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REFERENCE LINKING PLATFORM OF KOREA S&T JOURNALS
> Journal Vol & Issue
The Research Journal of the Costume Culture
Journal Basic Information
Journal DOI :
The Costume Culture Association
Editor in Chief :
Volume & Issues
Volume 22, Issue 6 - Dec 2014
Volume 22, Issue 5 - Oct 2014
Volume 22, Issue 4 - Aug 2014
Volume 22, Issue 3 - Jun 2014
Volume 22, Issue 2 - Apr 2014
Volume 22, Issue 1 - Feb 2014
Selecting the target year
Purchase intention on naturally dyed clothing depending on fabric benefit sought and attitudes - A cross-cultural study between Korea and the United States -
Choi, Jongmyoung ; Kim, Sookhyun ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 183~197
DOI : 10.7741/rjcc.2014.22.2.183
The purpose of this study is to compare the purchase intention on naturally dyed clothing between Korea and the US. As independent variables that affect the purchase intention, benefits that consumers seek when purchasing naturally dyed clothing, especially for fabric materials, and attitudes towards naturally dyed clothing were selected. A quantitative research method with a survey was employed. 160 data from Korea and 180 data from the US were used for the analysis. The convenience sampling method (i.e., college female students) was used. Descriptive statistics, factor analysis, t-test and regression analysis were employed to test the differences in purchase intention, fabric benefit sought, and the attitudes. The fabric benefit sought selected for this study includes eco-friendliness, uniqueness, aesthetic, comfort and quality. The attitude toward naturally dyed clothing was categorized as an emotional and a cognitive attitude. The results show the significant differences in the fabric benefit sought depending on nationality, major and experiences in natural dyeing. Significant differences were found in of the attitude toward naturally dyed clothing among the nationalities and the experience types in natural dyeing. In addition, there were significant differences in purchase intention toward naturally dyed clothing between Korean and the US participants, and countries show different fabric benefits and attitudes which influenced participants' purchase intention. The results of this study suggest an appropriate fabric planning for environment-friendly fashion products for both countries.
Demand for functional elements of sports climbing shirts
Seo, Eunjung ; Chun, Jongsuk ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 198~208
DOI : 10.7741/rjcc.2014.22.2.198
The purpose of this study was to investigate the demand for functional elements of sports climbing shirts. Questionnaire survey data were collected from adult (n=53) and adolescent (n=55) sports climbers. The questionnaire explored respondents' sports climbing activities and need for functional design features of sports climbing shirts. Their design preferences and purchasing value were also investigated. The results showed that respondents regarded ergonomic design and the use of intelligent material as important elements of expert-level sports climbing shirts. Compared to adolescent, adult respondents were more susceptive to functional design elements such as suitability for climbing motions and ease of dressing or undressing. Also, adult sports climbers were more likely than adolescents to prefer shirts that are tightly fit at the chest. Neither adults nor adolescents favored shirts design that is tightly fit at the neck or armpit. The regular shirts length not covering hips and sleeve length ending at the wrist were preferred. The collar stand should not hit the chin. Adult climbers preferred ergonomically designed sleeves on the back shoulder. Adults and adolescents had different preferences for the front neck zipper length. Adults preferred long front zipper length at chest. These findings suggest that sports climbing shirts should have functional features to prevent interference with climbing movements and improve convenience and stability.
Comparison and analysis of men's classic-fit and slim-fit shirt patterns - Utilizing the 3D virtual try-on system -
Kim, Minjung ; Kim, Myoung-Ok ; Park, Sunkyung ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 209~224
DOI : 10.7741/rjcc.2014.22.2.209
This study aims to compare the ease of shirt patterns in the men's wear market that have been constantly developing, and to analyze the fitness and appearance through the 3D virtual try-on system. The study selected three industrial patterns and two educational materials of classic-fit and slim-fit shirts for a total of ten items. The experiments involved virtual wearing, a stress contact point perspective map, and appearance evaluations. First, the ease differed significantly in the chest, waist, and sleeve cap height according to the patterns. Second, based on the stress, contact point, and transparency, there was ease in the order of Nam, D-brand, J-brand, Park, and S-brand in the classic-fit shirts while the order of D-brand, Nam, J-brand, Park, and S-brand resulted in the slim-fit shirts. Third, in the appearance evaluation, higher points resulted in the order of J-brand, Park, S-brand, D-brand, and Nam in both classic-fit and slim-fit. The results showed that proper ease differs greatly by shirt-fit and target age. Also, the shirts with more ease tended to be evaluated less favorably in the appearance evaluation. Based on the results, the study suggests that the proper ease in chest circumference is 18cm for the classic-fit shirts and 6 cm for the slim-fit shirts.
