hair into three types according to its location: beards, moustaches and whiskers. Based on the analysis of these divided grooming styles, this study has recreated grooming styles of facial hair by using artificial modelling heads, artificial hair, artificial glue, scissors, and a comb. The grooming styles of facial hair recreated by this study are closest to those that noblemen sought and did wear during the Joseon Dynasty. The results of this study are as follows. First, they groomed their moustaches in the 八 shape. Next, they wore their beards in the shape of an inverted triangle. Finally, they also grew and groomed whiskers. Though there are individual differences in the location, length, and volume of facial hair, noblemen in the Joseon Dynasty generally sought to wear their facial hair neat and long. Little research has been done to recreate and present noblemen's grooming styles of facial hair focusing on portraits. Thus, the findings of this study are expected to be utilized as basic materials for the education and research of grooming styles of facial hair according to ages. They can also be used as basic materials for recreating facial hair in historical dramas.
Tight sportswear and physiological function - Effect on muscle strength and EMG activity -
Dai, Xiao-Qun ; Li, Yu-Ping ; Cai, Juan-Juan ; Lu, A-Ming ; Wang, Guo-Dong ;
The Research Journal of the Costume Culture, volume 21, issue 4, 2013, Pages 606~611
DOI : 10.7741/rjcc.2013.21.4.606
It has been reported that tight sportswear could have complicated influence on physiological function of human body. The purpose of this present study was to investigate the effect of wearing gradient compression tights (GCT) on muscle strength and EMG activity during repeated isokinetic muscle contractions. Four healthy male undergraduate students performed maximal voluntary isokinetic concentric muscle contractions on biomechanical test and training systems with GCT and loose pants as control (Cont) respectively. During each test, the peak torque of extensor and flexor contractions and the surface electromyography (sEMG) of the rectus femoris and medial gastrocnemius was recorded simultaneously, the peak torque was recorded as an indicator of muscle strength, and the average amplitude and mean power frequency of sEMG were calculated as indicators of EMG activity. The results showed that: the peak torque decreased gradually during continuous muscle contractions both when the Cont and GCT were worn, average sEMG and mean power frequency declined along with the repetitions of muscle contractions for both wearing conditions, and the change tendency was consistence with that of peak torque. There was no obvious difference between the peak torque recorded wearing the Cont or wearing GCT, but when GCT were worn, average sEMG was lower and mean power frequency was higher than the Cont condition. In 24 samples obtained from four subjects, 80% of results showed the same trend. So we could make a conclusion that wearing GCT had no obvious effect on the improvement of muscle strength, but it would affect the EMG activity positivly.