The influence of environmental consciousness and socially responsible clothing consumption attitude on perceived consequences of fast fashion
Park, Sang-Ah ; Park, Jae-Ok ; Lee, Ji-Yeon ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 225~239
DOI : 10.7741/rjcc.2014.22.2.225
This study examines how environmental consciousness and socially responsible clothing consumption attitude influence people's perceptions of the consequences of fast fashion. Data were collected through a questionnaire survey administered to females in their 20s to 40s, and a total of 430 surveys were used in the final analysis. The research results are as follows. First, environmental consciousness-which was conceptualized as interest in consumer effectiveness and the environment-had a positive influence on attitudes toward socially responsible clothing consumption attitude, i.e., clothing recycling and resource conservation. As the perception of consumer effectiveness was high, respondents had a tendency not to follow trends. Second, consumers with a high level of interest in the environment perceived the effect of fast fashion on the environment as serious, and they felt negatively toward personal use of fast fashion. Third, consumers with strong resource conservation behavior perceived the effect of fast fashion on the environment as serious, but those with positive attitudes toward secondhand clothing did not appear to have that perception. Finally, consumers who followed trends and those with weakly held attitudes about resource conservation felt positively toward personal use of fast fashion. The results of this research indicate that environmental consciousness is an important factor for socially responsible clothing consumption behavior. In addition, consumers with strong attitudes regarding resource conservation were more perceptive of the negative effect of fast fashion on the environment.
Effects of mobile fashion shopping characteristics on perceived usefulness, perceived ease of use, purchase attitude, and purchase intention of mobile fashion shopping mall - Focusing on smartphone users -
Kim, Minjung ; Shin, Suyun ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 240~257
DOI : 10.7741/rjcc.2014.22.2.240
In this study, we identified the characteristics of mobile fashion shopping and verified the path model of effects of these characteristics on mobile fashion shopping purchase intention through perceived usefulness and perceived ease of use. We conducted the survey targeting smartphone users in their 20s~30s and analyzed the structural equation model using AMOS 16.0. The results were as follows: Mobile fashion shopping characteristics (enjoyment, credibility, instant connectivity, security, and personalization) had positive effects on perceived usefulness and perceived usefulness influenced attitude toward purchase and purchase intention positively. Attitude toward purchase affected purchase intention in a positive way and perceived usefulness had indirect effect on purchase intention through attitude toward purchase. In conclusion, we proposed the marketing strategies of the mobile fashion shopping businesses.
Case and value on the Prada's fashion communications through art marketing
Kim, Sun Young ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 258~272
DOI : 10.7741/rjcc.2014.22.2.258
This study aims at comprehending the characteristics of fashion communications through case study about an art marketing that Prada develops in the field of modern fashion and providing theoretical materials on creativity-based art marketing and communication spread as expression strategy for brand philosophy and personality. For its research method, theoretical study was reviewed about art marketing and Prada's fashion philosophy and then cases on Prada's art marketing were analyzed according to their types. Prada's types in their art marketing are classified into several groups: support of art foundation and artists, differentiation via flagship store, application of image fashion, exhibition project, and cooperative work with different realms. From the above marketing strategies, we can find the values in that the brand image imbedded in enterprises with culture and art was contributable to set up the brand identity, that they were much beneficial to continuous activation for fashion culture and art fields, and that fashion communications of artistic emotion based on challenge and innovation were proposed. This fashion communication in Prada via way of art marketing is not just expression of Prada's luxury fashion brand but willingness to make their unique style from different facades. This also suggests the orientation that modern fashion should look forward to in finding a new way through cooperative relationship with other fields.
Determinants of susceptibility to global consumer culture
Park, Hye-Jung ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 273~289
DOI : 10.7741/rjcc.2014.22.2.273
The purpose of this study is to identify the determinants of the susceptibility of global consumer culture. As determinants, materialism and self monitoring as psychological variables and fashion clothing product knowledge as clothing-related variable were included. It was hypothesized that both psychological variables and clothing-related variable influence susceptibility of global consumer culture. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS were conducted. Factor analysis of susceptibility of global consumer culture revealed four dimensions, 'social prestige' factor, 'quality perception' factor, 'conformity to others' factor, and 'conformity to consumption trend' factor. In addition, factor analysis of self monitoring revealed three dimensions, 'center-oriented attention' factor, 'situation-appropriate self-presentation' factor, and 'strategic displays of self-presentation' factor. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fit of the model suggests that the model fits the data well. Tests of the hypothesized path show that all variables except for the one factor of self monitoring, 'center-oriented attention', and materialism influence all the factors of susceptibility of global consumer culture. The implications of these findings and suggestions for future study are also discussed.
The kinematics of breast displacement by the treadmill activity levels
Jang, Yumi ; Chun, Jongsuk ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 290~299
DOI : 10.7741/rjcc.2014.22.2.290
This research sought to analyze the characteristics of breast movement at the treadmill activity levels. It also examined the effect of wearing a sports bra in reducing breast displacement. The subjects for the data collection were females in their 20s (n=2) with C-cup size breast. The experimental conditions were three different moving speeds (4 km/h, jogging: 7 km/h, and sprinting: 10 km/h) and two types of sports bras. Three dimensional breast displacement was measured. The displacement of the right nipple point was measured with a 3D motion analyzer. The results show that the breasts were greatly displaced from the walking speed (4 km/h) when subjects did not wear any bra. Whereas their breast displacement distance decreased remarkably when they wore sports bras. The nipple point moved 42~44 mm in the vertical direction at walking speed with naked condition. But it was reduced by 80% after wearing sports bras. When subjects running (7 km/h, 10 km/h) without any bra, the nipple point moved 122~141 mm. However it was reduced by 60~70% when they wore sports bras. The apartment time (time delay) between at the highest point of the upper body and the nipple was 0.25 seconds at the running speeds (7 km/h, 10 km/h) without wearing any bra. After wearing sports bras, the time delay was cut to 0.06~0.12 seconds. These results implies that without wearing any bra the skin surrounding the breasts might be seriously pulled at running activity. The functional sports bra suppress breast movement. It might prevent the sagging of breasts by preventing the damage of the Cooper's ligaments.
A survey on jacket lining manufacture of menswear brands
Kim, Myoung-Ok ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 300~312
DOI : 10.7741/rjcc.2014.22.2.300
This study seeks to offer practical suggestions for manufacturing jacket lining patterns through research on menswear brands. A researcher conducted interviews with a survey instrument targeting 12 menswear brands. To analyze the data, descriptive statistics were obtained using SPSS 18.0. The main findings were as follows. First, regarding lining production, most menswear brands were found to provide jacket lining patterns to their subcontractors, and pattern makers were found to design lining patterns based on their own know-how. The most important factor in the production of jacket lining patterns is whether linings are cut more than once during the sewing process. For suit jackets, linings are cut more than once, and for casual jackets, linings are cut once. Second, with regard to jacket production for different jacket styles, most menswear brands were found to use patterns that include seam allowance. Partial linings showed differences in terms of the methods used to sew edges and attach linings to the outer shell. Third, extra space in jacket lining patterns varied according to style. Jacket lining patterns for suit jackets and casual jackets showed differences in extra space in the following areas: the parts that cover the chest(suit jacket linings: 5.6cm, casual jacket linings: 2.4cm), the parts that cover the waist(suit jacket linings: 3.8cm, casual jacket linings: 1.3cm), hem(suit jacket linings: 2.7cm, casual jacket linings: 1.3cm), and bicep(suit jacket linings: 2.7cm, casual jacket linings: 1.1cm). However, extra space in the sleeve hems was identical for the two styles(suit jacket linings: 0.1cm, casual jacket linings: 0.1cm). Therefore, this research suggests that clothing manufacturers design linings in accordance with the jacket lining production style.
Content planning for a ubiquitous wardrobe - Application of an RFID database -
Lee, Woon-Young ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 313~325
DOI : 10.7741/rjcc.2014.22.2.313
This study seeks to establish a ubiquitous wardrobe with a clothing management function through detailed and subdivided integration research. To create a database, a survey was conducted, and the output data were analyzed and used as the basic data. In particular, this study researched clothing management programs and companies' standards of clothing product classification systems. First, through an in-depth analysis centering on specialists, we established the contents of a ubiquitous wardrobe and used the concept of cloud computing to support the wardrobe contents and smart phone applications. Second, this research found significant differences between individuals, schools, and enterprises in their applications of, and the importance they attach to, design images. A detailed database composed of various categories was established to present the ubiquitous wardrobe contents with efficient functions. Third, we facilitated the search process by designating clothes with QR codes, which is one of the functions of contents. Fourth, the code numbers generated in the process of entering clothes into the database were utilized as RFID information as a way to arrange the products in a simpler manner. The ubiquitous wardrobe was constructed as a web-style hybrid, and its contents areavailable through mobile applications and QR codes.
An analysis on satisfaction of protective clothing for riot policewomen
Kim, Jihyeon ; Kim, Hyosook ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 326~338
DOI : 10.7741/rjcc.2014.22.2.326
This study is to examine the satisfaction of protective clothing for riot policewomen. The protective clothing that riot policewomen currently wear are not suitable for them because they are structurally designed for men. A survey was conducted about satisfaction of protective clothing for 190 riot policewomen who work in Seoul and Gyeonggi province. This study focused on functionality and comfort of the protective clothing. It examined overall condition of protective clothing and policewomen's satisfaction in terms of safety, activity, fitness, comfort, convenience and design. The first three aspects were examine to measure its functionality and the last three to measure its comfort. Most results show under 3 out of 5 point in terms of functions and comfort level. In conclusion, it is strongly recommended that new design which fits better to women according to their body structures and sizes as well as new fabric materials that permeability better are needed.
Properties of Hanji with natural pigment dyeing for use as a fashion material
Kim, Kihoon ; Lim, Hyuna ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 339~345
DOI : 10.7741/rjcc.2014.22.2.339
This study analyzes and compares Hanji made with loess to Hanji made with kaolin, two yellow-based inorganic pigments, in terms of its physical properties, optical properties, and color fastness to light with the aim of using it as a fashion material. Hanji made by adding inorganic pigments showed an approximately 20% retention ratio on average. This figure was similar to those of loess and kaolin. Physical properties were analyzed, with the following results. A higher amount of additives lowered the apparent density and increased thickness and bulk. In general, inorganic pigment-added Hanji had lower tensile strength, bursting strength, and folding endurance compared to non-additive Hanji. The analysis of optical properties showed a lower brightness index for Hanji made with inorganic pigments compared to non-additive Hanji. When comparing the two inorganic pigments, the brightness of Hanji made with kaolin was higher. Regarding color fastness to light, loess showed level 4 and kaolin showed level 5 when 25% inorganic pigments on pulp were added to Hanji. Thus, Hanji made by adding inorganic pigments during the manufacturing process may perform well as materials for fashion because the additives enhanced both the color fastness to light and the bulk while maintaining the strength. In addition, Hanji dyed with inorganic pigments may have the potential to serve as materials for the fashion industry while still retaining the characteristics of Hanji.
Understanding the consumer shopping experiences on Black Friday using critical incident technique - Focused on the responses of university students in the United States -
Shim, Soo In ;
The Research Journal of the Costume Culture, volume 22, issue 2, 2014, Pages 346~359
DOI : 10.7741/rjcc.2014.22.2.346
Black Friday, a biggest holiday shopping season in the United States, has been regarded as a great opportunity that fashion retailers can dramatically increase their sales. However, there has been a lack of attention to consumers' shopping experiences on Black Friday from the consumer perspectives. The objective of this study is to explore consumer shopping experiences on Black Friday, in terms of consumer responses toward the experiences, shopping values, and any possible factors influencing the experiences. The method of critical incident technique was used with 198 critical incidents extracted from 165 responses of university students in the United States. As results, the shopping experiences on Black Friday were categorized into positive vs. negative shopping experiences. After that, the positive and negative experiences were respectively divided into two common themes: utilitarian shopping value vs. hedonic shopping value. In addition to the common themes, 12 categories were also emerged. Among positive experiences, utilitarian shopping experiences includes two categories of off-price shopping and shopping for expensive products, whereas hedonic shopping experiences includes three categories of impulse buying, holiday atmosphere, and shopping for the latest or luxury brand products. Among negative experiences, utilitarian shopping experiences includes four categories of modest discounts, out of stock, time-consuming queues, and fatigue of holiday shopping, while hedonic shopping experiences includes three categories of crowded environments, compulsive buying, and poorly managed stores. In conclusion, it is notable that consumer can undergo negative as well as positive shopping experiences on Black Friday. Implications and suggestions are also discussed.